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===Price wars and other controversies===
===Price wars and other controversies===
[[ASDA]],<ref>In the [[UK]], supermarket chain [[Asda]] claimed that the retail price of the book (GB£17.99, equivalent to about US$37 at the time of release) was "holding children to ransom". The publisher responded by threatening to withdraw Asda's supply of the book, claiming a previously unpaid debt.{{cite web | url=http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/books/article2089458.ece|title=Potter book firm clashes with supermarket over price|publisher=Times Newspapers|date=2007-07-17}} Asda issued an apology and settled the debt, and its supply of the book was restored. [http://books.guardian.co.uk/news/articles/0,,2128891,00.html http://books.guardian.co.uk/news/articles/0,,2128891,00.html]</ref> plus several other UK supermarkets, had already taken pre-orders for the book at a heavily discounted price. ASDA then sparked a further price war two days before the book's launch by announcing they would sell it for just GB£5.00 a copy. Other retail chains also offered the book at discounted prices.<ref> At these prices the book is a [[loss leader]], but attracting large numbers of customers to their stores. This caused uproar from traditional UK booksellers who argued they had no hope of competing in those conditions. [http://www.accesshollywood.com/news/ah6148.shtml http://www.accesshollywood.com/news/ah6148.shtml Access Hollywood]. Independent shops protested loudest, but even [[Waterstone’s]], the UK's largest dedicated chain bookstore, could not compete with the supermarket price. Some small bookstores hit back by buying their stock from the supermarkets rather than their wholesalers. Asda tried to counter this by imposing a limit of two copies per customer to prevent bulk-buying. Philip Wicks, a spokesman for the UK Booksellers Association, said: 'It is a war we can't even participate in. We think it's a crying shame that the supermarkets have decided to treat it as a loss-leader, like a can of baked beans." Michael Norris, an analyst at Simba Information, said: "You are not only lowering the price of the book. At this point, you are lowering the value of reading."</ref> In [[Malaysia]], a similar price war brought about controversy regarding sales of the book.<ref name="pricewars">{{cite web| url=http://www.thestar.com.my/news/story.asp?file=/2007/7/21/nation/18369076&sec=nation| title=Harry Potter and the ugly price war| accessdate=2007-07-21| date=21 July 2007|publisher=The Star Malaysia}} Four of the biggest bookstore chains in Malaysia, [[mph Bookstores]], [[Popular Bookstore]]s, Times and Harris, decided to pull ''Harry Potter and the Deathly Hallows'' off their shelves as a protest against [[Tesco]] and [[Carrefour]] hypermarkets. The retail price of the book in Malaysia is [[Malaysian ringgit|MYR]] 109.90 (about GB£16), while the hypermarkets [[Tesco]] and [[Carrefour]] sell the book at MYR 69.90 (about GB£10). The move by the bookstores was seen as an attempt to pressure the distributor [[Penguin Books]] to remove the books from the hypermarkets. However, as of 24 July 2007, the price war has ended, with the four bookstores involved resuming selling the books in their stores with discount. Penguin Books has also confirmed that Tesco and Carrefour are selling the book at a loss, urging them to practice good business sense and fair trade.{{cite web| url=http://thestar.com.my/news/story.asp?file=/2007/7/24/nation/18386712&sec=nation| title=Bookstores end ‘Harry Potter’ boycott| accessdate=2007-07-24| date=24 July 2007| publisher=The Star Malaysia}}</ref> The book's early Saturday morning release in [[Israel]] was criticised for violating the [[Shabbat|Sabbath]].<ref> Trade and Industry Minister [[Eli Yishai]] commented that "It is forbidden, according to Jewish values and Jewish culture, that a thing like this should take place at 2 a.m. on Saturday. Let them do it on another day."{{cite web|url=http://www.iht.com/articles/2007/07/18/arts/0719potter-israel.php|title=Plans for Sabbath sales of Harry Potter draw threats of legal action in Israel|publisher=International Herald Tribune|accessdate=2007-07-18|date=July 17, 2007}} Yishai indicated that he would issue indictments and fines based on the Hours of Work and Rest Law.{{cite web|url=http://www.haaretz.com/hasen/spages/882972.html|title=Yishai warns stores over Harry Potter book launch on Shabbat|publisher=Haaretz|accessdate=2007-07-18|date=July 21, 2007}}</ref>
