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ITVBe

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ITVBe
CountryUnited Kingdom
NetworkITV
Ownership
OwnerITV Digital Channels
(ITV plc)

ITVBe is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel launched on 8 October 2014 [1]. ITVBe targets the young female audience, airing reality and unscripted shows, including US imports such as The Real Housewives series, Million Dollar Listing New York and Botched; and original programming such as Dinner Date and most notably The Only Way Is Essex.

A high-definition simulcast, ITVBe HD, launched on Virgin Media on 19 November 2014, along with a one-hour timeshift feed, ITVBe +1. Both subsidiary channels were exclusive to Virgin until the ITVBe +1 service was made available on Sky and Freesat on 15 December 2014.

Programming

International series

Most watched programmes

The following is a list of the ten most watched episodes of a series on ITVBe since the channel began broadcasting in October 2014. Figures are based on Live +7 data supplied by BARB.[2] The Only Way Is Essex is consistently the highest rated series on ITVBe.

Rank Show Viewers
(millions) 		Date
1 The Only Way Is Essex 1.36 9 November 2014
2 1.23 17 April 2016
3 1.22 14 October 2018
4 1.21 23 September 2018
5 1.19 10 April 2016
6 1.18 10 October 2014
7 1.18 30 October 2016
8 1.16 11 November 2018
9 1.16 2 November 2014
10 1.16 12 March 2017

LittleBe

Main article: LittleBe

On 3 September 2018, the channel introduced a new children's strand, titled LittleBe, which is dedicated to British preschool programming.[3] The strand airs daily from 09:00am to 12:00pm, three hours a day and also airs archive CITV programming such as Engie Benjy and Sooty as well as new international programming.

References

  1. ^ "ITV confirms ITVBe launch date". ITV. 22 July 2014.
  2. ^ BARB, via [1] Archived 18 July 2014 at the Wayback Machine
  3. ^ "ITV picks up Russia's BabyRiki". C21media. Retrieved 26 August 2018.
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