Orthodox Judaism outreach

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Orthodox Jewish outreach commonly referred to as Kiruv or Keruv (Hebrew: קירוב , קֵרוּב‎ "bringing close"), is the collective work or movement of Orthodox Judaism that reaches out to non-Orthodox Jews to believe in God, engage in Torah study, and practice the Mitzvot in the hope that they will live according to Orthodox Jewish law. The process and act/s of any Jew becoming more observant of Judaism is called teshuva ("return" in Hebrew) making the "returnee" a baal teshuva ("master of return"). Orthodox Jewish outreach has always reacted to and worked to foster and enhance the rise of a modern-day baal teshuva movement.


Orthodox Jewish outreach in the modern world is often directly associated with, and may function as a trigger, partner and response to, the modern baal teshuva movement.

Orthodox outreach workers and professionals include activists, rabbis, lay leaders and all kinds of organizations advancing this initiative of "Jewish outreach" mainly based on Orthodox Jewish education some call them "kiruv professionals" or "kiruv workers" as well as "kiruv volunteers."



The late 1960s and early 1970s saw the founding of the non-Hasidic, Haredi institutions that eventually became the Aish HaTorah, Ohr Somayach, and Machon Shlomo yeshivas.

Rabbi Noah Weinberg was one of the pioneers of this movement, and his Aish HaTorah has experienced greatest success. Besides its main Jerusalem campus, where it has accorded rabbinic ordination to 200 students, it has 30 educational branches on six continents, staffed by student-graduates. More than 100,000 people attend its seminars, singles events, executive learning groups, Shabbat and holiday programs, and beginner-style synagogue services each year.[1] The Aish.com website, has over 400,000 subscribers in four languages, and receives over a million visits per month. It features articles, videos and audio segments on spirituality, parenting, dating, weekly Torah portion, Holocaust studies, an "Ask the Rabbi" service, and political articles.

Ohr Somayach has also played a major role in the baal teshuva movement through its education of generations of students. Besides its main campus in Jerusalem, the yeshiva has 10 branches overseas, based in Canada, England, United States, South Africa and Australia. The yeshiva's rabbinical training course, Ohr Lagolah, graduates rabbis to lead communities in the Diaspora. Ohr Somayach also maintains a website of articles and audio classes on a full range of topics.

Other pioneering baal teshuva yeshivas for men include the Diaspora Yeshiva, founded by Rabbi Mordechai Goldstein in Jerusalem's Old City in 1967,[2] and Dvar Yerushalayim, established in 1970. Baal teshuva yeshivas for women include Neve Yerushalayim, founded in 1970, and EYAHT, affiliated with Aish HaTorah and founded in 1982.

Concurrent with the opening of baal teshuva learning programs in Israel in the 1970s, a small number of Orthodox outreach workers began approaching English-speaking, college-age students visiting the Western Wall and inviting them to experience a Shabbat meal with a host family or to check out one of the baal teshuva yeshivas. These outreach workers included Rabbi Meir Schuster, Baruch Levine, and, beginning in 1982, Jeff Seidel.[3][4][5]

Modern Orthodox[edit]

Within Modern Orthodox Judaism, the Union of Orthodox Congregations created the National Conference of Synagogue Youth (NCSY) to reach Jewish teenagers in public schools. Founded by Rabbi Pinchas Stolper, himself a noted charismatic speaker and writer, the movement also developed its in-house literature geared to the newly observant mainly written by Rabbi Aryeh Kaplan. In addition, many Modern Orthodox professors have developed and used a sophisticated modern terminology to present Judaism in a scientific manner. Their books on Jewish sciences are the most readily accessible.

Main article: NJOP

In 1987, an organization called National Jewish Outreach Program (NJOP) was founded. Headed by a leading outreach rabbi, Ephraim Buchwald, in the first fifteen years of its existence it had managed to create, co-ordinate and guide thousands of volunteer teachers and tens of thousands of Jewish adults. They participated in programs advertised via the mass media and taught at Reform, Conservative and Orthodox synagogues, as well as Jewish non-religious organizations, such as Jewish Community Centers.

Using mass marketing techniques, NJOP have won the support of major Jewish philanthropists, and an ever widening audience by advertising via the media for the Crash Course in Hebrew Reading, Crash Course in Judaism and other programs.

Finally, outreach professional have been convening national conventions to bring together the professional outreach workers with leading Orthodox rabbis. The Association for Jewish Outreach Professionals (later renamed The Association for Jewish Outreach Programs) (AJOP) was founded in 1988 and is based in Baltimore, Maryland.


