Satoshi Tajiri

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Satoshi Tajiri
Native name
田尻 智
BornAugust 28, 1965 (1965-08-28) (age 53)
Setagaya, Tokyo, Japan
OccupationAt Game Freak:
Founder of Game Freak
CEO of Game Freak
Video game designer (1989–)
Known forPokémon

Satoshi Tajiri (Japanese: 田尻 智, Hepburn: Tajiri Satoshi, born August 28, 1965[1]) is a Japanese video game designer best known as the creator of Nintendo's Pokémon franchise and the founder and CEO of video game developer Game Freak. A fan of arcade games, Tajiri wrote for and edited his own video gaming fanzine Game Freak with Ken Sugimori, before evolving it into a development company of the same name. Tajiri claims that the joining of two Game Boys via a link cable inspired him to create a game which embodied the collection and companionship of his childhood hobby, insect collecting. The game, which became Pokémon Red and Pokémon Green, took six years to complete and went on to spark a multibillion-dollar franchise which reinvigorated Nintendo's handheld gaming. Tajiri continued to work as director for the Pokémon series until the development of Pokémon Ruby and Sapphire, when he changed his role to simply executive producer.

Tajiri has also worked for other projects including Mario spin-offs. He was also an executive producer on the live-action film Pokémon Detective Pikachu.[2]

Early life[edit]

Satoshi Tajiri was born on August 28, 1965, in Tokyo.[3] Tajiri grew up in Machida, Tokyo, which at the time still maintained a rural atmosphere[4] and was rapidly growing.[5] As a child, Tajiri enjoyed insect collecting as a hobby, which would be an inspiration for his later video game work.[6] Other children called him "Dr. Bug",[4] and he wanted to become an entomologist.[3] As urban areas of Japan spread and more land was paved over, habitats for hunting bugs were lost. Tajiri wanted his games to allow children to have the feeling of catching and collecting creatures as he had.[6]

He became fascinated with arcade games as a teenager, though his parents thought he was a delinquent for this pastime.[3] He particularly enjoyed playing Taito's Space Invaders, which drew him into other video games.[4] His interest eventually evolved into attempting to plan his own games. He took his Famicom apart to see how it worked, and won a contest for a video game idea sponsored by Sega.[4]

Because of his fascination with video games, Tajiri frequently cut classes and nearly did not graduate high school. This confused and upset his parents, who felt that he was discarding his own future. His father attempted to get him a job at the Tokyo Electric Power Company, but Tajiri declined to take the position.[3] He took make-up classes and eventually earned his high school diploma.[7] Tajiri did not attend university, but instead attended a two-year technical degree program at the Tokyo National College of Technology, where he majored in electronics and computer science.[3]


Tajiri wrote and edited a fanzine called Game Freak from 1981 to 1986, focusing on the arcade game scene.[8][9] Game Freak was handwritten and stapled together. It was illustrated by Ken Sugimori.[4] Satoshi created the Game Freak fanzine to help out gamers. It contained tips on winning games, as well as lists of easter eggs in games. The highest number of copies an issue of the magazine sold was over 10,000, attained by an issue detailing how to get a high score in the game Xevious.[10][11] Nonetheless, Ken Sugimori, who later illustrated the first 151 Pokémon, saw the magazine at a dōjinshi shop, and became involved.[12] As more contributors came to Game Freak, Tajiri began to realize that most games were lacking in quality, and he and Sugimori decided the solution was to make their own games.[4] Tajiri studied the Family BASIC game programming package, to better grasp the concepts of Famicom game design. He then purchased the requisite hardware for game development.[9] Tajiri and Sugimori evolved the magazine into the video game development company Game Freak in 1989.[1][13] Soon after, the two pitched their first game, an arcade-style game called Quinty, to Namco, who published the game.[14] Tajiri also wrote as a freelance writer for the magazine Famicom Hisshōbon, later called Hippon,[15] and reviewed arcade games for Family Computer Magazine and Famicom Tsūshin.

Tajiri first conceived the idea of Pokémon in 1990.[4] The idea came together after he saw a Game Boy and the ability to communicate between Game Boys,[4] and Tajiri decided Pokémon made the most sense on the handheld console. When he thought about the link cable being able to interact with two Game Boys, he envisioned bugs crawling back and forth, recalling his childhood love of bug collecting.[10] Tajiri pioneered the idea of connectivity between handheld game consoles, by suggesting that Game Boys could use their link cables in order to have friends do more than simply play against each other.[16] This idea of the two systems communicating with was for the players to be able to trade Pokémon with one another.

