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WGWB Greenville.jpg
Greenville, North Carolina
Branding WGWB
Channels Analog: various
Affiliations The WB
Owner Time Warner
Founded September 21, 1998
Last air date September 17, 2006
Call letters' meaning We're Greenville's WB

WGWB was The WB television affiliate for Greenville, North Carolina. The call letters were fictional, as it was not a Federal Communications Commission-licensed broadcast station. Rather, it was part of The WB 100+ Station Group, a group of non-broadcast local cable television outlets for markets below the top 100 media markets. It was carried on various cable systems throughout the Greenville/New Bern area, including Time Warner Cable on channel 31, and was also carried on DirecTV on channel 15. Prior to the sign-on of WBFW, residents in the eastern North Carolina area received their WB programs via Chicago-based superstation WGN or from Raleigh's WB affiliates, first WNCN, later WRAZ and then WLFL.

On January 24, 2006, it was announced that The WB and UPN would merge into a new network called The CW. Then, on February 22, 2006, News Corporation announced that it would create a new network called My Network TV. Both networks started in September 2006. WNCT-TV's digital subchannel DT2 affiliated with The CW, and WFXI-TV/WYDO-TV's digital subchannel DT2 affiliated with My Network TV. A subchannel of WCTI-TV, which formerly held the UPN affiliation for the area, became ENC-TV, an independent station.