Coca-Cola Zero Sugar: Difference between revisions

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===Sweeteners and health concerns===
===Sweeteners and health concerns===
[[Sodium cyclamate]], a relatively inexpensive artificial sweetener banned by the [[Food and Drug Administration (United States)|U.S. Food and Drug Administration]] (FDA) since 1969 and once believed to be a [[carcinogen]], has been used in the Coca-Cola Zero versions produced in Italy, Spain, Portugal, Venezuela, Chile, and some Central American countries. It was used for a time in Mexico, before a consumer campaign led to its removal from the drink in 2008.<ref name=VA>''Venezuela analysis'', 12 June 2009, [http://www.venezuelanalysis.com/news/4516 Venezuela Orders End to Coca-Cola Zero Production]</ref> In June 2009 [[Venezuela]] ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate.<ref name=VA/>
[[Sodium cyclamate]], a relatively inexpensive artificial sweetener banned by the [[Food and Drug Administration (United States)|U.S. Food and Drug Administration]] (FDA) since 1969 and once believed to be a [[carcinogen]], has been used in the Coca-Cola Zero versions produced in Italy, Spain, Portugal, Venezuela, Chile, and some Central American countries. It was used for a time in Mexico, before a consumer campaign led to its removal from the drink in 2008.<ref name=VA>''Venezuela analysis'', 12 June 2009, [http://www.venezuelanalysis.com/news/4516 Venezuela Orders End to Coca-Cola Zero Production]</ref> In June 2009 [[Venezuela]] ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate.<ref name=VA/>

Coke Zero also contains Sweetener 951 - aka "Asapartame" (According to the US FDA, "the [National Cancer Institute] currently is studying aspartame and other dietary factors as part of a larger study of adult brain cancer).
The most commonly reported side effects of aspartame use are neurologically related because the breakdown products of aspartame are considered as neurotoxins, according to "Human Biochemistry and Disease." Some of the metabolites of aspartame include aspartic acid, glutamate, phenylalanine, methanol and diketopiperazine, all of which are harmful to neurons. Common neurological side effects reported from aspartame use include headaches, migraines, mood alteration, dizziness, visual disturbance, seizures, memory loss, fatigue, tinnitus, depression, anxiety, slurred speech, numbness or pain in the limbs, tremors, severe hyperactivity and restless legs.

Read more: http://www.livestrong.com/article/355002-side-effects-of-aspartame-in-diet-soda/#ixzz1vlYv4GhJ


==Variants==
==Variants==

Revision as of 06:31, 24 May 2012

Coca-Cola Zero
TypeDiet Cola
ManufacturerThe Coca-Cola Company
Country of origin United States
Introduced2005
ColourCaramel E-150d
FlavorCola
VariantsCoca-Cola Cherry Zero
Coca-Cola Vanilla Zero
Caffeine Free Coca-Cola Zero
Coca-Cola Lime Zero
Related productsCoca-Cola, Coca-Cola Cherry, Coca-Cola C2, Diet Coke, Diet Pepsi, Pepsi One, Pepsi Max and Tab
Websitehttp://www.cocacolazero.com

Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a low-calorie (0.75 calories per liter) variation of Coca-Cola specifically marketed to males, who were shown to associate 'diet' drinks with women.

The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customized version of it). Some details have varied from country to country. The British logo, for example, originally had the "o" taking a spiral form. In the U.S., the letters decline in weight over the course of the word.

Ingredients

All versions of Coke Zero sold in various countries are based on the same flavoring formula, and all are carbonated and caffeinated (excepting caffeine free). 1 l of Coke Zero contains 100 mg caffeine. However, the exact combination of artificial sweeteners and preservatives used vary from market to market.

Sweeteners and health concerns

Sodium cyclamate, a relatively inexpensive artificial sweetener banned by the U.S. Food and Drug Administration (FDA) since 1969 and once believed to be a carcinogen, has been used in the Coca-Cola Zero versions produced in Italy, Spain, Portugal, Venezuela, Chile, and some Central American countries. It was used for a time in Mexico, before a consumer campaign led to its removal from the drink in 2008.[1] In June 2009 Venezuela ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate.[1]

Coke Zero also contains Sweetener 951 - aka "Asapartame" (According to the US FDA, "the [National Cancer Institute] currently is studying aspartame and other dietary factors as part of a larger study of adult brain cancer). The most commonly reported side effects of aspartame use are neurologically related because the breakdown products of aspartame are considered as neurotoxins, according to "Human Biochemistry and Disease." Some of the metabolites of aspartame include aspartic acid, glutamate, phenylalanine, methanol and diketopiperazine, all of which are harmful to neurons. Common neurological side effects reported from aspartame use include headaches, migraines, mood alteration, dizziness, visual disturbance, seizures, memory loss, fatigue, tinnitus, depression, anxiety, slurred speech, numbness or pain in the limbs, tremors, severe hyperactivity and restless legs.

