Alton Towers

For the eponymous Chetwynd-Talbot seat supporting this amusement park, see History of Alton Towers.

Alton Towers Resort

Previously known as Alton Towers Alton Abbey
File:AltonTowers2021Logo.png
Location	Alton, Staffordshire, England
Coordinates	52°59′15″N 1°53′27″W
Opened	13 April 1860 (1860-04-13) (as country estate) 4 April 1980 (1980-04-04) (as theme park)
Owner	Secure Income REIT PLC
Operated by	Merlin Entertainments
General manager	Bianca Sammut (Divisional Director)
Slogan	Britain's Greatest Escape
Operating season	Theme Park March - November, December/January (Christmas) Alton Towers Gardens March - November, December/January (Christmas) Sharkbait Reef by SEALIFE and Mutiny Bay Year-round Alton Towers Dungeon March - November Alton Towers Hotel Year-round Splash Landings Hotel Year-round Enchanted Village Year-round CBeebies Land Hotel Year-round Stargazing Pods April - November Alton Towers Waterpark Year-round Alton Towers Hotel Spa Year-round Conference Centre Year-round Extraordinary Golf Year-round Tree Top Quest Closed
Attendance	2021: 2,343,750 (142%)
Area	910 acres (370 ha; 3.7 km2) (total combined resort area)
Attractions
Total	41
Roller coasters	10
Water rides	3
Website	www.AltonTowers.com

Alton Towers Resort (UK: /ˈɒltən/ OL-tən) (often referred to as Alton Towers) is a theme park and resort complex in Staffordshire, England, near the village of Alton. The park is operated by Merlin Entertainments Group and incorporates a theme park, water park, spa, mini golf and hotel complex. In 2021, it ranked first for attendance among amusement parks in the UK, with an estimated 1.8 million visitors.

Originally a private estate of the Earls of Shrewsbury, Alton Towers' grounds were opened to the public in 1860 to raise funds. In the late 20th century, it was transformed into a theme park and opened a number of new rides from 1980 onwards. The park has many attractions such as Congo River Rapids, Runaway Mine Train, Nemesis, Oblivion, Galactica, The Smiler, Wicker Man, Rita and TH13TEEN. It operates a total of ten roller coasters and offers a range of accommodation and lodging options alongside the theme park. Facilities include Alton Towers Waterpark, conference facilities and a crazy golf course.

The theme park is open seasonally from mid-March to early November, whilst many of its hotels and amenities are open year-round. Special events are hosted throughout the year, including Alton Towers Scarefest (the park's Halloween event), Octoberfest, and Mardi Gras.

History

Main article: History of Alton Towers

Alton Towers first opened to the public on a regular basis following the opening of Alton Towers railway station. Money raised from railway excursions was paid to the earl and helped to maintain the upkeep of the grounds.

In 1924, a group of local estate agents formed Alton Towers Ltd to take ownership of the estate and began to restore the gardens as a tourist attraction. In the 1950s, this included the operation of a fairground, and by the 1970s included a boating lake and chairlift.

Property developer John Broome acquired the park after marrying the daughter of majority shareholder Dennis Bagshaw in 1973 and subsequently buying all its concessions. From there, he began the theme park by developing new areas and installing permanent rides, including the Corkscrew, The Flume, Around The World In 80 Days, The Black Hole and the Grand Canyon Rapids.

In 1990, Broome sold Alton Towers to The Tussauds Group, then a division of Pearson plc, after his development of the former Battersea Power Station encountered financial difficulty. The change of park ownership brought another era of development, involving the opening of new themed areas and attractions, such as Runaway Mine Train (1992), The Haunted House (1992), Toyland Tours (1994), and Nemesis (1994). Tussauds' park development team from 1990 to 2002 included attraction producer John Wardley among others.

The Tussauds Group was sold to venture capital firm Charterhouse in 1998. The opening of Oblivion that same year and Air (now Galactica) in 2002 saw the park sustain new major roller coasters, both marketed as 'World First' rides. In 2005, Dubai International Capital (DIC) acquired Tussauds for £800 million.

In May 2007, The Blackstone Group purchased The Tussauds Group for US$1.9 billion and merged it with its then-subsidiary Merlin Entertainments. Dubai International Capital also gained 20% of Merlin Entertainment.

On 17 July 2007, Alton Towers was sold to private investor Nick Leslau's investment firm Prestbury under a sale and leaseback agreement. Merlin continues to operate the site under a renewable 35-year lease. As of 2016, the property is under control of Secure Income REIT plc, of which Nick Leslau is a non-executive director.

As of early 2008 the resort changed its name to 'Alton Towers Resort' to better reflect its status as a multi-day destination. Most other Merlin-owned theme parks with onsite hotels would follow the same course over the following few years. In 2020, Alton Towers operated on a shortened season due to the COVID-19 pandemic, operating on a limited capacity from July 4 until November.

Rides and attractions

Roller coasters

Name	Picture	Status	Opened	Type	Manufacturer	Height Min.	Park section	Notes	Previous Attraction
Galactica		Operational	2002	Steel/Flying	Bolliger & Mabillard	1.4 m	Forbidden Valley	The world's first Bolliger & Mabillard flying roller coaster, formerly known as Air (2002–2015). From 2016 to 2018 it featured virtual reality.	Air
Nemesis		Closed until 2024	1994	Steel/Inverted	Bolliger & Mabillard	1.4 m	Forbidden Valley	Europe's first inverted roller coaster.	N/A
Oblivion		Operational	1998	Steel/Dive Machine	Bolliger & Mabillard	1.4 m	X-Sector	The world's first dive coaster.	Alpine Bobsleigh
Rita		Operational	2005	Steel/Accelerator	Intamin	1.4 m	Dark Forest	A hydraulic launched coaster.	Boneshaker
Runaway Mine Train		Operational	1992	Steel/Mine Train	Mack Rides	0.9 m	Katanga Canyon	A powered mine train roller coaster. The oldest roller coaster in the park following the removal of the Beastie in 2013.	N/A
Octonauts Rollercoaster Adventure		Operational	2015	Steel	Zamperla	0.9 m	CBeebies Land	A coaster designed for young children and families. Themed to the TV show of the same name.	Beastie
Spinball Whizzer		Operational	2004	Steel/Spinning	Maurer AG	1.2 m	The Towers	A spinning coaster themed to a game of pinball. Between 2010 and 2015 it was sponsored by Sonic the Hedgehog and named Sonic Spinball before losing the contract in 2016.	N/A
TH13TEEN		Operational	2010	Steel/Family Drop	Intamin	1.2 m	Dark Forest	A family coaster featuring the world's first "vertical free-fall drop" element on a roller coaster.	Corkscrew
The Smiler		Operational	2013	Steel/Infinity	Gerstlauer	1.4 m	X-Sector	Holds world record for most inversions on a roller coaster (14).	Black Hole
Wicker Man		Operational	2018	Wooden	Great Coasters International	1.2 m	Mutiny Bay	The second large-scale modern wooden roller coaster to open in the UK, and the first wooden rollercoaster to be themed to wood and fire. The ride interacts with a flaming wicker man feature.	The Flume

Ride statistics

Name	Height	Length	Top speed	Inversions	Manufacturer	Designer
Galactica	65.6 ft (20.0 m)	2,755.9 ft (840.0 m)	46.6 mph (75.0 km/h)	2	Bolliger & Mabillard	John Wardley / Bolliger & Mabillard
Nemesis	42.6 ft (13.0 m)	2,349 ft (716 m)	50 mph (80 km/h)	4	Bolliger & Mabillard	John Wardley / Ing.-Büro Stengel GmbH
Oblivion	65 ft (20 m)	1,222 ft (372 m)	68 mph (109 km/h)	0	Bolliger & Mabillard	John Wardley / Ing.-Büro Stengel GmbH
Octonauts Rollercoaster Adventure	21.3 ft (6.5 m)	469.2 ft (143.0 m)	18 mph (29 km/h)	0	Zamperla	Zamperla
Rita	68.8 ft (21.0 m)	2,099.7 ft (640.0 m)	61.1 mph (98.3 km/h)	0	Intamin	Ing.-Büro Stengel GmbH
Runaway Mine Train	36 ft (11 m)	1,000 ft (300 m)	22.4 mph (36.0 km/h)	0	Mack Rides	John Wardley / Mack Rides GmbH
Spinball Whizzer	55.8 ft (17.0 m)	1,476.4 ft (450.0 m)	39 mph (63 km/h)	0	Maurer Söhne	Ing.-Büro Stengel GmbH
The Smiler	72 ft (22 m)	3,838.6 ft (1,170.0 m)	52.8 mph (85.0 km/h)	14	Gerstlauer	Gerstlauer Amusement Rides GmbH
TH13TEEN	65.6 ft (20.0 m)	2,480.3 ft (756.0 m)	41.6 mph (66.9 km/h)	0	Intamin	Intamin Amusement Rides
Wicker Man	72.2 ft (22.0 m)	2,608.3 ft (795.0 m)	43.6 mph (70.2 km/h)	0	Great Coasters International	John Wardley / Jeff Pike, Skyline Design LLC

