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Ford Figo

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The Ford Figo, internal code name B562,[1] is a subcompact hatchback manufactured by Ford India in its Chennai and Sanand plants. Based on the Mark V European Ford Fiesta hatchback, the Figo has been sold in developing countries since March 2010.[2]

First Generation (2010-2015)

First Generation
Overview
ManufacturerFord India
Also calledFord Ikon Hatch (Mexico)

Ford Fiesta (Europe) (1st Generation)

Ford KA+ (Europe) (2nd Generation)
Production2010 - 2015
AssemblyChennai, Tamil Nadu, India (Ford India)
Body and chassis
ClassSubcompact (Ford Figo, available in South Africa, India, Brasil, China and Russia-Known as BRICS-countries)
Body style5-door hatchback
LayoutFF layout
RelatedFord Fiesta
Powertrain
Engine1,242 cc (75.8 cu in) Zetec-SE I4
1,398 cc (85.3 cu in) Duratorq DLD-414 TDCi I4
Transmission5-speed manual
Dimensions
Wheelbase2,489 mm (98.0 in)
Length3,795 mm (149.4 in)
Width1,680 mm (66.1 in)
Height1,427 mm (56.2 in)
Kerb weight1,040–1,130 kg (2,293–2,491 lb)
Ford Figo First Generation (2010)

The Ford Figo was unveiled in Delhi in September 2009.[3] It is based on the same small car platform used for the Ford Fiesta and resembles the mark 5 Fiesta but with revised front and rear treatments.[4] It is smaller than the Fiesta Classic which Ford also sells in India.[3] The name "Figo" is a colloquial Italian word meaning "cool".[4]

It was launched to the Indian market in March 2010, and by July 2010 there were 25,000 sales bookings across all variants.[5] A facelifted model of the Figo was launched on October 15, 2012. This model has a larger hexagonal grill and redesigned head and tail lamps. It was released in South Africa in January 2013.

Market variations

India

The Ford Figo is available in both petrol and diesel versions, all with five speed manual transmissions and power steering as standard. Both engines meet the BS-IV (Bharat Stage - IV) emission norms.

The Figo diesel is equipped with the same 1.4L engine which is currently powering the Ford Ikon and Ford Fiesta and the Indian petrol version is equipped with a new 1.2L. The petrol variant gives a mileage of around 12.5 kmpl in the city while on the highway it offers around 15.5 kmpl. and the diesel returns a mileage of around 16 kmpl in the city while on the highway it delivers a mileage of 19 kmpl.

The Figo is available 34 in a range of specifications including LXI, EXI, ZXI and Titanium. The Titanium adds alloy wheels, dual air bags and ABS.

The Figo underwent a facelift in October 2012. The facelift had around 100 changes including some major cosmetic changes like new headlamps, new steering column mounted audio controls, new tail lamps, alloy wheels, new front bumper and a new seat fabric design. However, the car remains unchanged mechanically and uses the same 1.2 L Duratec petrol and 1.4 L Duratorq diesel engine.[6]

In February 2014 Ford added a wifi option to all models of the Figo range as part of an audio upgrade package, a first-in-class option.[7] The Ford Figo Concept for 2014 was showcased at the Auto Expo 2014, which has been incorporated into a Ford Time Machine, which gives auto enthusiasts an opportunity to 'go back in time' and take a 3D virtual reality tour of the Ford Pavilion.[8]

Mexico

The Mexican Ikon Hatch is available only with a 1.6 L Duratec petrol engine producing 98 hp (73 kW; 98 hp) at 6500 rpm and torque of 142 N⋅m (105 lb⋅ft) at 4000 rpm.

Middle East

The Figo is available with a 1.4 L petrol engine with a manual gearbox or a 1.6 L with an automatic gearbox. It is sold in Trend and Ambiente models.

South Africa

The South African petrol Figo is powered by a 1.4L producing 62 kW (84 PS; 83 bhp) at 6000rpm and torque of 127 N⋅m (13.0 kg⋅m) at 4000 and is available in Ambiente and Trend models. The 1.2L petrol is not available.

