Mahindra Two Wheelers

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Mahindra Two Wheelers
Private
Traded as BSE500520
Industry Motorcycle
Founded 2008; 9 years ago (2008)
Headquarters Pune, India
Area served
Worldwide
Key people
Anand Mahindra (Chairman & Managing Director)
Products
Parent Mahindra & Mahindra Limited
Website www.mahindratwowheelers.com

Mahindra Two Wheelers Limited (MTWL) is a group venture owned by Mahindra & Mahindra Limited (M&M), which manufactures scooters and motorcycles. Mahindra Two Wheelers Limited was founded in 2008, when Mahindra & Mahindra Limited acquired the business assets of Kinetic Motor Company Limited.[1] MTWL has partnered with Taiwan's Sanyang Industry Company (SYM) to help develop its scooter portfolio, and with Italy-based Engines Engineering for research and product design.

Facilities[edit]

The company has a manufacturing facility at Pithampur, near Indore in Madhya Pradesh.

Mahindra Two Wheelers Limited has a Research and Development unit located at Chinchwad, Pune, equipped with necessary design and development facilities right from renderings to prototype manufacture and testing. It has invested 100 crore (US$16 million) to make it functional.[2]

The company has a 200 strong vendor network spread across the nation with more than 300 dealers creating 700 touch points.[citation needed]

Current Products[edit]

Scooters[edit]

  • Duro DZ
  • Gusto 125
  • Gusto 110
  • Rodeo UZO (2014)

Motorcycles[edit]

  • Centuro XT [3]
  • Centuro NXT
  • Centuro Disk Break
  • Centuro Rockstar
  • Centuro Rockstar Kick Alloy
  • Mojo 300

Mahindra Group, is foraying into the 110cc scooter segment with Gusto.[4] Mahindra Two Wheelers sells 13,445 units during December 2014 – indtoday.com [5]

Discontinued[edit]

Scooters[edit]

  • Mahindra Flyte
  • Mahindra Kine
  • Mahindra Rodeo RZ
  • Mahindra Duro
  • Mahindra Duro DZ

Motorcycles[edit]

  • Mahindra Pantero
  • Mahindra Stallio

Awards[edit]

  • Mahindra Duro was declared the Scooter of the Year at the annual NDTV Car & Bike Awards in 2010.[6]
  • Mahindra Rodeo won the Gulf Monsoon Scooter Rally in its first year of participation.[7]
  • Mahindra Rodeo won the Best Website Award - Automotive at Campaign India’s Digital Media Awards.[8]
  • Mahindra Rodeo RZ won Gulf Dirt Track National Championship.[9]

References[edit]

External links[edit]