Flat rides

Name	Picture	Type	Status	Opened	Area	Manufacturer	Additional information	Replaced
The Blade		Swinging ship	Operational	1997 (1980)	Forbidden Valley	HUSS	A swinging ship, themed to a swinging blade. It was originally situated in Fantasy World between 1980 and 1996, as the Pirate Ship, before moving to Forbidden Valley in 1997.	Thunder Looper

Temporary flat rides

Alton Towers rented four temporary flat rides for the 2021 season to help with capacity. Three of these were part of the "Retro Squad". Flavio's Fabulous Fandango, Funk'n'Fly and Roller Disco all returned for the 2022 season. Mixtape did not return for 2022, and was instead replaced by a new ride, Spinjam. Flavio’s Fabulous Fandango, Funk'n'Fly and Spinjam all returned for 2023. It was confirmed on 16 March 2023 that Roller Disco would be replaced with Twistatron, with the new ride being located on the former Enterprise site, adjacent to Spinjam.

Name	Picture	Type	Status	Opened	Area	Manufacturer	Additional information	Replaced
Funk'n'Fly		Super Trooper	Operational	2021	Forbidden Valley	PWS Rides	A super trooper flat ride owned by UK showman 'David Irvin'. The ride was manufactured by PWS in 2020.	Ripsaw
Spinjam		Extreme	Operational	2022	X-Sector	Tivoli	A Tivoli Extreme flat ride called 'Air Raid', owned by UK showman Mitchell Wilmot.	Mixtape
Flavio's Fabulous Fandango		Sizzler	Operational	2021	The World of David Walliams	PWS Rides	A sizzler/twister flat ride owned by UK showman 'George Burrows'. The ride was manufactured by PWS in 2015.	Twirling Toadstool
Twistatron		Trabant	Operational	2023	X-Sector	Raecher Hiscoe	A Trabant flat ride with outward facing seats. The ride was manufactured in 2021.	Enterprise

Water/Dark rides

Name	Picture	Type	Status	Opened	Area	Manufacturer	Notes	Replaced
Alton Towers Dungeon		Boat ride and walk-through attraction	Operational	2019	The Towers	Merlin Magic Making / Mack Rides	An in-park version of Merlin's Dungeon brand attractions, with five interactive scenes and a boat ride. It incurs an additional charge of £7.50.	Charlie and the Chocolate Factory: The Ride
Battle Galleons		Splash Battle	Operational	2008	Mutiny Bay	Mack Rides	A Splash Battle ride, where riders shoot with water guns while passing multiple pirate-themed scenery.	Splash Kart Challenge
Congo River Rapids		Rapids ride	Operational	1986	Katanga Canyon	Intamin	A rapids ride around Katanga Canyon, interacting with the Runaway Mine Train. Refurbished 1992.	N/A
The Curse at Alton Manor		Dark ride	Operational	2023	Gloomy Wood	Mack Rides	A dark ride themed as a haunted house.	Duel – The Haunted House Strikes Back
Hex - The Legend of the Towers		Walk-through/ Madhouse dark ride combination	Temporarily closed	2000	The Towers	Vekoma	A walkthrough attraction based on the legend of the chained oak. Concludes with a Madhouse attraction in the ride's Vault area.	N/A
Gangsta Granny: The Ride		Dark ride	Operational	2021	The World of David Walliams	Garmendale Engineering	A dark ride based on the story of Gangsta Granny, written by David Walliams.	Wobble World

Children's rides and attractions

Name	Picture	Type	Opened	Area	Manufacturer	Notes	Replaced
Cuckoo Cars Driving School		Driving Attraction	2006	The Towers	SB International AB	A children's car driving attraction.	Vintage Cars
Raj's Bouncy Bottom Burp		Mini drop tower	1999	The World of David Walliams	S&S Power	A mini drop tower for children. Formerly Frog Hopper.	—
Royal Carousel		Carousel	1991	The World of David Walliams	Bertazzon	A children's merry-go-round ride. Formerly Gallopers Carousel.	—
Heave Ho		Rockin' Tug	2008	Mutiny Bay	Zamperla	A rocking and swinging boat ride.	—
Marauder's Mayhem		Teacups Ride	1987	Mutiny Bay	Mack Rides	A teacups ride themed as barrels of gunpowder. Formerly the Tea Cup Ride.	—
Sharkbait Reef		Sea Life Centre	2009	Mutiny Bay	Merlin Magic Making	A Sea Life aquarium themed as a shipwreck.	3D Cinema
In the Night Garden Magical Boat Ride		Boat ride	2014	CBeebies Land	Mack Rides	An In the Night Garden... themed boat ride. Originally opened as the Canal Boat Ride and themed as Riverbank Eye Spy 1995-2014.
Get Set Go TreeTop Adventure		Powered monorail ride	1996	CBeebies Land	Premier Rides	Riders travel through the tree tops in their own vehicle above CBeebies Land. Formerly Squirrel Nutty Ride.	—
Postman Pat's Parcel Post		Convoy Ride	2014	CBeebies Land	Metallbau Emmeln	An interactive car ride based on the CBeebies programme Postman Pat.	Old Macdonalds Tractor Ride
Bugbie Go Round		Carousel-style attraction	1995	CBeebies Land		A carousel-style attraction featuring Bugbies. Formerly Numtums Number Go Round and originally opening as Doodle Doo Derby.	—
JoJo & Gran Gran At Home		Unknown	2022	CBeebies Land	Merlin Magic Making	An indoor interactive attraction based on the CBeebies programme JoJo & Gran Gran.	Charlie & Lola's Moonsquirters & Greendrops
Justin's House: Pie-O-Matic Factory		Playhouse	2003	CBeebies Land	Merlin Magic Making	An interactive indoor play area based on the CBeebies programme Justin's House. Formerly Berry Bish Bash.	—
Andy's Adventures Dinosaur Dig		Show	2022	CBeebies Land	Merlin Magic Making	An interactive show and attraction.	Mr Bloom's Allotment
Something Special Sensory Garden		Sensory Trail	2014	CBeebies Land	Merlin Magic Making	An outdoor sensory garden based on the CBeebies programme Something Special.	—
Hey Duggee's Big Adventure Badge		Play Area	2022	CBeebies Land	Merlin Magic Making	A play adventure land based on the CBeebies programme Hey Duggee.	Tree Fu Tom Training Camp
Go Jetters Vroomster Zoom Ride		Aerial Roundabout	2017	CBeebies Land	Garmendale Engineering	An aerial roundabout ride themed to CBeebies programme Go Jetters. One of two additions to CBeebies Land for 2017.	—
The Furchester Hotel Live		Show	2017	CBeebies Land	Merlin Magic Making	A live show based on the CBeebies programme The Furchester Hotel. One of two additions to CBeebies Land for 2017.	—
Peter Rabbit Hippity Hop		Two Junior Drop Towers	2019	CBeebies Land	S&S Power	Two mini drop towers based on the CBeebies programme Peter Rabbit. Opened 23 March 2019.	—

Theme park transport and grounds

Name	Picture	Type	Opened	Area	Manufacturer	Notes
Haunted Hollow		Walkthrough	2007	Gloomy Wood	Tussauds Studios	Themed spooky path between Gloomy Wood and Mutiny Bay, with interactive features. The woodland path was laid in place of the former Park Railway route, which ran 1953–1996. It can be a short cut to the Gloomy Woods or the Forbidden Valley.
Monorail		Monorail	1987	Links entrance plaza to car park and hotels	Von Roll Habegger	Monorail system to transport guests from the resort hotels and car parks to the theme park entrance. Trains refurbished in 2008.
Sky Ride		Gondola lift	1987	Stations at Towers Street, Forbidden Valley and the Towers	Poma	Cable car to transport guests around the theme park giving views of the gardens, with three stations; Towers Street, Forbidden Valley and The Towers.
The Gardens		English landscape garden	1860	Gardens	The Talbot Family	Landscaped gardens located within the valley with lakes, water features and architectural landmarks. Features include: Chinese Pagoda Fountain Choragic Monument- dedicated to the 15th Earl of Shrewsbury The Conservatories Gothic Prospect Tower Swiss Cottage
The Towers ruins		Ruins	1970	The Towers	The Talbot Family	The ruins were made safe and opened to the public in the 1970s. Home of several scare mazes during the Scarefest event.

