Micro-Star International

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Micro-Star International Co., Ltd
Native name
微星科技股份有限公司
TypePublic
TWSE: 2377
IndustryComputer hardware
Electronics
Founded4 August 1986; 35 years ago (1986-08-04)
FoundersJoseph Hsu
Jeans Huang
Frank Lin
Kenny Yu
Henry Lu
HeadquartersZhonghe, New Taipei, Taiwan
Area served
Worldwide
Key people
Jeans Huang, President
Products
RevenueIncrease NT$201.8 billion (2021)[1]
Increase NT$19.9 billion (2021)[1]
Increase NT$16.9 billion (2021)[1]
Number of employees
2,672 (2020)
Websitewww.msi.com

Micro-Star International Co., Ltd (MSI; Chinese: 微星科技股份有限公司) is a Taiwanese multinational information technology corporation headquartered in New Taipei City, Taiwan. It designs, develops and provides computer hardware, related products and services, including laptops, desktops, motherboards, graphics cards, All-in-One PCs, servers, industrial computers, PC peripherals, car infotainment products, etc.

The company has a primary listing on the Taiwan Stock Exchange[2] and was established on August 4, 1986[3] by 5 founders – Hsu Xiang (a.k.a. Joseph Hsu),[citation needed] Huang Jinqing (a.k.a. Jeans Huang),[4][5] Lin Wentong (a.k.a. Frank Lin),[6] Yu Xian'neng (a.k.a. Kenny Yu),[citation needed] and Lu Qilong (a.k.a. Henry Lu).[citation needed] First starting its business in New Taipei City, Taiwan, MSI later expanded into China, setting up its Baoan Plant in Shenzhen in 2000 and establishing research and development facilities in Kunshan in 2001. It also provides global warranty service in North America, Central/South America, Asia, Australia and Europe.[7]

The company has been a sponsor for a number of esports teams[8] and is also the host of the international gaming event MSI Masters Gaming Arena (formerly known as MSI Beat IT).[9][10] The earliest Beat IT tournament can be traced back to 2010, featuring Evil Geniuses winning the championship.[11]

Operations[edit]

MSI's offices in Zhonghe District, New Taipei City, Taiwan serve as the company's headquarters, and house a number of different divisions and services.[12]

Manufacturing initially took place at plants in Taiwan, but has been moved elsewhere. Many MSI graphics cards are manufactured at its plant in China.

The company has branch offices in the Americas, Europe, Asia, Australia and South Africa. As of 2015, the company has a global presence in over 120 countries.

Products[edit]

MSI Bravo laptop

The company first built its reputation on developing and manufacturing computer motherboards and graphics cards. It established its subsidiary FUNTORO in 2008 for the vehicle infotainment market. It provides products ranging from laptops, desktops, monitors, motherboards, graphics cards, power supply, computer cases and liquid cooler for gamers and content creators, to all-in-one PCs, mobile workstations, servers, IPCs, multimedia peripherals, vehicle infotainment, and an autonomous mobility robot.[13]

When established in 1986, MSI focused on the design and manufacturing of motherboards and add-on cards. Later that year, it introduced the first overclockable 286 motherboard.

In 1989, MSI introduced its first 486 motherboard; in 1990 it introduced its first Socket 7 based motherboard, and in 1993, its first 586 motherboard; in 1995, its Dual Pentium Pro-based motherboard. In 1997 it introduced its Intel Pentium II-based motherboard with Intel MMX Technology, along with its first graphics card product, and its first barebone product; in 2002, its first PC2PC Bluetooth & WLAN motherboard.[citation needed]

In 2000, MSI introduced its first set-top box product (MS-5205).[14] In 2003, its first Pen Tablet PC product (PenNote3100),[15] and in 2004, its first Notebook product (M510C).[16] In 2009, MSI introduced its first Ultra Slim Notebook (X320),[17] and first All-in-One PC (AP1900).[18]

MSI released their first digital audio player in 2003, in a line called MEGA.[19]

In 2008, MSI sponsored Fnatic and dived into the PC gaming market. Its GAMING series features laptops, desktops, motherboards, graphic cards, All-in-One PCs and gaming peripherals designed for gamers and power users.

