List of Procter & Gamble brands

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Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands.

Brands with net sales of more than US$1 billion annually[edit]

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:[1]

Brands by product type[edit]


  • Dawn dishwashing liquid
  • Joy dishwashing liquid

Menstrual hygiene[edit]


Head & Shoulders shampoo

Healthcare products[edit]


  • Ace stain remover liquid
  • Bounce fabric-softener sheet for dryers
  • Cascade dishwasher detergent
  • Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
  • Febreze odor control
  • Flash cleaning product
  • Infacare baby wash, sold to Ceuta Healthcare Limited effective March 1, 2012.
  • Jar dishwashing liquid and dishwasher detergent
  • Joy dishwashing liquid
  • Mr. Clean household cleaners
  • Puffs tissues
  • Luvs disposable diapers
A bar of Safeguard soap
  • Safeguard antibacterial soap brand[3] marketed by Procter & Gamble, introduced circa 1965. Safeguard soap is marketed under the brand name Escudo in Mexico.[4]
  • Tide detergents
  • Viakal cleaning products
  • Vizir laundry detergent
  • Swiffer cleaning products
  • Zevo insect control

Laundry detergents[edit]

  • Ariel laundry detergent
  • Bold laundry detergent
  • Bonux laundry detergent
  • Cheer laundry detergent
  • Dash laundry detergent
  • Daz laundry detergent
  • Downy fabric softener
  • Era laundry detergent
  • Dreft laundry detergent
  • Gain laundry detergent
  • Ola laundry soap
  • PMC laundry soap
  • Tide laundry detergent

Skin care[edit]

Divested brands[edit]

Brands owned by Procter & Gamble in the past, but since divested:

Discontinued brands[edit]

Brands owned by Procter & Gamble in the past, but since phased out:

  • Agro Laundry Soap
  • Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in Walmart stores in the U.S.
  • Big Top, a brand of peanut butter before Jif made its debut.
  • Blossom, a facial soap
  • Bonus, a brand of laundry detergent that had children's books or towels in every box; last made in 1977.
  • Chipso, flaked and granulated soap, last made in the early-mid-1940s.
  • Citrus Hill, orange juice drink last made in 1992
  • Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
  • Duz, a powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; last made in 1980.
  • Encaprin, coated aspirin[5]
  • Fling, a disposable dishcloth brand.
  • Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
  • Fresco bath soap
  • Gleem toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
  • Hidden Magic, an aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
  • High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced to 1986.
  • Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.
  • Monchel beauty soap
  • OK, economy bar & packaged laundry soap.
  • P&G White Laundry Soap, a white bar soap made during World War I and World War II that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war effort.
  • P&G White Naphtha Soap, a white naphtha bar soap used for washing the laundry and dishes.
  • Pace & SELF "No-Lotion" home permanents[citation needed]
  • Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
  • Pin-It, pin curl home permanent, sold mid-1950s.
  • Purico
  • Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
  • Rejoice, a liquid soap, produced to 1982.
  • Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
  • Salvo, the first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
  • Selox, puffed soap sold in 1920s and 1930s.
  • Shasta, a cream shampoo sold late 1940s-mid-1950s.
  • Solo, a liquid laundry detergent with fabric softener that was later merged into the Bold brand.
  • Star Soap & Star Naphtha Soap Chips
  • Stardust dry chlorine bleach (extensively test-marketed during the 1960s)
  • Sunshine Margarine
  • Teel, a liquid dentifrice sold late 1930s to late 1940s.[11]
  • Tempo was a brand of dry wipes, produced from 2000 to 2010.
  • Thrill dishwashing liquid last made in 1973
  • Torengos, a stackable, triangular-shaped, corn-based snack chip sold 2001-2003
  • Venus Shortening
  • Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Last made in 1989.[citation needed]


  1. ^ "P&G at a glance". Procter & Gamble. Retrieved March 3, 2016. 
  2. ^
  3. ^ O'Guinn, T.; Allen, C.; Semenik, R.J. (2008). Advertising and Integrated Brand Promotion. Cengage Learning. p. 286. ISBN 978-0-324-56862-2. Retrieved October 22, 2016. 
  4. ^ Brunsman, Barrett J. (February 22, 2016). "P&G sells Escudo brand version of Safeguard soap to competitor Kimberly-Clark". Cincinnati Business Courier. Retrieved October 22, 2016. 
  5. ^ a b Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times. Los Angeles. 
  6. ^ Coolidge, Alexander (March 1, 2016). "Duracell leaves P&G fold". Cincinnati. Retrieved March 2, 2016. 
  7. ^ "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Retrieved October 27, 2013. 
  8. ^
  9. ^ "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013. 
  10. ^
  11. ^ "Teel Protects Teeth..... Beautifully!".