[[ASDA]],<ref>In the [[UK]], supermarket chain [[Asda]] claimed that the retail price of the book (GB£17.99, equivalent to about US$37 at the time of release) was "holding children to ransom". The publisher responded by threatening to withdraw Asda's supply of the book, claiming a previously unpaid debt.{{cite web | url=http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/books/article2089458.ece|title=Potter book firm clashes with supermarket over price|publisher=Times Newspapers|date=2007-07-17}} Asda issued an apology and settled the debt, and its supply of the book was restored. [http://books.guardian.co.uk/news/articles/0,,2128891,00.html http://books.guardian.co.uk/news/articles/0,,2128891,00.html]</ref> plus several other UK supermarkets, had already taken pre-orders for the book at a heavily discounted price. ASDA then sparked a further price war two days before the book's launch by announcing they would sell it for just GB£5.00 a copy (about US$10). Other retail chains also offered the book at discounted prices.<ref> At these prices the book is a [[loss leader]], but attracting large numbers of customers to their stores. This caused uproar from traditional UK booksellers who argued they had no hope of competing in those conditions. [http://www.accesshollywood.com/news/ah6148.shtml http://www.accesshollywood.com/news/ah6148.shtml Access Hollywood]. Independent shops protested loudest, but even [[Waterstone’s]], the UK's largest dedicated chain bookstore, could not compete with the supermarket price. Some small bookstores hit back by buying their stock from the supermarkets rather than their wholesalers. Asda tried to counter this by imposing a limit of two copies per customer to prevent bulk-buying. Philip Wicks, a spokesman for the UK Booksellers Association, said: 'It is a war we can't even participate in. We think it's a crying shame that the supermarkets have decided to treat it as a loss-leader, like a can of baked beans." Michael Norris, an analyst at Simba Information, said: "You are not only lowering the price of the book. At this point, you are lowering the value of reading."</ref> In [[Malaysia]], a similar price war brought about controversy regarding sales of the book.<ref name="pricewars">{{cite web| url=http://www.thestar.com.my/news/story.asp?file=/2007/7/21/nation/18369076&sec=nation| title=Harry Potter and the ugly price war| accessdate=2007-07-21| date=21 July 2007|publisher=The Star Malaysia}} Four of the biggest bookstore chains in Malaysia, [[mph Bookstores]], [[Popular Bookstore]]s, Times and Harris, decided to pull ''Harry Potter and the Deathly Hallows'' off their shelves as a protest against [[Tesco]] and [[Carrefour]] hypermarkets. The retail price of the book in Malaysia is [[Malaysian ringgit|MYR]] 109.90 (about GB£16), while the hypermarkets [[Tesco]] and [[Carrefour]] sell the book at MYR 69.90 (about GB£10). The move by the bookstores was seen as an attempt to pressure the distributor [[Penguin Books]] to remove the books from the hypermarkets. However, as of 24 July 2007, the price war has ended, with the four bookstores involved resuming selling the books in their stores with discount. Penguin Books has also confirmed that Tesco and Carrefour are selling the book at a loss, urging them to practice good business sense and fair trade.{{cite web| url=http://thestar.com.my/news/story.asp?file=/2007/7/24/nation/18386712&sec=nation| title=Bookstores end ‘Harry Potter’ boycott| accessdate=2007-07-24| date=24 July 2007| publisher=The Star Malaysia}}</ref> The book's early Saturday morning release in [[Israel]] was criticised for violating the [[Shabbat|Sabbath]].<ref> Trade and Industry Minister [[Eli Yishai]] commented that "It is forbidden, according to Jewish values and Jewish culture, that a thing like this should take place at 2 a.m. on Saturday. Let them do it on another day."{{cite web|url=http://www.iht.com/articles/2007/07/18/arts/0719potter-israel.php|title=Plans for Sabbath sales of Harry Potter draw threats of legal action in Israel|publisher=International Herald Tribune|accessdate=2007-07-18|date=July 17, 2007}} Yishai indicated that he would issue indictments and fines based on the Hours of Work and Rest Law.{{cite web|url=http://www.haaretz.com/hasen/spages/882972.html|title=Yishai warns stores over Harry Potter book launch on Shabbat|publisher=Haaretz|accessdate=2007-07-18|date=July 21, 2007}}</ref>