In 2015, MSI teamed up with eye-tracking tech firm Tobii for the creation of eye-tracking gaming laptops.[20][21]

In early 2016, MSI announced a collaboration with HTC and has revealed Vive-ready systems to offer Virtual Reality experiences.[22][23][24][25][26][27]

MSI expanded its scope of business into Content Creation in 2018 and demonstrated creator-centric laptops at IFA 2018.[28][29][30]

MSI Optix MPG27CQ Gaming Monitor was the recipient of the 27th Taiwan Excellence Gold & Silver Awards.[31]

History[edit]

MSI's five founders Joseph Hsu, Jeans Huang, Frank Lin, Kenny Yu and Henry Lu all worked for Sony electronics company before establishing MSI. Sony's corporate downsizing in 1985 brought them together. With the engineering background working for Sony, they established Micro Star International together in August 1986.

In 1997, MSI inaugurated its Plant I in Zhonghe; in 2000, it inaugurated its Plant III in Zhonghe.

In 1998, it became a public company with an IPO (Initial Public Offering) on the Taipei Stock Exchange (TAIEX).

In 2000, MSI Computer (Shenzhen) Co., Ltd. was founded, and in 2001, MSI Electronics (Kunshan) Co., Ltd.

In 2002, MSI set up its European logistics center in the Netherlands.

In 2003, MSi released the "Mega PC", a shelf stereo computer hybrid with a front panel resembling the former and desktop computer connectors on the rear.[32]

In 2008, MSI was ranked among the Top 20 Taiwan Global Brands.[33] In 2011, the firm was named one of the Top 100 Taiwan Brands, distinguished among 500 brands.[34] By 2013, MSI has been awarded from Taiwan Excellence for 15 consecutive years.[35]

In 2015, MSI was ranked the fourth-best laptop brand of 2015 by Laptop magazine.[36][37]

According to research, MSI was the largest gaming laptop supplier worldwide in 2016.[38][39]

MSI launched "Join the Dragon" team sponsorship program in April 2017 to discover talented eSports teams.[40] Also in April 2017, MSI names certified partners for the creation of an RGB ecosystem with MSI Mystic Light Sync which includes Corsair, SteelSeries, G.Skill, Cooler Master, InWin, Phanteks, and others.[41]

Mustek and MSI sign laptop distribution deal in 2017.[42]

ESL has partnered with MSI for upcoming ESL One events in 2018.[43]

MSI was the official partner of ESL One Cologne 2018, one of the biggest events on the CS:GO calendar.[44]

In August 2018, MSI was rated the Best Gaming Laptop Brand of 2018 by Laptop Mag. New designs of its GS65 Stealth Thin and GE63 Raider RGB laptops earned the company a stellar 84 out of 100 and put it on the top spot.[45]

Method eSports organization joined forces with MSI in August 2018.[46]

MSI partnered with ESL to bring MGA 2018 grand finals to New York. Kazakhstan's AVANGAR won the Championship.[47][48]

MSI & Ubisoft jointly presented Ambient Link synchronized game lighting on Assassin's Creed Odyssey and Tom Clancy’s The Division 2 in 2019.[49][50][51]

In September 2020, MSI unveiled a new line of business-oriented laptops under the "Modern", "Prestige", and "Summit" lines, and a new logo specific to these models.[52]

On 7 October 2020 MSI released a public statement about their subsidiary Starlit scalping MSI made Nvidia RTX 3080 and 3090 GPUs, and selling them for higher than MSRP on eBay.[53]

Sponsorship[edit]

The company once partnered with eSports heavyweights Fnatic[54][55] and Cloud 9.[56]

It has also been a sponsor for a number of eSports teams worldwide, including METHOD,[57] PENTA Sports,[58] Energy eSports,[59] HWA Gaming,[60] yoe Flash Wolves,[61] NXA-Ladies,[62] Saigon Fantastic Five,[citation needed] MSI-Evolution,[citation needed] Vox Eminor,[63] DeToNator,[64] Team Infused,[65] Aperture Gaming,[66] Phoenix GaminG,[67] Karmine Corp etc.