Past rides and attractions

Past roller coasters

Attraction	Opened	Closed	Relocation
Corkscrew	1980	2008	Double corkscrew has been moved to the entrance (decommissioned)
Black Hole	1984	2005	Furuvik Zoo, Sweden since 2011
Thunder Looper	1990	1996	Hopi Hari, Brazil since 1999
The Beast	1988	1997	Salitre Magico, Colombia since 2010
The Beastie	1983	2010	Closed during 2011 and 2012 then removed. Used as travelling coaster under the Dragon Challenge name and now located at Barry Island Pleasure Park.
Alton Mouse	1988	1991	Idlewild and Soak Zone, Pennsylvania, United States since 1993
4 Man Bob Coaster	1985	1990	Was moved to Family Park in France.
Mini Apple Coaster	1982	1997	Great Yarmouth Pleasure Beach, England, UK since 1998

Main Past Attractions

Attraction	Opened	Closed	Ride Type
Around The World in 80 Days	1981	1993	Dark ride
Doom & Sons	1981	1991	Walkthrough
The Flume	1981	2015	Log Flume
Twirling Toadstool formerly Ug Swinger	1984	2016	Wave Swinger
Toyland Tours	1994	2005	Dark Ride
The Haunted House	1992	2002	Dark Ride
Submission	2001	2013	Chance Rides Inverter
Dynamo	1993	2003	Huss Breakdance
Aquarium	1974	1994	Aquarium
Boneshaker formerly Energizer	1995	2003	Mondial Supernova
Ripsaw	1997	2015	Huss Topspin
Charlie and the Chocolate Factory: The Ride	2006	2015	Dark ride
Nemesis Sub-Terra	2012	2015	ABC Rides Drop Tower
Ice Age: The 4D Experience	2012	2016	4D Theatre
Enterprise	1984	2021	HUSS Enterprise
Duel – The Haunted House Strikes Back	2003	2022	Shooting Dark Ride

Other notable past rides

• Adventure Playground 1974–1993
• Adventure Railway (15 in or 381 mm gauge) 1982–1992
• Alpine Bob Sled 1980–1986
• Astroglide mid-1970s–1992
• Barney's Playground 2000–2002
• The Blue Carousel 1981–1991
• Bob the Builder's Playground 2006
• Bouncing Bugs 1982–2008
• Cable Cars (open air) 1964–1986
• Cine 360 1981–1987
• Cine 2000 1980–1992
• Cred Street Carousel 2000–2005
• Cred Street Playground 2006–2008
• Dinosaurs 1980–1983
• Doll's House 1981–1995
• Fantastic Fountains 1981–1992
• Ferris wheel 1985–1986
• Gravitron 1990–1992
• Magic Carpet 1984–1985
• Magic Show 1980–1986
• Miniature Golf 1980–1994
• Mississippi Showboat 1985–1996
• Mixtape 2021
• Model Railway 1957–1992
• Motor Museum 1987–1992
• Nickelodeon: Outta Control 1997–1998
• Nina's Science Lab 2014–2018
• Octopus 1984–1991
• Old MacDonald's Singing Barn 1995–2013
• Old MacDonald's Tractor Ride 1995–2013
• Park Railway (2 ft or 610 mm narrow gauge) 1953–1996
• Paddling Pool 1963–1992
• Peter Rabbit and Friends on Ice 1994–2001
• Planetarium 1972–1987
• Roller Disco 2021–2022
• Rowing Boats 1923–1996
• Sea Lions 1957–1990
• Space Boat 1983
• Spider 1986–1991
• Splash Cats 1966–1996
• Splash Karts 2004–2007
• Sun Liner Trains 1984–1986
• Swan Boats 1987–2003
• Tea Cup Ride 1986-2007
• Thunderbirds 1982–1990
• Towers Express 1974–1983
• Tri-Star 1989–1992
• Turbo Star 1984–1989
• Tweenies Playground 2003–2005
• Vintage Cars 1983–2005
• Wobble World 2009–2015
• 3D Cinema 1981–2004
• 1001 Nights 1985–1994

Food facilities

• Theme Park
  • Towers Street: Costa Coffee, Towers Street Hot Dogs, Towers Street Doughnuts, Treats, Coca Cola Freestyle
  • CBeebies Land: Little Explores Lunch Box, Big Fun Showtime Snack box
  • X-Sector: Just Chicken, Donut Factory, Rehydrator, Coca Cola Freestyle
  • The Towers: Burger Kitchen, Archway, Front Lawns, Coca Cola Freestyle
  • Dark Forest: Woodcutters Bar and Grill, Eastern Express, Tormented Treats, Coca Cola Freestyle
  • The Wonderful World Of David Walliams: David Walliams World Ice Cream
  • Forbidden Valley: Rollercoaster Restaurant, Costa Coffee, Nemices Donuts, Forbidden Valley Refresh, Coca Cola Freestyle
  • Gloomy Wood: Coach-House Confectionery
  • Katanga Canyon: Explorers Pizza and Pasta Buffet, Coca Cola Freestyle
  • Mutiny Bay: Burger Kitchen, Costa Coffee, Welcome Inn, Eastern Express, Courtyard Hot Dogs/Wraps/Waffles, Mutiny Bay Doughnuts, Pirates Kiosk, Coca Cola Freestyle
• Accommodation
  • Alton Towers Hotel: Secret Garden Restaurant, Costa Coffee, Dragons Bar, Captains Bar
  • Alton Towers Conference Centre: Algenon's Bar, Sir Algenon's Grill (Only open in peak times)
  • Splash Landings Hotel: Flambos Jambo, Ma Garrita's Bar, Costa Coffee, Burger Cove
  • Enchanted Village: Crooked Spoon
  • CBeebies Land Hotel: The Windmill Restaurant
  • Stargazing Pods: Stargazing Bar
• Midway Attractions
  • Alton Towers Waterpark: The Cave, Ice Cream Shack
  • Tree Top Quest: The Crooked Teaspoon

Past food facilities

Alton Towers previously had leases with High Street outlets, which have since been replaced by in-house brands such as Explorers Pizza & Pasta, Just Chicken and Burger Kitchen.

• McDonald's (1998–2007)
• Burger King (2008–2012)
• Pizza Hut (1998–2008)
• KFC (1998–2011)
• Fried Chicken Co. (2011–2018)
• Forest Feasts (2010–2016)
• Courtyard Tavern (2008–2016)
• Towers Street Bar and Grill (1985–2016)
• Nitrogenie (2015–2021)
• Cloud Cuckoo Land Café (2008–2021)
• Gloomy Wood Kiosk (1992–2021)

Alton Towers Theme Park

The Alton Towers Theme Park is divided into areas: Towers Street, Mutiny Bay, Katanga Canyon, Gloomy Wood, Forbidden Valley, Dark Forest, The Gardens, The Towers, The World of David Walliams, X-Sector and CBeebies Land. The SkyRide cable car system travels between Towers Street, Forbidden Valley, and the Towers and takes in views of the gardens.

The park's maximum capacity at any one time is set at 28,000 guests. According to the TEA attendance report, the park was estimated to have attracted 2,130,000 people in 2019, a 1.4% increase on 2018's figure of 2,100,000. This made Alton Towers Britain's 2nd most visited theme park, after Legoland Windsor, and the 13th most visited theme park in Europe. Annual admissions surpassed 3 million in both 1994 and 2010, when the Nemesis and Thirteen rollercoasters were opened respectively.

