KLAX-FM

KLAX-FM
East Los Angeles, California;
Broadcast area	Greater Los Angeles
Frequency	97.9 MHz
Branding	97.9 La Raza
Programming
Format	Regional Mexican
Ownership
Owner	Spanish Broadcasting System
History
First air date	1951
Former call signs	KNOB (1951-1988); KSKQ (1988-1992)
Call sign meaning	LAX (ICAO for Los Angeles International Airport) or La X (name in the mid-90s)
Technical information
Class	B
ERP	33,000 watts
HAAT	184 meters (604 ft)
Links
Webcast	Listen Live
Website	979laraza.com

KLAX-FM (97.9 FM) is an American commercial radio station located in East Los Angeles, California, broadcasting to the Greater Los Angeles area. KLAX-FM airs a regional Mexican music format branded as "La Raza". The station has studios in the Century City district of Los Angeles, and its transmitter is based in Glendale.

History

From 1983 to 1992, the station was known as "Super KQ", with the call sign KSKQ. It played Spanish-language hit music. For about two decades before that, this was KNOB, which played music and adult contemporary formats. KNOB's studios and offices were in Long Beach, California, which was then its city of license.

In 1992, under the direction of general manager Alfredo Rodriguez, KSKQ was turned into a Banda music station, KLAX, simply called "La Equis". The station became the first Spanish-language station in Los Angeles to become the most-listened-to station in the market.

In 1997 KLAX-FM moved its city of license from Long Beach to East Los Angeles. In 2002, KLAX dropped the contemporary hits and went to a more focused regional format as "La Raza 97.9." In March 2017, KLAX began carrying the morning show hosted juan carlos h, on WLEY, "La Ley 107.9" in Chicago. The program also airs on KRZZ in San Francisco. Before joining KRZZ in 2014, Cortez and Yañez had been part of Eddie "Piolín" Sotelo's syndicated morning show for 12 years.^[1]

Immigration debate

Renán "El Cucuy" Almendárez Coello, the station's morning show host, helped coordinate a demonstration held on the streets of downtown Los Angeles on March 25, 2006.^[2] The event drew an estimated 500,000 participants and was a springboard to further similar events held throughout the United States. The protesters marched in opposition to H.R. 4437, a proposal Congressional law that would theoretically make illegal immigration to the U.S. more difficult. Coello received attention in various media following the original protests, including an appearance on Tom Leykis' English-language radio talk show.

References

^ https://radioinsight.com/category/headlines/format-changes/
^ Watanabe, Teresa and Becerra, Hector. "The Immigration Debate." Los Angeles Times Mar 28 2006, page A1.

External links

97.9 La Raza official website
Facility details for Facility ID KLAX ({{{2}}}) in the FCC Licensing and Management System
{{{2}}} in Nielsen Audio's FM station database

34°09′50″N 118°11′46″W / 34.164°N 118.196°W / 34.164; -118.196

[1] ttps://radioinsight.com/category/headlines/format-changes/

[2] Watanabe, Teresa and Becerra, Hector. "The Immigration Debate." Los Angeles Times Mar 28 2006, page A1.

[1]

[2]

v t e Spanish-language radio stations in the state of California
Stations	KAEH – Beaumont KAFY – Bakersfield KATD – Pittsburg KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBHH – Kerman KBKY – Merced KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KCAL – Redlands KCCL – Woodland KCFA – Arnold KCHJ – Delano KCVR – Columbia KEBN – Garden Grove KEBT - Lost Hills KEPD – Ridgecrest KERU-FM – Blythe KEXA – King City KEYQ – Fresno KEZY – San Bernardino KFSD – Escondido KFSG – Roseville KFSO-FM – Visalia KGED - Fresno KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHCV – Mecca KHDC – Chualar KHHM – Shingle Springs KHMU – Buttonwillow KHPY – Moreno Valley KHSQ – Trinidad KIDI-FM – Lompoc KIQI – San Francisco KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KKZI – Barstow KLAX-FM – East Los Angeles KLBN – Fresno KLOC - Turlock KLJR-FM – Santa Paula KLLE – North Fork KLLI – Los Angeles KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ-FM – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJV – Soledad KMLA – El Rio KMLM-FM - Grover Beach KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KMZR – Atwater KNTO – Chowchilla KODV – Barstow KOND – Hanford KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY-FM – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Clovis KRHM-LP – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSAC-FM – Dunnigan KSCA – Glendale KSDO – San Diego KSEA – Greenfield KSGZ – Greenfield KSEH – Brawley KSES-FM – Seaside KSFN - Piedmont KSJV – Fresno KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KSXY - Forestville KTAP – Santa Maria KTGE – Salinas KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTSE-FM – Patterson KUBO – Calexico KUFW – Kingsburg KUNA-FM – La Quinta KVMX-FM – Placerville KVON - Napa KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWQQ – Hemet KWRN – Apple Valley KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Chualar KXTS – Geyserville KXVV – Victorville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSZ – Colusa
Defunct	KDBV – Salinas KDDF – Mecca KESQ – Indio KFVR – Crescent City KNCR – Fortuna KSKD – Livingston
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other