Emirates (airline)
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| Founded | 1985 | ||||||
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| Hubs | Dubai International Airport(main) Singapore Changi Airport Suvarnabhumi Airport Chatrapati Shivaji International Airport | ||||||
| Focus cities | London Heathrow Airport John F. Kennedy International Airport Kingsford Smith International Airport | ||||||
| Frequent-flyer program | Skywards. | ||||||
| Fleet size | 103(108 Orders) | ||||||
| Destinations | 94 including Emirates SkyCargo | ||||||
| Parent company | The Emirates Group | ||||||
| Headquarters | Dubai, United Arab Emirates | ||||||
| Key people | Sheikh Ahmed bin Saeed Al Maktoum (Chairman/CEO), Maurice Flanagan (Executive Vice-Chairman Emirates Airline and Group) | ||||||
| Website | http://www.emirates.com | ||||||
Emirates Airline (shortened form: Emirates) (Arabic: الإماراتal-Imārāt) is an airline based in Dubai that has been one of the major success stories of the aviation industry, not only in the Middle East but across the globe:
IATA statistics indicate that in 2005 Emirates ranked among the top-ten airlines in the world in terms of passengers (13.98 million) carried and kilometers (59.3 million) flown. The airline carried 14.5 million passengers in 2005/06, 2 million more than the previous year’s 12.5 million. The passenger seat factor increased to 75.9 per cent, up 1.3 percentage points from the previous year, led by an increase in traffic by 20.2 per cent.
Emirates has also become a dominant carrier within the Middle East region. Its development of this market has been on a consistent fast-track ever since 1986 when it flew to its first Middle East gateway other than Dubai, By mid-2006, Emirates was serving 12 cities in the Middle East with 140 flights a week.
Emirates, which hopes to take delivery of Airbus A380 super jumbos in the near future, also invested Dh73 million (US$20 million) to expand its crew training facility at the Emirates Training Centre. In order to serve its expanding operations the airline has been hiring new cabin crew at a rate of 60 per week, due to rise to 100 per week as larger aircraft, especially the A380s, join the fleet.
By 2011, Emirates expects to have more than 14,000 cabin crew on its payroll. Emirates SkyCargo moved over 1 million tones of freight in 2005/06 an increase of 21.5 per cent over the previous year; while the division’s revenue grew by 29.2 per cent to US$1.2 billion, accounting for a record 21.2 per cent of the airline’s transport revenue.
In mid-2006 Emirates SkyCargo freighters operated to 26 destinations. The new Cargo Mega Terminal, scheduled to begin operations in December 2006, has a capacity to handle 1.6 million.
Emirates will receive delivery of one new aircraft per month on average over the next six years. The airline forecasts that its fleet will comprise at least 156 aircraft by 2010 when it is expected to serve 101 destinations and carry some 26 million passengers. Emirates will have 54 Boeing 777-300ERs by 2014, making it the single largest aircraft type in fleet.
Emirate’s impressive growth is built on the airline’s successful strategy and financed from profits and commercial borrowing. Emirates, with a 70 per cent share of all new Middle Eastern orders for long-haul aircraft, plans to triple its capacity over the next eight years. If Emirates meets this target, it will become the world’s largest long-haul carrier by 2012
Emirates Airline Overview
Emirates was established in May 1985, and in the same year on 25th October, began operations with two wet-leased aircraft – a Boeing 737 and an Airbus 300 B4 – providing services to India and Pakistan. Twenty years down the road, the airline has evolved into an award-winning, globally influential travel and tourism conglomerate.
Wholly owned by the Government of Dubai, Emirates has had to develop and expand in order to stay ahead of the competition, made all the more fierce by Dubai's continuing open skies policy.
Financially independent and thriving, Emirates is not subsidised in any way by the government. The airline has recorded a profit every year since its inception, except the second. Growth has never fallen below 20 per cent a year. In its first 11 years, it doubled in size every 3.5 years, and has every four years since.
The Emirates Group announced record net profits of Dhs 2.8 billion (US$ 762 million) for the financial year ended 31st March 2006. Total group revenue increased by Dhs 5.1 billion, or 27 per cent, to Dhs 24.2 billion (US$ 6.6 billion) compared to Dhs 19.1 billion (US$ 5.2 billion) last year.
Now comprising an award-winning fleet of 101 aircraft, an international cargo division, a full-fledged destination management and leisure division, an international ground-handler and an airline IT developer, Emirates is characterised by two key features, continuous explosive growth and a constant focus on top quality service.
The airline's extensive expansion plans include additions to the fleet, non-stop flights, new double daily services and destinations, and increase in the number of flights. In 2008, Emirates will receive the first of its 45 A380s on order.
Currently responsible for more than 50 per cent of all flight movements in and out of Dubai International Airport, Emirates' aim is to increase this tally to 70 per cent by 2010, without compromising quality. The airline currently flies to 88 destinations in 59 countries around the world and the network is expanding constantly. Nearly 550 flights fly out of Dubai per week covering five continents.
In the financial year 2005/2006, Emirates carried 14.5 million passengers and one million tonnes of cargo. Always at the forefront of aviation technology, Emirates flies the youngest and one of the most modern fleets in the world, with an average aircraft age of 61 months.
Emirates' aim is to develop Dubai into a comprehensive aviation hub that will ultimately serve as an important global longhaul hub.
History
General
The airline was established in May 1985 by the Dubai government. It started operations with flights to Mumbai (Bombay) and Delhi followed by Karachi in September. A single Airbus A300 and a Boeing 737-300 were leased from Pakistan International Airlines (PIA). Subsequently two Boeing 727-200 Advanced were acquired from the UAE's Royal Flight. These aircraft were used until Emirates began taking delivery of a fleet of newly built Airbus A300-600R and A310-300 widebodied aircraft.
The first European destination to be added in July 1987 was London-Gatwick. Far Eastern operations commenced to Singapore in June 1990. Emirates acquired a financial stake of 40% and a management contract for Air Lanka on 1 April, 1998, which subsequently changed its name to Sri Lankan Airlines. Emirates SkyCargo is the cargo subsidiary of Emirates. Emirates received the prestigious airline of the year award for the first time in 2001 and repeated the feat on 2002 to become a two time award winner of the airline of the year.
For 2004–05, Emirates paid an increased dividend of Dh368 million to the Government of Dubai, compared to Dh329 million the year before. In total, the ownership received Dh1.1 billion from Emirates since dividends started being paid in 1999. Having provided an initial start-up capital of US$10m plus and an additional investment of circa US$80m at the time of the airline's inception,[1] the Dubai government is the sole owner of the company. However, it does not put any new money into it, nor does it interfere with running the airline. [1]
In November 2006 it was announced that Emirates had signed a deal with mobile communications form AeroMobile. This will allow passengers on board Emirates flights to use their mobile phones to call or text people on the ground. This is the first airline in aviation history to confirm a deal which will allow passengers to use their personal mobile phone in early January 2007 on selected Boeing 777. Emirates won the award for best inflight entertainment 2006 from Skytrax, because of their ICE (information communication entertainment) system, with the biggest selling point being over 500 channels of Movies, Television and music.
Emirates has begun construction on its own luxury five star hotel and towers. It is located next to Dnata headquarters on the Sheikh Zayed highway. In mid-2007, Emirates will feature docking capability for Apple Computer's iPod portable music and video player. This will allow the device's battery to be charged, but will also allow integration with Emirates' In-flight Entertainment (IFE) system. This will also enable the IFE system to play music, television shows, or movies stored on the iPod, as well as function as a control system.[2]
On the 20th of February 2007, Emirates was named the UAE's top brand among 25 other local firms. It has a base value of US$ 6.3 billion.
