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Bookmate

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This is an article about the Irish company Bookmate Limited, which operates worldwide except Russia and the CIS.

Bookmate
Type of businessPrivate
Type of site
Social Software
Available inEnglish, Serbian, Spanish, Russian, Estonian, Turkish, Swedish, Ukrainian, Danish
HeadquartersLondon, UK
CEOSimon Dunlop
Managing directorAndrew Baev
ServicesSocial reading and publishing platform
URLbookmate.com

Bookmate is a social ebook subscription service, available primarily on mobile,[1][2] with catalogues in multiple languages including Bulgarian, English, Danish, Serbian, Spanish, Swedish, Turkish, and Ukrainian.[3][4] The mobile app is supported on iOS, Android, Windows Phone and feature phones, and the service is also available in a web version.[1][5]

History

The company was founded in 2010 by Victor Frumkin and Simon Dunlop, and is headquartered in London.[5] Starting with $500,000 seed funding, Bookmate raised funds in two subsequent funding rounds. In June 2011, the company received $3 million from Ulmart and Essedel, and in May 2014, it received a further $3 million from Ulmart.[6][7]

As of February 2023, Simon Dunlop was the company's CEO and Andrew Baev served as its managing director. Bookmate was a market leader in Russia and the CIS,[8] and has launched its services in Singapore, Indonesia, Latin America and Scandinavia.[9][10]

In April 2014, Bookmate received the Publishing for Digital Minds Innovation Award at the London Book Fair.[7]

In August 2015, Indonesian telco Indosat has announced a partnership with Bookmate to launch a mass-market mobile reading service under the Bookmate-Cipika Books brand.[11]

A regional office of Bookmate in Mexico City began operating in 2017 and continued to expand from there to countries such as Argentina, Colombia, Chile, Peru, and other Spanish-speaking nations.[12]

In August 2022, the Irish company Bookmate Limited gave Yandex a license to use the technological platform of the service in the CIS and Russia. Bookmate Limited left the Russian market.[13]

In October 2022 the Irish company Bookmate Limited, which owns the Bookmate book service, was included in the Register of Foreign Agents in Russia.[14][15] In an interview with Meduza, Andrew Baev said that Russia has never been the main market for Bookmate, and the company continues to work in the Balkans, Latin America, and Europe.[16]

As of February 2023, Bookmate has 10 million registered users, and a catalogue of over 1,000,000 books.[17][18]

Features

Bookmate enables unlimited reading of its catalogue for a fixed monthly fee.[19] In the app readers can follow the feeds and bookshelves of friends.[20]

Bookmate has a built-in recommendation system that consists of two different stages. Primarily, the user is prompted to select the genres of books that they like during the onboarding in the app. The selection of recommended books is furtherly adapted to users’ tastes and preferences based on their reading activity in the app.[21]

Content

Bookmate offers titles in nine different languages with a catalogue of over 500,000 books.[3][22]

In Bookmate apps and on the website, a catalog of books, audiobooks and comic books can be browsed or searched for via various parameters, such as name, author, genre etc. The catalog contains both free (public domain) content and the content distributed by subscription. The availability of the content for certain users is determined based on this user’s location and the characteristics of this user’s subscription.

As of early 2023, Bookmate has a catalog of 50,000 free books, millions of works available for subscription, and audiobooks in 19 languages.[21][23]

The company produces original content in Latin America, and in the Balkans under the Bookmate Originals brand.[21][23]

In addition, Bookmate Journal is published online in Denmark and Serbia.[24][25]

Partnerships

Bookmate partners with mobile operators and original equipment manufacturers such as Indosat in Indonesia, StarHub in Singapore,[5] Kcell in Kazakhstan,[26] Azercell in Azerbaijan and Tigo in Latin America[27] for preinstalls and carrier billing on mobile phones and other mobile devices.[4][8][28]

Bookmate works with a large number of publishers and content aggregators around the world, including Egmont,[29] Macmillan, Gardners, Bookwire, PublishDrive, Gyldendal, Libranda, Bloomsbury, Findaway, Laguna, Parkstone International and others.[30]

