Micro-Star International

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Micro-Star International Co., Ltd
Public
Traded as TWSE: 2377
Industry Computer hardware
Electronics
Founded August 4, 1986; 32 years ago (1986-08-04)
Founders Joseph Hsu
Jeans Huang
Frank Lin
Kenny Yu
Henry Lu
Headquarters Zhonghe, New Taipei, Taiwan
Area served
Worldwide
Key people
Hrishikesh Kumar
Products
Revenue US$3.4 billion (2016)
Number of employees
2,320 (2018)
Website www.msi.com

MSI (Micro-Star International Co., Ltd, Chinese: 微星科技股份有限公司), stylized as MSi is a Taiwanese multinational information technology corporation headquartered in New Taipei City, Taiwan. It designs, develops and provides computer hardware, related products and services, including laptops, desktops, motherboards, graphics cards, All-in-One PCs, servers, industrial computers, PC peripherals, car infotainment products, etc.

The company has a primary listing on the Taiwan Stock Exchange[1] and was established in August 1986 by 5 founders – Hsu Xiang (a.k.a. Joseph Hsu),[2] Huang Jinqing (a.k.a. Jeans Huang),[3][4] Lin Wentong (a.k.a. Frank Lin),[5] Yu Xian'neng (a.k.a. Kenny Yu), and Lu Qilong (a.k.a. Henry Lu). First starting its business in New Taipei City, Taiwan, MSI later expanded into Mainland China, setting up its Baoan Plant in Shenzhen in 2000 and establishing research and development facilities in Kunshan in 2001. It also provides global warranty service in North America, Central/South America, Asia, Australia and Europe.[6]

The company has been a sponsor for a number of eSports teams[7] and is also the host of the international gaming event MSI Masters Gaming Arena (formerly known as MSI Beat IT).[8][9][10][11] The earliest Beat IT tournament can be traced back to 2010, featuring Evil Geniuses winning the championship.[12]

The company's slogan as seen in 2017: "TRUE GAMING. SOME ARE PC, WE ARE GAMING."[13][14]

Operations[edit]

MSI's offices in Zhonghe District, New Taipei City, Taiwan serve as the company's headquarters, and house a number of different divisions and services.[15]

Manufacturing initially took place at plants in Taiwan.

The company has branch offices in the Americas, Europe, Asia, Australia, and South Africa. As of 2015 the company has a global presence in over 120 countries, spanning the Americas, Europe/Middle East/Africa (EMEA) and Asia Pacific.

Products[edit]

The company first built its reputation on developing and manufacturing computer motherboards and graphics cards. It established its subsidiary FUNTORO in 2008 to provide solutions for vehicle infotainment. Now it provides a variety of products ranging from laptops, gaming laptops,[16] motherboards, graphics cards, all-in-one PCs, mobile workstations, barebone computers, servers, IPCs, multimedia peripherals to vehicle infotainment solutions, smart cleaning robots, panoramic Wi-Fi cameras, etc.

When established in 1986, MSI focused on the design and manufacturing of motherboards and add-on cards. Later that year, it introduced the first overclockable 286 motherboard.

In 1989, MSI introduced its first 486 motherboard; in 1993, its first 586 motherboard; in 1995, its Dual Pentium Pro-based motherboard. In 1997 it introduced its Intel Pentium II-based motherboard with Intel MMX Technology, along with its first graphics card product, and its first barebone product; in 1990 it introduced its first Socket 7 based motherboard, and in 2002, its first PC2PC Bluetooth & WLAN motherboard.

In 2000 MSI introduced its first set-top box product (MS-5205).[17] In 2003, its first Pen Tablet PC product (PenNote3100),[18] and in 2004, its first Notebook product (M510C).[19] In 2009, MSI introduced its first Ultra Slim Notebook (X320),[20] and first All-in-One PC (AP1900).[21]

In 2008, MSI sponsored Fnatic and dived into the PC gaming market. Its GAMING series features laptops, desktops, motherboards, graphic cards, All-in-One PCs and gaming peripherals designed for gamers and power users.