Business model
Emirates Airline's commercial success is based on the following principles [2]:
- It has a very lean workforce, comparable to the leading low-cost "no frills" airlines rather than other traditional "flag carriers". This, along with a simpler organisational structure, allows the airline to maintain low overhead costs. Its low cost base, which some industry analysts believe is second only to Ryanair on a cash cost per seat basis,[3] allows it to profitably serve secondary destinations as well as connect such places via its global Dubai hub.[4]
- Emirates has so far refused to join any of the major global airline alliances and questions the advantages such alliances bring for the airlines as well as their customers, especially after taking into consideration the high costs of compliance of alliance membership.
- It operates an all-widebody fleet resulting in lower unit costs compared with airlines operating mixed narrow/wide-body fleets. This enables Emirates to use these aircraft's cargo capacity to boost its overall revenues and total profits, especially at times when the passenger business passes through a seasonal trough or when an economic downturn adversely impacts the passenger numbers. Its Dubai hub also allows it to take advantage of increasing cargo business between China/India and West Africa.
- It operates a young, fuel-efficient fleet.
- It also takes advantage of the lack of night flying restrictions at Dubai International Airport to achieve a high utilisation of its aircraft fleet.
- As a "youthful" company Emirates has virtually no legacy costs compared with its older, established peers. (It also helps that all forms of strikes are banned in the UAE.)[3]
Place in airline industry
Large discounts offered by Airbus and Boeing to any airline willing to order new aircraft from either manufacturer during the economic downturn caused by the 9/11 attacks as well as Emirates' strong financial position compared with most of its competitors at the time, enabled the airline to take advantage of this situation by
placing huge orders for up to 350 long-haul widebodied jets. These orders included both an order for 45 Airbus A380 "super jumbos" as well as a major order for Boeing's increasingly popular 777-300ER. This will make Emirates the world's largest A380 and 777 operator. Emirates also managed to transform itself from a small- to medium-sized regional airline into a global carrier as a result of placing these orders.
Service Delivery
With new aircraft arriving at an average rate of one per month for the next eight years, it is essential that our recruitment of cabin crew concentrates on quality not quantity. Our strong brand and ideal location in Dubai, enables Emirates to recruit the crème de la crème of men and women candidates from more than 100 different countries. In the past year we have been receiving 60 new cabin crew recruits every week. We now have more than 6,000 and the massive task of training 1,500 stewards and stewardesses every year. Looking to the future we are planning a new cabin crew training college (more details are outlined in the Facilities/Project Management section of this report.) The 'Trolley Dolly' label has always been out-of-date in Emirates where our educational requirements and psychometric testing ensures that we employ welleducated young people. As integral members of a high-tech operation, cabin crew have tablet PCs linked wirelessly to our central information systems using TEMPUS, a telemedicine system to diagnose and help sick passengers and liaise with Medlink. In addition there are defribillators on all flights with staff trained to operate them. Such is our concern for passengers should they fall ill while flying with us. They also ensure passengers are familiar with our state-of-the-art ice in-flight entertainment system. We never forget the personal touch and again our caring, friendly cabin crew have won accolades for warmth and understanding, helping to add another 30 awards to our collection of 280 trophies. As well as introducing new meal trays for Economy Class passengers, Service Delivery worked with chefs from Jumeirah Hotels, Dubai, to create delectable meals on board based on their hotel restaurant menus. The Annual Safety and Emergency Procedures course and examinations were passed by 4,800 crew. In this connection, Service Delivery conducted "Soul of Korea" cultural training programmes to link in with our launch of services to Seoul. We ensured authenticity by flying in university experts from Seoul to work alongside the Emirates training team. A replica of the
A340-500 underfloor crew rest compartment was commissioned for safety training in our training college. By providing a wider variety of items on board, Duty Free revenue grew by 13%. Our close working relationship with Mont Blanc continued with the launch of the very exclusive Mont Blanc Chronograph, a diamond-encrusted watch with an initial retail price of US$65,000. This is a one-off watch made especially for Emirates with the proceeds from its sale being donated by Mont Blanc to charity. Airport Services All-the-way caring service from home to home is one of Emirates' top priorities - and Airport Services' big news was the opening of five more dedicated lounges for our premium passengers. Bringing to seven the number of First and Business Class lounges, Airport Services inaugurated new premises in JFK Airport, New York; London Gatwick Airport; Charles de Gaulle, Paris; Perth and Sydney. A second Business Class lounge was opened in Dubai and the existing lounges completely refurbished. Twelve more lounges are in the planning and design stages for Frankfurt, Munich, Hong Kong, Singapore, Kuala Lumpur, Bangkok, London Heathrow, Birmingham, Düsseldorf, Mumbai, Karachi and Melbourne. In Paris the airport operations moved from Terminal 1 to Terminal 2C, a much newer facility and adjacent to the trains. In Dubai they now have 12 self-service check-in kiosks and will install another 12 next year. Same-day newspapers are now offered at the Dubai premium lounges with Auckland to follow. Baggage performance has shown a marked improvement. Though the number of bags processed has increased by 15% per annum, mishandled baggage figures show a decreasing trend and complaints were some 2.88 per 10,000, a drop of 50% in the past five years. An automated handling system (Vxceed) was deployed for the Dubai chauffeur-drive service to confirm assignments, make last-minute changes and monitor driving and billing. The Dubai Airport Development Group has been working closely with the Department of Civil Aviation on Emirates Terminal 3 and Concourses 2 and 3 and with the new Dubai Metro Authority regarding train services and stations where Emirates will have checkin facilities. The Group includes a civil and construction engineer, baggage systems specialist and several airport design and operational experts. (Left) 12 self-service check-in kiosks at Dubai International Airport (Right) Online check-in from home 1,500 cabin crew were trained during the year 21
Flight Operations
High fuel costs dominated and a new operating fuel policy was introduced in April 2005 resulting in a reduced fuel burn of 0.4%, a cost saving which also offered environmental benefits. The new Boeing B777-300ER was accepted and introduced seamlessly into the Emirates fleet. An IATA Operations and Safety Audit (IOSA) was successfully completed with Emirates listed in July 2005. This will eliminate the need to carry out audits for code-shared agreements. At Emirates Flight Training facilities, a new B777-300ER Flight Training Device was installed and certified by the GCAA to allow fixed base training to be released from the high level Full Flight Simulators. This will allow Emirates to use its training equipment more cost effectively.
Emirates devices for the financial year 2005/06 have been working continuously with annual average utilisations of 6,000 hours across five training New purpose-built hangers for the double-decker Airbus A380 at Dubai International Airport Emirates The Airline 14
devices. This represents 95% load factor based on a capacity of 6,300 training hours per annum. The A310 Full Flight Simulator generated circa US$2 million (Dhs7.3 million) in 3rd party revenue in 2005/06 and will be playing an important role in training crews for the Emirates A310 freighter operation.
Some 10% of the personnel working in Emirates Flight Training Facilities are now UAE nationals as a result of the implementation of a structured simulator training programme.
Emirates Skycargo
Emirates SkyCargo is a award-winning air freight division of Emirates Airline. Established in
1985, they quickly built a reputation for leading the industry in innovation, flexibility and service. Today, they continue to set the standard. Flying to over 80 destinations worldwide, they pride themselves on offering their customers comprehensive cargo solutions. Through SkyChain, their online cargo logistics system, is changing the way cargo business works, empowering their customers with the tools they need to control their consignments better. Their solutions have been developed to provide their customers with cutting-edge air freight services. Their priority Products assure on-time delivery throughout the world, while our extensive trucking and offline partner networks ensure comprehensive coverage where their customers need it most.