==Sales==
==Sales==

Revision as of 07:04, 31 January 2008

"HP7" redirects here. For the postal district for Amersham, see HP postcode area.

Template:HPBooks

Deathly Hallows redirects here. For other uses, see Deathly Hallows (disambiguation)

Harry Potter and the Deathly Hallows is the seventh and final of the Harry Potter novels written by British author J. K. Rowling. The book was released on July 21, 2007, ending the series that began in 1997 with the publication of Harry Potter and the Philosopher's Stone. This book chronicles the events directly following Harry Potter and the Half-Blood Prince (2005), and leads to the long-awaited final confrontation between Harry Potter and Lord Voldemort.

Deathly Hallows is published in the UK by Bloomsbury Publishing, in the USA by Scholastic Press, in Canada by Raincoast Books and in Australia and New Zealand by Allen & Unwin. Released globally in ninety-three countries, Deathly Hallows broke sales records as the fastest-selling book ever, selling more than eleven million copies in the first twenty-four hours following its release. The previous record, nine million in its first day, had been held by Half-Blood Prince.[1]

Epigraph

All the books in the Harry Potter series have dedications, but Harry Potter and the Deathly Hallows is the only one to include an epigraph. It contains two quotes relating to death and friendship. The first quotation is an English translation from Ancient Greek of a passage from The Libation Bearers, by the 5th century BC playwright Aeschylus.[2] The second quotation is from More Fruits of Solitude (1682) by William Penn, the Quaker author and founder of the American Commonwealth of Pennsylvania.[3]

Plot

The final summer

Lord Voldemort and his followers plan to ambush Harry Potter when he leaves the protected Dursley home with the Order of the Phoenix for the final time. Voldemort also seeks a new wand to defeat Harry's. As members of the order escort Harry to a safe house, they are attacked en route by Death Eaters. Harry narrowly escapes, but George Weasley loses an ear, while Hedwig and Mad-Eye Moody are killed.

At the Burrow, Minister of Magic Rufus Scrimgeour arrives to give Harry, Ron Weasley and Hermione Granger bequests from Albus Dumbledore's will. Ron receives the Deluminator, and Hermione is left a children's book, The Tales of Beedle the Bard. Harry inherits Godric Gryffindor's Sword and the Snitch he caught in his first-ever Quidditch match, although he does not get the sword from the Minister's hands. The trio, while puzzled, presume the items will help them in their Horcrux hunt.

The search begins

At Bill Weasley and Fleur Delacour's wedding reception, Kingsley Shacklebolt's Patronus arrives, announcing that Scrimgeour is dead and the Ministry of Magic has fallen under Voldemort's control. As Death Eaters approach, Harry, Ron and Hermione Disapparate, escaping to a Muggle cafe, where they are attacked by more Death Eaters. They take refuge in 12 Grimmauld Place, the former Order of the Phoenix headquarters, and Harry's property.

While at Grimmauld Place, Harry deduces that Sirius Black's brother Regulus was the "R.A.B" who removed the Locket Horcrux from the sea cave.[HP6] Hermione recalls seeing a locket amongst house-elf Kreacher's possessions.[HP5] Kreacher admits that he placed the Locket Horcrux in the cave for Voldemort, and Regulus later died retrieving it. The Horcrux has since fallen into Dolores Umbridge's possession via Mundungus Fletcher. The trio successfully infiltrate the Ministry of Magic and recover the locket, but Grimmauld Place is compromised during their escape, forcing them to flee to the countryside.

The trio learn that the Gryffindor Sword confiscated by the Ministry is a fake. They must find the real one to destroy Horcruxes with, but a frustrated Ron leaves the group. Harry and Hermione seek the sword in Godric's Hollow, but they are ambushed by Voldemort and his snake, Nagini. During their retreat, Hermione accidentally breaks Harry's phoenix wand with a defensive spell.

In the Forest of Dean, a doe-shaped Patronus leads Harry to an icy pond containing the real Sword. As Harry attempts to retrieve it, the Locket Horcrux tightens around his neck, strangling him. He is saved by Ron, who was guided back by Dumbledore's Deluminator. Ron destroys the Locket with the sword. He warns that Voldemort's name is now Tabooed: speaking it reveals the speaker's location to bounty hunters, known as Snatchers.

The Deathly Hallows

The mysterious recurring symbol is revealed to represent the legendary Deathly Hallows.

The trio learn from Xenophilius Lovegood, Luna's father, that the cryptic symbol they have repeatedly encountered represents the three Deathly Hallows: the Elder Wand, given to Cadmus Peverell, Resurrection Stone which were given to Antioch Peverell and Invisibility Cloak, given to Ignotus Peverell. When pressed about Luna's absence, Lovegood admits that Death Eaters abducted her in retaliation for supporting Harry in his paper, The Quibbler. Hoping for Luna's return, he has alerted Death Eaters of the trio's whereabouts, but they escape.

Snatchers later capture them when Harry utters Voldemort's tabooed name. Taken to Malfoy Manor, the trio join the imprisoned Luna, Dean, Ollivander and Griphook. Finding Gryffindor's Sword among the trio's possessions, Bellatrix Lestrange fears they have broken into her Gringotts vault, and tortures Hermione for information. Dobby Apparates into the cellar and rescues Luna, Dean and Ollivander. The noise prompts Peter Pettigrew to investigate. He throttles Harry, but reminded of his life debt,[HP3] Pettigrew loosens his grip, causing his own silver hand to choke him to death in retribution. Harry and Ron rush upstairs. Ron disarms Bellatrix and Harry takes Draco's wand. Dobby reappears, and they Disapparate to Bill and Fleur Weasley's cottage. Dobby is killed by Bellatrix's knife during the escape.

At the cottage, Ollivander confirms the Elder Wand's existence and says that a wand can transfer allegiance if its owner is defeated or disarmed. Ollivander also utters a caveat: although the Elder Wand is undefeatable, its master is not and must always guard against a surprise attack. Bellatrix's behaviour convinces the trio that another Horcrux is hidden in the Lestrange vault. Aided by Griphook, they penetrate Gringotts' defences and retrieve Hufflepuff's Cup Horcrux, though they lose the sword in the process.

