Defy Appliances: Difference between revisions
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Defy Appliances was founded in the 1905<ref>{{Cite news|url=http://www.defy.co.za/page.asp?pageId=46&mId=5|title=About - Defy|work=Defy|access-date=2018-07-23|language=en-US}}</ref> in Wentworth, KwaZulu-Natal by John Skinner and Sir Benjamin Greenacre. The company manufactured its first product, [[electric stoves]], in 1932.<ref name="AboutDefy" /> In July 2011 the company was bought by [[Turkey|Turkish]] based [[Arçelik]] for [[US$]]324-million as part of its plan to expand into emerging markets in Africa.<ref name="SAinfo">{{cite web | url=http://www.southafrica.info/business/investing/defy-250711.htm | title=Turkey's Arçelik buys Defy Appliances | publisher=SAinfo | date=25 July 2011 | accessdate=January 6, 2012}}</ref> |
Defy Appliances was founded in the 1905<ref>{{Cite news|url=http://www.defy.co.za/page.asp?pageId=46&mId=5|title=About - Defy|work=Defy|access-date=2018-07-23|language=en-US}}</ref> in Wentworth, KwaZulu-Natal by John Skinner and Sir Benjamin Greenacre. The company manufactured its first product, [[electric stoves]], in 1932.<ref name="AboutDefy" /> In July 2011 the company was bought by [[Turkey|Turkish]] based [[Arçelik]] for [[US$]]324-million as part of its plan to expand into emerging markets in Africa.<ref name="SAinfo">{{cite web | url=http://www.southafrica.info/business/investing/defy-250711.htm | title=Turkey's Arçelik buys Defy Appliances | publisher=SAinfo | date=25 July 2011 | accessdate=January 6, 2012}}</ref> |
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Since it has been sold. Product quality has dropped including service levels. |
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Poor quality components are now used to cut cost. |
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== References == |
== References == |
Revision as of 17:38, 24 December 2020
Industry | Manufacturing and service |
---|---|
Founded | 1905 |
Headquarters | , South Africa |
Key people | Ross Heron (CEO Retired) Current CEO: Evren Albaş |
Products | Home and major appliances |
R2,5 billion (2010) | |
Number of employees | 2,600 |
Parent | Arçelik Group |
Website | www.defy.co.za |
Defy Appliances is a South African manufacturing company and is the largest manufacturer and distributor of major domestic appliances in southern Africa.[1] The company manufactures and develops a range of large appliances from gas stoves, refrigerators, washing machines and tumble dryers to continuous clean ovens and convection ovens.
It currently operates three factories:
- Jacobs (Durban) - manufactures free-standing stoves, built-in ovens and hobs, tumble dryers .
- Ezakheni (Ladysmith) - manufactures electric chest freezers and electric refrigerators.
- East London - manufactures electric refrigerators.
Defy Appliances was founded in the 1905[2] in Wentworth, KwaZulu-Natal by John Skinner and Sir Benjamin Greenacre. The company manufactured its first product, electric stoves, in 1932.[1] In July 2011 the company was bought by Turkish based Arçelik for US$324-million as part of its plan to expand into emerging markets in Africa.[3]
References
- ^ a b "About Defy". Defy Appliances. Archived from the original on January 4, 2012. Retrieved January 6, 2012.
- ^ "About - Defy". Defy. Retrieved 2018-07-23.
- ^ "Turkey's Arçelik buys Defy Appliances". SAinfo. 25 July 2011. Retrieved January 6, 2012.