Their fleet, too, demonstrates their commitment to excellence. Amongst the youngest of any airline, it comprises the latest wide-body jets from Airbus and Boeing. They were the first major airline to place an order for the revolutionary Airbus A380 super jumbo. In everything theydo,
quality is their watchword. Their particularly proud that our efforts have been recognised throughout the industry. IFW voted them'Air Cargo Carrier of the Year' in 2004, 2005 and 2006. Air Cargo News voted Emirates 'Cargo Airline of the Year' in 1995, 1999, 2000 and again in 2001 and has named us 'Best Cargo Airline to the Middle East' for 18 consecutive years. SkyCargo was also awarded 'Best Cargo Airline to the Far East' for the second consecutive year by Air Cargo News and 'Best Cargo Airline to Australia'. It has also been named top carrier in the German market in the Air Cargo Performance Study and secured 'Best Air Cargo Carrier - Middle East' (fourth year running) at the Asian Freight & Supply Chain Awards (AFSCA) from Cargo News Asia.
Controversy
The established network carriers in Europe and Australia, i.e. Air France-KLM, British Airways, Lufthansa, and Qantas, perceive Emirates' strategic decision to reposition itself as a global carrier as a major threat because it increasingly enables an ever-growing number of air travellers to by-pass traditional airline hubs such as London Heathrow, Paris Charles de Gaulle, and Frankfurt on their way between Europe/North America and Asia/Australia by changing flights in Dubai instead. These carriers also find it difficult to deal with the growing competitive threat Emirates poses to their business because of their much higher cost base. Some of these carriers—notably Air France and Qantas—are so concerned about the detrimental effects of Emirates' growth on their future ability to compete with it on a level playing field that they have resorted to openly accusing their Dubai-based rival of receiving hidden state subsidies and of maintaining too cosy a relationship with Dubai's airport authority as well as its aviation authority, both of which are also wholly state-owned entities that share the same government owner with the airline. In addition, they have also accused Emirates of taking unfair advantage of its government shareholder's sovereign borrower status. They claim that this masks its true financial performance and reduces its borrowing costs below market rates. [3][4][5][5] Emirates, major international investment banks such as JPMorgan and UBS, Emirates' auditors and independent commentators have all rejected these claims by Emirates' rivals, stating they receive no subsidy, are completely transparent and are fully audited by leading global firms like PricewaterhouseCoopers. They have all stated Emirates runs as a fully commercial business. In fact, Emirates has pointed out that Qantas and Air France as well as other airlines receive the greatest protection of them all, aeropolitical protection from their governments, versus completely open skies in Dubai.
Emirates to become biggest Arab carrier
Beijing: Emirates, the second largest and most profitable Arab carrier, is set to topple Saudi Arabian Airlines to become the biggest airline in the Middle East by 2010.
"Today we have 95 aircraft; we will touch the magical figure of 100 by the end of the year, and 150 by 2010," Gaith Al Gaith, Emirates executive vice-president for commercial operations worldwide, told the media at a press briefing.
Emirates has more than 100 aircraft on order for delivery up to 2012. Emirates on Wednesday celebrated the launch of its direct flights to Beijing, its 85th destination in 57 countries.
Beijing is Emirates' third destination in China to which it operates 31 weekly passenger flights and 16 weekly cargo flights.
The airline is expect
ed to double the frequency before the Beijing Olympics in 2008.
"We have witnessed a 60 per cent seat load factor on the sector during the first few days of opening the route last week," Ghaith said.
Unique position
"Emirates is in a unique position to help boost tourism, trade and business, not only because of the geographical position of Dubai, but also because just as China is in relation to the world, we are one of the fastest-growing airlines in the industry.
"From Dubai we quickly and conveniently connect cargo and passengers to more than 80 destinations worldwide.
"They include 23 in North America and Europe, 14 in Africa and 13 in the Middle East key markets for the growing export industry in China. By 2010 we will fly to more than 100 destinations."
Emirates is the second Gulf airline to serve Beijing after Qatar Airways.
Emirates has launched a long-term internal and external communications campaign to promote Beijing across its network, which will boost tourism and trade into the city and the provinces.
"We have also signed interline agreements with Air China and China Eastern Airlines to offer services to passengers who wish to travel beyond Beijing," he said. "As the capital of one of the oldest civilisations in the world, Beijing has held travellers spellbound throughout the centuries, reinforced by Marco Polo's accounts of his travels in the 13th century along the Silk Route and in the city.
"Beijing holds a special place in history, a position cemented by winning the right to host the 2008 Olympic Games.
"As the political, cultural and educational nerve-centre of one of the fastest-growing economies of the world, Beijing is of enormous importance to Emirates' route network."
Emirates Aviation College
The Emirates Aviation College is a state of the art facility that is rapidly enhancing Dubai’s reputation as a centre of excellence for aviation training in the region.
Spread over three buildings near Dubai International Airport, the college provides training and development courses for company staff and partner organisations, while Emirates-CAE Flight Training facility has training services agreements with a number of regional and international airlines.
The aerospace and Academic studies wing offers a range of career programmes in the aerospace, travel & tourism, business management and air traffic control industries. Leadership Development offer a portfolio of management training, development and education courses to support the continued professional development of mangers in the Emirates Group and partner organisations.
Emirates profit rises 20.2 per cent for 2007
Dubai: Dubai-based Emirates, the largest Arab airline, posted a 20.2 per cent increase in second-half profit and said it may buy more Airbus A380s.
Net income in the six months to March 31 rose to 1.9 billion dirhams from 1.58 billion dirhams in the year-earlier period, based on full-year data the company released in Dubai on Thursday.
Emirates Chairman Shaikh Ahmed bin Saeed Al Maktoum said the airline was close to a compensation deal with Airbus on its delayed A380s and may buy more of the aircraft.
"We are very close to completing in the next week in terms of compensation," he told reporters in Dubai. "In terms of cancelling the A380s, no. Maybe we are buying more," he added.
Emirates carried 10.5 million passengers in the second half, up from 7.52 million in the year-earlier period.
Emirates, the world's eighth-largest international air passenger carrier in 2005, operates a fleet of 102 aircraft and has another 106 on order, including 43 of Airbus's A380 superjumbo.
The airline plans to expand its fleet to 157 and double the number of its destinations to about 170 during the next five years, adding cities in the United States, Africa and India.
Emirates working with Airbus on A380
Dubai: Dubai-based Emirates airline said it is working with Airbus to ensure delivery next year of its A380 superjumbo aircraft for which it is the largest customer, though it raised concerns about industrial action.
Emirates president Tim Clark said he will travel to Airbus's headquarters in Toulouse, France, to review progress after delivery of the first of 43 A380s to Emirates was delayed almost two years to August next year.
"There is a convergence of thinking and a will to get the job done," Clark, 57, told the Reuters Middle East Investment Summit in Dubai yesterday. Still, "if you start getting strikes, it could compromise the deliveries again," he said. Emirates is also mulling the possibility of ordering Airbus's planned A350-XWB and Boeing's 787-10X, which the two aircraft makers are considering offering. The possible Boeing model is a larger version of its 787 Dreamliner.
Emirates's order for the models could range between 60 and 100 aircraft. "If we go with one of those aeroplanes, the belief is that that is the number we could buy," Clark said.
Still, the Dubai government-owned carrier was unlikely to make any order this year, he said.
Emirates operates a fleet of 102 and still has another 106 on order, including the A380, which will be the world's largest passenger aircraft.
