Warner Bros. Cartoons

Warner Bros. Cartoons, Inc.
Leon Schlesinger Productions
	File:Warner Bros. Cartoons (1949).jpg
Company type	Private
Industry	Animation
Founded	1933
Founder	Leon Schlesinger
Defunct	1969
Fate	Closed
Successor	Warner Bros. Animation
Headquarters	Los Angeles, California, USA (1933–54) ; Burbank, California, USA (1955–69)
Key people	Leon Schlesinger, Edward Selzer, Friz Freleng, Chuck Jones, Mel Blanc, John W. Burton, Sr., David H. DePatie, William L. Hendricks, Robert McKimson, Tex Avery, Bob Clampett, Arthur Davis, Frank Tashlin
Products	Animated theatrical short subjects ; Television shows
Parent	Warner Bros.

Warner Bros. Cartoons, Inc. was the in-house division of Warner Bros. Pictures during the Golden Age of American animation. One of the most successful animation studios in American media history, Warner Bros. Cartoons was primarily responsible for the Looney Tunes and Merrie Melodies theatrical cartoon short subjects. The characters featured in these cartoons, including Bugs Bunny, Daffy Duck, Porky Pig, Speedy Gonzales, Sylvester and Tweety, Wile E. Coyote and The Road Runner, are among the most famous and recognizable characters in the world. Many of the creative staff members at the studio, including directors and animators such as Chuck Jones, Friz Freleng, Robert McKimson, Tex Avery, Robert Clampett and Frank Tashlin, are considered major figures in the art and history of traditional animation.

The Warner animation division was founded in 1933 as Leon Schlesinger Productions, an independent company which produced the popular Looney Tunes and Merrie Melodies animated short subjects for release by Warner Bros. Pictures. In 1944, Schlesinger sold the studio to Warner Bros., who continued to operate it as Warner Bros. Cartoons, Inc. until 1963. Looney Tunes and Merrie Melodies were briefly subcontracted to Freleng's DePatie-Freleng Enterprises studio from 1964 until 1967. The Warner Bros. Cartoons studio briefly re-opened in 1967 before shutting its doors for good two years later.

A successor company, Warner Bros. Animation, was established in 1980.^[1] That company continues to produce Looney Tunes-related works, in addition to television shows and feature films centering on other properties. The classic Warner Bros. animation studio is sometimes referred to as "Termite Terrace", a name given to the temporary headquarters Tex Avery and his animators were assigned to during Avery's first year as a Looney Tunes director.

History

1930–33: Harman-Ising Productions

Hugh Harman and Rudolf Ising originated the Looney Tunes and Merrie Melodies series of animated short subjects in 1930 and 1931, respectively. Both cartoon series were produced for Leon Schlesinger at the Harman-Ising Studio on Hollywood Boulevard in Hollywood, California, with Warner Bros. Pictures releasing the films to theaters. The first Looney Tunes character was the Harman-Ising creation Bosko, The Talk-ink Kid. Despite the fact that Bosko was popular among theater audiences, he could never match the popularity of Walt Disney's Mickey Mouse, or even Max Fleischer's Betty Boop. In 1933, Harman and Ising parted company with Schlesinger over financial disputes,^[2] and took Bosko with them to Metro-Goldwyn-Mayer. As a result, Schlesinger set up his own studio on the Warner Bros. lot on Sunset Boulevard in Hollywood.^[3]

1933–44: Leon Schlesinger Productions

The Schlesinger studio got off to a slow start, continuing their one-shot Merrie Melodies and introducing a Bosko replacement named Buddy into the Looney Tunes. Disney animator Tom Palmer was the studio's first senior director, but after the three cartoons he made were deemed to be of unacceptable quality and rejected by the studio, former Harman-Ising animator/musical composer Isadore "Friz" Freleng was called in to replace Palmer and rework his cartoons where every cartoon Freleng directed from 1933 to 1963 was created/directed by Freleng's musical compositions and methods.^[4] ^[5] The studio then formed the three-unit structure that it would retain throughout most of its history, with one of the units headed by Ben "Bugs" Hardaway, and the other by Earl Duvall, who was replaced by Jack King a year later.

In 1935, Freleng helmed the Merrie Melodies cartoon I Haven't Got a Hat, which introduced the character Porky Pig.^[6] Hardaway and King departed, and a new arrival at Schlesinger's, Fred "Tex" Avery, took Freleng's creation and ran with it. Avery directed a string of cartoons starring Porky Pig that established the character as the studio's first bona fide star.^[6] Schlesinger also gradually moved the Merrie Melodies cartoons from black and white, to two-strip Technicolor in 1934, and finally to full three-strip Technicolor in 1936. The Looney Tunes series would be produced in black-and-white for much longer, until 1943.