Meanwhile, Voldemort steals the Elder Wand from Dumbledore's tomb, believing it is the only wand that can defeat Harry. Dumbledore captured it after defeating the Dark wizard Grindelwald in a duel. Voldemort also realises that his Horcruxes are being destroyed; his mind link with Harry unintentionally reveals that another Horcrux is hidden at Hogwarts.

The Battle of Hogwarts

In Hogsmeade, Aberforth Dumbledore smuggles the trio into Hogwarts. Harry's return reignites Dumbledore's Army and members prepare to fight. Harry had no intention of leading an all-out revolt against Voldemort; he only planned to find the Horcrux, and leave. But when word is sent that Harry is at Hogwarts, more D.A. and Order of the Phoenix members arrive, and battle is imminent.

Harry alerts the Hogwarts staff to Voldemort's impending invasion, as allies continue arriving. Harry, meanwhile, must find the final Horcrux. Luna Lovegood suggests it could be Ravenclaw's lost diadem. Harry recalls seeing the diadem in the Room of Requirement when he hid his Potions book there.[HP6] Meanwhile, Hermione destroys the Cup Horcrux with a basilisk fang that she and Ron retrieve from the Chamber of Secrets.[HP2] The trio go to the Room of Requirement and are attacked by Malfoy, Crabbe and Goyle. Crabbe mishandles the powerful Fiendfyre spell, killing himself and destroying the diadem, but the others escape unharmed.

Harry glimpses Voldemort's mind again and leads the trio to the Shrieking Shack. They witness Voldemort kill Snape with Nagini, believing it will make him the Elder Wand's master. As Snape dies, he gives Harry memories that prove Snape's loyalty to Dumbledore, motivated by his lifelong love for Harry's mother Lily. After being cursed by Gaunt's Ring Horcrux, a doomed Dumbledore had ordered Snape to kill him at a strategic time, sparing Draco from carrying out Voldemort's order to murder him. It was Snape who sent the doe Patronus. The memories also show that Harry himself is a Horcrux; he must die in order to destroy Voldemort.

Resigned to death, Harry approaches Voldemort's camp in the Forbidden Forest. Along the way, he finds the Resurrection Stone inside the Snitch and summons the spirits of his parents, Sirius Black and the recently killed Remus Lupin, who accompany him to Voldemort's camp. Voldemort strikes him with Avada Kedavra.

Awakening in an ethereal place, Harry is unsure whether he is alive or dead. Dumbledore appears and explains that Voldemort's Horcrux within Harry has been destroyed. He says that just as Voldemort cannot die while his soul fragments remain, Voldemort cannot kill Harry because he used Harry's blood in his resurrection.

Harry revives, but feigns death. Voldemort orders Narcissa Malfoy to check Harry. Although she realises that Harry is alive, she declares him dead, hoping it will help her to search for Draco inside the castle. Harry is carried to Hogwarts as Voldemort's trophy by the captured Hagrid. When Neville Longbottom defies Voldemort, the Sorting Hat is thrust aflame onto his head; pulling it off, he withdraws Gryffindor's sword from inside it and beheads Nagini, destroying the final Horcrux. As the battle resumes, many magical folk join in combat against the Death Eaters. Knowing that he is the Elder Wand's true master, Harry confronts Voldemort. When Draco Malfoy disarmed Dumbledore on the Astronomy Tower,[HP6] he unknowingly became the Elder Wand's master; this allegiance was then transferred to Harry when he captured Draco's wand at Malfoy Manor. Voldemort casts another Killing Curse at Harry, but the wand refuses to attack its master and the spell rebounds on Voldemort, killing him.

Among the casualties are Fred Weasley, Remus Lupin, Nymphadora Tonks, Colin Creevey and Bellatrix Lestrange. After the battle, Harry tells Dumbledore's portrait that he is keeping the Invisibility Cloak, but the Resurrection Stone will remain lost in the forest. The Elder Wand shall be returned to Dumbledore's tomb, where its power will be extinguished if Harry dies undefeated. Dumbledore approves. Before returning the Elder Wand to the tomb, Harry uses it to repair his own wand.

Epilogue

Nineteen years later, Harry and Ginny Weasley are married and have three children: James named after Harry's father, Albus Severus named after the 2 deceased headmasters, and Lily named after Harry's mother. Ron has married Hermione and they have two children, Rose and Hugo. The families meet at King's Cross station, where a nervous Albus is departing for his first year at Hogwarts. Harry's nineteen-year-old godson, Teddy Lupin (Remus and Tonks's orphaned son), is found kissing Victoire Weasley (Bill and Fleur's daughter) in a train compartment. Teddy is a frequent visitor to the Potters, coming to dinner several times a week. Harry sees Draco Malfoy and his wife, Asteria Greengrass (revealed on JK's website behind the door) with their son, Scorpius; Malfoy acknowledges Harry with a curt nod, then turns away. Neville Longbottom is now the Hogwarts Herbology professor and is still close friends with Harry. Harry comforts Albus, who is worried he will be sorted into Slytherin. He tells his son that one of his two namesakes, Severus Snape, was a Slytherin and the bravest man he had ever met. He adds that the Sorting Hat takes one's own choice into account. The book concludes: "The scar had not pained Harry for nineteen years. All was well."

