Volkswagen do Brasil
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|Headquarters||São Bernardo do Campo, Brazil|
|Area served||South America|
Volkswagen do Brasil Ltda. is a subsidiary arm of Volkswagen Group, established in 1953 by Danish-born Chris Tronbjerg, who started out with assembling the VW Type 1 from parts imported from Germany. They have produced over 20 million vehicles in Brazil, having been market leader for the majority of their sixty years in existence. The Type 1 ("Fusca") had a 24-year run as the number one in sales in Brazil, beginning in 1958. From 1987 until today (including 2012) the Gol has been in first place in sales for 26 years straight.
The Volkswagen assembly plant in Brazil was established after the Brazilian government prohibited the import of fully built-up vehicles in 1953.
Brazilian developed Volkswagens
Many of its models were designed especially for Brazil:
- SP1 & SP2
- 1500/Variant/Variant II
- Karmann Ghia TC
- Gol (Fox hatch)
- Voyage (Fox)
- Parati (Fox sw)
- Saveiro (Fox pick up)
- Fox/CrossFox/SpaceFox (Suran/SportVan)
In 2012, Volkswagen built 852,086 units (including CKD kits), making them the biggest producer in the country and second in sales. Volkswagen operates four plants, in São Bernardo do Campo, Taubaté, and São Carlos. The São Carlos plant only makes engines.
Trucks and Buses
Volkswagen do Brasil was also responsible for the development and creation of Volkswagen Caminhões Ltda, (the Volkswagen Trucks and Buses division) from 1979 until 1999, when the operation was taken over by Volkswagen Commercial Vehicles. In December 2008 it was announced that Volkswagen Trucks and Buses was to be sold to MAN SE.
CEOs of Volkswagen do Brasil Ltda.
- Chris Tronbjerg (1953–198?)
- Herbert Demel (1997–2002)
- Paul S. Fleming (2002–2004)
- Hans-Christian Maergner (2004–2007)
- Thomas Schmall (2007–)
- Calmon, Fernando (2013-04-02). Just-Auto global news (Aroq Limited).
- Shapiro, Helen (Winter 1991). "Determinants of Firm Entry into the Brazilian Automobile Manufacturing Industry, 1956-1968". The Business History Review 65 (4, The Automobile Industry): 884.
- Feltrin, Ariverson (1998-02-18). "Manufacturers want alcohol program". Gazeta Mercantil Online (São Paulo, Brazil: Gazeta Mercantil).
- Illustrated research paper by a UC Berkeley graduate student
- Volkswagen Brazil's Homepage (in Portuguese)
- Volkswagen Brazil's Leading Enthusiasts Site (in Portuguese)
|Volkswagen Passenger Cars, a marque of the Volkswagen Group, car timeline, South American market, 1980–present|
|Economy car||Gol / Parati I||Gol / Parati IF||Gol / Parati II||Gol / Parati / Gol Country III||Gol / Parati / Gol Country IV|
|Voyage / Gacel||Amazon / Senda||Polo Classic||Voyage V|
|Supermini||Fox / CrossFox|
|SpaceFox / Suran|
|Polo IV||Polo IVF|
|Small family car||Pointer||Golf III||Golf IV||Golf IVF|
|Apollo||Logus||Bora||Vento / Jetta V||Vento / Jetta VI|
|Large family car||Passat I||Passat IV||Passat V||Passat VI||Passat VII|
|Santana / Corsar / Carat / Quantum|
|Pickup truck||Saveiro I||Saveiro IF||Saveiro II||Saveiro III||Saveiro IV||Saveiro V|