Ariel Ltd

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Ariel Motors Ltd
Type Ltd
Industry Automotive
Founded 2001
Headquarters Crewkerne, Somerset, United Kingdom
Area served Worldwide
Products Automobiles
Employees 7
Website http://www.arielmotor.co.uk/
Ariel Atom at Goodwood

Ariel Motors Ltd is a Crewkerne, Somerset, England based low-volume performance motor vehicle manufacturing company.

Founded by Simon Saunders in 1991 as Solocrest Ltd, the name was changed in 2001 to Ariel Motors, although the name change and company have nothing to do with the former Ariel Motorcycles firm.[1] Ariel Motors is one of the UK's smallest automotive companies, with just 7 employees, producing fewer than 100 cars per year.

The company's flagship car is the Ariel Atom, an extremely light, high performance car,[2] powered by a Honda Civic Type-R engine and gearbox. The Atom is the world's first road-going exoskeletal car;[3] it has no bodywork or roof, and is built entirely around the tube chassis, making it extremely lightweight at less than 500 kg (1,102 lb). This means that the high performance supercharged model has a power-to-weight ratio of over 600 bhp (450 kW) per tonne, at a fraction of the cost of a conventional sports car.

In 2011, Ariel announced plans to produce a high performance bespoke motorcycle from summer 2012, powered exclusively by a Honda engine. The proposed 200 units per annum will retail at around £20,000 per bike.[4]

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