Timeline of park areas

Years areas opened

1980	1981	1982	1983	1984	1985	1986	1987	1988	1989	1990	1991	1992	1993	1994	1995	1996	1997	1998	1999	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022
Ingestre Centre				Aqualand								Katanga Canyon
												Merrie England																Mutiny Bay
Springfield Centre				Fantasy World														X-Sector
Talbot Centre				Festival Park															UG Land											Dark Forest
	Talbot Street												Land of Make Believe				Cred Street												Cloud Cuckoo Land											The World of David Walliams
						Towers Street
						Kiddies Kingdom										Adventure Land
																Storybook Land																		CBeebies Land
										Britannia Farm		Safeway Farm			Old MacDonald's Farmyard
												Thunder Valley		Forbidden Valley
												Gloomy Wood

   Previous themed area

   Active themed area

• 
  Mutiny Bay
• 
  Katanga Canyon
• 
  Gloomy Wood
  Exterior of Duel
• 
  Dark Forest
• 
  The World of David Walliams
  Royal Carousel
• 
  Forbidden Valley
  Nemesis theming
• 
  X-Sector
  Enterprise and Oblivion
• 
  The Towers
  Spinball Whizzer roller-coaster

Towers Street

Opened in 1986, Towers Street is the first area that visitors to the park encounter. Themed loosely as a town street, it leads to views of the gardens and the Towers across the lake in the distance. Along the pathway are the park's jumping frog fountains and a lawn where seasonal events take place. The first SkyRide station is located nearby, which is a 1,048-metre (3,438 ft) long cable car transport that opened in 1987, and was refurbished 2009. The monorail moves guests from the four on-site hotels and the water park to the theme park; it opened 1987 and was refurbished in 2008. In this area during the hour before the park's daily closure, departing guests are entertained by three people wearing police costumes, two of them riding Segway-like vehicles which play party music and the third standing with an old-fashioned megaphone that is unused, and a man riding a miniature ship while dressed as a sea captain.

Katanga Canyon

Themed as an African village; created in 1992 and incorporated existing rapids ride. Rides include the roller coaster Runaway Mine Train and Congo River Rapids. Both are well-established rides in the park whose ride tracks share a tunnel. Congo River Rapids is a river rapids ride that opened 1986, as The Grand Canyon Rapids, and was refurbished in 1992. A 735 m long wild river rapids ride down the Congo River that lasts six minutes. Runaway Mine Train is a steel sit down powered coaster that reaches a speed of 22 mph (36 km/h) on a 1000 ft long track (305 m) and height of 36 ft (11 m); height limit 90 cm. It was designed by John Wardley for Tussauds and manufactured by Mack Rides.

Gloomy Wood

Gloomy Wood serves as the area for the dark ride Duel - The Haunted House Strikes Back!, originally The Haunted House. Opening in 1992, this was originally Europe's largest haunted dark ride, but was significantly altered with interactive laser guns in 2003. Each player's shooting score was recorded on a display in the ride car, as guests shot targets throughout the layout. The ride closed in September 2022 for refurbishment. For the 2023-2024 season, “Duel” reopened as “The Curse at Alton Manor”. Following the story of Emily Alton, who featured in the original Haunted House attraction in the ride queue. In 2007, a themed footpath through the woods was added to the area, named Haunted Hollow. The pathway follows the route formerly used by the park's old scenic railway, linking from Mutiny Bay. Haunted Hollow includes tombstones, statues and other features, some of which interact with guests using sound effects. In July 2015, Nitrogenie opened and replaced the old Waffles and Ices, a shop producing ice cream using liquid nitrogen. Gloomy Wood was suggested by the 2017 park map to be home to the new Wicker Man wooden coaster, opening 2018. However, the park later stated that the ride was in Mutiny Bay.

Forbidden Valley

Theming and signs in Forbidden Valley

Forbidden Valley is set in a 'post-apocalyptic' landscape, with standing stones and rustic structures populating the 'valley'. A SkyRide station also serves this area of the park.

The area's principal attraction is Nemesis, opened in 1994. Nemesis is a steel inverted coaster that reaches a speed of 50 mph (81 km) with four inversions, set in a rocky quarry over waterfalls. The ride is built down into excavated ground and was designed by Tussauds, primarily John Wardley. The attraction is themed as an alien creature inhabiting the quarry where the coaster is situated.

The Blade is a Huss Pirate Boat modified with a pendulum blade. It opened in 1980, and was relocated to the area in 1997 from Fantasy World. The Blade operated as the only flat ride in Forbidden Valley following the removal of Ripsaw. However, in October 2019, The Blade was dismantled for refubishment and reopened as Resharpened by the Phalanx.

Galactica is a B&M flying coaster, originally opening as Air in 2002. Air was loosely themed as a peaceful landscape, distanced from the 'apocalyptic' look of Nemesis. Air was redesigned as Galactica in 2016, adopting virtual reality headsets and a space travel theme. The VR headsets have since been removed due to feedback from customers.

In May 2016, the 'Rollercoaster Restaurant' opened, offering a dining experience where guests have their food delivered by looping rails. The restaurant is open daily from 10am - 9:30pm; available to guests without theme park admission after the park has closed, except during Scarefest and Fireworks events.

Adventure Land

Adventure Land is a small family area featuring Spinball Whizzer; based on a pinball machine in which the car is the ball whizzing around the machine. The ride originally had this name, until 2010 when it was known as Sonic Spinball until the name change back in 2016 when a contract ended with SEGA after six years. The ride is a Maurer Söhne spinning roller coaster, in which riders sit in cars that can spin on their base whilst travelling at speed around the track. Spinball Whizzer is now part of The Towers, alongside Cuckoo Cars Driving School, Hex and the Alton Towers Dungeon.

Adventure Land is named after the adventure play ground which previously sat on the site. The former play area was one of the attractions of a larger area called Kiddies Kingdom. In 1996, Kiddies Kingdom was split into Adventure Land and Storybook Land.

*This area as of 2017 is considered part of The Towers*

X-Sector

View of Oblivion

X-Sector is themed as a secretive industrial complex, suggested to be subjecting park guests to experimental testing.

The area contains two thrill rides. The steel dive coaster Oblivion which opened in 1998 as "the world's first vertical drop rollercoaster", designed by Tussauds and manufactured by Bolliger & Mabillard. The cars are held over the edge of the drop for between one and three seconds, before diving into a deep tunnel. The Smiler is a Gerstlauer Infinity Coaster, which opened in May 2013, that holds the world record for most inversions on a roller coaster at 14. The area layout was partially altered in 2013 season to accommodate the opening of The Smiler.

Previous rides in X-Sector include The Black Hole, which was a Jet Star 2 coaster enclosed in a tent, where The Smiler is located today. Energizer (later renamed Boneshaker) was a swinging gondola flat ride. It was replaced by Submission in 2001, a "Chance Double Inverter" flat ride, which was itself removed in 2014. Enterprise was a standard HUSS Enterprise model which opened in 1984, spinning riders 360 degrees and giving the illusion of defying gravity. It was permanently removed from the resort in 2022.

Mutiny Bay

Mutiny Bay's pirates

Mutiny Bay is a pirate-themed family area, which opened in 2008. the area was a retheme for Merrie England.

Attractions in Mutiny Bay include: Battle Galleons, an interactive "Splash Battle" boat ride, where guests sit in tracked boats while soaking other riders with water cannons. Also in the area is the rocking boat ride, Heave Ho. The park's original teacups ride was re-themed to become Marauders Mayhem, with the tea cup cars being redesigned as gunpowder barrels. The Flume was a Mack log flume ride that opened in 1981 and was rethemed in 2004 with a sponsorship from Imperial Leather alongside Bubbleworks at Chessington World of Adventures. Upon opening, it was the longest flume ride in the world at 886 metres (2,907 ft). Late in the 2015 season, the ride and the neighboring tavern closed and were removed in 2016 to make way for the Wicker Man roller coaster and the "Welcome Inn" bar which shares the coaster's theme.

In 2009, a Sea Life Centre named Sharkbait Reef opened in the location previously home to the 3-D Cinema. This includes "touch pools" for interacting with underwater species and a 10-metre (33 ft) underwater tunnel.

The World of David Walliams

Driving School attraction in The Towers

The World of David Walliams opened in May 2021 and is aimed at younger children aged 7–11. It is based on the children's books by David Walliams. Attractions include Gangsta Granny: The Ride, Raj's Bouncy Bottom Burp (the former Frog Hopper) and Royal Carousel (previously Galloper's Carousel). The area has had various names over the years including "Cloud Cuckoo Land", "Cred Street" and "The Land of Make Believe", each had a similar a cartoon-inspired look, mainly featuring Toyland Tours. The area was first built as "Talbot Street" in 1981, becoming the park's first themed area, home to the Around The World in 80 Days and Doom & Sons dark rides. The World of David Williams also includes many of the author's hidden secrets such as one of the streets being called "Wallibums Way".

