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Bloomberg Television

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Bloomberg Television
CountryUnited States
Headquarters731 Lexington Avenue New York City;
London; and
Hong Kong
Programming
Language(s)English
Ownership
OwnerBloomberg L.P.

Bloomberg Television is a 24-hour global network dedicated to providing viewers with business and financial news. It is distributed globally, reaching over 200 million homes worldwide. Bloomberg Television is owned and operated by Bloomberg L.P. and is internationally headquartered in New York City with its European Headquarters in London and Asian Headquarters in Hong Kong.

Channels

Current channels

  • Bloomberg Television (from United States)
  • Bloomberg UTV (from India)
  • Bloomberg International
  • Bloomberg Asia Pacific (from Hong Kong)
  • Bloomberg Europe (from London)
  • Bloomberg HaberTurk (from Istanbul) (in Turkish)

Former channels

United States service

The network also provides funding and studio facilities for the nightly PBS/WNET program Charlie Rose.

Shortly after Bloomberg's launch, the now-defunct American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997. The network's morning pre-opening bell programming was also aired on the USA Network, simulcasted in a paid programming arrangement with the channel until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E! (which became NBCU-owned in January 2011 due to NBCU's purchase by Comcast), where it remained until its end in January 2009, when the network had expanded their reach on digital cable systems enough to negate the simulcast. In its time on E!, the 5-8am block was the most watched period for the network according to Nielsen Media Research.

Bloomberg Television's US network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market programme, Starting Bell, before the new graphics expanded to all of the network's programmes on February 17, 2009. Also on that date, Bloomberg US revamped its weekday programming lineup (see "Programs on Bloomberg" below).

Starting October 2009, Bloomberg Television debuted another new graphics package again.

Bloomberg launched a high definition feed on May 9, 2011, with Time Warner Cable as its first provider. [1]

International channel

In February, 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel placing a greater focus on a more international Bloomberg channel.[2]

On March 9, 2009 the localised channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers. Since March 9, 2009 Bloomberg now utilizes its existing international production teams in Hong Kong (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg) adding a more global feel to the channel. Bloomberg International provides programming from Hong Kong in the early morning, produced by Bloomberg Asia (International), from London in the late morning, produced by Bloomberg Europe (International) and from its main headquarters in New York in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.

Bloomberg Japan ceased broadcasting on April 30, 2009. The channel has now been replaced by Bloomberg Asia (International).[3] Bloomberg Japan's Japanese language print newsroom and website continue to operate normally. As of June 2009, small on-air segments in cooperation with BS-Fuji Television commenced. As of October 2009 segments with TBS (Tokyo Broadcast System) were added.[4]

Bloomberg Brazil and Bloomberg Latin America will integrate into the global Bloomberg channel during the year 2009.

Bloomberg is an associate member of: the Caribbean Cable & Telecommunications Association[5] and the Caribbean Cable Cooperative.[6]

Shows

United States

Daily shows
Weekly shows

Bloomberg Asia

Bloomberg Europe

Controversy

On April 13, 2011, Bloomberg TV was heavily criticized for using an advanced copy of a speech delivered by U.S. President Barack Obama to censor live coverage of the speech. During the live speech, which was about the national debt, Bloomberg cut out a portion of the speech. The exact transcript of the removed portion was:

By 2025, the amount of taxes we currently pay will only be enough to finance: our healthcare programs (Medicare and Medicaid), social security, and the interest we owe on our debt. That's it. Every other national priority: education, transportation, even our national security, will have to be paid for with borrowed money. Now ultimately this rising debt will cost jobs and damage our economy. It will prevent us from making the investments we need to win the future. We won't be able to afford good schools, new research, or the repair of roads. All the things that create new jobs and new businesses here in America. Businesses would be less likely...

During the time when this section of the speech was being delivered, the newscast presented a short segment about the "Beige Book", a report which is regularly issued by the Federal Reserve Board.

Much of the controversy concerned whether or not the censorship had racial overtones, or was simply directed at the specific content of the speech.

A studio shot of Bloomberg Europe.

In the United Kingdom, Bloomberg TV was severely reprimanded for breach of Ofcom rules during the 2005 UK national (General) election. Bloomberg TV was found to have showed pro-Labour Party bias.[7] This occurred due to a breach of British law. In the run up to a general election television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called "Business Manifesto" but did not provide counter-balancing air time to the Conservatives or Liberal Democrats.

Datascreen and News Ticker

Bloomberg was well-known for using a datascreen format that occupied most of the TV screen and the camera shots.

Until 1998, Bloomberg didn't have a moving ticker. Instead, it had boxes that were dedicated to world news as well as weather conditions in selected cities in addition to market data, which was confined to the bottom of the screen. This changed gradually to focus more on business news. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.

The datascreen format was phased out in late 2007 where the programmes were seen almost in full screen with the ticker and headlines bar confined to the lower part of the screen.

Competitors

Bloomberg Television's main competition in the US is CNBC and Fox Business Network. International competitors include:

See also

References

  1. ^ HD Launch On Time Warner Cable Puts Bloomberg Television In Focus Multichannel News May 9, 2011
  2. ^ The Guardian: Bloomberg cuts back TV service as it axes 100 jobs
  3. ^ http://www.bloomberg.co.jp/media/btv.html
  4. ^ http://www.bloomberg.co.jp/media/index.html
  5. ^ Members of the Caribbean Cable & Telecommunications Association
  6. ^ Member channels of the Caribbean Cable Cooperative
  7. ^ UK broadcasting regulator report; http://www.ofcom.org.uk/tv/obb/ocsc_adjud/bloomberg.pdf#search=%22bloomberg%20ofcom%22

External links

America

Asia

Template:International news channels

Template:List of Astro Channels

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