Smashcast
 | |
Type of site | Live streaming |
|---|---|
| CEO | Mike McGarvey |
| URL | smashcast |
| Launched | May 2017 |
Smashcast is a live streaming platform that materialised after the merger of Azubu and Hitbox in May 2017.[2]
History
Azubu's acquisition of Hitbox was announced in January 2017.[3] At the time, they announced they were "launch a new platform, focused on optimizing the mobile user experience and monetization technologies, strengthened by our internally developed technologies, technical partner relationships and a passionate team dedicated to pushing the boundaries of video game live streaming."[4]
On May 9, 2017, both the Azubu and Hitbox websites were shut down and redirected traffic to Smashcast.[5] With focus on eSports, the service announced new features, such as the "Hype-o-Meter" (a viewer engagement feature that helps eSports fan cheer for their favorite teams), a feed on every profile page, and an integration with Discord.[6] In an interview with Redbull, CEO Mike McGarvey said that Smashcast was "the largest independent eSports broadcaster outside of Asia" with more than 10 million users.[7]
References
- ^ "smashcast.tv Competitive Analysis, Marketing Mix and Traffic - Alexa". alexa.com. Retrieved April 22, 2020.
- ^ "Smashcast emerges". Hitbox Blog. 9 May 2017. Retrieved 14 February 2018.
- ^ "A New Beginning". Hitbox Blog. 2017-01-10. Retrieved 2017-05-10.
- ^ Klimscha, Martin (10 January 2017). "A New Beginning". Hitbox Blog. Retrieved 14 February 2018.
- ^ James, Chen (2017-05-19). "Azubu Resurfaces As Smashcast with Hitbox Partnership". pvplive.
- ^ "Welcome to Smashcast". Smashcast. 2017-05-09. Retrieved 2017-05-10.
- ^ Stubbs, Mike (11 May 2017). "Meet the new Twitch rival, Smashcast". Redbull. Retrieved 14 February 2018.
External links
 | This video game website-related article is a stub. You can help Wikipedia by expanding it. |