CKMM-FM

CKMM-FM
Winnipeg, Manitoba;
Broadcast area	Winnipeg Metropolitan Region
Frequency	103.1 MHz (FM)
Branding	103.1 Virgin Radio
Programming
Format	Top 40/CHR
Affiliations	Premiere Networks
Ownership
Owner	Bell Media; (Bell NewCo);
Sister stations	CFWM-FM, CKY-DT
History
First air date	February 14, 1980
Former call signs	CKWG-FM (1980–1989); CHZZ-FM (1989–1991); CKLU-FM (1991–1994)
Call sign meaning	CK Music in Manitoba
Technical information
Class	C
ERP	70,000 watts
HAAT	206.1 meters (676 ft)
Links
Webcast	Listen Live
Website	iheartradio.ca/virginradio/winnipeg

CKMM-FM (103.1 MHz) is a Top 40/CHR radio station owned by Bell Media, branded as 103.1 Virgin Radio. The station broadcasts from 1445 Pembina Highway, Winnipeg, Manitoba, with sister station CFWM-FM, while its transmitter is located at Duff Roblin Provincial Park.

History

On March 13, 1979, Armadale Communications was awarded a license for a new FM station in Winnipeg, to broadcast on 103.1 MHz. On February 14, 1980, the station signed on air as CKWG-FM, with a near freeform format. On August 21, 1989, the station flipped to adult contemporary. The following year, the station was sold to Western World Communications. The call signs have changed quite a bit over the years, from CHZZ-FM (Z103) to CKLU-FM (103 U FM, then briefly Mix 103) and then finally to CKMM-FM. The General Manager of "Mix" was Jim Millican - who, at one time, was tour manager of famed Winnipeg band, The Guess Who. Barry Horne was Program Director under Millican. Toronto jock and voiceover Adrian Bell replaced well-known jock Don Percy in Mornings, with beloved Winnipeg broadcaster Maureen Murphy sharing morning show duties. CKMM's format and on-air line up was short-lived.

Throughout the 1980s and early 1990s, CHZZ-FM was also used on the Videon Cable Program Guide. In 1996, the station switched to a country format with the on-air name Star 103. When CKMM and CFQX-FM came under the ownership of Craig Broadcasting, the format of CKMM was changed to avoid redundancy. CKMM re-launched with a Top 40/CHR format as Hot 103 on New Year's Eve, 1997. CKMM and CFQX became properties of Standard Radio in 2002.

On October 29, 2007, Astral Media took over CKMM as a result of a buyout of Standard Radio. As part of Astral's merger with Bell Media on June 27, 2013, sister station CFQX and Bell's CHIQ-FM were sold to the Jim Pattison Group in order to meet ownership limits.