Because of the limited spacing conditions in the Schlesinger building at 1351 N. Van Ness on the Warner Sunset lot, Avery and his unit – including animators Robert Clampett and Chuck Jones – were moved into a small building elsewhere on the Sunset lot, which Avery and his team affectionately dubbed "Termite Terrace."^[7] Although the Avery unit moved out of the building after a year, "Termite Terrace" later became a metonym for the classic Warner Bros. animation department in general, even for years after the building was abandoned, condemned, and torn down. During this period, four cartoons were outsourced to the Ub Iwerks studio; however, Iwerks struggled to adapt his style to the type of humor that the Looney Tunes had developed by this time, and so Clampett took over as director (using Iwerks' staff) for the last two of these outsourced cartoons. Schlesinger was so impressed by Clampett's work on these shorts that he opened a fourth unit for Clampett to head, although for tax reasons this was technically a separate studio headed by Schlesinger's brother-in-law, Ray Katz.

From 1936 until 1944, animation directors and animators such as Freleng, Avery, Clampett, Jones, Arthur Davis, Robert McKimson, and Frank Tashlin worked at the studio. During this period, these creators introduced several of the most popular cartoon characters to date, including Daffy Duck (1937, Porky's Duck Hunt by Avery), Elmer Fudd (1940, Elmer's Candid Camera by Jones), Bugs Bunny (1940, A Wild Hare by Avery), and Tweety (1942, A Tale of Two Kitties by Clampett). Avery left the studio in 1941 following a series of disputes with Schlesinger, who shortly after closed the studio for two weeks due to a minor strike similar to the better known one that occurred at Disney. A few months earlier he banished all unionized employees in what became known in retrospective as the "Looney Tune Lockout"; this time Schlesinger lost nearly all of his employees of the Avery unit. Clampett and several of his key animators took over Avery's former unit, while Clampett's own position as director of the Schlesinger-Katz studio was taken by Norm McCabe, a Clampett animator whose cartoons focused in war-related humor; McCabe in turn lasted barely a year before being drafted, and Frank Tashlin returned to the studio to replace him.

By 1942, the Schlesinger studio had surpassed Walt Disney Productions as the most successful producer of animated shorts in the United States.^[8] Between 1942 and 1945, the Schelsinger studio produced a number of films for the United States military in support of its efforts in World War II. Under the command of the US Air Force's First Motion Picture Unit, headed from 1942 to 1944 by Major Theodor Seuss Geisel (better known as Dr. Seuss), the studio produced the Private Snafu and (with Walter Lantz Productions) Mr. Hook cartoons for the servicemen's entertainment.^[9]

1944–64: Warner Bros. Cartoons

'No Buddy Atoll', Private Snafu cartoon directed by Chuck Jones in 1945

In 1944, Schlesinger sold his studio to Warner Bros., which renamed the company Warner Bros. Cartoons, Inc., and Edward Selzer (who by Jones' and Freleng's accounts had no sense of humor or appreciation of cartoons), was appointed by Warner Bros. as the new head of the cartoon studio after Schlesinger retired. In September 1944 Frank Tashlin left, and in October 1946, Robert Clampett left. Tashlin's unit was initially taken over by Robert McKimson who later took over Clampett's unit. The remaining animators of the initial McKimson unit were assigned to Art Davis. Although inheriting most of their staffs, these units have been the least known among the four, apart from having lower budgets than Jones and Freleng. In 1948 the studio moved to a larger building on the Sunset Boulevard lot. Davis' separate unit was dissolved in 1949, and he became an animator for Freleng.

The Jones, Freleng and McKimson units became noted by their respective styles, mostly influenced by their budgets: Jones' cartoons (who was assigned the largest budgets) featured a more visual and sophisticated style, Freleng (having budgets noticeably smaller than Jones) made extensive use of slapstick, and McKimson (who with Davis had much lower budgets) often relied more on jokes and dialogue in general.

Among the Warner Bros. cartoon stars who were created after Schlesinger's departure include Pepé Le Pew (1945, Odor-able Kitty by Jones), Yosemite Sam (1945, Hare Trigger by Freleng), Sylvester (1945, Life with Feathers by Freleng), Foghorn Leghorn (1946, Walky Talky Hawky by McKimson), Wile E. Coyote and The Road Runner (1949, Fast and Furry-ous by Jones), and Speedy Gonzales (1953, Cat-Tails for Two by McKimson). In later years, even more minor Looney Tunes characters such as Freleng's Rocky and Mugsy, Jones' Marvin the Martian and McKimson's Tasmanian Devil have become significantly popular.^[10]