Emirates First and Business Class Lounges
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All Emirates passengers flying First or Business Class, plus all Skywards Gold and Silver members, can take advantage of stunning lounge facilities, 24 hours a day.
The First Class lounge has been designed to an extremely high standard, including fully-equipped bedrooms with televisions, each bedroom includes en suite shower facilities. A selection of Molton Brown toiletries are provided to help you freshen up before or after your flight.
The Business Class lounge is spread out over two levels with a spectacular balcony, so you have more room to stretch out, relax and think about the day ahead, there are even massage chairs to help sooth away your troubles. We have completely refurbished the interior with new comfortable leather seating and a soothing decor, complemented by full height panoramic windows overlooking the busy Airport.
Both lounges are equipped with workstations and wireless network facilities with internet connection for emailing, web browsing and printing. There are TV viewing areas showing world channels on large plasma screens and of course there are multiple information screens displaying up to the minute departure information. There is a dedicated Skywards desk in each lounge for you to either join our frequent flyer programme or access your account.
The First Class lounge is situated next to Gate 22 on the Departures Level of Dubai International Airport. The Business Class lounge is situated next to Gate 21 on the Departures Level of Dubai International Airport.
Special Features
•Large buffet and full bar service •Health food options available •Plush vanity areas with bathrooms and shower facilities •Special bathrooms for guests with mobility difficulties •Fully-equipped Business Centre with independent work stations and free Internet access •Wireless/Bluetooth Internet access for compatible laptops •42-inch plasma screen TVs •International newspapers and magazines •Skywards kiosk and representative, available in Dubai •Changing facilities for babies
Destinations of Emirates Lounges and Emirates Affiliated Lounges
| Destination | IATA Code | Lounge | First Class Offered | Business Class offered |
|---|---|---|---|---|
| Abu Dhabi | AUH | Ghazal Lounge | First | Business |
| Amman | AMM | Jerash Lounge | First | Business |
| Bahrain | BAH | Delmon Lounge | First | Business |
| Beirut | MEA/ | CIP Lounge | First | Business |
| Cairo | CAI | Egyptian Aviation Services | First | Business |
| Damascus | DAM | First Class Lounge | First | |
| Dammam | DMM | First Class Lounge | First | |
| Dar es Salaam | DAR | Tanzanite Lounge | First | Business |
| Doha | DOH | Golden Falcon Lounge Business Class Lounge |
First | Business |
| Entebbe | EBB | Karibuni | First | Business |
| Jeddah | JED | Oasis Lounge | First | Business |
| Johannesburg | JNB | Rennies Premier Lounge | First | Business |
| Kuwait | KWI | Dasman Lounge Oasis Lounge |
First | Business |
| Mauritius | MRU | Les Salons Amendee Main guard | First | Business |
| Muscat | MCT | Oman Air CIP Lounge | First | Business |
| Nairobi | NBO | First Class Lounge | business | |
| Riyadh | RUH | KKIA First Class Lounge | First | |
| Sana’a | SAH | Balquis Lounge | First | |
| Tehran | THR | CIP Lounge | First | Business |
| Tripoli | TIP | Rehab Lounge | First | |
| Athens | ATH | Olympic Airways Aristotle Onasis Lounge | First | Business |
| Birmingham | BHX | Servisair Executive Lounge | Business | |
| Dusseldorf | DUS | British Airways Terraces Lounge | First | Business |
| Glasgow | GLA | BAA Skylounge Wing | Business | |
| Istanbul | IST | Millenium Lounge | Business | |
| Larnaca | LCA | Sunjet Lounge | First | Business |
| Malta | MLA | La Valette Executive Lounge | First | |
| Manchester | MAN | Escape Executive Lounge | Business | |
| Milan | MXP | Sala Pergolesi Lounge | Business | |
| Nice | NCE | Club Riviera Lounge | First | Business |
| Vienna | VIE | International Lounge | First | Business |
| Zurich | ZRH | Swiss Lounge | First | Business |
| Chennai | MAA | Le Meridien Lounge | First | Business |
| Cochin | COK | Oberoi Bar Lounge Oberoi First Class Lounge |
First | Business |
| Colombo | CMB | Serendib Lounge | Business | |
| Delhi | DEL | The Taj Lounge | First | Business |
| Dhaka | DAC | Sheraton Balaka Lounge | Business | |
| Islamabad | ISB | CIP Lounge | Business | |
| Jakarta | CGK | CGK Premier Lounge | Business | |
| Karachi | KHI | CIP Lounge | Business | |
| Lahore | LHE | CIP Lounge | Business | |
| Male | MLE | Finifenmaa Lounge | First | Business |
| Lahore | LHE | CIP Lounge | Business | |
| Manila | MNL | Sampaguita Lounge | Business | |
| Mumbai | BOM | Oberoi Clipper Bar Lounge | First | |
| Osaka | KIX | Sakura Lounge | First | Business |
| Peshawar | PES | Executive Lounge | First | Business |
Skywards
Skywards is frequent flyer program of Emirates, SriLankan Airlines and other Emirates travel partners. Miles are earned through flights with Emirates and SriLankan, or with cooperating airlines such as include Continental Airlines, Japan Airlines, Korean Air, South African Airways, and United Airlines. Like many frequent flyer programs, Skywards offers a tier model of Silver and Gold, which gives additional benefits based upon miles flown in a year.
Emirates Flight Catering
Emirates Flight Catering Co. L.L.C. (EKFC) employs over 4,800 staff and provides in-flight catering and support services for airlines and passengers at Dubai International Airport.
Following many expansion programmes to cope with the growth of Emirates Airline and the booming city of Dubai, the existing EKFC catering facility now has the capacity to produce over 68,000 airline meals per day. A brand new catering facility dedicated to the production of airline meals for Emirates Airlines is opening in March 2007. The new facility has a design capacity of 115,000 meal tray set-ups per day, and will feature high levels of automation including an electric monorail system for metal carts, a bin conveyor system for equipment and a vacuum waste disposal system throughout the facility.
Providing services to over 105 regular airline clients, EKFC has recruited Chefs experienced in every culinary tradition from sushi for the Japanese route to a myriad of different curries for the constant stream of flights to the Indian sub-continent.
The company provided 22.3 million airline meals in 2006, and is on course to produce over 24 million meals in 2007. The daily average meal uplift is 68,000.
‘Food Point’ opened in July 2005 in the Dubai Investment Park is built on a plot of 33000 m² and is the only food production facility of its kind between Europe and the Far East. Food Point has an initial capacity to produce 20 million meal equivalents a year, and the facility produces meals for Emirates Airline and other airline customers. Meal components such as cooked meat and poultry, curries, stews, soups, stocks and sauces are produced for EKFC and for retail outlets, five star hotels, food service clients and export markets. ‘Linencraft’ located at the Dubai Investment Park adjacent to Food Point facility successfully began operation in September 2006 and has become a dynamic part of our expansion programme and is fully operational. This project includes the construction and management of the Middle East's most sophisticated industrial laundering plant built on a total area of 10,500 m². The new facility is running on an efficient and integrative design that not only cuts down on operating costs, but also reduces water consumption by 50%. The facility incorporates the latest laundering technology available today; initially processing 50 tons of laundry and dry cleaning per day, the laundry will have the capacity to service 80 tons per day in the future.
Dnata
Established in 1959 as a travel and handling organisation, Dnata has now grown to cover a wide range of services including; Dnata Airport Operations, providing efficient technical support to airlines at Dubai International Airport for over 44 years. Dnata Cargo provides a comprehensive range of services that cover every aspect of cargo management.