When he first pitched the idea of Pokémon to Nintendo, they could not quite grasp the concept, but were impressed enough with Tajiri's game design reputation that they decided to explore it. Shigeru Miyamoto began to mentor Tajiri, guiding him during the creation process.[3] Pokémon Red and Blue took six years to produce, and nearly bankrupted Game Freak in the process; often, there was barely enough money to pay the employees.[3] Five employees quit, and Tajiri did not take a salary, instead living off of his father's income.[3] Investment from Creatures Inc. allowed Game Freak to complete the games, and in return, Creatures received one-third of the franchise rights.[17]

Between the approval and completion stages of the project, Tajiri assisted in the design of two Mario spin-off games for Nintendo: Yoshi and the Japanese-only release Mario & Wario.[18] He also worked on 1994's Pulseman.[19]

Once the games were completed, very few media outlets gave it attention, believing the Game Boy was a dead console; a general lack of interest of merchandising convinced Tajiri that Nintendo would reject the games.[3] The Pokémon games were not expected to do well, but sales steadily increased until the series found itself among Nintendo's top franchises.[6] Rumors of a hidden Pokémon creature named Mew, which could only be obtained by exploiting programming errors, increased interest in the game.[3] Tajiri had included Mew in the game in order to promote trading and interaction between players, but Nintendo was not aware of the creature upon release.[20] The franchise helped Nintendo's waning sales.[21] Tajiri deliberately toned down violence in his games. In this vein, he designed Pokémon creatures to faint rather than die upon their defeat, as he believed it was unhealthy for children to equate the concept of death with losing a game.[4] After the completion and release of Red and Blue in Japan, Tajiri later worked on 1997's Bushi Seiryūden: Futari no Yūsha.[22] Tajiri continues to be involved in the more modern Pokémon titles as well. For Pokémon FireRed and LeafGreen, he supervised the process from start to finish and approved all the text.[23] While developing games, Tajiri works irregular hours, often laboring 24 hours at a time and resting 12 hours.[4]


Tajiri cites Shigeru Miyamoto as a major influence, thinking of him as a sort of mentor. For this reason, his developmental style closely matches that of Miyamoto.[6] In the Pokémon anime, the main character is named Satoshi, and his rival is Shigeru.[6]

Tajiri drew much of his inspiration from old Japanese shows and anime,[24] including Godzilla and Ultraman.[4] He has stated that if he did not design video games, he would most likely be in the anime field.[4]

Awards and recognition[edit]

IGN named Tajiri one of the top 100 game creators of all time, mainly for his ability to have built Pokémon into a "worldwide phenomenon".[6] Electronic Gaming Monthly credited Tajiri as one of the 10 most influential people who made the modern video game market.[21] Video game magazine Edge placed Tajiri on their list of the "Hot 100 Game Developers of 2008".[25] Tajiri, alongside Tsunekazu Ishihara, received the Special Award from the Computer Entertainment Developers Conference in 2011.[26] The Economist has described Pokémon as "Japan’s most successful export."[27]


Year Game title Role
1989 Mendel Palace Director, Game Designer
1991 Smart Ball Director, Game Designer,
Scenario Writer
1991 Yoshi Director, Game Designer
1992 Magical Tarurūto-kun Producer
1993 Mario & Wario Director, Game Designer
1994 Nontan to Issho: Kuru-Kuru Puzzle Planner
1994 Pulseman Director, Game Designer
1995 Jelly Boy 2 (unreleased) Supervisor
1996 Pokémon Red and Blue Director, Game Designer,
Scenario Writer, Map Designer
1997 Bushi Seiryūden: Futari no Yūsha Concept, Game Designer
1999 Pokémon Gold and Silver Director, Game Designer
2002 Pokémon Ruby and Sapphire Executive Director
2004 Pokémon FireRed and LeafGreen Scenario Writer,
Executive Director
2005 Drill Dozer Executive Producer
2006 Pokémon Diamond and Pearl Executive Producer
2010 Pokémon HeartGold and SoulSilver Executive Producer
2011 Pokémon Black and White Executive Producer
2012 Pokémon Black 2 and White 2 Executive Producer
2012 HarmoKnight Executive Producer
2013 Pokémon X and Y Executive Producer
2014 Pokémon Omega Ruby and Alpha Sapphire Executive Producer
2015 Tembo the Badass Elephant Executive Producer
2016 Pokémon Sun and Moon Executive Producer
2017 Giga Wrecker Executive Producer
2017 Pokémon Ultra Sun and Ultra Moon Executive Producer