In October 2019, it was announced that Cloud Cuckoo Land will be replaced by "The World of David Walliams" for the 2020 season, which will feature attractions based around Walliams' series of children's books.

On May 29, 2020, it was announced that the opening of "The World of David Walliams" would be delayed from 2020 to the 2021 season due to the COVID-19 pandemic.

Another attraction, Flavio's Fabulous Fandango, was temporarily added to the land for opening. The land also features Raj's Shop and various outdoor entertainment.

Dark Forest

The Dark Forest is themed as a supernatural woodland area; to coincide with the opening of TH13TEEN, a steel family coaster themed as a haunted crypt, that opened on 20 March 2010. Th13teen, features the "world's first freefall drop on a roller coaster" - an indoor, vertically dropping track element. The ride replaced the Corkscrew; the park's first roller coaster, which opened in 1980. Rita is a hydraulically launched steel sit-down coaster that reaches a top speed of 62 mph (100 km) that is now themed around an abandoned drag racer that is used to escape the Dark Forest.

The area was previously a cartoon prehistoric area named Ug Land, which opened in 1999, but was half-demolished to make way for Rita's construction in 2005. Rita used to be themed around drag racing but was changed with the opening of Th13teen and the Dark Forest. With the opening of Th13teen, the area was renamed as Dark Forest and further altered with a new colour scheme and entrance feature. Rita was also given a repainted control cabin and trains, shortening its name from "Rita - Queen of Speed".

CBeebies Land

Main article: CBeebies: CBeebies Land

CBeebies Land is based on the BBC children's TV channel: CBeebies and opened on 24 May 2014. The area includes rides, shows and interactive experiences based on programmes from CBeebies, including In the Night Garden... and Postman Pat. Attractions in the area are: In the Night Garden Magical Boat Ride, Postman Pat's Parcel Post, Get Set Go Treetop Adventure, Something Special Sensory Garden, Numtums Number Go-Around, Charlie & Lola's Moonsquirters and Greendrops, Justin's House: Pie-O-Matic Factory, Mr Bloom's Allotment and Tree Fu Tom Training Camp. Shows at the Big Fun Show Time stage include: Mike the Knight, The ZingZillas and Nina and the Neurons.

In 2015, Octonauts Roller Coaster Adventure opened, it is an underwater themed children's roller coaster; built on the vacant site The Beastie roller coaster. CBeebies Land was further expanded in 2017 with the opening of the Go Jetters Vroomster Zoom Ride and The Furchester Hotel Live, and again in 2019 with the addition of Peter Rabbit Hippity Hop and Teletubbies Big Band Live Show. The Numtums Number Go-Around has since been rethemed to the Bugbie Go-Around.

The Towers

Main historic house

The Towers are the ruins of Alton Towers stately home and are the source of the park's name. They belonged to the Talbot family as a stately home until 1924 and largely designed by Augustus Pugin, also noted for his work on the Palace of Westminster. The Towers are now in a state of disrepair following decades of neglect. The ruins are open to the public during most of the open season. However, some areas are closed off as part of a £1.1 million project in place to restore the oldest parts of the Towers. Key areas of The Towers include the banqueting hall, the chapel, conservatories, and Her Ladyship's Gardens.

Hex – The Legend of the Towers, a walk-through dark ride based within the ruins themselves, opened in 2000. The finale to the ride is a Vekoma Madhouse located away from the real Towers but themed as a secret vault. The storyline is based on a local legend about the chained oak tree, located in a nearby forest, and makes use of the history of the Towers. It draws its theme from the legend of the 15th Earl of Shrewsbury who was said to be cursed by a beggar woman to suffer death every time a branch falls from an old oak tree.

The Alton Towers Dungeon was added to the area in 2019. Since the openings of CBeebies Land and The World of David Walliams; Spinball Whizzer and Cloud Cuckoo Land have been part of the area.

Cuckoo Cars Driving School allows children to drive miniature electric cars around a themed road layout, featuring visual jokes along the way. A SkyRide station is located nearby Fountain Square, giving access to other areas of the park.

During the park's Halloween 'Scarefest' event multiple scare mazes operate within the Towers themselves. For 2018's Scarefest event these were; Sub Species: the End Games, and Altonville Mine Tours.

The Gardens

Monument to Charles Talbot, the 15th Earl of Shrewsbury set in gardens he created

Main article: History of Alton Towers § Stately home and gardens

Near the garden entrance is a cenotaph to the 15th Earl of Shrewsbury, who built Alton Towers and developed its gardens in the early 19th century. The monument features a marble bust with an inscription reading "He made the desert smile". Other landmarks include a Chinese Pagoda Fountain, The Swiss Cottage, Miniature 'Stonehenge', and orangeries.

Alton Towers Waterpark

Main article: Alton Towers Waterpark

Alton Towers Waterpark

The Alton Towers Waterpark, formerly known as Cariba Creek, opened alongside the Splash Landings Hotel in 2003. It is a large (with 7 pools and 10 water slides), part-indoor and part outdoor waterpark themed as a tropical Caribbean lagoon. The waterpark features several fast slides, a lazy river, a giant tipping bucket and many other water features. Also located there are two food and drink venues: Adventures Cave and Ice Cream Shack. Unlike Chessington Zoo at the also Merlin operated Chessington World of Adventures Resort, a separate ticket is needed for waterpark access as it is not included with the theme park entrance price.

Attractions include Lagoona Bay, which is the main tropical pool, with water cannons, geysers and waterfalls. The Little Leak is a paddling pool for young children with two small slides and interactive pipes to play with, while Wacky Waterworks Treehouse is a wooden 'treehouse' with water cannons, and other interactive features to squirt passing people with.

The largest ride in the Waterpark is the water coaster The Master Blaster, with uphill sections similar to the Master Blaster at Sandcastle Waterpark, Blackpool and Nucleus at Water World, Stoke-on-Trent. The Master Blaster is a high speed water flume that contains sharp turns, drops and dark sections, and has views of the entire indoor area of the waterpark.

Other rides include Rush & Rampage, twin racing slides where riders experience wide turns. This attraction requires rubber rings. Lazy River (Calypso Creek) is a slow-moving water circuit, taking riders underneath spraying water jets and tipping buckets of water. Rubber rings are available. The Tipping Bucket is a container filled with 1000 litres of water which regularly tips its contents over people standing below. Flash Floods are tiered outdoor pools with two slides leading to the middle pool and three leading to the bottom. Other swimming pools include Volcanic Springs, and indoor heated hot pool, and Bubbly Wubbly Pool, an outdoor heated pool and whirlpool.

The indoor section of the water park operates 12 months a year excluding Christmas Day and Boxing Day, although it closes for winter maintenance for around 2 weeks each January.

Resort accommodation

The fountain at the entrance to Alton Towers Hotel

Alton Towers Hotel

The Alton Towers Hotel opened on 10 April 1996 and is themed to the eccentric fictional character Sir Algenon Alton and his travels. The rooms are decorated in a quirky English style with pictures of Sir Algenon's inventions. The hotel is four star and has 180 rooms. The hotel was the first phase in a plan to turn the theme park into a multi-day resort.

Contained within this hotel are three different room types consisting of 'Explorer', 'Arctic Explorer', 'Moon Voyager'. In addition to these types, there are also limited availability rooms including; two rooms themed around the works of Beatrix Potter 'Benjamin Bunny' and 'Peter Rabbit', Spa themed rooms 'Dreamy Den' and 'Hidden Hideaway', four Gangsta Granny rooms and, one each of The Chocolate Suite, The Sleepover Suite, The Coca-Cola Suite, Splish Splash Suite, Big Pyjama Suite, The Smiler Room, Arabian Nights Suite and, Princess Room.

Due to the ongoing long term phased refurbishment, the number of 'Explorer' rooms are being reduced and converted into new theme with each floor getting its own appearance. So far, the plan has produced the Moon Voyage Bedrooms and Arctic Explorer Bedrooms.