Emirates Skybox Operations
The Emirates Skybox, a security container commissioned and developed in conjunction with Transguard and manufacturer BWH Gmbh, was also introduced into exclusive service with SkyCargo. Capable of containing an intact Europallet, the device is used for transporting vulnerable cargo such as electronics, medicines and other sensitive items which can be susceptible to pilferage during the transportation process. Dubai Flower Centre, owned and operated by Dubai Cargo Village, is scheduled to commence full commercial operations during the first quarter of the financial year. This will offer opportunities for Emirates to participate in the distribution of flowers and plants from growers who need end-to-end "cool chain management" to major consumer markets through the expanding Emirates network. The Skylog automated warehouse and inventory control system, developed by Mercator to SkyCargo specifications, was successfully cut-over. Development and building continues of the automated central cargo reservation and business management application. The system uses next-generation technology consistent with Emirates’ objective to leverage technology to enhance logistics efficiency, increase productivity and provide accurate information through seamless communication with customers and service providers. New Generation Skychain is currently undergoing user acceptance testing. It is scheduled for global implementation in September 2006. SkyCargo participated at the following events - Air Cargo Europe, Munich; the World Air Cargo Event, Dubai and Air Freight Asia, Shanghai. Again SkyCargo won a bundle of awards: Air Cargo Carrier of the Year 2005 - International Freighting Weekly (IFW) UK; Best Air-Cargo Carrier Middle East - Asian Freight and Supply Chain Award (Asia); Best Airline to the Middle East 2005 - Air Cargo News; Best Airline to the Indian Subcontinent 2005 - Air Cargo News; Best Airline to the Far East 2005 - Air Cargo News; and Quality Awards Italy (Middle East 2004/05) - ANIAMA Italy.
Emirates Engineering
Emirates Engineering is one of the world's most technologically advanced aircraft maintenance facilities, in depth support departments and extensive stock levels serve our expanding fleet of Airbus and Boeing aircraft and over 30 other airlines through third party maintenance contracts.An uncompromising commitment to quality and superior levels of safety has helped earn Emirates a reputation as a leader in aircraft maintenance
13 Emirates Engineering As with the rest of the group, Emirates Engineering is busy planning for the future while maintaining a fleet of 85 aircraft in mint condition. Construction of the new Engine Test Cell commenced in June last year and is expected to be commissioned in November 2006. The facility will have the capability of testing all types of current commercial engines, including engines with a thrust of up to 150,000 lbs. Preparations have also started for the move from the old Emirates maintenance facilities to the new Engineering Centre which will be one of the largest and most modern engineering workshops in the world. As well as an excellent working environment for the staff, the unit will feature a unique docking system for efficient operations. It will be able to accommodate all current Emirates aircraft and future types yet to be delivered. As with the rest of the group, Emirates Engineering is busy planning for the future while maintaining a fleet of 85 aircraft in mint condition. Construction of the new Engine Test Cell commenced in June last year and is expected to be commissioned in November 2006. The facility will have the capability of testing all types of current commercial engines, including engines with a thrust of up to 150,000 lbs. Preparations have also started for the move from the old Emirates maintenance facilities to the new Engineering Centre which will be one of the largest and most modern engineering workshops in the world. As well as an excellent working environment for the staff, the unit will feature a unique docking system for efficient operations. It will be able to accommodate all current Emirates aircraft and future types yet to be delivered. As the network widens, Emirates Engineering has ensured a number of stations were resourced to provide line maintenance support. The department completed its 258th multiple 'C' checks, with 45 carried out in the year. A landmark achievement was the award of the EASA 21 Organisation Design Approval and JAT 147 Engineering Training Approval. The design approval will provide Engineering with the capability to approve minor in-house modification and the training certification will enable Emirates to provide type training to third parties. Engineering enhanced its operations with the so-called Lean Initiatives introducing Airplane Health Monitoring, Panasonic Onboard Maintenance Testing for the in-flight entertainment system, real time data collection and Wireless Technology. Adel Al Redha, Emirates Executive Vice President Engineering and Operations, stated: "Our flight deck crew have been magnificent. We are fortunate to have such a highly skilled and experienced group. Behind the scenes our engineers provided the usual clockwork precision to their tasks, at the same time planning a move to one of the world's largest maintenance centres."
As the network widens, Emirates Engineering has ensured a number of stations were resourced to provide line maintenance support. The department completed its 258th multiple 'C' checks, with 45 carried out in the year. A landmark achievement was the award of the EASA 21 Organisation Design Approval and JAT 147 Engineering Training Approval. The design approval will provide Engineering with the capability to approve minor in-house modification and the training certification will enable Emirates to provide type training to third parties. Engineering enhanced its operations with the so-called Lean Initiatives introducing Airplane Health Monitoring, Panasonic Onboard Maintenance Testing for the in-flight entertainment system, real time data collection and Wireless Technology. Adel Al Redha, Emirates Executive Vice President Engineering and Operations, stated: "Our flight deck crew have been magnificent. We are fortunate to have such a highly skilled and experienced group. Behind the scenes our engineers provided the usual clockwork precision to their tasks, at the same time planning a move to one of the world's largest maintenance centres." Flight Operations High fuel costs dominated and a new operating fuel policy was introduced in April 2005 resulting in a reduced fuel burn of 0.4%, a cost saving which also offered environmental benefits. The new Boeing B777-300ER was accepted and introduced seamlessly into the Emirates fleet. An IATA Operations and Safety Audit (IOSA) was successfully completed with Emirates listed in July 2005. This will eliminate the need to carry out audits for code-shared agreements. At Emirates Flight Training facilities, a new B777-300ER Flight Training Device was installed and certified by the GCAA to allow fixed base training to be released from the high level Full Flight Simulators. This will allow Emirates to use its training equipment more cost effectively. Emirates devices for the financial year 2005/06 have been working continuously with annual average utilisations of 6,000 hours across five training New purpose-built hangers for the double-decker Airbus A380 at Dubai International Airport
EmQuest
Emquest, a division of the Emirates group, was established in 1998 as an independent business unit to consolidate the distribution of travel solutions, primarily the Emquest Reservation System, in the existing markets of the UAE, Oman, Bahrain, Qatar, Pakistan & Sri Lanka. In February 2002, the business was further expanded when Emquest acquired the distribution rights for Sudan and Tunisia from Emquest International, bringing the total number of countries in its portfolio to 8.
Emquest has been a success in the UAE for many years, and today handles an estimated 85 per cent of the Global Distribution System (GDS) market in Dubai, Abu Dhabi and northern Emirates.
Backed by a team of over 40 professionals in Dubai and six in Abu Dhabi, in addition to resident managers in the other markets, it provides marketing, technical and help desk support throughout all its territories.
Headquartered in Dubai it is located on the 4th floor of the Emirates Holidays Building which also houses the regional office of Emquest International.
About Emquest International
Emquest International is a global technology leader. Its core business is providing electronic global distribution services for the travel industry through its computerised reservation systems, leading-edge products and innovative Internet-based solutions. Emquest is a value-added distributor of travel inventory dedicated to supporting its travel supplier, agency and corporate customers and, through them, expanding traveller choice. A subsidiary of Cendant Corporation (NYSE: CD), Emquest is part of Cendant's Travel Distribution Services Division, headquartered in Parsippany, New Jersey, USA, and has offices worldwide. Emquest has its Europe, Middle East and Africa headquarters in Langley, United Kingdom, and spans more than eighty countries, through a mix of wholly owned subsidiaries and distributors. The distributors in Middle East & Africa markets are supported by the regional team located in Dubai, UAE.