Main article: Chabad outreach

Rabbi Yosef Yitzchok Schneersohn, 6th leader of the Chabad-Lubavitch branch of Hasidic Judaism, and then his successor, Rabbi Menachem Mendel Schneerson were responsible for turning Chabad's activities toward outreach. Each in turn sent out rabbinic emissaries, known as "Shluchim", and their wives to settle in places across the world solely for the purpose of teaching those who did not receive a Jewish education or to inspire those who did. The vehicle chosen for this was termed a "Chabad house."

Chabad has been active in reaching out to Jews through its synagogues, and more direct outreach efforts, such as its Mitzvah tanks. The organization has been recognized as one of the leaders in using free holiday services to reach out across denominations.[6]

Rabbi Yosef Yitzchok Schneersohn, the 6th Lubavitcher Rebbe, had a core of dedicated Hasidim who maintained underground yeshivos and mikvaos, and provided shechitah and circumcision services. They served as the rabbis who jump-started the teshuvah movement and had these services in place so that the new baalei teshuva had whom to turn to for their religious questions and needs.

Chabad, with its thousands of Chabad houses throughout Israel and the world, and yeshiva programs for Israelis, Russians, French, and Americans, reach out to thousands. Followers of Chabad can be seen attending to tefillin booths at the Western Wall and Ben Gurion International Airport as well as other public places, and distribute shabbat candles on Fridays. There are also Chabad houses in almost every location that Jews might be located, whether as permanent residents, on business, or tourists.

Chabad rabbis and their families were sent to teach college students, to build day schools, and to create youth camps. Most of these were geared towards their secular or less religious brethren. Additionally, unmarried rabbinical students spend weeks during the summer in locations that do not yet have a permanent Chabad presence, making housecalls, putting up mezuzot, teaching Judaism, and simply reminding people that they are Jewish.

Rabbi Menachem Mendel Schneerson initiated a Yeshiva for baalei teshuva (returnees to Torah observance), Hadar Hatorah, and a parallel seminary for female returnees (baalos teshuva), Machon Chana. He also initiated the Jewish children's movement, Tzivos Hashem (lit. "Army [of] God"), for under bar/bat mitzvah-age children, to inspire them to increase in study of Torah and observance of mitzvot. Rabbi Schneerson also encouraged the use of modern technology in outreach efforts such as Mitzva tanks, which are mobile homes that travel a city or country. The Chabad website, Chabad.org, a pioneer of Torah, Judaism outreach on the Internet, was started by Rabbi Yosef Y. Kazen and developed by Rabbi D. Zirkind.

In addition, nearly 7000 people a year visit Chabad's Ascent of Safed, which is a combination recreation center, Jewish youth hostel, and religious retreat that exposes Jews to Judaism, particularly the mystical aspect of it. Chabad of Safed is known for its strong mashichists movement, that has "not yet accepted the Rebbe’s passing"[7] and even after his death regards Menachem Mendel Schneerson, the 7th and last Lubavitcher Rebbe, as the (living) 'King Messiah' and 'Moses of the generation', awaiting his second coming.[8][9]

In June 1994 Rabbi Schneerson died leaving no successor. Since then more than a thousand couples have gone out to do outreach work, bringing the total of "shluchim" to four thousand worldwide.


Association for Jewish Outreach Programs[edit]

The Association for Jewish Outreach Professionals (AJOP) was established in 1987 to unite and enhance the work of outreach rabbis and their wives. AJOP is led by prominent rosh yeshivas and is not affiliated with Chabad.

Boca Raton Jewish Experience[edit]

The Boca Raton Jewish Experience (BRJE) is an aggregator of nationally-developed educational programs servicing Palm Beach County. BRJE has classes for people of all ages and interests including those with little or no Jewish background. The program was developed by Rabbi Josh Broide with the support of Rabbi Efrem Goldberg of the Boca Raton Synagogue. Goldberg and Broide also collaborated on two outreach projects called Jewish Pride Films and Jewish Pride Radio.

Jewish Enrichment Center[edit]

The Jewish Enrichment Center (JEC) located in Manhattan's Greenwich Village works to develop a downtown Jewish community in New York. As the official alumni center for the Birthright Israel Alumni of the New York Metro area, the center services young Jewish New Yorkers.

