Mahindra Two Wheelers

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Mahindra Two Wheelers
Private
Traded asBSE500520
IndustryMotorcycle
Founded2008; 10 years ago (2008)
Headquarters,
Area served
Worldwide
Key people
Anand Mahindra (Chairman & Managing Director)
Products
ParentMahindra & Mahindra Limited
Websitewww.mahindratwowheelers.com

Mahindra Two Wheelers Limited (MTWL) is a group venture owned by Mahindra & Mahindra Limited (M&M), which manufactures scooters and motorcycles. Mahindra Two Wheelers Limited was founded in 2008, when Mahindra & Mahindra Limited acquired the business assets of Kinetic Motor Company Limited.[1] MTWL has partnered with Taiwan's Sanyang Industry Company (SYM) to help develop its scooter portfolio, and with Italy-based Engines Engineering for research and product design.

Facilities[edit]

The company has a manufacturing facility at Pithampur, near Indore in Madhya Pradesh.

Mahindra Two Wheelers Limited has a Research and Development unit located at Chinchwad, Pune, equipped with necessary design and development facilities right from renderings to prototype manufacture and testing. It has invested 100 crore (US$ 14 million) to make it functional.[2]

The company has a 200 strong vendor network spread across the nation with more than 300 dealers creating 700 touch points.[citation needed]

Current Products[edit]

Scooters[edit]

Motorcycles[edit]

  • Centuro XT [3]
  • Centuro NXT
  • Centuro Disk Break
  • Centuro Rockstar
  • Centuro Rockstar Kick Alloy
  • Mojo 300

Mahindra Group, is foraying into the 110cc scooter segment with Gusto.[4] Mahindra Two Wheelers sells 13,445 units during December 2014 – indtoday.com [5]

Discontinued[edit]

Scooters[edit]

  • Mahindra Flyte
  • Mahindra Kine
  • Mahindra Rodeo RZ
  • Mahindra Duro
  • Mahindra Duro DZ

Motorcycles[edit]

  • Mahindra Pantero
  • Mahindra Stallio

Awards[edit]

  • Mahindra Duro was declared the Scooter of the Year at the annual NDTV Car & Bike Awards in 2010.[6]
  • Mahindra Rodeo won the Gulf Monsoon Scooter Rally in its first year of participation.[7]
  • Mahindra Rodeo won the Best Website Award - Automotive at Campaign India’s Digital Media Awards.[8]
  • Mahindra Rodeo RZ won Gulf Dirt Track National Championship.[9]

See also[edit]

References[edit]

  1. ^ "Mahindra acquires Kinetic Motors". DNA.
  2. ^ "Mahindra opens two-wheeler R&D centre". The Hindu. Chennai, India. 5 July 2012.
  3. ^ "Mahindra launches motorcycle Centuro at Rs45,000 - Money - DNA". dnaindia.com. 2013. Retrieved 2 July 2013. launched its new motorcycle 'Centuro'
  4. ^ Mahindra forays into 110cc scooter segment with Gusto
  5. ^ "Archived copy". Archived from the original on 2015-01-02. Retrieved 2015-01-02.
  6. ^ "Cars and Bike awards 2010". NDTV.
  7. ^ "New Mahindra Rodeo RZ wins Pit stop Monsoon Rally in very 1st year of participation". SportzPower. 22 August 2012. Archived from the original on 4 September 2012. Retrieved 8 June 2018.
  8. ^ "Campaign India Digital Media Awards 2012". Campaign India.
  9. ^ Shamim Khan steers the New Mahindra Rodeo RZ to victory. Mahindra2wheelers.com.

External links[edit]