References

  1. ^ a b "Bookmate launches new subscription reading app". thebookseller.com.
  2. ^ Aris, Ben (4 May 2010). "Online business: Russo-British duo aim high". Telegraph.co.uk. Archived from the original on 22 February 2015.
  3. ^ a b "В Bookmate появился крупнейший англоязычный каталог". lenta.ru.
  4. ^ a b "Bookmate expands to Indonesia, partners with Indosat". thebookseller.com.
  5. ^ a b c "E-book service Bookmate begins SEA chapter with StarHub". Digital News Asia.
  6. ^ Mike Butcher. "E-Book Platform Bookmate Secures $3M To Target Emerging World". TechCrunch. AOL.
  7. ^ a b "Bookmate raises $3 million in Series A funding". TeleRead. Archived from the original on 2015-08-23.
  8. ^ a b "These startups are disrupting the publishing industry". Wired UK.
  9. ^ "Bookmate Launches in Indonesia". The Digital Reader.
  10. ^ Gabriella Mulligan. "Indosat, Bookmate launch e-reading service in Indonesia". Developing Telecoms.
  11. ^ Mulligan, Gabriella (2015-08-25). "Indosat, Bookmate launch e-reading service in Indonesia". Developing Telecoms. Retrieved 2023-02-16.
  12. ^ "Por la cuarentena, se leen más ebooks en el país y en América Latina". LA Nacion (in Spanish). 2020-07-03. Retrieved 2023-02-16.
  13. ^ "Ирландские владельцы приложения цифровых книг Bookmate уходят из России". Vedomosti (in Russian). Retrieved 2023-02-16.
  14. ^ "Russian Justice Ministry declares Bookmate and TV Rain founder foreign agents". Meduza. Retrieved 2023-02-16.
  15. ^ "Что будет с Bookmate в России после признания ее иноагентом и продажи «Яндексу»". Forbes.ru (in Russian). Retrieved 2023-02-16.
  16. ^ "«Ну и аудиторию жалко» Руководители Bookmate Алексей Докучаев и Андрей Баев выпустили квир-бестселлер «Лето в пионерском галстуке» — и были объявлены «иноагентами». Мы с ними поговорили". Meduza (in Russian). Retrieved 2023-02-16.
  17. ^ Andrew Baev, BOOKMATE - NOAH18 Berlin, retrieved 2023-02-11
  18. ^ "«Яндекс» купил технологию «Букмейта»". www.kommersant.ru (in Russian). 2022-06-30. Retrieved 2023-02-16.
  19. ^ "Bookmate, a Spotify for books, launches in Singapore". Tech in Asia.
  20. ^ "All the books you'll ever need on Bookmate? Not quite (REVIEW)". Tech in Asia.
  21. ^ a b c "Incursionan en bookmate, el Netflix de los amantes de la lectura". La Razón (in Spanish). Retrieved 2023-02-16.
  22. ^ "Bookmate adds HC for English push". thebookseller.com.
  23. ^ a b "Počinju regionalni Dani digitalne knjige - CdM". CdM. Retrieved 2023-02-16.
  24. ^ "Bookmate lancere ny platform uden algoritmer". Bogmarkedet (in Danish). April 19, 2021. Retrieved 2023-02-16.
  25. ^ "Dejan Katalina, dobitnik nagrade Zlatni hrast: Kako su nastali "Hitovi poznog kapitalizma"..." Headliner. 2023-01-25. Retrieved 2023-02-16.
  26. ^ Kcell. "Listen, Watch and Read together with activ". kcell.kz. Archived from the original on 2016-02-23. Retrieved 2016-02-16.
  27. ^ Ellen Harvey. "Bookmate Launches Its Subscription Service in Latin America". Book Business.
  28. ^ Roem.ru (6 May 2014). "Bookmate и Zvooq встроят в Ulmart". roem.ru.
  29. ^ Adamowski, Jaroslaw (2020-05-07). "Denmark's Saga Egmont on Its Acquisition of Spain's Sonolibro". Publishing Perspectives. Retrieved 2023-02-16.
  30. ^ "«Яндекс» покупает лицензию на использование технологической платформы Bookmate". Ведомости (in Russian). Retrieved 2023-02-16.
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