MSI announced partnership with Monster Energy Yamaha MotoGP in February 2022 to support the team with PC hardware throughout the MotoGP season.[68]

Controversy[edit]

During the 2022 Russian invasion of Ukraine, MSI refused to join the international community and withdraw from the Russian market. Research from Yale University updated on April 28, 2022 identifying how companies were reacting to Russia's invasion identified MSI in the worst category of "Digging In", meaning Defying Demands for Exit: companies defying demands for exit/reduction of activities. MSI remains one of only two major Taiwanese companies to have defied demands for exit or reduction of activities in Russia (the other being ASUS).[69]

See also[edit]

References[edit]

  1. ^ a b c "Micro-Star International Co., Ltd Annual Report". Micro-Star International Co., Ltd. Retrieved 24 March 2022.
  2. ^ "Micro-Star International Co (2377:Taiwan Stock Exchange)". Bloomberg News. Retrieved 5 February 2015.
  3. ^ "Micro-Star International Co Ltd". Bloomberg.{{cite web}}: CS1 maint: url-status (link)
  4. ^ "Jin Qing Huang, Senior Vice President of Research and Development Headquarter and Director, Micro-Star International Co., Ltd". Bloomberg News. Retrieved 5 February 2015.
  5. ^ "The Distro Interview: MSI Senior Vice President and co-founder, Jeans Huang". Retrieved 18 March 2015.
  6. ^ "Wen Tong Lin, Senior Vice President of Materials and Director, Micro-Star International Co., Ltd". Bloomberg News. Retrieved 5 February 2015.
  7. ^ "GLOBAL WARRANTY SERVICE LOCATIONS". Retrieved 5 February 2015.
  8. ^ "MSI Gaming teams". Retrieved 21 October 2015.
  9. ^ "Coverage: MSI Beat IT Global 2014". Retrieved 4 March 2015.
  10. ^ "MSI Beat IT 2014: Global Gaming Competition a Spectacular Festival That Leaves All Longing For More". Retrieved 4 March 2015.
  11. ^ "Evil Geniuses win MSI BEAT IT 2010". Retrieved 4 March 2015.
  12. ^ "headquarters". Retrieved 21 October 2015.
  13. ^ "MSI unveils AMR for robot market". Retrieved 4 December 2019.
  14. ^ "Micro-Star International Announces MS-5205 Set-Top Box". Retrieved 5 February 2015.
  15. ^ "MSI PenNote 3100 Tablet PC". YouTube. Retrieved 5 February 2015.
  16. ^ "MSI MEGABOOK M510C". Retrieved 5 February 2015.
  17. ^ "MSI X320 Ultra Slim Notebook". Retrieved 5 February 2015.
  18. ^ "MSI AP1900 All-in-One PC". Archived from the original on 16 July 2015. Retrieved 5 February 2015.
  19. ^ "MSI Global - the Leading Brand in High-end Gaming & Professional Creation".
  20. ^ "MSI builds concept notebook with Tobii eye-tracking tech built in, seeks other OEMs". Retrieved 16 June 2017.
  21. ^ "MSI Teams up with Tobii for Eye-Tracking GT72 Gaming Laptop". Retrieved 16 June 2017.
  22. ^ "MSI TEAMS WITH HTC, LAUNCHES 'MAC PRO' BOX FOR VR GAMING". Retrieved 29 March 2016.
  23. ^ "MSI, HP and Alienware reveal Vive-Ready VR PCs". 7 March 2016. Retrieved 29 March 2016.
  24. ^ "ALIENWARE AND MSI OFFER POWERFUL VIVE OPTIMIZED SYSTEMS". 4 March 2016. Retrieved 29 March 2016.
  25. ^ "HP, Alienware and MSI Partner with HTC to Offer Vive-Ready PCs". Retrieved 29 March 2016.
  26. ^ "MSI Vortex and HTC Vive Partnership: Ultimate VR Experience?". Retrieved 29 March 2016.
  27. ^ "VIVE Ready". Archived from the original on 24 February 2016. Retrieved 30 July 2021.
  28. ^ "IFA 2018: msi Unveils 'P65 Creator' For Artists & Animators". Retrieved 4 December 2019.
  29. ^ "MSI announces P65 Creator – a new premium notebook for content creators". 31 August 2018. Retrieved 4 December 2019.
  30. ^ "IFA 2018: MSI expand Prestige range with new PS65 Creator". Retrieved 4 December 2019.
