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Nortrax

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Nortrax
Company typePublic
IndustrySales of Heavy equipment
HeadquartersTampa, Florida
ProductsConstruction, Forestry, Mining, & Utility Equipment
ParentJohn Deere & Co
Websitehttp://nortrax.com/

NORTRAX, Inc. is an American corporation headquartered in Tampa, Florida. Nortrax is a subsidiary of machinery manufacturer John Deere & Co.

About

Nortrax, North America's largest John Deere construction and forestry retailer, specializes in new and used equipment sales, rental, parts and service. In all, Nortrax offers a vast assortment of parts and equipment from multiple manufacturers and factory-trained technicians who service all makes and models. Construction equipment available at Nortrax includes, but is not limited to, excavators, loaders, dozers, backhoes, motor graders, articulated dump trucks, compaction equipment and attachments. From feller bunchers and forwarders to harvesters and skidders, Nortrax’ extensive forestry line-up serves drive-to-tree and cut-to-length logging applications. With 52 branch locations, Nortrax' territory extends across the eastern and central portions of the United States and Canada.


History

Nortrax dealership in Escanaba, Michigan

Formed in 1999 as a venture between John Deere and Credit Suisse Group, Nortrax purchased Neff Machinery, with seven Florida construction dealerships that year.[1]

Nortrax expanded through purchases of dealerships to strengthen its market position against competition from Caterpillar Inc.,[2] with a few hiccups along the way,[3] continuing through 2002.[4]

Since 2003 Deere and Company has owned a majority stake in the company.[5]

In 2005 Papé Machinery Inc. purchased the assets of the Western region of Nortrax, consisting of 8 locations in northern California and western Nevada.[6]

References

  1. ^ "Neff Sells Dealerships To Deere, Credit Suisse". Rental Equipment Register. December 1, 1999. Retrieved August 1, 2010.
  2. ^ Arndorfer, James B. (November 20, 2000). "Deere hunts construction equipment dealerships". Chicago Business. Retrieved 2010-08-01.
  3. ^ Arndorfer, James B. (February 05, 2001). "Deere halts dealer's push for marketshare". Retrieved 2010-08-01. {{cite web}}: Check date values in: |date= (help)
  4. ^ "AGGO CEO killed in crash ... (Business Notes)". Diesel Progress North American Edition. All Business. February 1, 2002. Retrieved August 1, 2010.
  5. ^ Deere to buy remainder of Nortrax, Moline Dispatch and Rock Island Argus, December 15, 2003. Retrieved 09-03-2010.
  6. ^ Papé Machinery purchases assets of Nortrax West. Portland Business Journal. February 28, 2005. Retrieved 2010-08-01.