Kiruv Organisation[edit]

The Kiruv Organisation was founded in 1995 by sefardi Rabbi Yossef Mizrahi in New York for the purpose of connecting Jews to Judaism and Torah, and teaching musar.[10] It is giving out DVDs, Audio CDs, MP3 CDs for free, sponsored by dedicated Jews, Noahides and Gentile people as well, and can be ordered by internet.[11][12]

In 2004 Rabbi Mizrachi launched a successful orthodox outreach website named DivineInformation.com, part of Kiruv Organisation, offering hundreds of audio and videos lectures in English, Hebrew, some with subtitles in Turkish or Russian language, free for download. As of 2013, Rabbi Mizrachi’s Facebook page[13] has over a million visits per month and more than 56,000 and rising daily followers.

Ma'aynei Hayeshua Kiruv Movement[edit]

The Ma'aynei Hayeshua Kiruv Movement is a Religious Zionist outreach movement in Israel founded by Avichay Buaron and Religious Zionist rabbis in 2000. The organization's main activity is utilizing "street-kiruv" methods in order to build participants, making Orthodox Judaism accessible to the secular Israeli.[14] Activities include: production and distribution of literature and music; matching learning partners (chavruta); weekly activities; street stands throughout Israel on Fridays; a year-round Outreach Training School; two 24/7 "Bayit Yehudi" Outreach Centers of Jewish Activity; a yeshiva for Ba'alei Teshuva; and a weekly magazine with an estimated circulation of 70,000.[citation needed]

Manhattan Jewish Experience[edit]

The Manhattan Jewish Experience (MJE) is a program for young Jewish professionals in New York City with little or no background in Judaism which provides Jewish content in a social context. This program was started in 1998 by Rabbi Mark Wildes. MJE has locations in Murray Hill, the Upper West Side, and the Upper East Side.

Ohra Vesimcha[edit]

Ohra VeSimcha is a project spearheaded by Ohr Somayach of Monsey NY that is designed to address the unique challenges and difficulties that confront both individuals and families in the 'post teshuva'stages of life. A year round calendar of day,weekend and week-long family seminars hosted at Ohr Somayachs luxurious Beit Shvidler conference center are the centerpiece of Ohra VeSimchas programs.

Project Genesis[edit]

Further information: Project Genesis (organization)

Project Genesis is a Baltimore-based kiruv effort to increase the numbers of baalei teshuva. It focuses on education, involvement, and online teaching through its Torah.org, TorahMedia.com, and JewishAnswers.org websites.

Jewish women[edit]

United States[edit]

One of the earliest pioneers of outreach to men and women is Rebbetzin Esther Jungreis, the founder of the international Hineni movement in America. A Holocaust survivor, she has made it her life's mission to bring back Jews to Orthodox Judaism. She has written popular books and made tapes. Another notable pioneer of women's Orthodox outreach education is Rebbetzin Leah Kohn founder of the Jewish Renaissance Center (JRC) in New York. Rabbi Lawrence Keleman - a teacher at Neve Yerushalayim has been teaching classes and written books aimed at the Baal Teshuvah population. His Essays "Permission to Believe” and “Permission to Receive” provide information on the case for believing in God and believing the Torah was give to Moses at Mount Sinai respectively.


  • Neve Yerushalayim, founded in 1970 in Jerusalem, is an Orthodox school for secular Jewish women seeking a college-level introductory program. Its founder and guiding dean is Rabbi Dr. Dovid Refson. Rebbetzin Tziporah Heller is an extremely popular teacher who has inspired thousands of women.
  • EYAHT College of Jewish Studies for Women, a subsidiary of Aish HaTorah, was founded in Jerusalem in 1982 by Rebbetzin Denah Weinberg, wife of Aish HaTorah founder and rosh yeshiva, Rabbi Noah Weinberg. It offers full-day classes for beginners through advanced, and has graduated hundreds of students. Aish HaTorah also operates "JEWEL", a three-week introductory program for young women;[15] "GEM", a 10-day program of learning and touring for women over 30; and the Executive Learning Center, a short-term, customized learning program for men and women.

Day schools[edit]

Torah Umesorah: The National Society for Hebrew Day Schools was founded by Rabbi Shraga Feivel Mendlowitz. It is an American Orthodox organization which has opened hundreds of day schools and provides resources to many different Orthodox Jewish day schools. It has an outreach effort called Partners In Torah whereby volunteer Orthodox men and women learn on the phone for an hour a week with a non-Orthodox study-partner. A similar program run by Chabad is called Jnet. Torah Umesorah also sponsors the SEED Program whereby young Yeshiva students spend a few weeks during their summers teaching, this is similar to the Chabad Lubavitch "peace corps" which are Yeshiva-student pairs that visit remote Jewish communities over the summers to help develop Jewish communities by teaching.

