Jump to content

Premium-Cola

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Eik Corell (talk | contribs) at 20:50, 29 May 2020 (Per article tag about reading like an advert). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Premium-Cola
Premium-Cola
ManufacturerInteressengruppe Premium
Related productsAfri-Cola
Websiteofficial homepage

Premium-Cola is a soft drink brand founded on November 23, 2001, in Hamburg, Germany, by a collective of fans of the German brand Afri-Cola, at the time reduced in caffeine.

The collective (which named itself "Interessengruppe Premium") started by running a protest campaign for more than two years against recipe changes in Afri-Cola. This well-known German brand (founded 1931) had just been bought by the Mineralbrunnen Überkingen-Teinach AG in 1999, which then secretly changed the recipe: the new Afri-cola contained a reduced amount of caffeine (the original Afri-cola contained 250 mg/L), and the rather strong taste was significantly softened, in order to meet the taste of a wider variety of customers.

The protests of the "Interessengruppe Premium" led to some public awareness, but remained unsuccessful as far as Afri-cola was concerned, so they started producing the original recipe cola on their own and named it Premium-Cola.

To avoid legal issues with the Mineralbrunnen AG, one ingredient was changed: phosphoric acid instead of malic acid.

See also

  • Semco, a Brazilian company that is operated by similar structures

References

Retrieved from "https://en.wikipedia.org/w/index.php?title=Premium-Cola&oldid=959640997"