See also[edit]


  1. ^ a b "Satoshi Tajiri Biography". IGN. News Corporation. 2010. Retrieved 27 January 2010.
  2. ^ "Pokémon Detective Pikachu". Metacritic. Retrieved November 17, 2018.
  3. ^ a b c d e f g h i j Chua-Eoan, Howard; Tim Larimer (14 November 1999). "Beware of the Pokemania". Time. New York City: Time Inc. Retrieved 28 January 2010.
  4. ^ a b c d e f g h i j k l Larimer, Tim (22 November 1999). "The Ultimate Game Freak". Time. New York City: Time Inc. 154 (20). Retrieved 27 January 2010.
  5. ^ Peel, Jeremy (2019-03-07). "Pokemon Sword and Shield brings Satoshi Tajiri's vision full circle". VG247. Retrieved 2019-03-31.
  6. ^ a b c d e f "Top 100 Game Creators of All Time". IGN. News Corporation. 2009. Retrieved 24 September 2018.
  7. ^ Morrison, Don (22 November 1999). "To Our Readers". Time. New York City: Time Inc. 154 (20): 2–3. Retrieved 27 January 2010.
  8. ^ Gifford, Kevin (7 April 2008). "'Game Mag Weaseling': Just Checking In". GameSetWatch. Think Services. Retrieved 27 January 2010.
  9. ^ a b Szczepaniak, John. "Before They Were Famous". Retro Gamer. Imagine Publishing (35): 75.
  10. ^ a b "The Ultimate Game Freak". Time. 1999-11-22. ISSN 0040-781X. Retrieved 2018-05-07.
  11. ^ Kikuta, Hiroyuki (2018). ポケモンをつくった男 田尻智 [The Man Who Made Pokémon: Satoshi Tajiri]. Shogakukan. p. 50. ISBN 978-4092701304.
  12. ^ Kohler, Chris (2004). Power-up: How Japanese Video Games Gave the World an Extra Life. BradyGames. p. 238. ISBN 0-7440-0424-1.
  13. ^ "Pokemon Blue Version". IGN. News Corporation. 2010. Retrieved 27 January 2010.
  14. ^ Barnholt, Ray (30 July 2008). "25 Sorta Significant Famicom Games: #19". UGO Networks. Retrieved 27 January 2010.
  15. ^ Gifford, Kevin (18 February 2007). "'Game Mag Weaseling': The Bluffer's Guide to Famitsu's Competition". GameSetWatch. Think Services. Retrieved 27 January 2010.
  16. ^ Nutt, Christian (3 April 2009). "The Art of Balance: Pokémon's Masuda on Complexity and Simplicity". Gamasutra. United Business Media. Retrieved 27 January 2010.
  17. ^ Fulford, Benjamin (26 July 2009). "Monster mash". Retrieved 28 January 2010.
  18. ^ Peterson, Helen (15 November 1999). "King of Craze Too Shy For Spotlight Pifather Is an Introvert". Daily News. Mortimer Zuckerman. Archived from the original on 15 August 2011. Retrieved 28 January 2010.
  19. ^ "Pulseman". MobyGames. 2010. Retrieved 28 January 2010.
  20. ^ Shinn, Gini (16 March 2004). "Case Study: First Generation Pokémon Games for the Nintendo Game Boy" (PDF). Stanford, California: Stanford University. p. 4. Retrieved 28 January 2010.
  21. ^ a b EGM Staff (30 June 2005). "Top 10 Most Influential People". Hearst Corporation. Retrieved 27 January 2010.
  22. ^ Closing credits of Bushi Seiryūden: Futari no Yūsha.
  23. ^ Harris, Craig (13 May 2004). "E3 2004: The Pokemon Creators Speak". IGN. News Corporation. Retrieved 27 January 2010.
  24. ^ "Pokémon". Encyclopædia Britannica. Chicago: Encyclopædia Britannica, Inc. 2010. Retrieved 28 January 2010.
  25. ^ Staff (20 February 2008). "The Hot 100 Game Developers of 2008". Edge. Future plc. Archived from the original on 9 May 2008. Retrieved 27 January 2010.
  26. ^ "CEDEC AWARDS 2011 最優秀賞発表! | CEDEC 2011 | Computer Entertainment Developers Conference". Retrieved 2016-02-27.
  27. ^ S.M. (28 Feb 2016). "Pokémon's 20th anniversary: The legacy of Pokémon for millennials". The Economist. Retrieved 4 March 2016.

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