The first music video to be shown on Viva was Alphabeat's "The Spell" in The Official UK Chart Show Top 20. It originally broadcast for 24 hours a day (currently shown on Freeview) until Nick Jr. was removed from the schedule and its hours were reduced to 09:00 - 06:00. It was further reduced to 09:00 - 03:00 on 1 August 2011. The unused hours are now used for teleshopping.
On 19 September 2011 the channel started broadcasting in the 16:9 picture format but the DOG is still set to the 4:3 picture format and appears stretched; also, 4:3 programmes appear incorrectly as 14:9.
Viva dropped its free-to-view encryption on satellite on 19 March 2013, before launching on the free-to-air platform, Freesat, on 2 April 2013.
On 8 October 2014, it was announced that following the Viacom takeover of UK broadcaster Channel 5 it was announced that VIVA was to close down on Freeview with all of its content moving to 5* with the channel number being replaced with Viacom owned US channel Spike.
Noggin was an early morning children's television block from Nick Jr., that was broadcast on Viva from 06:00 - 09:00 daily. The programming block was first shown on TMF and was initially carried over to Viva. As of March 2010 the block has ended. The schedule in October 2009 included;