Rowling's commentary and supplement

In an interview[4], online chat,[5][6][7] the Wizard of the Month section of her website, and during her 2007 U.S. Open Book Tour, Rowling revealed additional character information that she chose not to include in the book. She stated that:

  • Harry becomes an Auror for the Ministry of Magic, and is later appointed head of the department. He keeps Sirius's motorcycle, which Arthur Weasley repaired for him, but he can no longer speak Parseltongue after the destruction of Voldemort's soul fragment within him.
  • Ginny Weasley plays for the Holyhead Harpies Quidditch team for a time, leaves to establish a family with Harry and later becomes the lead Quidditch correspondent for the Daily Prophet.
  • Ron Weasley works at George's store for a time, Weasleys' Wizard Wheezes, then joins Harry as an Auror.
  • Hermione finds her parents in Australia and removes the memory modification charm she had put on them for safety. She initially works for the Ministry of Magic in the Department for the Regulation and Control of Magical Creatures, greatly improving life for house elves and their ilk. She later moves to the Department of Magical Law Enforcement and assists in eradicating oppressive, pro-pureblood laws. She was also the only member of the trio to go back and complete her seventh year at Hogwarts.
  • Dumbledore's relationship with Gellert Grindelwald extended beyond mere friendship; indeed, Rowling has revealed that Dumbledore was a homosexual, and harboured romantic feelings for Grindelwald.[8]

Rowling also explained the fates of several secondary characters:

  • George Weasley continues his successful joke shop. He married Angelina Johnson and has two children: a son named Fred, in memory of his late twin brother, and a daughter, Roxanne.
  • Luna Lovegood searches the world for odd and unique creatures. She eventually marries Rolf, a grandson of the famed naturalist Newt Scamander.[7] They have twins called Lorcan and Lysander. Her father's publication, The Quibbler, has returned to its usual condition of "advanced lunacy" and is appreciated for its unintentional humour.
  • Firenze is welcomed back into his herd, who finally acknowledge the virtue of his pro-human leanings.
  • Dolores Umbridge is arrested, interrogated, and imprisoned for crimes against Muggle-borns.
  • Cho Chang went on to marry a Muggle.[9]
  • Neville Longbottom eventually marries Hannah Abbott and lives in a flat above the Leaky Cauldron, when she becomes its new landlady.[10]

There have been transformations in the wider wizarding world:

  • Kingsley Shacklebolt is the permanent Minister for Magic, with Percy Weasley working under him as a high official. Among the reforms introduced by Shacklebolt, Azkaban no longer uses Dementors. Consequently, the world is now a "much sunnier place". Harry, Ron, and Hermione have also been instrumental in reforming the Ministry.[citation needed]
  • At Hogwarts, Slytherin House has become more diluted and is no longer the pureblood bastion it once was, although its dark reputation lingers.[citation needed]
  • Voldemort's jinx on the Defence Against the Dark Arts position is broken with his death. There is now a permanent Defence Against the Dark Arts teacher. Harry comes to the Defence Against the Dark Arts class to lecture several times a year.[citation needed]
  • A portrait of Snape, who briefly served as Hogwarts Headmaster, does not appear in the headmaster's office as he abandoned his post. Harry ensures the addition of Snape's portrait, and publicly reveals Snape's steadfastness.[citation needed]

Pre-release history

Choice of title

Shortly before releasing the title, J. K. Rowling announced that she had considered three titles for the book.[5][11] The final title, Harry Potter and the Deathly Hallows was released to the public on December 21 2006 via a special Christmas-themed hangman puzzle on Rowling's website, confirmed shortly afterwards by the book's publishers.[12] Asked during a live chat as to the other titles she had been considering, Rowling mentioned Harry Potter and the Elder Wand and Harry Potter and the Peverell Quest.[5]

Marketing campaigns

File:Hpdeathlyhallowsscholastic fullcover.gif
Jacket art of Scholastic (US) edition.
Scholastic's Seven Questions
In the build-up to the book's release, American publisher Scholastic released seven questions that fans would find answered in the final book:[13]
  1. Who Will Live? Who Will Die?
  2. Is Snape Good or Evil?
  3. Will Hogwarts Reopen?
  4. Who Winds Up With Whom?
  5. Where are the Horcruxes?
  6. Will Voldemort Be Defeated?
  7. What are the Deathly Hallows?

