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Kijiji logo
Web address
Slogan Free Local Classifieds
Type of site
Registration Optional
Owner eBay
eBay, PayPal, Kijiji, and StubHub in Toronto

Kijiji (/kˈ/ kee-JEE-jee; Swahili[kiˈʄiʄi], village)[1] is a centralized network of online urban communities for posting local online classified advertisements. It is a subsidiary of eBay launched in March 2005.[2] Kijiji websites are available for more than 300 cities in Canada, Italy, Hong Kong, and Taiwan. Kijiji was made available to selected cities in the United States on June 29, 2007, but was changed to eBay Classifieds in 2010.

Kijiji offers similar services and is seen as a competitor to Craigslist with the biggest differences being that Kijiji gets much less U.S. traffic[3] and has an extensive pets section. Kijiji's owner eBay is also a minority shareholder in Craigslist. In April 2008, eBay launched a lawsuit against Craigslist claiming that their executives were attempting to weaken eBay's investment, while in May of the same year, Craigslist filed a countersuit claiming Kijiji had stolen trade secrets and that eBay used misleading tactics to promote the service.[4][5]

According to eBay Classifieds Group, Kijiji is the most popular online classified service in Canada.[6] Kijiji is partnered with[7]

More about eBay Inc. classifieds[edit]

At that time[when?][who?] had branched out into Spain, Germany, Turkey and Canada under the brandname Intoko. Intoko Spain merged with LoQUo, Intoko Germany merged with Kijiji Germany. Intoko Canada merged with Kijiji Canada. Intoko Turkey migrated to the Kijiji platform and is operating as In May 2005 eBay acquired Gumtree,[8] which offers a similar service for cities in the United Kingdom, Ireland, Poland, Hong Kong, South Africa, Australia and New Zealand, as well as the Spanish company LoQUo.[9] One month later it acquired, another website offering online classifieds in Germany.[10] In July 2006, Klaus Gapp, the founder of OpusForum, noted that after its acquisition it had "merged with its new Kijiji classifieds business in the German speaking markets of Austria, Germany and Switzerland."[11]

In August 2008, Kijiji re-branded its Kijiji India site to[12]

In 2009, the Kijiji Germany website had changed its names to eBay Kleinanzeigen.[when?]

In February 2010, Kijiji withdrew its personals section in the United States and Canada.[13]

In March 2010, eBay unveiled a new classifieds site, called eBay Classifieds, to replace its old site, Kijiji, in the United States.[14]

See also[edit]


  1. ^ eBay Classifieds Group page about Kijiji brand
  2. ^ "Business Week". Retrieved 2007-12-27. 
  3. ^ Site Info. Retrieved on 2013-08-12.
  4. ^ "Craigslist strikes back at eBay". BBC News. 2008-05-13. 
  5. ^ Stone, Brad (2008-04-30). "EBay-Craigslist Fight Is About Kijiji and Control, Complaint Shows". NY Times. 
  6. ^ Kijiji statistics. eBay Classifieds Group. Accessed November 29, 2011.
  7. ^ "Canadian Startup RentSeeker Lands Deal with Kijiji to Automatically Syndicate Property Ads". TechVibes. Retrieved 25 June 2013. 
  8. ^ Brook, Stephen (2005-05-19). "eBay buys London ads website Gumtree". The Guardian. 
  9. ^ "eBay's Kijiji Acquires Gumtree & LoQUo Classifieds Sites". AuctionBytes. 2005-05-18. 
  10. ^ "eBay's Kijiji acquires German Classified website OpusForum". Internet Retailer. 2005-07-05. 
  11. ^ Gapp, Klaus (2006-07-01). "Locanto - going global with something very local". Retrieved 2010-08-10. 
  12. ^ "Classifieds website Kijiji India is now". Quikr India. 2008-06-24. Retrieved 2010-08-11. 
  13. ^
  14. ^ "EBay Introduces a New Classifieds Site and More Mobile Apps". NY Times. 2010-03-30. 

External links[edit]