The 'Emporium' is the shop within the Alton Towers Hotel, selling toiletries such as toothbrushes, toothpaste, razors, shaving cream, shampoo, conditioner, nappies, wipes and other sanitary products. Also sold here is a selection of merchandise covering the majority of the main rides on the Theme Park, a selection of ice creams, drinks and sweets. This shop appears to be the only one that stays open throughout the entire day from about 7am until 10pm (07:00 to 22:00).

Splash Landings Hotel

The Splash Landings Hotel opened in 2003. The hotel has a relaxed Caribbean theme and is attached to the Alton Towers Waterpark.

It also has a four star rating and houses 216 rooms with six-room types to choose from. These consist of Family of 4 'Beachcomber' room, Family of 6 'Beachcomber' room, The Ice Age Room, The Pirate Room, Interconnected Family of 4 'Beachcomber' room and, Interconnected Family of 3 'Beachcomber' Room.

The interconnected rooms are all on the ground floor due to all of them either being an accessible or connecting to one, most of the accessible rooms are situated on the side facing the waterpark. Two of the Family of 6 rooms are also accessibility friendly, these are 1125 and 1134.

The rooms are numbered in the ranges of 1101 to 1159, 1201 to 1259, 1301 to 1359 and, 1401 to 1459, there are a few room numbers that are not used due to the shape of the hotel, these are 27, 29, 31, 33 and 35 on each floor.

There are two shops within this hotel, the main one is called 'The Shack' and is adjacent to the reception desk, whereas the other is 'The Pool Shop' adjacent to the entrance to the Waterpark. As is probably to be expected, the Pool Shop specialises in items more focused upon the Waterpark such as swimming attire and buoyancy aids. The normal opening hours for the Pool Shop is from when the Waterpark opens until about 30 minutes after it closes.

The Shack is normally open in the morning when most people will be moving around before check out until about 11am (11:00), it then re-opens around 2pm (14:00) until 10pm (22:00). As with the Emporium, the Shack primarily sells toiletries as well as resort merchandise.

Enchanted Village

The Enchanted Village is made up of 120 lodges and 5 secluded treehouses set in the fictional Enchanted Forest woodland. Situated next to the Alton Towers hotel, it features a variety of miniature playgrounds for children.

The site is also home to "The Crooked Spoon" restaurant, which typically serves the sort of food expected within a village pub style setting. Some of the more common meals include burgers (of the steak or bean variety), a simple tomato and basil pasta, a sirloin steak, butterfly chicken, or a cauliflower steak.

The village also plays host to the 'Lodge Shop' which sells items that would be expected for a nice summers evening relaxing outdoors including alcohol and outdoor activity toys. It appears that the Lodge Shop operates using different hours than the shop contained within the Alton Towers Hotel and Splash Landings Hotel.

The Enchanted Village opened to the public on 18 April 2015.

CBeebies Land Hotel

The CBeebies Land Hotel opened on 8 July 2017 with a total of 76 themed rooms: 42 standard rooms (themed to the CBeebies Bugbies) and 34 premium rooms themed to CBeebies shows, such as Bing (new for 2022),Something Special and Swashbuckle. Room amenities include child-friendly features, such as steps up to the sink and children's toilet seats. The hotel features CBeebies-themed shows and entertainment, which run every day of the year, as well as the "Windmill Restaurant".

Within this hotel is 'The Toy Shop' which, contrary to its name, sells more than just toys and similar to the other shops on site, also sells ice creams, drinks and sweets. Due to it being within a hotel that caters more to a younger audience than the rest, its closing time reflects the, normally, earlier bed times for the occupants by being at 8pm (20:00).

Stargazing Pods

Although Alton Towers had previously gained the necessary permits to expand the Enchanted Village, these plans were eventually scrapped and reduced into a "pod"-style accommodation option. 102 individual pods were constructed, each sleeping up to four people.

The proposals have faced some critical views from the public, with many criticisms being raised over the capacity of bathroom facilities as well as how the resort will cope with the increased demand in food and beverages, as the Stargazing Pods will not have its own restaurant, bar or shopping facilities. The council even initially rejected the application citing lack of imagination and "magic", although the plans were granted permission the second time without making any notable improvements.

The Stargazing Pods opened on 12 April 2019.

Recreation

Alton Towers Spa

Alton Towers Spa is part of the Alton Towers Hotel and opened in 2004. It includes relaxation and treatment rooms and an adults only swimming pool. Despite being inside the Alton Towers Hotel, non-hotel guests are able to use the Spa.

Extraordinary Golf

Opened in 2007, the Extraordinary Golf mini-golf attraction is themed to different rides and attractions at the park, some of which, are from the park's history. Extraordinary Golf is located to the west of the Splash Landings Hotel. Extraordinary Golf was refreshed for 2016 including the addition of a Galactica themed hole.

Tree Top Quest

Opened May 2015, the Enchanted Forest Tree Top Quest is a high ropes course near the Enchanted Village. The attraction opened shortly after, and accompanies, the Enchanted Village development. There is also a low ropes course. Tree Top Quest did not open for the 2018 season or the start of the 2019 season due to budget cuts by parent company, Merlin Entertainments. It was expected to reopen on 13 July 2019 but has subsequently remained closed ever since. Its future status is unknown.

Future developments

Alton Towers is located in a Conservation Area, which puts restrictions on its permissible development, notably that no structures in the park should be built above tree line and if so should be disguised from external views of the park; this can be seen on the ride Rita, where the highest sections of track are camouflaged green.

Noise pollution is also a problem for the park due to the close proximity to the villages of Alton and Farley and the town of Cheadle. There have been several cases where Alton Towers have been taken to court over the noise levels emitted from the park and have been served noise abatement orders between 2004 and 2006.

In November 2022, Nemesis closed for an "exciting revamp" and will reopen in 2024.

In September 2022, Alton Towers held a public consultation to propose plans for a large indoor attraction on the former site of the Alton Mouse codenamed "Project Horizon". A decision on the proposed development is set to be made on 16 February. The Staffordshire Moorlands Council recommended the attraction be approved, subject to stringent planning conditions, in a committee report on 8 February 2023.

Secret Weapon roller coasters

Alton Towers has a tradition of codenaming its new roller coaster developments as "Secret Weapon", or "SW", followed by a number. The name is associated with the park's inclination to promote its rides as holding "world first" or in some way "innovative" features and records. However the naming tradition actually began for unrelated reasons, since "Secret Weapon" was the working title of a roller coaster that was ultimately never commissioned.

SW1 was a pipeline roller coaster, planned to open in around 1992, on what later became the Nemesis site. It was provisionally titled the "Secret Weapon", with the intention of theming the ride as an ambiguous weapon testing facility. John Wardley rode the Arrow Dynamics prototype of their pipeline coaster, but stated "it was very slow and rather boring", as well as the requirement for such a high lift hill being unsuitable for the park's planning restrictions. After a second layout revision, labelled "SW2", the ride was scrapped and development on SW3 (Nemesis) began. The code name subsequently became the standard preliminary name for major roller coaster projects at the park.

The naming convention was briefly dropped while the Tussauds Group changed ownership under Dubai International Capital, before being continued by Merlin Entertainments beginning with the Thirteen rollercoaster in 2010.

Scarefest

Scarefest is the resort's largest annual event. It celebrates Halloween with a number of temporary scare maze attractions, scare zones, costumed characters and extended opening hours. Rides and areas are lit with coloured lighting at night, with most rides and attractions continuing to operate until 9pm. The Scarefest event has been running since 2007, although the park started celebrating Halloween with decoration several years before and has operated the Terror of the Towers scaremaze since 2002. The scare mazes are upcharge attractions.

Timeline of Halloween scare mazes

Season(s) active	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022
1	Terror in the Towers
3		Terror of the Towers: Bloodfest Banquet *
2					Room13
3						The Field of 1000 Screams
4							The Boilerhouse
9								Terror of the Towers: What lies Within
4									Carnival of Screams
3											The Sanctuary
1														The Haunting of Molly Crowe
5														Sub Species: The End Games
7															Altonville Mine Tours: Uncover the Legend of The Skin Snatchers
3															House of Monsters
2																The Welcoming: Be Chosen
2																	Project 42
4																		The Attic: Terror of the Towers
4																		Darkest Depths
2																			Freak Show: Toxic Junkyard
2																				Trick O' Treat Town
1																					The Invitation

   Previous Scarefest maze    Active Scarefest maze

*Terror of the Towers took a break in 2004, 2005 and 2006.