Emirates Hotels and Resorts
Emirates Hotels & Resorts is the new, premium hospitality division of the Emirates Group.
Emirates Hotels & Resorts properties can be found in the following locations:
- Emirates Al Maha Desert Resort
- Spa Emirates Wolgan Valley Resort
- Spa Emirates Marina Hotel and Residence
- Emirates Green Lakes Serviced Apartments
- Emirates Park Towers Hotel & Spa
- Dubai Desert Conservation Reserve.
Emirates plans to expand in Americas
Dubai: Emirates airlines is expected to make major inroads into North and South America this year, according to sources familiar with its expansion plans.
The Dubai-based carrier is likely to launch commercial services to Sao Paolo, Brazil, in October.
Additionally, Emirates is said to be discussing landing fees for a new daily service to Toronto, Canada, which would become the first Canadian destination for Emirates and only the second route in North America after its daily Dubai to New York service.
By starting its new service to Sao Paolo this year, Emirates will finally tap into the coveted South American market. "South America is a particularly big push because Emirates has no presence there," said the source, who also said Emirates was working hard to begin flying to Buenos Aires, Argentina.
Recently, the airline announced several enhancements to its existing network as well as new routes it would add in 2007.
Emirates is slated to begin daily service to Venice, Italy in July, as well as Newcastle, United Kingdom, in September.
Emirates also recently said it would strengthen its Middle East network in 2007 by adding two flights to its Kuwait and Damascus operations each week, as well as enhancing its Beirut service to twice daily.
Emirates is expected to announce its 2006 annual results in April.
The carrier has been hampered by the 22-month delay of the Airbus A380, which underpinned a major part of its expansion plans. However experts believe Emirates might opt to use replacement aircraft equipped for long-haul flights such as the Airbus A340 and the Boeing 777 extended range.
Official announcements with full flight details are expected in the coming months.
Destination and Leisure Management
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(D&LM) Against the backdrop of rising fuel costs, D&LM posted a robust growth in sales to US$256 million (Dhs940 million) - a 17% increase over the previous year. D&LM completed an excellent year's performance by caring for a record number of 318,000 clients. Arabian Adventures had another good year with sales revenue growing to US$137 million (Dhs505 million) with a total number of 219,000 tourists. The number one market for Arabian Adventures was again United Kingdom which produced 25% of the total arrivals followed by Germany (16%), Australia (16%) and the Gulf and Middle East (13%). In the top ten producing markets, the fastest growth was registered from Japan (84%) France (59%) and Australia (55%).
Arabian Adventures’ Meetings, Incentives, Conference and Exhibitions (MICE) department handled the starstudded Dubai International Film Festival, providing the entire logistical support for the event. Arabian Adventures MICE team were also involved in a number of car launches: the special reveal of the Volkswagen EOS in Dubai, the launch of the Porsche Cayman in Oman and later the introduction of Porsche's new Cayenne Turbo, one of the Porsche's biggest ever launches with 10 waves of 20 journalists. Emirates Wolgan Valley Resort & Spa, New South Wales, Australia Emirates The Airline 16 Destination & Leisure Management Division’s sales grew by 18% Emirates Marina Serviced Apartments & Spa, in the heart of Dubai’s new business and leisure centre 17 Congress Solutions Dubai was launched at Arabian Travel Market and will assist the Dubai Convention Bureau in attracting large scale congresses to Dubai. Emirates Holidays registered strong sales at US$118 million (Dhs435 million) which was 22% better than the previous year. The ten top markets were: UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Egypt, Iran, Lebanon, Cyprus and Kenya. The markets that showed the biggest growth in figures were India, Russia, Greece, Kenya, Uganda, Jordan, Pakistan, Sudan, Libya, and Qatar. For Emirates Holidays the top ten destinations were: Dubai, Thailand, Malaysia, UK, Egypt, Mauritius, Singapore, France, Maldives and Turkey. Emirates Holidays' new product brochure was launched with 400 agents and 40 exhibitors and a guest appearance by legendary footballer Franz Beckenbauer. Emirates Al Maha Desert Resort & Spa achieved its best ever financial results. The new spa's own Timeless line of luxury treatment products has led the way to the Spa brand which is now expanding into all of the Group’s hotels. The Dubai Desert Conservation Reserve, which the Emirates Group again sponsored, is producing three years of scientific habitat data for the United Nations Environmental Monitoring committee. The Reserve was enjoyed by over 200,000 visitors. Special driver training and controls on desert activities minimised habitat damage and the visitors were able to experience the free-roaming Arabian wildlife released from Al Maha. When it comes to new projects, Emirates expanded into the hotel industry assisted by the worldwide reputation of Al Maha. Sheikh Ahmed announced the Emirates Wolgan Valley Resort and Spa in the Blue Mountains in New South Wales, Australia, in May last year. This development is a real coup underlining the credibility of Emirates to create environmentallysensitive designs and world-class wildlife conservation management. Developments in Dubai included the plan for a 70- floor deluxe city hotel twin towers property with over 20 restaurants and other outlets. This US$490 million (Dhs1.8 billion) project will be one of Dubai's best leisure and business hotel projects. The enormous pressure on availability of highstandard tourist accommodation in Dubai has persuaded Emirates to enter the important servicedapartment sector. The Emirates Marina Serviced Apartments & Spa will be complete with gymnasium, spa, restaurants and other hotel facilities. It is due to open in early 2007. Visitors experiencing free-roaming Arabian wildlife at Dubai Desert Conservation Reserve Emirates The Airline 18
Arabian Adventures
Arabian Adventures offers a wide range of scheduled overland explorer programmes including tours, safaris into the desert, wadi bashing, deep sea fishing or the calmer choice of a traditional dhow cruise in the moonlight.
Mercator
Mercator, the airline IT solutions provider of the Emirates Group, is a leading supplier of IT solutions to the global air travel industry. The company also meets and satisfies the full range of the demanding IT needs of the main constituent parts of the Emirates Group - the award winning Emirates Airline, and Dnata, the largest air travel services organisation in the Middle East.
Through Mercator's vast experience in serving the IT requirements of these major organisations, it has developed an extensive portfolio of products encompassing airline financial solutions, air cargo and logistics solutions, passenger and airport solutions, airline process outsourcing and airline business consultancy.
The philosophy behind the development of Mercator solutions ensures that each adds significant value by reducing costs, improving processes and increasing productivity.
Mercator’s customers include major world airlines such as: Air New Zealand, British Airways, Emirates, Malaysia Airli|nes, Qantas, South African Airways, Singapore Airlines, SriLankan and Varig.
Mercator's continuing mission is to establish itself as the professional IT services and business solutions provider of choice; trusted, valued and respected by the global airline community. Mercator achieves this by consistently meeting the individual needs of its customers through quality of product, service and delivery.
Planning, International and Industry Affairs
A total of 16 aircraft were delivered to Emirates in the financial year. Eleven B777-300ERs, two A340-500s and three A310-300 freighters, resulting in a fleet of 91 aircraft (82 passenger aircraft and nine freighters). There was an increase in capacity for all regions of the world. In Europe, Emirates introduced a new daily service to Hamburg, the fourth destination in Germany on 1st March 2006, as well as the fifth daily service to London Heathrow and the second daily service to Birmingham. As a result of the soaring success of our first service to New York we started the second daily service to the Big Apple in November. Both services are showing very healthy load factors. In East Asia, Emirates commenced daily flights to Seoul, the capital of Korea, as well as a second service to Perth with four flights per week. On the Subcontinent, Thiruvananthapuram became the sixth on-line destination in India with eight flights per week and Kolkata number 7 with six flights a week.
