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[[Image:Ruffles_ketchup.jpg|thumb|Ketchup flavored Ruffles.]]
[[Image:Ruffles_ketchup.jpg|thumb|Ketchup flavored Ruffles.]]
'''Ruffles''' is the name of a brand of ruffled ([[crinkle-cut]]) [[potato chip]]s produced by [[Lay's|Lay's potato chips]], a division of [[Frito-Lay]]. The Frito Company acquired the rights to Ruffles brand potato chips in 1958. It later merged with H.W. Lay & Co. in 1961. <ref>{{cite web|url=http://www.fundinguniverse.com/company-histories/FritoLay-Company-Company-History.html |title=History of Frito-Lay Company&nbsp;– FundingUniverse |publisher=Fundinguniverse.com |date= |accessdate=2012-10-22}}</ref>
'''Ruffles''' is the name of a brand of ruffled ([[crinkle-cut]]) [[potato chip]]s produced by [[Lay's|Lay's potato chips]], a division of [[Frito-Lay]]. The Frito Company acquired the rights to Ruffles brand potato chips in 1958. It later merged with H.W. Lay & Co. in 1961. <ref>{{cite web|url=http://www.fundinguniverse.com/company-histories/FritoLay-Company-Company-History.html |title=History of Frito-Lay Company&nbsp;– FundingUniverse |publisher=Fundinguniverse.com |date= |accessdate=2012-10-22}}</ref>

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The product is named as an analogy to the [[ruffle]], a strip of fabric sometimes [[Gather (sewing)|gathered]], creating folds. Its current official product slogan is "RRRuffles Have Ridges!" Lays also produces Wavy Lays, a chip with wider crinkles. The ridged [[corrugation]]s are designed to create a sturdier, crunchier potato chip less prone to breakage in the bag, as well as creating more surface area for absorbing dips.
The product is named as an analogy to the [[ruffle]], a strip of fabric sometimes [[Gather (sewing)|gathered]], creating folds. Its current official product slogan is "RRRuffles Have Ridges!" Lays also produces Wavy Lays, a chip with wider crinkles. The ridged [[corrugation]]s are designed to create a sturdier, crunchier potato chip less prone to breakage in the bag, as well as creating more surface area for absorbing dips.

Revision as of 14:02, 22 August 2014

File:Reducedfatrufflesbag.jpg
Reduced Fat Ruffles packaging, 2011
Ketchup flavored Ruffles.

Ruffles is the name of a brand of ruffled (crinkle-cut) potato chips produced by Lay's potato chips, a division of Frito-Lay. The Frito Company acquired the rights to Ruffles brand potato chips in 1958. It later merged with H.W. Lay & Co. in 1961. [1]

hello editor.

The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Its current official product slogan is "RRRuffles Have Ridges!" Lays also produces Wavy Lays, a chip with wider crinkles. The ridged corrugations are designed to create a sturdier, crunchier potato chip less prone to breakage in the bag, as well as creating more surface area for absorbing dips.

Ingredients

Ingredients vary per flavor. The regular ("original") product ingredient list (as well as the reduced fat variant) is: potatoes, vegetable oil (sunflower, corn, and/or canola oil), salt.

Variations

Reduced Fat Ruffles

Ruffles are produced in a number of flavors in addition to the regular chips, some for regional markets: Salt & Vinegar, Au Gratin, Sour Cream & Onion, Barbecue, Cheddar & Sour Cream, Molten Buffalo Wing, Loaded Chili and Cheese, and Tapatio Limon. Regional products include: All-Dressed and Sour Cream & Bacon (Canada); Yakisoba, Stroganoff and Honey & Mustard (Brazil), Paprika, Original and Cheddar and onion (United Kingdom). Ruffles are also available in low-fat baked (not fried), reduced salt, reduced fat (25% less fat than regular Ruffles), and fat free WOW brand/Olestra versions. In 2008, Frito-Lay produced a Ruffles Thick Cut version.

See also

References

  1. ^ "History of Frito-Lay Company – FundingUniverse". Fundinguniverse.com. Retrieved 2012-10-22.