Publishers of English literature[edit]

English, Russian, French and other translations of classical rabbinic literature and modern Jewish works are crucial to the growth and popularity of the Ba'al teshuva Movement. Some of the most important publishers include:

  • ArtScroll, whose imprints are Mesorah Publications and Shaar Press, is the publisher of the 73-volume Schottenstein English translation of the Talmud[16]
  • Kehot Publications, the publishing wing of the Chabad Lubavitch movement, has been publishing basic Jewish texts and Hasidic works since 1941
  • Feldheim Publishers, which offers both classical texts and popular literature
  • Merkos Publications, books on every subject
  • Herman Branover's SHAMIR publishes all kinds of Jewish books in Russian. A team of translators and editors have produced the Pentateuch with commentaries, the Code of Jewish Law, and writings of Maimonides and Yehuda Halevy, Machzorim, etc.
  • Jason Aronson (sold to Rowman & Littlefield), which publishes texts from rabbis of all Jewish denominations
  • Verdier in France publishes classical Jewish texts.
  • Targum Press
  • KTAV Publishing House


The following lists are not meant to be definitive, they are just a sampling of prominent personalities mainly in Israel and America.

First generation[edit]

  • Rabbi Abraham Isaac Kook (1864–1935). Chief rabbi of the British Mandate of Palestine and also regarded symbolically by the latter State of Israel as its first chief rabbi as well. He was steeped in Kabbalah, Talmud, and philosophy. He was regarded as a guide to the Mizrachi Religious Zionist movement, and an advocate of urgent Jewish emigration (aliyah), to then Palestine before the Holocaust. He won much trust of the secular Jewish leadership in London, Europe, and Palestine, and argued that a warm and positive outlook to the secular pioneers (halutzim) would win loyalty and greater respect for Orthodox Judaism.
  • Rabbi Menachem Mendel Schneerson (1902–1994). The seventh Rebbe of Chabad Lubavitch hasidism. He established a vast international educational, outreach, and community-building movement. In over 40 years, he inspired about 5,000 young men and women to become rabbis and rebbitzins (a name for a rabbi's wife) as his personal emissaries all over the world, with the goal of exposing and attracting non-religious Jews towards Judaism, as well as opening schools, mikvehs, synagogues, yeshivahs, etc. This campaign has had notable success, as a large portion of Lubavitch hasidim today are baalei teshuvah or children of baal teshuva parents. After Schneerson's death in 1994 his hassidim continue his work and hundreds of new emissaries continue to leave for even the remotest places.
  • Rabbi Yitzchok Hutner (1906–1980). The late Rosh Yeshiva of Yeshiva Rabbi Chaim Berlin in Brooklyn and student of Rabbi Abraham Isaac Kook. Moulder of many Orthodox rabbis in America. Author of Pachad Yitzchok ("Fear [of] Isaac"). Arriving in New York in the 1930s, he attracted many young men and influenced them to study Talmud intensively in his "Chaim Berlin yeshiva". Many of them eventually became scholars and leaders of Orthodoxy active in education (chinuch) and outreach (kiruv). He developed a unique Jewish philosophy combining mysticism, ethics, Talmud, hasidic thought, and Jewish law. His daughter, Bruria Hutner David (b. 1936-), obtained a Ph.D. from Columbia University and became the dean of Bais Yakov of Jerusalem ("BJJ"), an influential seminary for Orthodox women. In the 1970s he moved to Jerusalem and established a new yeshiva called Pachad Yitzchok.
  • Rabbi Avigdor Miller. Congregational rabbi, one of the first writers of books on Jewish philosophy for today's seeker, and former mashgiach ruchani ("spiritual supervisor") in Rabbi Hutner's Chaim Berlin yeshiva in Brooklyn. Renowned for his over 2,500 taped lectures disseminated amongst, and influencing, many Jews; religious and non-religious alike.
  • Rabbi Henoch Lebowitz. Head of the Yeshiva Chofetz Chaim: Rabbinical Seminary of America with its graduates, branches and schools all over the United States. Unique in that his yeshiva combines a maximal focus on becoming a deep scholar, together with a strong focus on outreach and reaching non-observant Jews. There are currently fifteen affiliates, including outreach centers and yeshivos, across the US and Canada with two more in Israel.

