Yodle

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Not to be confused with Yodel.
Yodle
Founded March 2005 (2005-03)
Headquarters New York City, US
Services Online marketing
Revenue $163 million[1]
Number of employees
>1,100[1][2]
Website Yodle.com

Yodle is an American company which sells online marketing, generally to small businesses, in the U.S. and Canada. As of the end of 2014, the company had more than 1,200 employees, and reported an annual revenue of $163 million. The company was founded by Nathaniel Stevens, Milind Mehere, Ben Rubenstein, Kartik Hosanagar and John Berkowitz in 2005.[6] The company was previously called 'NatPal', but changed its name in 2007.

Foundation and history[edit]

In 2005, Nathaniel Stevens and Ben Rubenstein launched the business [7] which was "not going well" [7] until a local dentist hired them. The company shifted focus to "doctors, lawyers, as well as other local businesses".[7] and thereafter expanded, changing the name from 'NatPal', to Yodle.[8]

In an interview, Cunningham stated that Yodle's goal was to "double the value of our product every eighteen months".[2] In 2013, Yodle was listed #28 on Forbes's 2013 'America's Most Promising Companies' list,[9] and was ranked 21 on Deloitte Technology's '2011 Fast 500 Ranking' list[10] due to its rapid growth.[11]

The company has offices in Austin, Texas,[12] Charlotte, North Carolina, Scottsdale, Arizona, and Atlanta, Georgia; with headquarters in New York, New York.[13]

In July 2014, Yodle filed a Form S-1 and an S-1/A with the US Securities and Exchange Commission (SEC) as one of the first steps in an IPO.[14]

Web.com announced that it had completed its acquisition of Yodle on March 9, 2016.[15]

Services[edit]

The company helps smaller, local businesses with mobile-optimized website listings on search engines, paid search advertising and Search engine optimization.[16] Yodle also offers retention marketing following the company's acquisition[17] of Lighthouse Practice Management Group.[18]

OutRank by Rogers[edit]

In 2011, a partnership was formed between Rogers Communications and Yodle to provide a suite of digital marketing services to Canadian small business. These solutions have been deployed under the name OutRank by Rogers and operate as a business unit within the company.[19]

In early 2016, Yodle announced that it had re-acquired Outrank.[20] In November 2016, The Rogers Outrank website and related digital assets cease to function prompting questions surrounding whether Rogers Outrank is still doing business in Canada.[21]

Awards[edit]

Yodle won 15 awards in 2013,[22] including the Google Adwords Premier SMB Partner.[23]

References[edit]

  1. ^ a b "Court Cunningham". Yodle. Retrieved 6 November 2013. 
  2. ^ a b "Is Yodle Headed for an IPO?". Bloomberg. Retrieved 7 November 2013. 
  3. ^ "History". Yodle. Retrieved 6 November 2013. 
  4. ^ "Yodle". Forbes. Retrieved 7 November 2013. 
  5. ^ "Building a Fast-Growth Local Advertising Business: Yodle Co-founders Ben Rubenstein and John Berkowitz (Part 2)". Sramana Mitra's One Million by One Million Blog. 26 October 2012. Retrieved 7 November 2013. 
  6. ^ a b "All Politics Is Local, and So Are Sales Leads: The Birth of an Internet Search Company". Knowledge@Wharton. Wharton. 18 April 2007. 
  7. ^ a b c Fass, Allison (28 May 2013). "The One-Stop Online Marketing Shop". Inc. Retrieved 9 November 2013. 
  8. ^ Foley, John (21 April 2008). "Yodle Gets Google Seal Of Approval". Information week. Retrieved 9 November 2013. 
  9. ^ "America's Most Promising Companies". Forbes. Retrieved 7 November 2013. 
  10. ^ "Deloitte's 2011 Technology Fast 500™ Ranking" (PDF). Deloitte. Retrieved 8 November 2013. 
  11. ^ "2013 Fast 50". Crain's. Retrieved 7 November 2013. 
  12. ^ Novak, Shonda (19 September 2012). "Fast-growing Yodle raises curtain on new Austin operation". Statesman.com. Retrieved 9 November 2013. 
  13. ^ "Yodle, Inc.". BBB. Retrieved 9 November 2013. 
  14. ^ "EDGAR Search Results". 
  15. ^ "Web.com Completes Acquisition of Yodle". 9 March 2016. Retrieved 7 June 2016. 
  16. ^ Zimmerman, Eilene (8 October 2013). "How Google's Search Changes Affect Small Businesses". boss.blogs.nytimes.com. New York Times. Retrieved 2 January 2014. 
  17. ^ Messina, Judy (2013-03-04). "Fast-growing Yodle makes acquisition". Crainsnewyork.com. Crain's. Retrieved 2 January 2014. 
  18. ^ "Yodle Acquires Lighthouse Practice Management Group". Bizjournals. 2013-03-04. Retrieved 14 April 2016. 
  19. ^ Laermer, Emily. "Online marketer Yodle expanding into Canada". Crain’s New York Business. Crain Communications Inc. 
  20. ^ Forster, Andrew. "Outrank is now Yodle". Yodle Official Website. Yodle Web Group INC. 
  21. ^ Forster, Andrew. "Is Rogers OutRank Out of Business, Closed or Closing?". Adster Digital Marketing Blog. Adster Creative INC. 
  22. ^ "Awards". Yodle. Retrieved 9 November 2013. 
  23. ^ "Find a Premier SMB Partner to help grow your business". Google. Retrieved 10 November 2013.