In the late 1980s, Mazda diversified in the Japan market with the launch of three new marques. The company created Autozam, Eunos, and Ẽfini, in addition to the Mazda and Ford brands already marketed there. This selective marketing experiment was ended in the mid-1990s due to economic conditions, largely attributed to the collapse of the Japanese asset price bubble in 1991.
Autozam locations also briefly sold Lancia products to Japanese buyers. The vehicles sold are listed below. Of the Lancia products sold, only the top level Thema didn't comply with Japanese Government exterior and engine displacement regulations to encourage sales, giving Japanese buyers who visited Autozam locations an alternative to the Autozam Clef, which also exceeded width dimensions.
The following vehicles were part of the Autozam brand. Those that were rebadged versions are noted in parentheses.