  31. ^ "Optix MPG27 series Curved Gaming Monitor". Retrieved 4 December 2019.
  32. ^ "MSI Mega PC Review".
  33. ^ "2008 Top Taiwan Global Brands". Retrieved 23 October 2015.
  34. ^ "MSI was named one of the Top 100 Taiwan Brands in the "Top 100 Taiwan Brands" activity, 29 August 2011". Archived from the original on 25 November 2015. Retrieved 5 February 2015.
  35. ^ "MSI Taiwan Excellence Award Winner: 15 years of affirmation, 18 January 2013". Retrieved 5 February 2015.
  36. ^ "MSI: Best and Worst Laptop Brands 2015". Retrieved 28 April 2015.
  37. ^ "Best & Worst Laptop Brands 2015". Retrieved 28 April 2015.
  38. ^ "MSI is now the largest supplier of gaming notebooks worldwide". Retrieved 16 June 2017.
  39. ^ "MSI Now the Largest Gaming Notebook Player in the World, Research Claims". 9 August 2016. Retrieved 16 June 2017.
  40. ^ "MSI Launches Gaming Team Sponsorship Program". Retrieved 11 August 2017.
  41. ^ "MSI Mystic Light Sync Website Launched and Lists Certified Brand Partners". Vortez. Retrieved 2018-10-31.
  42. ^ "Mustek and MSI sign laptop distribution deal". Retrieved July 16, 2018.
  43. ^ "ESL partners with MSI for upcoming ESL One events!". Retrieved July 16, 2018.
  44. ^ "ESL ONE Cologne 2018: MSI offizieller Partner des CS:GO Events". Retrieved July 4, 2017.
  45. ^ "Best & Worst Gaming Laptop Brands 2018". 14 August 2018. Retrieved August 29, 2018.
  46. ^ "Enter the Dragon: Method Joins Forces with MSI". Retrieved 4 December 2019.
  47. ^ "MSI Partners with ESL One to Bring MGA 2018 to New York, Barclay Center". 18 July 2018. Retrieved 4 December 2019.
  48. ^ "AVANGAR WIN MSI MGA FINALS". Retrieved 4 December 2019.
  49. ^ "MSI & UbiSoft team up for synchronized RGB Game Lighting". Retrieved 4 December 2019.
  50. ^ "MSI and Ubisoft Presents Next-Gen Synchronized Game Lighting on The Division 2". Retrieved 4 December 2019.
  51. ^ "INFORMATION ABOUT MSI MYSTIC LIGHT". Retrieved 4 December 2019.
  52. ^ Hagedoorn, Hilbert. "MSI Outs Business Laptops and New MSI Logo". Guru3D.com. Retrieved 2021-10-25.
  53. ^ Kan, Michale (7 October 2020). "MSI Subsidiary Caught Scalping RTX 3080, 3090 Cards on eBay". pcmag.com. Retrieved 2021-07-25.
  54. ^ "Meet Fnatic LoL and MSI at PAX, 2014". Retrieved 18 March 2015.
  55. ^ "TEAM FNATIC MSI TAKES DREAMHACK, 20 June 2011". Retrieved 18 March 2015.
  56. ^ "Cloud 9 official website". Retrieved 29 January 2016.
  57. ^ "Method eSports". Retrieved 4 December 2019.
  58. ^ "PENTA Sports official website". Retrieved 29 January 2016.
  59. ^ "Energy eSports official website". Retrieved 29 January 2016.
  60. ^ "HWA Gaming". Archived from the original on 13 February 2015. Retrieved 13 February 2015.
  61. ^ "yoe Flash Wolves". Archived from the original on 18 June 2015. Retrieved 13 February 2015.
  62. ^ "NXA-Ladies". Retrieved 13 February 2015.
  63. ^ "Vox Eminor". Retrieved 13 February 2015.
  64. ^ "DeToNator". Retrieved 13 February 2015.
  65. ^ "Team Infused". Archived from the original on 13 January 2016. Retrieved 13 February 2015.
  66. ^ "Aperture Gaming". Facebook. Retrieved 21 October 2015.
  67. ^ "Phoenix GaminG". Archived from the original on 21 January 2016. Retrieved 21 October 2015.
  68. ^ LUMHOD, MAYNARD. "MSI and Yamaha form partnership to support its eSport riders". themoderncreatures.com/. Retrieved 2022-03-08.
  69. ^ "Over 750 Companies Have Curtailed Operations in Russia—But Some Remain". Yale School of Management. Retrieved 28 April 2022.

External links[edit]

Coordinates: 25°00′25″N 121°29′13″E / 25.006954°N 121.486846°E / 25.006954; 121.486846