Soueast
| File:Soueast logo.jpg | |
| Company type | Joint venture |
|---|---|
| Founded | 1995 |
| Headquarters | Fuzhou, Fujian Province, China |
South East (Fujian) Motor Co Ltd,[1] commonly known as Soueast, is a joint venture between Japanese Mitsubishi Motors, Chinese Fujian Motor Industry Group, and Taiwanese[2] China Motor Corporation.[1]
Located in Fuzhou, Fujian Province, China,[3] it builds Chrysler models,[4] minibuses,[5] and Chinese-market versions of Mitsubishi sedan and MPV models[6] for the Chinese market.
Its cars are license-built versions of Mitsubishi and Chrysler designs[citation needed] some of which bear the Mitsubishi brand.[1] While Mitsubishi-branded models are among it product line,[6] own-brand vehicles are as well.[7] Mitsubishi will enter a new, equally-owned joint venture with Guangzhou Automobile Group but keep an ownership in Soueast, too.[6]
As of early 2011 per year whole vehicle production capacity stood at near 180,000, but this was set to rise to 300,000 as construction was ongoing.[8]
History
Created in 1995[9] as a joint venture between China Motor Corporation and Fujian Motor Industry Group[1] Mitsubishi only later joined in 2006.[1]
In 2008 the company sold a lot of minibuses to Iran.[10]
That same year saw Jackie Chan sign on as a Mitsubishi brand ambassador for Mainland China markets.[11]
Ownership
As of 2009 Mitsubishi and China Motor Corporation each held one-fourth ownership the remainder being controlled by their local partner.[12]
Joint ventures
Soueast has at least one foreign joint venture, Fujian Daimler-Chrysler, which makes minivans (MPVs).[13] as of June 2010 Soueast, with half of the ownership, is the majority owner.[13] Daimler AG owns 33.78%[citation needed] and the Taiwanese Zhonghua owns 16.22%.[13]
Production bases
Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[9] This location has probably been expanded three times and, as of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000.[8] While such figures may consider whole vehicles and engines as discrete, this figure probably refers to whole vehicles.
References
- ^ a b c d e Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Mitsubishi Official Site, April 12, 2006
- ^ Affiliated Companies - China Motor Corporation Yulon Group Official Site
- ^ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Yulon Group Official Site
- ^ Dodge Teaming Up with SouEast Motors chinacartimes.com, 05/31/2007
- ^ Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
- ^ a b c Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
- ^ Car owners share what fuels buying decisions chinadaily.com.cn, 2010-04-24
- ^ a b "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse. Rhodes. Jan 25, 2011.
- ^ a b About Us - History South East Motor Official Site
- ^ 1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010
- ^ Business in brief - Mar. 25 people.com.cn, March 25, 2008
- ^ Activities by Region, Asia, 2009 Mitsubishi Official Site
- ^ a b c BAIC planning to buy Fujian Daimler-Chrysler chinacartimes.com, 9 June 2010
External links
- Official website (English)
- Official website (Chinese)
 | This article about an automotive industry corporation or company is a stub. You can help Wikipedia by expanding it. |