The product line focuses on Gabby and her cat friends who go on adventures within her dollhouse. Lego Gabby's Dollhouse aimed to recreate the main characters in Lego form, including Gabby, Cakey Cat, Kitty Fairy, MerCat and Pandy Paws.[6][7]
Lego Gabby's Dollhouse was inspired by the Gabby's Dollhouse TV series. The Lego construction toy range was based on the DreamWorks Animation preschool series series and developed in collaboration with Universal Products & Experiences (formerly known as Universal Brand Development). The construction sets were designed to recreate the story and characters of the DreamWorks Animation preschool series in Lego form.[3][8]
Lego Gabby's Dollhouse theme was launched on 1 August 2023. The Lego Group partnered with DreamWorks Animation Television and Netflix. As part of the marketing campaign, The Lego Group released four sets based on Gabby's Dollhouse TV series. Each set features a dollhouse, garden party, boat and spa salon. Minidoll figures of Gabby along with Cakey Cat, Kitty Fairy, MerCat and Pandy Paws figures were released as well. The sets were designed primarily for children with an age rating of 4+ or above.[9][10][11]
Gabby: She is a 12-year-old girl who is the show's host, and has a magical cat headband which is able to shrink her down to toy-size.[12]
Pandy Paws: He is a black and white Gabby Cat who is half-kitty/half-panda, and Gabby's sidekick and best friend. He starts off as a stuffed toy, but comes to life when he and Gabby shrink. He likes ambushing Gabby with "hug attacks".[12]
Cakey: He is a small white Gabby Cat who is half-kitty/half-cupcake and makes sweet treats and snacks. He is able to create sprinkles, by either criticizing his actions or spinning around while being excited. He has four little cousins named Bakey, Flakey, Marshapan, and Paddycake.[12]
Kitty Fairy: She is a pink half-kitty/half-fairy Gabby Cat with clear, pink and green wings, a pair of wishberry blossom-like antennae, a green flower-like dress and a flower crown. She makes garden magic with her tail, or her watering can.[12]
MerCat: She is a turquoise Gabby Cat who is half-kitty/half-mermaid. She makes science "spa-themed".[12]
In 2023, The Lego Group announced a partnership with DreamWorks Animation Television and Netflix to create a licensing and merchandising programme based on the Gabby's Dollhouse TV series, which were be released on 1 August 2023. The four Lego sets being released were Bakey with Cakey Fun (set number: 10785), Gabby & MerCat's Ship & Spa (set number: 10786), Kitty Fairy's Garden Party (set number: 10787) and Gabby's Dollhouse (set number: 10788).[13]
According to Bricklink, The Lego Group released a total of 4 Lego sets as part of Lego Gabby's Dollhouse theme.[1]
Bakey with Cakey Fun (set number: 10785) will be released on 1 August 2023 and based on the Gabby's Dollhouse TV series. The set consists of 58 pieces, mini-doll figure of Gabby and Cakey figure. A buildable small kitchen included a mixing bowl, ingredients and a giant cupcake.[3][10][7]
Gabby & MerCat's Ship & Spa (set number: 10786) will be released on 1 August 2023 and based on the Gabby's Dollhouse TV series. The set consists of 88 pieces, mini-doll figure of Gabby and MerCat figure. Buildable boat and spa salon included a variety of accessories.[3][10][7]
Kitty Fairy's Garden Party (set number: 10787) will be released on 1 August 2023 and based on the Gabby's Dollhouse TV series. The set consists of 130 pieces, mini-doll figure of Gabby along with Pandy Paws and Kitty Fairy figures. A buildable treehouse with a bed, snacks and a garden with a playground (slide, swing and merry-go-round).[3][10][7]
Gabby's Dollhouse (set number: 10788) will be released on 1 August 2023 and based on the Gabby's Dollhouse TV series. The set consists of 498 pieces, mini-doll figure of Gabby along with Pandy Paws, MerCat and Cakey figures. The Dollhouse included eight colourful rooms with a sliding cat-a-vator and a variety of accessories.[3][10][7]
The product line was accompanied by a series of animated short films that was released on YouTube.
Introducing Gabby’s Dollhouse! was an official web short was released on YouTube on 1 May 2023 that inspired by both Gabby's Dollhouse (set number: 10788) as well as the Gabby's Dollhouse TV series.[14]