Seasonal Scarefest attractions as of 2022

• The Invitation new experience for 2022.
• Altonville Mine Tours: Uncover the Legend of the Skin Snatchers, live action horror maze, set in the baron town of Altonville. This is located in the basement of the towers, west wing replacing the haunting of Molly Crowe & is the oldest maze in the lineup.
• Darkest Depths - New for 2019. Board the infamous ghost ship 'The Mutiny' and journey into the darkest depths to earn your piece of eight. The treacherous Sirens will try to lure you into the ocean as you dodge the swords of the mutinous ghost pirates and come face to face with the sea's meanest legend of all ... the Kraken! Operating as a family maze (10+) in the Mutiny Bat courtyard, then moving between Dark Forest & the gardens for 2020 due to Oktoberfest & then being rebranded as a thrill maze (15+) for 2021.
• The Attic: Terror of the Towers - New for 2019. Located in the attic of the towers after entering through the conservatory, it is the newest maze for the 'terror of the towers brand'.
• Gardens Light walk: whispering souls - New for 2020. A night time walkthrough through the gardens.
• Trick O' Treat Town - New for 2021. Located in the former Charlie & the chocolate factory elevator scene. In 2022, this attraction returned featuring HARIBO.

Past seasonal Scarefest attractions

• Terror of the Towers. The first incarnation of this long-running annual scare maze was introduced in 2002, and was located in the Towers ruins themselves. Many scenes from the original maze are still used. Visitors walked through the long, winding corridors of the Towers, through themed scenes while being pursued by live actors. The finale featured a winding pathway around actors behind fences, who lunged towards visitors, accompanied with heavy strobe effects. For 2003 it was restructured and given the tagline and theme "Bloodfest Banquet".
• "TH13TEEN: After Dark" has an enhanced queue line for Alton Towers' newest roller coaster, using fog and lighting effects as well as live actors. This attraction did not return for 2012.
• Terror of the Towers – Bloodfest Banquet was a new version of the Terror of the Towers scare maze, running from 2003 to 2008. It retained much of the original version, but featured new scenes that included scripted dialogue from the several characters, and a new storyline was added. The strobe maze finale was moved to another point in the maze and replaced by a new ending, in which visitors become trapped in a small room with cages on every side, as actors reach for them through the metal bars for almost a minute. Every year, Terror of the Towers kept changing slightly with revised scenes and new scares. However, for the 2009 Scarefest event, Terror of the Towers was once again completely rethought, with the tagline "What Lies Within". The new incarnation drops the scripted scenes and characters; meaning it is similar to the original Terror of Towers of 2002. The whole layout for the maze was also reversed, with what was previously the entrance becoming the exit.
• Room 13 was first introduced in 2006 and was located in the conference room of the Alton Towers Hotel. It was only available to guests of the hotel, who were led around the maze as many live actors appeared to scare them. Room 13 had positive reviews and returned in 2007, but was replaced by The Boiler House in 2008.
• Field of 1000 Screams was first introduced in the 2007 Scarefest event and was the first maze at Alton Towers not situated inside a pre-existing building. The Field was located entirely outdoors in a moderately sized field of maize, which had to be planted especially for the event several months earlier. It purported to be a fictional village called Altonville that had become overrun by zombies. Visitors walked down a long pathway cut through the corn, and encountered characters and scares along the way, before the finale took place. The Field of 1000 Screams did not return for the 2010 event.
• Haunted Hollow Live was first seen in 2007 and consisted of several sinister, costumed actors performing along the Haunted Hollow walkway in Gloomy Wood. The attraction was similar to Duel Live, which was introduced the year later. Haunted Hollow Live returned for the 2008 Scarefest event, but was cancelled for 2009.
• Duel Live was first introduced in the 2008 Scarefest event. Throughout this period, the park's haunted house dark ride, Duel, became host to this attraction, which included live actors situated around the ride circuit. Duel was available to ride normally until 12 pm, when the laser guns and LED targets were switched and the actors took their positions. This was changed in 2009, when Duel Live took place throughout the whole day and many more actors than the previous year were present. Duel Live was aimed at the family audience, and included such features as new music playing throughout the ride (instead of the usual Duel theme music), as well as a butler or maid who would welcome you inside the house. The attraction was changed slightly for the 2010 season and featured the park's Scarefest mascots.
• Skelvin's Haunted Adventure was a newer version of Duel Live, introduced in 2010, and took over Duel – The Haunted House Strikes Back! throughout Scarefest. As in previous years, the attraction included live actors situated at different points around the ride. The laser guns and LED targets were switched off during this time. The ride featured the Scarefest mascots, notably the character of "Skelvin".
• The Boiler House was a scare maze first introduced in 2008, and was situated next to the Alton Towers Hotel. Originally, the scare maze was set in an abandoned industrial facility and featured live actors in make up. This was changed in 2009, when a new storyline was added. The scare maze later featured the fictional "Hamble Twins" serial killers hiding in the industrial building, and visitors have to escape them as they are chased through the scenes. Visitors queued outside, past a van labelled "Alton News 24", from which television screens play news reports on the activity of the serial killers. Guests then walk through a covered walkway, which hides the marquee that the maze is contained in from view. Once inside, a man appears and warns guests about the dangers of coming inside. The murderers then appear and kill him, before chasing visitors away. Each of the Twins are played by two actors wearing the same grotesque, latex mask. They appear at different points in the maze, creating the illusion that one character is in several places at once. Dim lighting and scent effects are heavily used. For the 2011 Scarefest, The Boiler House moved along with the Carnival of Screams to the X Sector, where they both shared the old Black Hole tent. After three years it did not return for the 2012 season.
• Carnival of Screams was a scare maze that debuted for the 2010 Scarefest event. During its debut it shared the same temporary building as the Boiler House. John Wardley contributed to the development of Carnival of Screams, which was entered through a large clown face with horrific features. For 2011 it and the Boiler House were relocated to the X-Sector area. The maze is a mixture of humor and serious scares, and the music used is the former Toy Land Tours attraction theme music warped for dramatic effect. From 2012 onwards, the attraction was situated opposite the hospitality suite, with the exit inside the Goal Striker unit. In 2013 and its final incarnation, the maze gained a theatrical ending involving a knife thrower.
• The Sanctuary was new for the 2012 Scarefest event and returned in 2013 and 2014. The attraction was set in a research facility operated by "The Ministry of Joy". Alton Towers released the following description at the time: "Lost your Smile? Then check yourself in for a refreshing check up at The Sanctuary. After being closed for new patients for almost 50 years The Sanctuary, The Ministry of Joy's earliest establishment, is now holding important trials searching for 'Advocates' for its 2013 project." It was revealed to be part of marketing for The Smiler roller coaster, which opened in 2013.
• Scary Tales Scare Zone was a walk through scare zone that ran for the 2014 event. The attraction setting revolved around fairy tale stories that were rewritten in a nightmarish manner.
• The Haunting of Molly Crowe, a multi-sensory maze set in the Towers ruins. The maze was based on the old and abandoned house of Molly Crowe, who was last seen engulfed in flames in the cellar of her house, emitting a scream of non-human origin. This ran for the 2015 event.
• Nox:Infernus Scare Zone, a scare zone which ran for the 2015 event, set in the Dark Forest.
• Dark Apocalypse Scare Zone, a scare zone which was first introduced for the 2015 event and returning in 2016.
• Terror of the Towers – What Lies Within, the signature maze situated inside the Towers themselves, first introduced in 2002. A new format was introduced in the 2009 Scarefest event, along with the new tagline "What Lies Within" replacing "Bloodfest Banquet". Visitors queue outside in Her Ladyship's Gardens, and the attraction itself starts in the derelict Conservatories. Batches of guests watch a short video showing two men exploring the Towers for ghosts. The video then cuts short, and guests enter the Towers to find the men. At certain points in the maze, the bodies of the two men are each seen hanging from a noose. Visitors become lost in the lengthy corridors and themed scenes in the Towers, with live actors pursuing them in every room. The finale to the attraction is a maze-like walkway that winds around actors in cages, with strobe effects.
• Freakshow, scare zone operating from 2016 to 2018. This attraction was brought back to the resort as a scare maze for the 2020 Scarefest event.
• Sub Species: The End Games, Operating from 2015 - 2019. This was located in the east of the towers with a shipping container extension to the ending and is seen as one of their most popular Scarefest attractions ever.
• The Welcoming: be chosen, operating for 2017 & 2018 to advertise the opening of Wicker Man. Whispers around Alton village said that the group were angered by people abusing the world's natural resources and the rapid advance of technology. Every year the secluded group host a festival to celebrate their own interpretation of Halloween – paying homage to the earth and celebrating the crossover between the living world and the dead. Of course it was unknown what part the outsiders would play in this ritual… This was located in the Mutiny Bay courtyard as an outdoor maze before being replaced by Darkest Depths in 2019.
• Project 42, operating for 2018 & 2019 using the former Nemesis Sub-Terra building and queue line with covering.
• House of Monsters, operating from 2016 - 2018 as the first 'family maze' and operated similar to the Alton Towers Dungeon with actor lead scenes. This was located in the former Wobble World building which is now home to Gangsta Granny: the ride.
• Freakshow: Toxic Junkyard - New for 2020. This was a sequel to the Freakshow scare zone in the same location & was an outdoor maze with covered sections.