In 2015, MSI teamed up with eye-tracking tech firm Tobii for the creation of eye-tracking gaming laptops.[22][23]

In early 2016, MSI announced a collaboration with HTC and has revealed Vive-ready systems to offer Virtual Reality experiences.[24][25][26][27][28][29]

History[edit]

MSI's 5 founders Joseph Hsu, Jeans Huang, Frank Lin, Kenny Yu and Henry Lu all worked for electronics giant Sony back in the day. Sony's corporate downsizing in 1985 brought them together. All with engineering background while working for Sony, these five young men joined forces and leveraged their expertise to establish Micro Star International in August 1986.

In 1997, MSI inaugurated its Plant I in Jung-He city; in 2000, it inaugurated its Plant III in Jung-He city

In 1998, it became a public company with an IPO (Initial Public Offering) on the Taipei Stock Exchange (TAIEX).

In 2000, MSI Computer (Shenzhen) Co., Ltd. was founded, and in 2001, MSI Electronics (Kunshan) Co., Ltd.

In 2002, MSI set up its European logistics center in the Netherlands.

In 2008, MSI was ranked among the Top 20 Taiwan Global Brands.[30] In 2011, the firm was named one of the Top 100 Taiwan Brands, distinguished among 500 brands.[31] By 2013, MSI has been awarded from Taiwan Excellence for 15 consecutive years.[32]

In 2015, MSI was ranked the 4th best laptop brand of 2015 by Laptop magazine.[33][34]

According to research, MSI was the largest gaming laptop supplier worldwide in 2016.[35][36]

MSI launched "Join the Dragon" team sponsorship program in April 2017 to discover talented eSports teams.[37]

ESL has partnered with MSI for upcoming ESL One events in 2018.[38]

MSI was the official partner of ESL One Cologne 2018, one of the biggest events on the CS:GO calendar.[39]

Sponsorship[edit]

The company partners with eSports heavyweights Fnatic[40][41] and Cloud 9.[42]

It has also been a sponsor for a number of eSports teams worldwide, including PENTA Sports,[43] Energy eSports,[44] HWA Gaming,[45] yoe Flash Wolves,[46] NXA-Ladies,[47] Saigon Fantastic Five,[48] MSI-Evolution,[49] Vox Eminor,[50] DeToNator,[51] Team Infused,[52] Aperture Gaming,[53] Phoenix GaminG,[54] etc.

Gallery[edit]

See also[edit]

References[edit]