The launch was celebrated by an all-night book signing and reading at the Natural History Museum in London, which Rowling attended along with 1700 guests chosen by ballot.[14] Rowling toured the USA in October 2007, where another event was held at Carnegie Hall in New York with tickets allocated by sweepstake.[15]

Scholastic Inc., the American publisher of the Harry Potter series, launched a multi-million dollar "THERE WILL SOON BE 7" marketing campaign with a 'Knight Bus' travelling to forty libraries across the United States, online fan discussions and competitions, collectible bookmarks, tattoos, and the staged release of seven Deathly Hallows questions most debated by fans.[16]

Scholastic also hosted "Harry Potter Place" — a magical and interactive street celebration at Scholastic headquarters in New York City, where the first U.S. signed edition of Deathly Hallows were unveiled on July 20, 2007.[17] The festivities included a 20 foot (6 metre)-high Whomping Willow, face-painting, wand-making, fire-eaters, magicians, jugglers and stilt-walkers.

Several bookstores set up small kiosks displaying free-to-take bookmarks. The bookmarks show reasons why Severus Snape should be considered a friend or a foe on opposite sides along with the Deathly Hallows logo at the bottom.[18]

J. K. Rowling arranged with her publishers for a poster bearing the face of the missing Madeleine McCann to be made available to book sellers when Deathly Hallows was launched on 21 July and said that she hoped that the posters would be displayed prominently in shops all over the world.[19]

Rowling on finishing the book

Rowling completed the book while staying at the Balmoral Hotel in Edinburgh in January 2007, and left a signed statement on a marble bust of Hermes in her room which read: "JK Rowling finished writing Harry Potter and the Deathly Hallows in this room (652) on 11 January 2007".[20] In a statement on her website, she said, "I've never felt such a mixture of extreme emotions in my life, never dreamed I could feel simultaneously heartbroken and euphoric." She compared her mixed feelings to those expressed by Charles Dickens in the preface of the 1850 edition of David Copperfield, "a two-years' imaginative task." "To which," she added, "I can only sigh, try seventeen years, Charles..." She ended her message, "Deathly Hallows is my favourite, and that is the most wonderful way to finish the series."[21]

When asked before publication about the forthcoming book, Rowling stated that she could not change the ending even if she wanted to. "These books have been plotted for such a long time, and for six books now, that they're all leading a certain direction. So, I really can't."[22] She also commented that the final volume related closely to the previous book in the series, Harry Potter and the Half-Blood Prince, "almost as though they are two halves of the same novel."[23] She has said that the last chapter of the book was written "in something like 1990", as part of her earliest work on the series.[24]

Spoiler embargo

Rowling made a public request that anyone with advance information about the content of the last book should keep it to themselves, in order to avoid spoiling the experience for other readers.[25] To this end, Bloomsbury invested GB£10 million in an attempt to keep the book's contents secure until the July 21 release date.[26] Arthur Levine, U.S. editor of the Harry Potter series, denied distributing any copies of Deathly Hallows in advance for press review, but two U.S. papers published early reviews anyway.[27][28]

Online leaks and early delivery

In the week prior to its release, a number of texts purporting to be genuine leaks appeared in various forms. On July 16, a set of photographs representing all 759 pages of the U.S. edition was leaked to the Internet site Ebaumsworld and was fully transcribed by a member of the site prior to the official release date.[29][30][31][32] The photographs later appeared on websites and peer-to-peer networks, leading Scholastic to seek a subpoena in order to identify one source.[33] This represented the most serious security breach in the Harry Potter series' history.[34] Rowling and her lawyer admitted that there were genuine online leaks.[35] Reviews published in both The Baltimore Sun and The New York Times on July 18, 2007 corroborated many of the plot elements from this leak, and about one day prior to release, The New York Times confirmed that the main circulating leak was real.[36]

Scholastic announced that approximately one ten-thousandth (0.01%) of the U.S. supply had been shipped early — interpreted to mean about 1,200 copies.[37] One reader in Maryland received a copy of the book in the mail from DeepDiscount.com four days before it was launched, which evoked incredulous responses on the part of both Scholastic and DeepDiscount. Scholastic initially reported that they were satisfied it had been a "human error" and would not discuss possible penalties.[38] However, the following day Scholastic announced that it would be launching legal action against DeepDiscount.com and its distributor, Levy Home Entertainment.[39] Scholastic has filed for damages in Chicago's Circuit Court of Cook County, claiming[40] that DeepDiscount engaged in a "complete and flagrant violation of the agreements that they knew were part of the carefully constructed release of this eagerly awaited book." Some of the early release books soon appeared on eBay, in one case being sold to Publishers Weekly for US$250 from an initial price of US$18.[41] It was the site LUElinks that leaked the text.

Price wars and other controversies

ASDA,[42] plus several other UK supermarkets, had already taken pre-orders for the book at a heavily discounted price. ASDA then sparked a further price war two days before the book's launch by announcing they would sell it for just GB£5.00 a copy (about US$10). Other retail chains also offered the book at discounted prices.[43] In Malaysia, a similar price war brought about controversy regarding sales of the book.[44] The book's early Saturday morning release in Israel was criticised for violating the Sabbath.[45]

Sales

Queue in London at Waterstone's near Picadilly Circus; some people camped outside the bookseller for over two days to be among the first to receive the book.