Other events

In addition to Scarefest, Alton Towers also holds other events throughout the season. The park has five events taking place throughout the course of the season: Festival of Thrills, Mardi Gras, Oktoberfest, Scarefest, and Fireworks. There are also smaller events, such as Christmas, which feature a limited ride offering and themed activities.

Fireworks

For the final few days of the season, Alton Towers host firework shows, which have been running annually since the 1990s on the Great Lawns. The displays were considered disruptive by some local residents, which led to formal complaints - two of which decided to take the theme park to court regarding this issue. The court issued Alton Towers with a noise abatement order in October 2005 which limited the theme park to three shows a year, previously five, with noise readings not exceeding 40 decibels outside the park. In 2006, the display was rebranded as Electric Towers, but then discontinued. However, the fireworks and laser show was reinstated in 2010 to celebrate the park's 30th anniversary and has returned to being an annual event.

Oktoberfest

The "Alton Towers Oktoberfest" started in 2020, taking place throughout September and early October. It is based on the German festival of Oktoberfest held traditionally in Munich, Germany. The event includes themed food and drink, entertainment and extended evening hours with selected rides open.

Mardi Gras

This event launched in 2021 with a summer carnival theme, and is held from May to June. This event combines entertainment from the different 'Krewes' performing around the park & food street outside the towers with a large range of food trailers. The park is also decorated with Mardi Gras deco.

Festival of Thrills

This was the new event for 2022. It took place from early April to early May. The idea of the event was to celebrate the seven thrill coasters with music. Four mini stages were set up; X-Sector (in front of Enterprise), Mutiny Bay (opposite Wicker Man), Dark Forest (between Rita & TH13TEEN) & Forbidden Valley (next to the Galactica portal). Throughout the day there were various performances of different musical styles, each representing one of the seven roller coasters.

The event returned in 2023, titled Festival of Thrills - The Smiler Takeover, to celebrate the 10th anniversary of The Smiler.

Santa's Sleepover

During December, the Santa's Sleepover event takes place. Both resort hotels are decorated for the event and a pantomime takes place. The Alton Towers Theme Park also opens for Christmas with a small number of rides open as well as a Santa's Grotto. The event is largely aimed at children. In 2015, the theme park permitted entry to non-hotel guests for the first time however the event reverted to hotel guests only in 2016. Festive Breaks continue from 27 December to 6 January with a similar lineup to the Santa's Sleepovers.

February Half Term

Prior to the main open season, Alton Towers held the February Half-Term event which saw a selected ride offering opened for the week before the start of the main season in March, however the event was cancelled for 2016; with the exception of Sharkbait Reef which was open for Pirate and Princess Week held at the Resort hotels.

More recently, Alton Towers has held regular Pirate & Princess Weekends during February Half-Term. The event entails decorations, and themed activities for children in the Hotels and the waterpark. The theme park's Sharkbait Reef aquarium also opens for the event.

Services Day

Since 2015 Alton Towers have opened the park for a Services Day; a day where a limited quantity of discounted tickets (fewer than on a usual season day) are sold to those who work in public services such as the Police, NHS, Fire brigade, Prison service, Army, RAF, Royal Navy and other similar services. Services Day is usually held approximately two weeks prior to the start of the new season, which usually begins mid-March. Due to the success of the 2015, 2016 and 2017 Services Days, a two-day weekend of Services Days was planned for 3 and 4 March 2018, however this was postponed to 11 March due to weather conditions. Another two-day event took place on 16–17 March 2019. Services Days are open to holders of a Blue Light Card or a Defence Discount Service Card. Services Days for 2020 and 2021 were not held because of the COVID-19 pandemic. A further services' weekend took place in 2022 which included discounted hotel stays for the first time.

Concerts

Alton Towers has a history of hosting concerts since the 1960s. Alternative rock band James played to a crowd of 30,000 on 4 July 1992. Concerts in recent years have included the Alton Towers Live event in 2011 and 2013. In 2010, there was a 1980s concert for the 30th Anniversary featuring Rick Astley and Bananarama and also that year hosted a P!nk concert. In the past these concerts were often held in the car park at an additional fee, however more recently concerts have been held within the theme park. Artists that have performed there include Tina Turner and The Black Eyed Peas.

Incidents

Main article: Incidents at European amusement parks § Alton Towers

The Smiler

For additional information and incidents, see The Smiler § Incidents.

In June 2015, sixteen people were injured on The Smiler ride, with two individuals requiring leg amputations. Merlin Entertainments originally released a press release blaming the crash on "human error." The Health and Safety Executive (HSE) concluded the crash occurred because "Merlin failed to put in place systems that allowed their engineers to work safely on the ride while it was running". During the subsequent court case, Merlin retracted their statement and pleaded guilty to a breach of health and safety law. The company was fined £5 million, with the court citing a "catalogue of errors" with Merlin's operating procedure and training. It is said that Merlin were blamed for rushing their employees and making them reduce down time as much as they possibly could.

In June 2017, Alton Towers estate owner Nick Leslau repeated the discredited claim that the crash was due to "a human error", but added that "Merlin has paid a massive price, but the performance of the business has been exemplary and the share price is now at an all-time high."

Sky Ride

On 30 June 2004, due to a strong gust of wind, the Sky Ride cables became caught, jamming the ride. About 80 people were on the ride, and nine people had to be rescued by being abseiled down 200 foot (61 m) cables.

On 28 October 2007, a fire broke out in the Forbidden Valley Skyride station due to a faulty Halogen light. It caused a power cut on the Monorail ride and also had destroyed the roof of the station. The forbidden valley section of the park was evacuated shortly after the fire.

On 21 July 2009, another fire broke out, this time in the Cloud Cuckoo Land station, due to a faulty vending machine. The fire completely gutted the entire building. While the park was closed, a new station was designed and built, ready for the 2010 season.

Runaway Mine Train

Main article: Runaway Mine Train (Alton Towers)

On 20 July 2006, when the train was entering the tunnel section of its course, two carriages uncoupled, with the front half of the train continuing up the slope while the rear half remained stuck in the tunnel. The front half failed to make it over the hill, rolled back and crashed into the rear half which had remained stuck in the tunnel. Six people were taken to hospital and 23 others were treated for cuts and bruises. Following the incident the Runaway Mine Train was closed for the rest of the season. The train was only returned to full length operation in June the following year.

Court cases

In 2011, a couple from the local village of Farley won the rights to a full High Court trial on the amount of noise generated by the park. The couple have been in legal battles with the park since 2004, and previously secured a noise abatement order on the theme park which led to the "Don't look down" audio from the top of the Oblivion drop being removed, and Alton Towers having to limit the amount of annual fireworks displays to only three a year.

Stephen and Suzanne Roper, who live 100 yards from the park, say that their lives have been made a misery by the noise of the screams as well as fireworks displays and music. They launched their legal fight in 2002, but after years of wrangling, their claim for an injunction and damages was thrown out in January 2011. Judge Mr Justice Hickinbottom later overturned that decision, bringing the claim back. This now paves the way for a full court hearing. The Ropers will seek an injunction forcing the park owners to close or relocate some rides and an order forcing them to pay damages for noise suffered since 1998.

See also

• Incidents at European amusement parks
• List of theme parks in the United Kingdom

External links

• Official website
• Lost Heritage: full architectural history of the house
• "Description of Theme Areas". Archived from the original on 1 October 2009.
• Heraldry at Alton Towers
• Alton Towers: Before it was Famous (on themagiceye at Joyland)