|Broadcast area||Greater Philadelphia (Delaware Valley)|
|Slogan||More Music, More Variety|
|Frequency||101.1 MHz (also on HD Radio)|
|First air date||May 13, 1963 (as WDVR)|
|Format||Analog/HD1: Adult contemporary |
HD2: '80s hits
|HAAT||287 meters (942 ft)|
|Transmitter coordinates||Coordinates: (NAD27)|
|Callsign meaning||W DElaware Valley's B|
|Former callsigns||WBEB-FM (1993-1995)|
(Entercom License, LLC)
|Sister stations||KYW, WIP-FM, WOGL, WPHT, WTDY-FM|
|Webcast||Listen Live (Web player), MP3, AAC|
Listen Live (HD2) (Web player)
WBEB (101.1 FM, "B101.1") is a commercial FM radio station licensed to serve Philadelphia, Pennsylvania. Owned by Entercom, the station broadcasts an adult contemporary format. The broadcast tower is in the Roxborough section of Philadelphia while its studios are located at 555 East City Avenue in Bala Cynwyd.
WBEB has been a top-ranking station in the Philadelphia Nielsen Audio ratings since the early 1990s. Its dominance has been further demonstrated during the holiday season, where WBEB has historically seen the largest ratings gains among U.S. radio stations that switch to Christmas music.
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WDVR and WEAZ
On May 13, 1963, the station first signed on using the call sign WDVR, which stood for Delaware Valley Radio. It was one of several Philadelphia stations airing a beautiful music format, including 98.9 WPBS (now WUSL) and 106.1 WWSH (now WISX). In 1981, it switched call signs to WEAZ, which stood for easy listening. It began using the slogan EAZY 101 with actor Patrick O'Neal and later with actor Robert Urich as its TV commercial spokesperson. By 1984, EAZY 101 had become the #1 rated station in Philadelphia.
The station was known for playing pop tunes reworked in the form of instrumentals. At first, it played two vocalists per hour, although over time, more vocals were added. The instrumental music was based on the works of such artists as Frank Sinatra, Tony Bennett, Nat King Cole, Neil Diamond, The Carpenters as well as songs from movies and Broadway. By the 1980s, the station increased the number of vocals to four per hour, either from the middle of the road format or from the soft adult contemporary format.
Move to Soft AC
In 1988, the station completed a transition from instrumental-based easy listening to an all-vocal soft adult contemporary format. This format change came after research showed listeners who grew up after the advent of rock and roll did not like instrumental music. With the format change, the station used a satellite-delivered music service, but by the next year, some of the air staff returned. By 1990, the station's name was shortened to "EZ 101". The station would shift to a mainstream adult contemporary format in 1993, and its call sign and branding would change to WBEB, B101, on April 25 of that year.
101.1 More FM, Entercom acquisition
In December 2013, WBEB announced the station would rebrand as More FM beginning December 26, with no change in format. The station argued that the B101 name was dated and did not reflect its current on-air content.
On July 19, 2018, Entercom announced that it would acquire WBEB for $57.5 million. To comply with FCC ownership limits, Entercom divested WXTU back to its previous owner Beasley Broadcast Group. WBEB was, at that time, one of the last major-market radio stations to be independently owned. The sale closed September 28, 2018. With the sale's closure, former GM Blaise Howard returned to the station, this time as general sales manager.
On November 8, 2018, WBEB returned to its previous "B" branding as B101.1.
- "Call Sign History [WBEB]". fcc.gov. Federal Communications Commission. Retrieved 2017-04-27.
- "Christmas Remains King In Holiday 2017 Ratings". Insideradio.com. Retrieved 2018-07-20.
- "WBEB Flips To Christmas Music". Radio Ink. 2017-11-16. Retrieved 2018-07-20.
- Broadcasting Yearbook 1977 page C-181
- "B101 to change name to MoreFM in January". Philly.com. December 12, 2013. Archived from the original on December 30, 2013. Retrieved September 28, 2018.
- "Entercom Acquires 101.1 More-FM Philadelphia; Divests WXTU Back To Beasley". RadioInsight. 2018-07-19. Retrieved 2018-07-20.
- "101.1 More FM, the 'crown jewel of Philadelphia radio,' sold". Philly.com. Retrieved 2018-07-20.
- "Blaise Howard Named GSM At WBEB (101.1 More FM)/Philadelphia". All Access. Retrieved 2018-09-28.
- "Alabama FM Translator Changes Hands, Entercom Closes On WXTU/Philadelphia Sale And WBEB Acquisition". All Access. Retrieved 2018-09-28.
- "B101 Returns To Philadelphia". RadioInsight. 2018-11-08. Retrieved 2018-11-08.