Engines

Models 1.2 Duratec Petrol 1.4 Duratorq Diesel 1.4 Duratec Petrol 1.6 Duratec Petrol 1.6 Duratec Petrol
Market India India/South Africa South Africa/Middle East Mexico Middle East
Engine
Type 1,196 cc (1.196 L; 73.0 cu in) 16V DOHC 1,399 cc (1.399 L; 85.4 cu in) 8V SOHC 1.4 L Duratec DOHC 1.6 L Duratec DOHC 1.6 L Duratec DOHC
Transmission 5-speed manual automatic
Power 71 PS (52 kW; 70 hp)@6250 69 PS (51 kW; 68 hp)@4000 84 PS; 83 bhp (62 kW)@6000 98 hp (73 kW; 98 hp)@6500 98 hp (73 kW; 98 hp)@6500
Torque 102 N⋅m (10.4 kg⋅m)@4000 160 N⋅m (16 kg⋅m)@2000 127 N⋅m (13.0 kg⋅m)@4000 142 N⋅m (105 lb⋅ft)@4000 142 N⋅m (105 lb⋅ft)@4000
Dimensions
Overall Length 3,795 mm (149.4 in)
Overall Width 1,680 mm (66.1 in) (without ORVM)
Overall Height 1,427 mm (56.2 in)
Wheel Base 2,489 mm (98.0 in)
Ground Clearance 168 mm (6.6 in)
Fuel Tank Capacity (litres) 45
Turning radius 4.9 m
Boot Space (litres) 284

Production

The Ford Figo is manufactured at Ford's plant in Chennai, Tamil Nadu, India. The 100,000th Ford Figo produced for the Indian market was delivered 15 months after its launch.[9] The 200,000th Figo was sold during August 2012, after 29 months of production,[10] while the 300,000th Figo was made in first week of August 2013, after 41 months of production.[11]

Braking and handling

The Ford Figo has ventilated discs at front and drum rear brakes. The top variant comes with an Anti-lock braking system (ABS) with Electronic brakeforce distribution (EBD) which enhances the safety of the car by helping it come to a complete stop in emergency situations. The Figo has a turning radius of 4.9 meters and standard power steering.

Safety

During a crash, the Figo's engine automatically falls from the bonnet area to prevent the car from catching fire. Dual front airbags are available on a premium package.

Awards

The Figo has been awarded 20 Indian auto industry awards, more honours than any other car in 2010.[12][13] The Ford Figo was voted the 2011 Indian Car of the Year by a panel of leading automotive magazine editors.[14] It was also named runner-up in the 2011 South African Car of the Year Awards.[15]

Marketing controversy

A series of Ford Figo print ads were created by JWT India, including a caricature of former Italian Prime Minister Silvio Berlusconi in the driver's seat with three scantily clad women sitting gagged and bound in the trunk, a Paris Hilton caricature winking from the driver's seat while Kim Kardashian and two others are gagged in the boot, and a caricatured Michael Schumacher with Sebastian Vettel, Lewis Hamilton and Fernando Alonso lookalikes gagged in the back. All three featured the same tagline: "Leave your worries behind".[16]

The print ads were not approved by Ford, but were used as speculative renderings to show off the agency's creative talents.[17] JWT breached trust and used an approval from Ford to use other poster ads made for Ford as a tacit approval to enter the adverts into the GoaFest 2013 Advertising awards and adsoftheworld.com. Ivan Razl of adsoftheworld.com confirmed that the ads were removed according to the rules of the website as the letter was only a generic approval and the said ads were not approved, which was confirmed to him by JWT. After the publication of the ads, Ford responded by stating that the posters were contrary to the standards of professionalism and decency within Ford and its agency partners.[18] JWT India's parent, WPP plc, apologized for the adverts.[19]

After the incident, JWT India chief creative officer and managing partner Bobby Pawar and Blue Hive creative director Vijay Simha Vellanki resigned; and an entire creative team of around 10 from New Delhi were reported to have been laid off.[20]

Second Generation (2015-present)

