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Bajaj Auto

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Bajaj Auto Limited
Company typePublic
Founded1945
HeadquartersPune, Maharashtra, India
Key people
Rahul Bajaj (Chairman), Rajiv Bajaj (Managing Director)
RevenueIncrease Rs. 81.063 billion (2005) or USD 1.32 billion
Increase Rs. 11.016 billion
Number of employees
10,250 (2006-07)
Websitewww.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer started by a Rajasthani merchant. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw.

The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946.[1]

Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.[2]

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.

According to the authors of Globality: Competing with Everyone from Everywhere for Everything, Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes targeted to the different preferences of entry-level buyers.[3]

Timeline of new releases

Spinoffs and acquisitions

The demerger of Bajaj Auto Ltd into three separate corporate entities—Bajaj Finserv Ltd (BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment Ltd (BHIL)—was completed with the shares listing on May 26, 2008.[5]

In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG (holding company of KTM Sportmotocycles AG). The two companies have signed a cooperation deal, by which KTM will provide the know-how for joint development of the water-cooled four-stroke 125 and 250 cc engines, and Bajaj will take over the distribution of KTM products in India and some other Southeast Asian nations.[6] Bajaj said it is open to taking a majority stake in KTM and is also looking at other takeover opportunities. On the 8th of January 2008, Managing Director Rajiv Bajaj confirmed the collaboration and announced his intention to gradually increase Bajaj's stake in KTM to 25%.[7]

Products

Main article: List of Bajaj Auto products

Bajaj has made a number of motorcycles, scooters and cars. Motorcycles in current production are the XCD, Platina, Discover, Pulsar and Avenger. Cars include the Bajaj ULC ultra-low-cost car.

Low cost cars

Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km/litre, or twice an average small car, and carbon dioxide emissions of 100 gm/km. [8]. The car is scheduled to be launched in 2012.[9]

It is a Tata Nano competitor. The Bajaj venture will have an initial capacity of 400,000 units, while Tata expects eventual demand of 1 million Nanos.

References

  1. ^ The Forbes 2000 by Country
  2. ^ "India's Richest - #20 Rahul Bajaj". Forbes. Retrieved 2008-12-09.
  3. ^ Sirkin, Harold L; James W. Hemerling, and Arindam K. Bhattacharya (2008-06-11). GLOBALITY: Competing with Everyone from Everywhere for Everything. New York: Business Plus, 304. ISBN 0446178292.
  4. ^ [1]
  5. ^ "Bajaj Auto demerger complete". The Economic Times. Retrieved 2009-05-21.
  6. ^ "Bajaj Auto takes 14.5% stake in KTM Sports". business-standard.com. 2007-11-05. Retrieved 2007-12-03.
  7. ^ Rina Chandran (2008-01-10). "Bajaj to develop bikes with partner KTM". Reuters India. {{cite news}}: |access-date= requires |url= (help)
  8. ^ ENN: How green is my low-cost car? India revs up debate
  9. ^ [2]

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