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|Greenville, North Carolina|
|Founded||September 21, 1998|
|Last air date||September 17, 2006|
|Call letters' meaning||We're Greenville's WB|
WGWB was The WB television affiliate for Greenville, North Carolina. The call letters were fictional, as it was not a Federal Communications Commission-licensed broadcast station. Rather, it was part of The WB 100+ Station Group, a group of non-broadcast local cable television outlets for markets below the top 100 media markets. It was carried on various cable systems throughout the Greenville/New Bern area, including Time Warner Cable on channel 31, and was also carried on DirecTV on channel 15. Prior to the sign-on of WBFW, residents in the eastern North Carolina area received their WB programs via Chicago-based superstation WGN or from Raleigh's WB affiliates, first WNCN, later WRAZ and then WLFL.
On January 24, 2006, it was announced that The WB and UPN would merge into a new network called The CW. Then, on February 22, 2006, News Corporation announced that it would create a new network called My Network TV. Both networks started in September 2006. WNCT-TV's digital subchannel DT2 affiliated with The CW, and WFXI-TV/WYDO-TV's digital subchannel DT2 affiliated with My Network TV. A subchannel of WCTI-TV, which formerly held the UPN affiliation for the area, became ENC-TV, an independent station.