Premium-Cola
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
| Manufacturer | Interessengruppe Premium |
|---|---|
| Related products | Afri-Cola |
| Website | official homepage |
Premium-Cola is a soft drink brand founded on November 23, 2001, in Hamburg, Germany, by a collective of fans of the German brand Afri-Cola, at the time reduced in caffeine.[1]
The collective (which named itself "Interessengruppe Premium") started by running a protest campaign for more than two years against recipe changes in Afri-Cola.[citation needed]
The brand, founded in 1931, was bought by Mineralbrunnen Überkingen-Teinach AG in 1999, who would then change the recipe. The new Afri-cola contained a reduced amount of caffeine (the original Afri-cola contained 250 mg/L) and its original taste was subdued, in order to appeal to a wider variety of customers.
The protests of the "Interessengruppe Premium" began to produce the original recipe cola on their own and named it Premium-Cola.
To avoid legal issues with the Mineralbrunnen AG, one ingredient was changed, malic acid, which was replaced with phosphoric acid.
See also
[edit]- Semco, a Brazilian company that is operated by similar structures
References
[edit]- ^ "PREMIUM COLA". We Dream Business. 2023-02-20. Retrieved 2023-02-20.
- FINDING MARBLES; Inspiring Organization: Premium Cola
- PSFK; About Premium Cola
- delicious days; Premium-Cola for Premium Shops/