On 21 July 2007, all English language editions, except for the American and Canadian editions, were released at one minute past midnight (00:01) BST; the American and Canadian editions were released at one minute past midnight (00:01), local time.[46][47] It was released globally in 93 countries.[48] The book reached the top spot on both the Amazon.com and Barnes and Noble best-seller lists just a few hours after the date of publication was announced on 1 February 2007.[49] In July 2007 the U.K. newspaper the Daily Telegraph reported that it had been bought by more than 10% of the British population in the 5 days since its release.[50]

Retailers such as Amazon.com, Barnes & Noble, and Borders reported that more orders had been placed for this book than for any other in history,[51] with Amazon.com stating that advance orders of the book reached 2.2 million worldwide,[52] breaking the record set by the sixth book of 1.5 million.[53] Scholastic announced an unprecedented initial print run of 12 million copies.[16]

A bookstore in the United States just before the midnight release.

On the book's first day of sales, it sold 11 million copies in the UK and U.S., breaking the record of 9 million held by the sixth book.[54] In the U.S., 8.3 million hardcovers were sold during the first 24 hours, breaking the record of 6.9 million set by the sixth book.[55] In addition 400,000 copies were sold in Germany in the first 24 hours,[50] all 250,000 copies made available in the Netherlands and Belgium,[50] 170,000 in India,[56] and just over 573,000 copies in Australia;[57] while in Canada over 800,000 copies were sold in the first two days.[58] Barnes & Noble, the largest U.S. book chain, reported all-time record sales of 1.8 million copies in the first two days including 560,000 in the first hour - a rate of more than 150 copies per second. The audiobook broke records as well, with 225,000 copies sold in the first two days, according to Random House Audio's Listening Library.[59] Borders reported record sales of 1.2 million copies on the first day, breaking the record of 850,000 set by the sixth book.[60]

During the run-up to the release of Harry Potter and the Deathly Hallows, Bloomsbury's stock lost more than £151M in value. Investors were reacting to the end of the publisher's key product.[61] In the last financial year in which no Harry Potter book was released, Bloomsbury's profits dropped by 75%.

Critical reception

The Baltimore Sun's critic, Mary Carole McCauley's, praised the entire Harry Potter series as "a classic bildungsroman, or coming-of-age tale." She noted that "[b]ook seven... lacks much of the charm and humor that distinguished the earlier novels. Even the writing is more prosaic", but then observed that given the book's darker subject matter, "[h]ow could it be otherwise?"[62]

Reviewer Alice Fordham from The Times writes that "Rowling’s genius is not just her total realisation of a fantasy world, but the quieter skill of creating characters that bounce off the page, real and flawed and brave and lovable." Fordham concludes, "We have been a long way together, and neither [Rowling] nor Harry let us down in the end."[63]

By contrast, Jenny Sawyer of the Christian Science Monitor says that while "There is much to love about the Harry Potter series, from its brilliantly realized magical world to its multilayered narrative," however, "A story is about someone who changes. And, puberty aside, Harry doesn't change much. As envisioned by Rowling, he walks the path of good so unwaveringly that his final victory over Voldemort feels, not just inevitable, but hollow."[64]

Stephen King criticized the reactions of some reviewers to the books, including McCauley, for jumping too quickly to surface conclusions of the work.[65] He felt this was inevitable, because of the extreme secrecy before launch which did not allow reviewers time to read and consider the book, but meant that many early reviews lacked depth. Rather than finding the writing style disappointing he felt it had matured and improved. He acknowledged that the subject matter of the books had become more adult, and that Rowling had clearly been writing with the adult audience firmly in mind since the middle of the series. He compared the works in this respect to Huckleberry Finn and Alice in Wonderland which also achieved success and have become established classics, in part by appealing to the adult audience as well as children.

In contrast to King's position, J. Odell of Red-Hen Publications says that "the most disconcerting factor of Deathly Hallows is that the adult fans all got their noses throughly rubbed in the fact that Rowling absolutely wasn't writing the story for them. And, indeed, never has been. Despite the fact that there has been Young Adult content scattered all through the Potter series, the first couple of books are clearly intended as children's books. But the following two Potter books genuinely aren't a bit clear on who they are for, and the 5th and 6th were almost purely Young Adult novels. When she reached the final book (Deathly Hallows), the level and verisimilitude of the explanations given threw us all back into the kiddie end of the pool, complete with the classic juvenile trope of rendering every one of the adults fundamentally stupid in order to empower the kids." [66]

Speed-reading world champion Anne Jones read the book's 199,900 words in 47 minutes and 1 second. She said, "Without being too critical, the plot does seem to be a bit complicated, but I would not change a word. Harry Potter And The Deathly Hallows is a real page-turner."[67]