In the Middle East, Emirates introduced daily services to Alexandria, the second port in Egypt, and services to Kuwait were increased to 18 per week. In Iran, Emirates switched its operations in Tehran from Mehrabad International Airport to Imam Khomeini International Airport. The airline continued to expand in Africa and Abidjan was added to the network with four weekly flights via Accra with Addis Ababa coming online from April with thrice weekly flights. The International Affairs department was extremely active during the year being involved in the completion of air service arrangements in Africa with Niger, Ivory Coast, Benin, Gambia, Mozambique, Rwanda, Burkina Faso and Botswana.
In South America, new air service agreements included Chile, Colombia, Panama, Latvia and Uruguay. Whilst in Europe, traffic rights were negotiated with Latvia, Portugal, Slovenia, Bosnia, Herzegovina, Croatia, Macedonia and Tajikistan. Emirates joined six Billing and Settlement Plans (BSPs) in Bulgaria, Central West Africa, Portugal, Slovenia, Sri Lanka and Yemen. Emirates now participates in 48 of the 72 operating BSPs worldwide. During the year Market Research conducted many projects in the area of customer satisfaction, web development, passenger profiling, staff satisfaction/climate surveys, business traveller behaviour, advertising and brand tracking. (Left) Emirates increased its services to West Africa (Right) Kolkata’s rich handicraft 16 aircraft were delivered during the year Around the clock work continues on development of Dubai International Airport Emirates The Airline 20
Emirates Travel Hubs
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The Travel Hub at the Dubai Airline Centre on Sheikh Zayed Road, and the recently opened new Travel Hub at the Town Centre Mall, allows you to plan and book all your travel arrangements in comfortable, spacious and ultra-modern surroundings. Featuring leading Italian furniture design, and effective use of space, the Travel Hub is an innovative concept which offers a complete travel service in a relaxed atmosphere. By embodying Emirates’ leading edge philosophy, it provides you with time to make informed decisions about your next vacation or trip.
From booking facilities, to shopping at the Emirates Travel Shop*, the Travel Hub offers much more than a booking facility for passengers. Consumers can take time to browse through the video library of holiday destinations*, pick up last minute travel items or gifts*, or redeem their Skywards Miles for an array of exciting travel and leisure rewards at one of the many dedicated Skywards desks. There are even free internet facilities on offer.
Destinations
Passenger fleet
The Emirates fleet consists of the following aircraft as of April 2007:
| Type | Total | Passengers (First*/Business/Economy) |
Routes | Notes | |
|---|---|---|---|---|---|
| Airbus A330-200 | 3 | Operated by Emirates SkyCargo | Short and Medium haul European, African and Far East routes |
||
| Airbus A340-300 | 8 | 267 (12/42/213) | Long haul | ||
| Airbus A340-500 | 10 | 258 (12/42/204) | Ultra-Long haul | ||
| Airbus A380 | (45 orders) | Long Haul | Scheduled for delivery in August 2008 | ||
| Boeing 747-200F | 1 | Operated for Emirates SkyCargo by Atlas Air | |||
| Boeing 747-400F | 5 | Operated for Emirates SkyCargo by Atlas Air | |||
| Boeing 747-8F | (9 orders) | To be operated by Emirates SkyCargo | Scheduled for delivery in 2008 | ||
| Boeing 777-200 | |||||
| Boeing 777-200ER | 6 | 283 (12/35/236) | Medium and Long haul | ||
| Boeing 777-200LR | (10 orders) | 266 (8/42/216) | Ultra Long-haul | To be delivered between 2007 to 2008 | |
| Boeing 777-300 | 12 | 380 (18/42/320) 434 (49/385) |
Medium and Long Haul | ||
| Boeing 777-300ER | 23 (36 orders) |
358 (12/42/304) 427 (42/385) |
Medium and Long Haul | Scheduled for delivery between 2007 and 2010 | |
| Boeing 777F | (8 orders) | To be operated by Emirates SkyCargo (Will replace the 747-200F) | Scheduled for delivery in 2009 | ||
| Boeing 787 Dreamliner | (100 orders) | 283 (12/35/236) | Medium and Long haul | Scheduled for delivery in 2010 | |
| Total Number of Aircraft | 103 (208 orders) |
Updated: April 2007 |
The average age of the Emirates fleet is 5.4 years as of February 2007.
- Emirates is Planning to order more A380 aircraft most likely this year as said Maurice Flanagan on April 26.
- Emirates has ordered 45 airbus A380 aircraft. It will be the third airline to receive the aircraft, after launch airline Singapore Airlines and Qantas. Forty-one passenger A380-800s are to be purchased and two are to be leased from International Lease Finance Corporation (ILFC). Two freighter A380-800Fs were ordered for Emirates SkyCargo. However, this was changed to the passenger model in May 2006. Their first A380 was to enter service in October 2006[6] but will now not be delivered until early 2008.
- As of November 20, 2005, Emirates had an orderbook of Dh990 billion, comprising 105 firm orders, including 45 Airbus A380s (by far the largest of any carrier),[7]
- Emirates is still evaluating both Boeing's 787 and Airbus's A350. Boeing is now planning to create a larger 787 called the 787-10 in response to Emirates' and other airlines requirement for a larger aircraft than the already launched Boeing 787-8 and Boeing 787-9.[8]
- On October 27, 2006, Emirates announced that it canceled its order for 20 Airbus A340-600 aircraft, citing that they believed the A340 lacked the technology offered by more up-to-date planes. They also cancelled the A380 Airbus A380Fs which were due for delivery in 2009. Instead the airline has opted to order ten of the recently launched 747-8 freighters for its SkyCargo subsidiary at the 2006 Farnborough Air Show, much to the annoyance of Airbus which has accused Boeing of intentionally misleading airlines about the capabilities of its new Airbus A380-800F freighter. [6] The reason Emirates has chosen the Boeing 747-8 "derivative" freighter over the all-new Airbus A380F is the Boeing aircraft's nose-loading capability, something the rival Airbus freighter is lacking.[9][10] In addition, Emirates also said that it was evaluating the 747-8I, the yet to be launched passenger version of the Boeing 747-8, especially the "stretched" version now studied by Boeing which would incorporate the same 5.6m stretch as the freight variant instead of the mere 3.6m stretch currently envisaged for the passenger model. This would bring the -8I's capacity closer to the A380-800's typical three-class 555-seat capacity (470 seats in a three-class-configuration instead of 450).
Emirates Airbus A380
The introduction of the Emirates Airbus A380-800 will begin in 2008, unless there are further delays with Airbus. It is the largest passenger airliner ever to take to the skies, the Emirates A380 promises passengers an unrivaled travel experience - further, faster, and - quite simply, better, than ever before.
Emirates was quick to recognize the potential of Airbus's revolutionary design when it was first introduced in April 2000, and was the first airline to place an order - and is now by far the biggest single A380 operator, with 45 new aircraft due to join the Emirates fleet.
Emirates Boeing 777-200/300
One of the largest aircraft in the Emirates fleet, the B777-200 can accommodate 12 First Class, 42 Business Class and 236 Economy Class passengers, carrying a total of 290 passengers. A second configuration offers 42 Business Class seats and 304 Economy Class passengers, allowing for a total of 346 passengers. These aircraft are currently greater comfort and a new 600 channel entertainment system. The B777-300, the largest member being updated to provide of the Emirates fleet, can carry a total of 434 passengers, with 49 Business Class seats and 385 Economy seats.