After the verdict of the United States v. Paramount Pictures, Inc. anti-trust case in 1948 ended the practice of "block booking", Warner Bros. could no longer force theaters into buying their features and shorts together as packages; shorts had to be sold separately. Theater owners were only willing to pay so much for cartoon shorts, and as a result by the late-1950s the budgets at Warner Bros. Cartoons became tighter. Selzer forced a stringent five-week production schedule on each cartoon (at least one director, Chuck Jones, cheated the system by spending more time on special cartoons such as What's Opera Doc, less time on simpler productions such as Road Runner entries, and had his crew forge their time cards). With less money for full animation, the Warner Bros. story men — Michael Maltese, Tedd Pierce, and Warren Foster — began to focus more of their cartoons on dialogue. While story artists were assigned to directors at random during the 1930s and 1940s, by the 1950s each story man worked almost exclusively with one director: Maltese with Jones, Foster with Freleng, and Pierce with McKimson.

With the advent of the 3-D film craze in 1953, Warner Bros. shut its cartoon studio down in June of that year, fearing that 3-D cartoon production would be too expensive (only one Warner Bros. cartoon was ever produced in 3-D, Jones' Lumber Jack-Rabbit starring Bugs Bunny). The creative staff dispersed (Jones, for example, went to work at Disney on Sleeping Beauty, Maltese went to Walter Lantz Productions, and Freleng went into commercial work). Warner Bros. Cartoons re-opened five months after its close, following the end of the 3-D craze. In 1955, the staff moved into a brand new facility on the main Warner Bros. lot in Burbank. KTLA television took over the old studio location on Van Ness; the old Warner Sunset Studios is today called Sunset Bronson Studios.

Also in 1955, Warner Bros. sold its library of black and white Looney Tunes to Guild Films. The package consisted of 191 cartoons which began showing on television that year.^[11]

By 1958, Selzer had retired, and veteran Warner Cartoons production manager John Burton took his place.^[12] Warner Bros. also lost its trio of staff storymen at this time. Foster and Maltese found work at Hanna-Barbera Productions, while Pierce worked on a freelance basis with writing partner Bill Danch. John Dunn and Dave Detiege, both former Disney men, were hired to replace them.

During Burton's tenure, Warner Bros. Cartoons branched out into television. In the Fall of 1960, ABC TV premiered The Bugs Bunny Show, which was a package program featuring three theatrical Warner Bros. cartoons, with newly produced wraparounds to introduce each short. The program remained on the air under various names and on all three major networks for four decades from 1960 to 2000. All versions of The Bugs Bunny Show featured Warner Bros. cartoons released after July 31, 1948, as all of the Technicolor cartoons released before that date were sold to Associated Artists Productions in 1956.^[13]

David H. DePatie became the last executive in charge of the original Warner Bros. cartoons studio in 1961. The same year, Chuck Jones moonlighted to write the script for a UPA-produced feature titled Gay Purr-ee. When that film was picked up by Warner Bros. for distribution in 1962, the studio learned that Jones had violated his exclusive contract with Warners and he was terminated in July. Most of Jones' former unit subsequently re-joined him at Sib Tower 12 Productions to work on a new series of Tom and Jerry cartoons for MGM.^[14] Freleng left the studio in November 1962, four months after Jones' termination, to serve as story director for the feature Hey There, It's Yogi Bear! at Hanna-Barbera.^[14]

In late 1962, at the height of television popularity and decline in moviegoing, DePatie was sent to a board meeting in New York, and he was informed that the cartoon studio was going to be shut down. DePatie completed the task by December 1963. Although Chuck Jones was fired in early 1962, he helped DePatie's task by directing four more cartoons with his former unit. The cartoons were Hare-Breadth Hurry, Mad as a Mars Hare, Transylvania 6-5000 and To Beep or Not to Beep. The final project at the studio was making the animated sequences, directed by McKimson, for the 1964 Warner Bros. feature The Incredible Mr. Limpet.^[14]^[15] With the studio closed, Hal Seeger Productions in New York had to be contracted to produce the opening and closing credits for The Porky Pig Show, which debuted on ABC in 1964.^[16] This marked one of the first times that the Looney Tunes characters were animated outside of the Los Angeles area.

1964–67: DePatie-Freleng Enterprises and Format Productions

David H. DePatie and Friz Freleng started DePatie-Freleng Enterprises in 1963, and leased the old Warner Bros. Cartoons studio as their headquarters. In 1964, Warners contracted DePatie-Freleng to produce more Looney Tunes and Merrie Melodies, an arrangement which lasted until 1967. The vast majority of these paired off Daffy Duck against Speedy Gonzales, and after a few initial cartoons directed by Freleng, Robert McKimson was hired to direct most of the remaining DePatie-Freleng Looney Tunes.