Time magazine's Lev Grossman named it one of the Top 10 Fiction Books of 2007, ranking it at #8, and praising Rowling for proving that books can still be a global mass medium. Opining that the book is "dense with Rowling's ruling themes: love and death", Grossman compared the novel to the earlier books in the series thus: "This isn't the most elegant of the Potter volumes, but it feels like an ending, the final iteration of Rowling's abiding thematic concern: the overwhelming importance of continuing to love in the face of death."[68][69]

Translations

Main article: Harry Potter in translation

Following a pre-release question from the Swedish publisher about the difficulty of translating the two words "Deathly Hallows" without having read the book, Rowling revealed an alternative title from which non-English editions could be translated: Harry Potter and the Relics of Death.[70]

The first translation to be released was the Ukrainian translation, on September 25, 2007 (as Гаррі Поттер і смертельні реліквії). [71] Translation of the book is still underway in a range of languages. Expected publication dates for various translations include:

The Polish title is Harry Potter i Insygnia Śmierci - Harry Potter and the Insignia of Death - a title chosen in an internet poll of fans[citation needed].

Film adaptation

A film adaptation of Harry Potter and the Deathly Hallows is planned. Daniel Radcliffe, Rupert Grint and Emma Watson will reprise their roles as Harry, Ron and Hermione,[75] while Helena Bonham Carter, Brendan Gleeson, Timothy Spall, and David Thewlis have confirmed they will reprise their roles as Bellatrix Lestrange, Mad-Eye Moody, Peter Pettigrew, and Remus Lupin respectively.[76][77][78][79] Imelda Staunton wishes to reprise the role of Dolores Umbridge.[80] Alfonso Cuarón, director of Harry Potter and the Prisoner of Azkaban, has said that he would be "tempted" to return to direct,[81] Chris Columbus, director of Harry Potter and the Philosopher's Stone and Harry Potter and the Chamber of Secrets, and David Yates, director of Harry Potter and the Order of the Phoenix and Harry Potter and the Half-Blood Prince have also expressed interest in returning if time and scheduling allowed it.[82] Guillermo Del Toro, who passed on Prisoner of Azkaban, had expressed interest in directing Deathly Hallows,[83] but an increased workload ruled him out of the project.[84] The screenplay will be written by Steve Kloves,[85] while John Williams, who composed the scores to the first three films, has expressed interest in returning to score the film.[86] In response to rumours that the film may be split in two, Warner Bros. announced that "no decision has been made". This is because due to the 2007-08 Writers Guild of America strike, Kloves has not been allowed to start work on the script.[85]

Editions

File:Harry Potter Deathly Hallows stack.JPG
Stack of the Scholastic version displayed at Comic Con 2007.
Bloomsbury (United Kingdom, Australia, New Zealand, Canada, South Africa, etc.)
  • ISBN 0-7475-9105-9 Hardcover
  • ISBN 0-7475-9106-7 Hardcover (adult edition)
  • ISBN 0-7475-9107-5 Hardcover (special edition)
Scholastic (United States, etc.)
  • ISBN 0-545-01022-5 Hardcover
  • ISBN 0-545-02937-6 Deluxe Hardcover; Raincoast (Canada, etc. - Same as Bloomsbury editions)
  • ISBN 1551929767 Hardcover
  • ISBN 1551929783 Hardcover (adult edition)

References

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  2. ^ The Libation Bearers is the second in a trilogy of tragedies called The Oresteia. See Oresteia#The Libation Bearers. The quotation's wording depends on the translation used - Rowling used the Robert Fagles translation published by Penguin Classics.
  3. ^ More Fruits of Solitude is the second part of the work Fruits of Solitude (1682), a collection of aphorisms published by William Penn. The full Penn quote used in Harry Potter and the Deathly Hallows is the last four lines of the aphorism titled Union of Friends.
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  43. ^ At these prices the book is a loss leader, but attracting large numbers of customers to their stores. This caused uproar from traditional UK booksellers who argued they had no hope of competing in those conditions. http://www.accesshollywood.com/news/ah6148.shtml Access Hollywood. Independent shops protested loudest, but even Waterstone’s, the UK's largest dedicated chain bookstore, could not compete with the supermarket price. Some small bookstores hit back by buying their stock from the supermarkets rather than their wholesalers. Asda tried to counter this by imposing a limit of two copies per customer to prevent bulk-buying. Philip Wicks, a spokesman for the UK Booksellers Association, said: 'It is a war we can't even participate in. We think it's a crying shame that the supermarkets have decided to treat it as a loss-leader, like a can of baked beans." Michael Norris, an analyst at Simba Information, said: "You are not only lowering the price of the book. At this point, you are lowering the value of reading."
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External links

Wikinews has related news:
Wikiquote has quotations related to Harry Potter and the Deathly Hallows.
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