Emirates Airbus A330 -200
One of Emirates favorite aircraft, it is designed to encourage privacy and a feeling of spaciousness.
Emirates Airbus A340-500
The Airbus A340-500 is the first of Emirates' new generation of passenger airliners. It is used on the airlines longest routes to Australia/New Zealand, Japan, and America as well as on some of its "shorter" long-haul routes to Europe.
Emirates A340-300
Similar in many respects to our Airbus A330-200s but equipped with four engines giving a much enhanced range, these new aircraft seat up to 12 people in First, 42 in Business and 213 in Economy.
Partnerships
- Korean Airways
- Raffles International
- Swissotel;
- InterContinental Hotel
- Zam Gems, Sri Lanka;
- Standard Chartered Bank (co-branded credit card,
SriLankan)
- Radisson SAS/Rezidor Hotels & Resorts;
- Dubai Autodrome
- Marriott Vacation Club International
- Taj Hotels & Resorts.
Skywards was voted Programme of the Year in the Asia/Pacific region in the Freddie Awards, considered the Oscars of the frequent flyer world, also winning Best Web Site and Best Members' Communications Asia/Pacific. Skywards and its members donated an amazing 53 million miles towards disaster relief appeals and to supporting children and the under privileged across the world. Customer Affairs and Service Audit As the company grows bigger and bigger, we need to become smaller and smaller in key areas of personalised customer contact in the frontline. This will give Emirates the competitive edge. With rapid business expansion, Customer Affairs and Service Audit (CASA) activities such as proactive and reactive identification of service failure becomes crucially important, matched by quick corrective action. On-board service inspectors travel regularly across the world to check and keep product and service deliveries on their toes and ensure compliance with company-set service standards. On the ground other inspectors traverse the Emirates network to conduct checks on airport services in the frontline and behind the frontline. With 14.5 million passengers per year, it is inevitable that mishandling incidents occur from time to time and therefore service recovery to restore lost passenger goodwill continues to be important to support business strategy. Today service recovery activities are encouraged right in the frontline as it is happening.
Marketing
Emirates is a big global sponsor of sports clubs and events, both at its home base and in the main overseas markets it serves. It also sponsors the annual "Dubai Shopping Festival". As the airline lacks a "ready-made" clientele in its almost non-existent home market, this type of corporate sponsorship is its most effective marketing tool. Perhaps unsurprisingly, for Emirates marketing expenses account for a far greater share of its total costs than for most of its competitors.[3] In the English-speaking world the sponsorship always carries the words "Fly Emirates".
At present the company provides the following sponsorships:
- Emirates has sponsored the Austrialian cricket team (defending champions) and hosts West Indies for the Cricket World Cup 2007.
- Emirates has sponsored the Rugby World Cup 2007. This is the second rugby related sponsorship after the Dubai Rugby 7s.
- Emirates is the title sponsor of the Dubai World Cup thoroughbred horse race and was a major sponsor of the 2003 FIFA Women's World Cup.
- Emirates is also the title and main sponsor of the Melbourne Cup (Australia's richest horse race)
- Emirates was the Official Airline of the 2006 FIFA World Cup.
- Emirates is the main sponsor behind the America's Cup challenge team Emirates Team New Zealand, made from the remnants of Team New Zealand who won the cup in 1996, and defended in 2000 before losing it in 2003.
- Emirates is sponsor of Collingwood Football Club
- Emirates is the main sponsor of Arsenal F.C. of the English Premier League, and has its name on Arsenal's new stadium, Emirates Stadium, until June 2020, and is the shirt sponsor until 2014.
- Emirates also holds the sponsorship rights for cricket umpires and association football referees.
- Emirates is now the major sponsor of new Super 14's the Emirates Western Force
- Emirates is also involved in the IRB Sevens World Series
- Emirates was the sponsor of Chelsea F.C.
- Emirates is the sponsor of the football club Hamburger SV in the Bundesliga
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- Emirates announced before the start of the 2006 Formula 1 Championship that they had signed a sponsorship deal with Team McLaren Mercedes.
- Emirates is a sponsor for the Breeders' Cup Filly & Mare Turf division.
- Emirates is the sponsor of Paris Saint-Germain football club
- Emirates became the first company to sponsor two teams in one UEFA Champions League match in 2006, with Hamburger SV facing Arsenal F.C.. Under UEFA regulations, one sponsor cannot appear on both teams' shirts, so for both games, the away side had "Dubai" on their shirts, with the home team wearing Emirates shirts.
- Emirates sponsors the Dubai Desert Classic golf tournament.
- Emirates is the main sponsor of the Dubai Rugby 7s tournament.
Incidents and accidents
- An Airbus A340-313X of Emirates ran off the runway when taking off from Johannesburg International Airport on April 9 2004. At the call to rotate, the pilot flying pulled back on the stick. However, according to a report, the nose was then de-rotated and the aircraft did not become airborne. The crew felt a rumbling, selected full power, and about two seconds later the aircraft lifted off the ground. The airport says 25 runway threshold and approach lights and part of the runway surface were damaged as the aircraft went over the end of 21R. The pilot had received ambiguous instructions regarding rotation technique during his transition training. Emirates Training establishment was censured by Airbus after an investigation.
- An Airbus A330-243 en route Dubai-Vienna (Flight EK127) declared an emergency shortly after taking off on May 28, 2006. The aircraft returned for an emergency landing at the Dubai International Airport.
See Also
References
- ^ The Sunday Times (Emirates boss heads for bigger goals), Times Newspapers Ltd., London, 23 July 2006
- ^ "Apple: 6 Airlines To Offer In-Flight iPod Connection In '07." De Weese, J. The Wall Street Journal. November 14, 2006.
- ^ a b c The Economist (Eazy Oz - Emirates Airline, Low cost is coming to long haul flights, next could be low fares), pp. 82/3, The Economist Newspaper Ltd., London, 29 October 2005
- ^ The Economist (Flights of fancy), www.economist.com, 5 October 2006
- ^ Financial Times (Row erupts between Qantas and Emirates), UK Edition, London, 9 November 2005
- ^ Airliner World. March, 2005
- ^ "Emirates pushes for A340-600 Enhanced in place of high gross weight variant." Kingsley-Jones, M. Flight International. March 17, 2006.
- ^ http://www.atwonline.com/news/story.html?storyID=4505
- ^ Financial Times (Farnborough Air Show - Boeing lands $3.3bn Emirates order), UK Edition, London, 19 July 2006
- ^ Flight International (Farnborough Show Report 7-23 July 2006 [Air Transport - Emirates explains freighter buy]), Reed Business Information Ltd., Sutton, 25-31 July 2006, p. 4
External links
- Official site.
- Emirates Airline - Company Profile
- Emirates Fleet Age
- Emirates at IKA airport
- Emirates Fleet Detail
- Emirates Passenger Opinions
- Emirates Chairman Interview
- The Emirates Group
- Emirates Skycargo
- Emirates Airline accused of Unfair Practises
- Emirates Booking Engine Case Study
- Article analysing the future of Emirates
- CNN Money.com, Rise of the Emirates Empire, by Matthew Maier, October 1, 2005
- The Economist, 2005/6. London, UK: The Economist Newspaper Ltd. (The Economist online)
- Financial Times, 29 October 2005. London, UK: UK Edition. (Financial Times online)
- Financial Times, 19 July 2006. London, UK: UK Edition. (Financial Times online)
- The Sunday Times, 23 July 2006. London, UK: Times Newspapers Ltd. (The Sunday Times online)
- Flight International, 25-31 July 2006. Sutton, UK: Reed Business Information Ltd. (Flight International online)