In addition to DePatie-Freleng's cartoons, a series of new shorts featuring The Road Runner and Wile E. Coyote was commissioned from an independent animation studio, Herbert Klynn's Format Productions. Veteran Warner animator Rudy Larriva, who had worked for years under Road Runner creator Chuck Jones, assumed directorial duties for these films, but even with the Jones connection Larriva's Road Runner shorts are considered to be mediocre by critics. McKimson also directed an additional two Road Runner shorts with the main DePatie-Freleng team, which are more highly regarded than Larriva's efforts.

After three years of outsourced cartoons, Warner Bros. decided to bring production back in-house. DePatie-Freleng had their contract terminated (they subsequently moved to new studios in the San Fernando Valley), and Format was commissioned to produce three "buffer" cartoons with Daffy and Speedy (again, directed by Rudy Larriva) to fill the gap until Warner Bros.'s own studio was up and running again.

1967–69: Warner Bros.-Seven Arts Animation

The new cartoon studio was to be headed by studio executive William L. Hendricks, and after an unsuccessful attempt at luring Bob Clampett out of retirement, former Walter Lantz Studio and Hanna-Barbera animator Alex Lovy was appointed director at the new studio. He brought his longtime collaborator, Laverne Harding to be the new studio's chief animator, and brought in Disney animator Volus Jones and Ed Solomon who also started at Disney as an assistant, which contributed to make cartoons from this era of the studio stylistically quite different from the studio's "Golden Age". Lovy also brought in animator Ted Bonnicksen and layout artist Bob Givens, both veterans of the original studio. Shortly after the studio opened, Warner Bros. was bought out by Seven Arts Associates, and the studio renamed Warner Bros.-Seven Arts.

Initially, Lovy's new team produced more Daffy and Speedy cartoons, but soon moved to creating new characters such as Cool Cat and Merlin the Magic Mouse, and even occasional experimental works such as Norman Normal (1968). Despite the latter gaining a cult following after its release, Lovy's cartoons were not well received, and many enthusiasts regard them (particularly his Daffy and Speedy efforts) as the worst cartoons ever produced by the studio.

After a year, Alex Lovy left and returned to Hanna-Barbera, and Robert McKimson was bought back to the studio. He focused on using the characters that Lovy had created (and two of his own creation: Bunny and Claude). The studio's classic characters appeared only in advertisements (as for Plymouth Road Runner) and cartoon show bumpers. McKimson's films of the era have more adult-oriented humor than Lovy's. However, in 1969, Warner Bros. ceased production on all its short subjects and shut the studio down for good when Warner Bros.-Seven Arts was acquired by the Kinney National Company. The back catalog of Looney Tunes and Merrie Melodies shorts would remain a popular broadcast and syndication package for Warner Bros. Television well into the 2000s, by which time it had reacquired the pre-August 1948^[13] shorts it sold to a.a.p. in 1956.

1970–present

With Warners' own animation studio closed, the studio had to resort to outside producers whenever new Looney Tunes-related animation was required. In 1976, Chuck Jones, by this time the head of his own Chuck Jones Productions studio, began producing a series of Looney Tunes specials, the first of which was Carnival of the Animals. In 1979, Jones produced new wraparound footage for a compilation feature of Looney Tunes shorts entitled The Bugs Bunny/Road Runner Movie. The success of this film spurred Warner Bros. to establish its own studio to produce similar works, and Warner Bros. Animation opened its doors in 1980.

Under the supervision of Friz Freleng, three new compilation features were produced: The Looney Looney Looney Bugs Bunny Movie, Bugs Bunny's Third Movie: 1001 Rabbit Tales, and Daffy Duck's Movie: Fantastic Island. Later in the decade, the concept of compilation films was revived by writer-directors Greg Ford and Terry Lennon, and new short subjects were produced for theatres.

Warner Bros. Animation continues sporadic production of Looney Tunes-related specials and TV series to this day, the most recent being the Saturday morning action series Police Academy: The Animated Series and Loonatics Unleashed. The studio's main focus is on original and licensed television programming; in this field, Warner Bros. Animation has had major successes with Looney Tunes-esque shows such as Tiny Toon Adventures and Animaniacs, DC Comics-licensed shows such as Batman: The Animated Series and Superman: The Animated Series, and shows based upon other properties such as ¡Mucha Lucha! and Hanna-Barbera's Scooby-Doo (Hanna-Barbera was acquired by Warner Bros. after the 1996 Time Warner-Turner merger). The studio briefly delved into feature animation production from 1994 to 2003, although Space Jam (1996), a live-action/animation combination film starring National Basketball Association star Michael Jordan opposite the Looney Tunes characters, remains the studio's only financially successful feature. The abandonment of feature film animation was mainly due to the poor box office performance of the feature Looney Tunes: Back in Action.