Second Generation
Overview
ManufacturerFord India
Also calledFord Ka
Ford Ka+ (Europe)
Production2015 - Present
AssemblyChennai, Tamil Nadu, India (Ford India)
Body and chassis
ClassSubcompact Hatchback
Body style5-door hatchback
LayoutFF layout
RelatedFord Fiesta
Powertrain
Engine1,499 cc (91.5 cu in) 1.5l Ti-VCT (Petrol)
1,196 cc (73.0 cu in) 1.2l Ti-VCT (Petrol)
1,498 cc (91.4 cu in) 1.5l TDCi (Diesel)
Transmission6-speed dual-clutch automatic mated to 1.5l Ti-VCT (Petrol)
5-speed manual mated to 1.2l Ti-VCT (Petrol) and 1.5l TDCi (Diesel)
Dimensions
Wheelbase2,491 mm (98.1 in)
Length3,886 mm (153.0 in)
Width1,695 mm (66.7 in)
Height1,525 mm (60.0 in)
Kerb weight1,037–1,041 kg (2,286–2,295 lb)
Ford Figo Second Generation (2016)
Aston Martin-esque Front Grille
Centre Console with MyFord Dock®

Ford India launched the second generation Figo in 2015, six years after the initial launch.[21]

Engines

The second generation Figo is available in three engine options. The 1.2-litre petrol unit makes 88PS and 112Nm and comes mated to a 5-speed manual transmission. Ford also has a larger 1.5-litre petrol on offer which is only offered with a 6-speed Dual-clutch transmission. This unit makes 112PS and 136Nm. And lastly, there is also a 1.5-litre diesel, churning 100PS and 215Nm. [22]

Variants / Trim Levels

Variants Base Ambiente Trend Titanium Titanium
Market India
Powertrain Combination
1.2l Ti-VCT Petrol MT Y Y Y Y Y
1.5l Ti-VCT Petrol AT - - - Y -
1.5l TDCi Diesel MT Y Y Y Y Y
Safety
ABS with EBD* - - - Y Y
ESP** + TCS*** + HLA**** - - - Y (Only AT) -
*Electronic brakeforce distribution, **Electronic stability program (ESP), ***Electric power-assisted steering (EPAS), ****Hill Launch Assist (HLA
Infotainment & Connectivity
MyFord Dock - - Y Y Y
4.2" MFD Screen - - - - Y
#SYNC (with Voice Control) & AppLink - - - - Y
Ford MyKey - - - - Y

Safety

All variants are offered with dual-front Airbags except the base variant, which only gets a driver-side Airbag. The top-end variant gets 6-airbags in total, which includes Side & Curtain Airbags.[23]

Suspension

Independent MacPherson strut with coil spring and anti-roll bar up front work in tandem with semi independent twist beam with twin gas and oil filled shock absorbers at the rear. [24]

Front Grille

The second generation Figo comes with "Aston Martin-esque"[25] Front Grilles. On the top end trims Titanium and Titanium+, the slats/bars and the grill surround are chrome plated. The lower trims get either Black or Silver painted grills and grill surround.

Equipment

Equipment highlights for the Figo include the MyFord Dock, first introduced on the Figo Aspire, which allows occupants to easily place and charge their smart-devices and also use the same for navigation if necessary with the advantage of in-car entertainment integration. Ford’s SYNC with AppLink connectivity is also on offer on top-of-the-line variants. The Ford MyKey allows owners to set limits on how the car is used in terms of top-speed, encouraging seat-belt usage, regulating audio volume etc.[26]

Colours

The second gen Ford Figo is offered with 7 paint options – Ruby Red, Tuxedo Black, Deep Impact Blue, Ingot Silver, Sparkling Gold, Oxford White and Smoke Grey.[27]

Recalls

Ford India issued a statement saying that they had initiated a voluntary recall for approximately 42,300 units of the new Figo and the Figo Aspire owing to problems in the Restraint Control Module (RCM).[28]

The software issue on the RCM can result in airbags not deploying in certain collisions. This may lead to loss of life. Ford stated that they will be carrying out software upgrade on the RCM on all affected vehicles across the country, free of cost. The recall applied to Figo and Figo Aspire units manufactured since the launch of both the vehicles till April 12, 2016.

Production Volumes

Ford India initially targeted 20,000 units / month of average output for Figo and Figo Aspire from the Sanand, Gujarat plant. However reports[29] indicated that Figo hatchback's sales declined by 60 percent between October 2015 and March 2016, while the Figo Aspire's sales went down 74 percent from its launch in August 2015 and March 2016. This led to slash in production to 10,800 units a month.