  1. ^ "Micro-Star International Co (2377:Taiwan Stock Exchange)". Retrieved 5 February 2015. 
  2. ^ "Xiang Xu, General Manager and Chairman, Micro-Star International Co., Ltd". Retrieved 5 February 2015. 
  3. ^ "Jin Qing Huang, Senior Vice President of Research and Development Headquarter and Director, Micro-Star International Co., Ltd". Retrieved 5 February 2015. 
  4. ^ "The Distro Interview: MSI Senior Vice President and co-founder, Jeans Huang". Retrieved 18 March 2015. 
  5. ^ "Wen Tong Lin, Senior Vice President of Materials and Director, Micro-Star International Co., Ltd". Retrieved 5 February 2015. 
  6. ^ "GLOBAL WARRANTY SERVICE LOCATIONS". Retrieved 5 February 2015. 
  7. ^ "MSI Gaming teams". Retrieved 21 October 2015. 
  8. ^ "MSI Masters Gaming Arena 2015". Retrieved 5 October 2015. 
  9. ^ "MSI Masters Gaming Arena 2015 at gosugamers". Retrieved 21 October 2015. 
  10. ^ "Coverage: MSI Beat IT Global 2014". Retrieved 4 March 2015. 
  11. ^ "MSI Beat IT 2014: Global Gaming Competition a Spectacular Festival That Leaves All Longing For More". Retrieved 4 March 2015. 
  12. ^ "Evil Geniuses win MSI BEAT IT 2010". Retrieved 4 March 2015. 
  13. ^ "SOME ARE PC, WE ARE GAMING". Retrieved 26 June 2017. 
  14. ^ "MSI GT75VR Titan gaming laptop stays frosty, slays benchmarks". Retrieved 26 June 2017. 
  15. ^ "headquarters". Retrieved 21 October 2015. 
  16. ^ "MSI GE60 Apache 033 Gaming Laptop Review". Gaming Laptop. Retrieved 2015-02-25. 
  17. ^ "Micro-Star International Announces MS-5205 Set-Top Box". Retrieved 5 February 2015. 
  18. ^ "MSI PenNote 3100 Tablet PC". Retrieved 5 February 2015. 
  19. ^ "MSI MEGABOOK M510C". Retrieved 5 February 2015. 
  20. ^ "MSI X320 Ultra Slim Notebook". Retrieved 5 February 2015. 
  21. ^ "MSI AP1900 All-in-One PC". Retrieved 5 February 2015. 
  22. ^ "MSI builds concept notebook with Tobii eye-tracking tech built in, seeks other OEMs". Retrieved 16 June 2017. 
  23. ^ "MSI Teams up with Tobii for Eye-Tracking GT72 Gaming Laptop". Retrieved 16 June 2017. 
  24. ^ "MSI TEAMS WITH HTC, LAUNCHES 'MAC PRO' BOX FOR VR GAMING". Retrieved 29 March 2016. 
  25. ^ "MSI, HP and Alienware reveal Vive-Ready VR PCs". Retrieved 29 March 2016. 
  26. ^ "ALIENWARE AND MSI OFFER POWERFUL VIVE OPTIMIZED SYSTEMS". Retrieved 29 March 2016. 
  27. ^ "HP, Alienware and MSI Partner with HTC to Offer Vive-Ready PCs". Retrieved 29 March 2016. 
  28. ^ "MSI Vortex and HTC Vive Partnership: Ultimate VR Experience?". Retrieved 29 March 2016. 
  29. ^ "VIVE OPTIMIZED PCs". Archived from the original on 24 February 2016. Retrieved 29 March 2016. 
  30. ^ "2008 Top Taiwan Global Brands". Retrieved 23 October 2015. 
  31. ^ "MSI was named one of the Top 100 Taiwan Brands in the "Top 100 Taiwan Brands" activity, 29 August 2011". Retrieved 5 February 2015. 
  32. ^ "MSI Taiwan Excellence Award Winner: 15 years of affirmation, 18 January 2013". Retrieved 5 February 2015. 
  33. ^ "MSI: Best and Worst Laptop Brands 2015". Retrieved 28 April 2015. 
  34. ^ "Best & Worst Laptop Brands 2015". Retrieved 28 April 2015. 
  35. ^ "MSI is now the largest supplier of gaming notebooks worldwide". Retrieved 16 June 2017. 
  36. ^ "MSI Now the Largest Gaming Notebook Player in the World, Research Claims". Retrieved 16 June 2017. 
  37. ^ "MSI Launches Gaming Team Sponsorship Program". Retrieved 11 August 2017. 
  38. ^ "ESL partners with MSI for upcoming ESL One events!". Retrieved July 16, 2018. 
  39. ^ "ESL ONE Cologne 2018: MSI offizieller Partner des CS:GO Events". Retrieved July 16, 2018. 
  40. ^ "Meet Fnatic LoL and MSI at PAX, 2014". Retrieved 18 March 2015. 
  41. ^ "TEAM FNATIC MSI TAKES DREAMHACK, 20 June 2011". Retrieved 18 March 2015. 
  42. ^ "Cloud 9 official website". Retrieved 29 January 2016. 
  43. ^ "PENTA Sports official website". Retrieved 29 January 2016. 
  44. ^ "Energy eSports official website". Retrieved 29 January 2016. 
  45. ^ "HWA Gaming". Retrieved 13 February 2015. 
  46. ^ "yoe Flash Wolves". Retrieved 13 February 2015. 
  47. ^ "NXA-Ladies". Retrieved 13 February 2015. 
  48. ^ "Saigon Fantastic Five". Retrieved 13 February 2015. 
  49. ^ "MSI-Evolution". Retrieved 13 February 2015. 
  50. ^ "Vox Eminor". Retrieved 13 February 2015. 
  51. ^ "DeToNator". Retrieved 13 February 2015. 
  52. ^ "Team Infused". Retrieved 13 February 2015. 
  53. ^ "Aperture Gaming". Retrieved 21 October 2015. 
  54. ^ "Phoenix GaminG". Retrieved 21 October 2015. 

External links[edit]

Coordinates: 25°00′25″N 121°29′13″E / 25.006954°N 121.486846°E / 25.006954; 121.486846