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KESQ (AM)

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KESQ
Frequency1400 (kHz)
BrandingLa Poderosa 96.7
Programming
FormatSpanish Mexican music (simulcast of KUNA-FM 96.7)
Ownership
Owner
part of News-Press & Gazette cluster with KESQ-TV
History
Call sign meaning
K ESQuire
(from former owner Esquire Magazine)
Technical information
Facility ID52181
ClassC
Power1,000 watts (unlimited)
Transmitter coordinates
33°43′37″N 116°15′10″W / 33.72694°N 116.25278°W / 33.72694; -116.25278
Links
Websitewww.kesq.com/la-poderosa

KESQ (1400 AM) is a radio station broadcasting a Spanish music format licensed to Indio, California, United States. The station is currently simulcast of KUNA-FM 96.7 since 2011. KESQ was owned by the News-Press & Gazette Company and formerly rented by a Spanish religious radio network by La Iglesia Alfa Y Omega (the Alpha and Omega church) - (now on 1450 AM), and briefly played Spanish-language Religious music (now "Radio Cristiana" on FM dial 100.1).

History

The radio station itself began broadcasting in 1946 under the call letters "KREO", then changed to "KRCQ" in 1976 and again in 1984 when it reverted to Spanish language music as "KUNA". The radio station was purchased by KESQ-TV in 1992 and changed formats to news/talk, but the station returned to KUNA-FM and the Spanish language music format in 1998, but switched formats in late 2004. Back to being under KUNA-FM but on the AM frequency, before KJOK (KINI-AM named for an earlier radio station in the California Desert in the 1970s) of Yuma, Arizona increased its power in the 2000s and changed dials, KESQ can be heard in Imperial Valley down to Mexicali on occasion, the Morongo Basin closer to Palm Springs, California and partially in the Inland Empire, California region.

It is thought KRHQ FM 102.3 in Indio, California honors KRCQ (KESQ's former call sign) and KSIQ of Imperial Valley, but it is a classic rock format station. [citation needed]