References

  1. ^ Ketan Thakkar, ET Bureau (24 July 2013). "Ford's project B562 to make India a compact car global production base". The Economic Times India. Retrieved 29 August 2013.
  2. ^ "Ford launches Figo at killer prices". DNA India. 10 March 2010. Retrieved 23 June 2013.
  3. ^ a b Valdes, Peter (23 September 2009). "Ford Figo unveiled; new small car for India - Sep. 23, 2009". Money.cnn.com. Retrieved 23 June 2013.
  4. ^ a b "MkV Fiesta-based 2010 Ford Figo revealed in India". Icars.sg. 24 September 2009. Retrieved 23 June 2013.
  5. ^ "Ford Figo reaches 25,000 sales booking milestone in close to 100 days | Ford Motor Company Newsroom". Media.ford.com. 15 July 2010. Retrieved 23 June 2013.
  6. ^ Ford Figo
  7. ^ "Auto Expo 2014: Ford Figo gets in-built Wi-Fi". Autocar India. 10 February 2014. Retrieved 13 February 2014.
  8. ^ "Auto Expo 2014: Ford Time Machine takes you to Ford Pavilion at Delhi Auto Expo 2014". Motoroids India. 21 February 2014.
  9. ^ "Zigwheels - Ford Celebrates 100,000 Figo Sales". Retrieved 6 September 2012.
  10. ^ "Ford Celebrates 200,000 Figo Sales". Retrieved 6 September 2012.
  11. ^ 300,000th Ford Figo
  12. ^ "Ford Figo is the Most Awarded Car in India in 2010". Retrieved 6 September 2012.
  13. ^ "Ford & Figo Win 20 Awards". Retrieved 6 September 2012.
  14. ^ "Ford Figo wins 2011 Indian Car of the Year Award". The Times Of India. 16 December 2010. Retrieved 6 September 2012.
  15. ^ "SA Car of the Year 2011: It's a tie!". Car magazine. 9 March 2011. Retrieved 23 June 2013.
  16. ^ Anant Rangaswami. "How JWT scam ads got Ford India in a mess". Firstpost.com. Retrieved 23 June 2013.
  17. ^ Laura Stampler (21 March 2013). "Silvio Berlusconi With A Trunk Full Of Tied-Up Women: Worst Ford Ad Ever?". Businessinsider.com. Retrieved 23 June 2013.
  18. ^ Welsh, Jonathan (23 March 2013). "Ford Apologizes for Offensive 'Berlusconi' Figo Ads". Blogs.wsj.com. Retrieved 23 June 2013.
  19. ^ Philip, Siddharth (25 March 2013). "Ford Apologizes After Mock Ads of Berlusconi Tying Up Women". Bloomberg.com. Retrieved 23 June 2013.
  20. ^ Thirani Bagri, Neha (1 April 2013). "India's Ad Industry Shaken After Ford Figo Controversy". nytimes.com. Retrieved 23 June 2013.
  21. ^ "Ford Figo : Detailed Review". http://www.zigwheels.com. 24 September 2015. Retrieved 8 May 2016. {{cite web}}: External link in |publisher= (help)
  22. ^ "Ford Figo : Detailed Review". http://www.zigwheels.com. 24 September 2015. Retrieved 8 May 2016. {{cite web}}: External link in |publisher= (help)
  23. ^ "New Ford Figo launched in India". 23 September 2015. Retrieved 15 May 2016.
  24. ^ "Ford Figo Review 2015". http://www.autocarindia.com. 12 November 2015. Retrieved 8 May 2016. {{cite web}}: External link in |publisher= (help)
  25. ^ "Ford Grafts an Aston Martin-esque Front Grille to 2013 Fiesta Facelift". 5 September 2012. Retrieved 15 May 2016.
  26. ^ "New Ford Figo launched in India". 23 September 2015. Retrieved 15 May 2016.
  27. ^ "New Ford Figo launched in India". 23 September 2015. Retrieved 15 May 2016.
  28. ^ "Ford Recalls Over 40,000 Units of Figo and Figo Aspire". http://www.ndtv.com. 22 April 2015. Retrieved 15 May 2016. {{cite web}}: External link in |publisher= (help)
  29. ^ "Poor Figo, Aspire sales tests Ford's multi-product India plan". http://www.moneycontrol.com. 18 April 2015. Retrieved 15 May 2016. {{cite web}}: External link in |publisher= (help)

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