WGEM-DT2 began broadcasting as a WB affiliate. It was a cable-only station, and as a result, had the fictional call letters "WEWB". The station was part of The WB 100+ group. Current CW affiliate WCWN in Albany, New York held the actual WEWB call sign when it was a WB affiliate. Following the 2006 merger of UPN and the WB, WEWB, now on WGEM-DT2, began airing programming from the CW. The station became part of The CW Plus, a service that is a similar operation to The WB 100+. Like all CW Plus affiliates in the Central Time Zone, WGEM-DT2 airs the nationally syndicated morning show The Daily Buzz on weekdays from 5 to 8.