Read more: http://www.livestrong.com/article/355002-side-effects-of-aspartame-in-diet-soda/#ixzz1vlYv4GhJ

Variants

Coca-Cola Cherry Zero is a flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut, which occurred on 7 February 2007 at New York City's Fashion Week.[2] Coca-Cola introduced a vanilla-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original Coca-Cola Vanilla in May 2007.[3] Coke Vanilla Zero is currently available in the U.S., Nauru and Australia, Sweden, and from November 2011 as a "Limited Edition" in New Zealand.

In February 2010, Coca-Cola Zéro sans caféine (Caffeine Free Coca-Cola Zero) was released in France.[4] In Japan, Coca-Cola Zero Free launched in April 2010.[5] In the Netherlands, "Coca-Cola Zero Caffeine Free" has been sold since the start of 2011.

Marketing

Coke Zero was Coca-Cola's biggest product launch in 22 years.[6] It is primarily marketed towards young adult males[7] and has even been nicknamed "Bloke Coke".[6]

In the US, advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.[8] U.S marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 U.S. viral marketing campaign that suggested the company's executives were so angry over the drinks' similarities they were considering suing their coworkers for "taste infringement".[8]

In Australia, the product was originally promoted by a fake front group;[9] the campaign included outdoor graffiti and online spamming that mentioned a fake blog.[10][11] Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement[12] to comment on the ethics of Coke's activities.[13]

Distribution

Coke Zero is currently sold in:

References

  1. ^ a b Venezuela analysis, 12 June 2009, Venezuela Orders End to Coca-Cola Zero Production
  2. ^ "Cherry Coke Gets Fresh Jay-Z graciel Remix", Kenneth Hein, BrandWeek, 29 January 2007
  3. ^ Vanilla Coke is Back!, Business Wire, 25 May 2007
  4. ^ Le Coca-Cola Zéro sans caféine arrive dans vos verres, CocaColaWeb.fr, 15 February 2010
  5. ^ Coca-Cola | News: Details, CocaCola.Co.jp, 26 April 2010
  6. ^ a b Hickman, Martin (2006-07-04). "Introducing 'Bloke Coke' - is this now the real thing?". London: The Independent. Retrieved 2009-06-12.
  7. ^ Tungate, Mark (2008). Branded Male: Marketing to Men. London and Philadelphia: Kogan Page Limited. pp. Chapter 3. ISBN 978-0-7494-5011-3.
  8. ^ a b Elliott, Stuart; 5 March 2007; "Can’t Tell Your Cokes Apart? Sue Someone"; The New York Times; retrieved 6 March 2007.
  9. ^ "The Zero Movement". Coca Cola Company. Retrieved 2006-07-24.
  10. ^ "Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)" Marketing Doctor Blog. March 20, 2008.
  11. ^ "Coke Gets A Zero For Effort" Marketing Doctor Blog. January 25, 2006.
  12. ^ "The Zero Movement". Tim Longhurst. Retrieved 2006-07-24.
  13. ^ "The Zero Coke Movement". Archived from the original on July 18, 2006. Retrieved 2006-07-24.
  14. ^ "Coca-Cola Amatil records sweet result". The Sydney Morning Herald. 3 May 2006. {{cite news}}: |access-date= requires |url= (help); Unknown parameter |kelsey dougherty made this whole thing url= ignored (help)
  15. ^ "Companhia lança Coca-Cola Zero no Brasil". Retrieved 2007-01-16.
  16. ^ http://www.jamaica-star.com/thestar/20090616/ent/ent4.html
  17. ^ "Handelsbladet Fk – Kraftig satsing på sukkerfri brus". Retrieved 2006-10-13.
  18. ^ Diario La República - Online - Gonzalo Cerda: "Puede haber competencia en marcas de una misma empresa"
  19. ^ "Coca-Cola Zero chega segunda-feira". Retrieved 2007-05-17.
  20. ^ "Coca-Cola España prepara el lanzamiento de Coca-Cola Zero". Marketing News. Retrieved 2010-02-17.
  21. ^ http://www.blogdecom.com/2008/04/une-semaine-avec-zero-lundi-le-teasing.html
  22. ^ "Coke Zero's UK Debut Targets "Real Men"". Beverage World. Archived from the original on May 6, 2007. Retrieved 2006-07-24.

External links

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