Ariel Motor Company

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This article is about the modern sports car manufacturer. For the historical motorcycle and car marque, see Ariel (vehicle).
Ariel Motor Company Ltd
Type Ltd
Industry Automotive
Founded 2001
Founder(s) Simon Saunders
Headquarters Crewkerne, Somerset, United Kingdom
Area served Worldwide
Products Automobiles
Employees 19
Ariel Atom at Goodwood

Ariel Motor Company Ltd is a low-volume performance motor vehicle manufacturing company in Crewkerne, in Somerset, England.

Founded by Simon Saunders in 1991 as Solocrest Ltd, the name was changed in 2001 to Ariel Motors, although the name change and company have nothing to do with the former Ariel Motorcycles firm.[1] Ariel Motors is one of the UK's smallest automotive companies, with just 19 employees, producing fewer than 100 cars per year.

The company manufacturers the Ariel Atom, an extremely light, high performance car,[2] powered by a Honda Civic Type-R engine and gearbox. The Atom is the world's first road-going exoskeletal car;[3] it has no bodywork or roof, and is built entirely around the tube chassis, making it weigh less than 500 kg (1,102 lb). This means that the high performance supercharged model has a power-to-weight ratio of over 600 bhp (450 kW) per tonne.

In June 2014, the company announced the new Ariel Ace motorcycle. Powered by a Honda 1237cc V4 engine and gearbox, the bike will be produced from 2015 in similar volume levels to the existing car-based products.[4]


  1. ^ "Ariel". Supercar club. Retrieved 17 April 2011. 
  2. ^ "Ariel Atom V8 (2010) First Official Pictures". CAR Magazine. 2010-09-08. Retrieved 2010-09-08. 
  3. ^ "Ariel Atom". Fifty Magazine. Retrieved 17 April 2011. 
  4. ^ SSquires (25 June 2014). "Ariel launch the all new Ace motorcycle". Western Morning News. Retrieved 3 July 2014. 

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