Second generation[edit]

Haredi (non-Hasidic)[edit]

Main articles: Haredi Judaism and Misnagdim


Main article: Hasidic Judaism


Hasidic (non-Chabad)[edit]

Main article: Hasidic Judaism
  • Rabbi Nachman Bulman. Pioneer educator, orator, author, translator, and builder of Jewish communities in America and Israel; later a dean of Yeshivas Ohr Somayach.
  • Rabbi Dovid Gottlieb. A baal teshuva himself and a Bostoner Hasid, author and lecturer at Yeshivas Ohr Somayach.
  • Rabbi Oded Nitzani, a baal teshuva for over 30 years, heads the Sde Tzofim Yeshiva and community in Beitar under the guidance of the Amshinover Rebbe.

Modern Orthodox and Religious Zionist[edit]

  • Rabbi Dov Begon. Founder of Machon Meir in Jerusalem, Israel. Machon Meir is the veteran Jewish outreach yeshiva that specializes in teaching the Religious Zionist philosophy of Rabbi Abraham Isaac Kook.
  • Rabbi Ephraim Buchwald. Founder of NJOP, National Jewish Outreach Program.
  • Rabbi Shlomo Riskin. Founder of the outreach Lincoln Square Synagogue in Manhattan, Chief Rabbi of Efrat and Dean of Ohr Torah Stone Institutions, Israel.
  • Rabbi Yehoshua Shapira. Founder and Rosh Yeshiva of the Ramat Gan Hesder Yeshiva, its satellite outreach yeshiva, Aish Kodesh, and multiple weekly kiruv programs. Rabbi Shapira is one of the pioneers of organized kiruv in the Religious Zionist yeshiva community in Israel.


The following belong to all or some of the above, or may have been part of all or some or the above, or became known as not belonging to only one denomination of Orthodox Judaism':
  • Rabbi Shlomo Carlebach. The "Singing Rabbi", composer and performer of many now-popular Jewish religious songs.
  • Rabbi Aryeh Kaplan. Translator of Torah literature into modern English, notably The Living Torah and Nach, and author of booklets and books used for both introductory and in-depth presentations of Judaism.

See also[edit]


  1. ^ http://www.aish.com/aishint/wwprogram.asp Aish Branches.
  2. ^ Lange, Armin; Diethard Romheld, K. F.; Weigol, Matthias (2011). Judaism and Crisis: Crisis as a catalyst in Jewish cultural history. Vandenhoeck & Ruprecht. p. 330. ISBN 3525542089. 
  3. ^ Winer, Todd (9 February 1996). "'Hunter' at Kotel Seeks Shabbat Dinner Guests". Chicago Jewish News. Retrieved 17 June 2015. 
  4. ^ Rossoff, Dovid (2001). Where Heaven Touches Earth: Jewish Life in Jerusalem from Medieval Times to the Present (Revised ed.). Feldheim Publishers. p. 537. ISBN 0873068793. 
  5. ^ Pensak, Margie (27 December 2014). "BJL Exclusive: Jeff Seidel and Yohanan Danziger Miraculously Escape Jerusalem Arab Stoning Unharmed". Baltimore Jewish Life. Retrieved 17 June 2015. 
  6. ^ Fishkoff, Sue. "‘Praying without paying’ becoming a more popular option among shuls", Texas Jewish Post. Accessed September 22, 2007. "Many people credit Chabad-Lubavitch with spearheading the movement for free holiday services across the denominational spectrum."
  7. ^ Posner, Zalman I. (Rabbi) (Fall 2002). The Splintering of Chabad (PDF) (Jewish Action-The Magazine of the Orthodox Union ed.). Orthodox Union. Retrieved 16 December 2014. 
  8. ^ Berger, Rabbi David. "On the Spectrum of Messianic Belief in Contemporary Lubavitch Chassidism". www.chareidi.org. Dei'ah Vedibur - Information & Insight -- Mordecai Plaut, Yated Ne'eman, and other corporate entities and individuals. Retrieved 24 July 2014. 
  9. ^ Center for Torah Demographics (2007). Identifying Chabad : what they teach and how they influence the Torah world. (Revised [ed.]. ed.). [Illinois?]: Center for Torah Demographics. pp. 8,91–97,112–113. ISBN 9781411642416. Retrieved 24 July 2014. 
  10. ^ Hebrew Musar (מוּסַר), from the book of Proverbs 1:2 meaning moral conduct, discipline, instruction.
  11. ^ Mizrachi, Rabbi Yossef. "Purchase Rabbi’s CDs and DVDs". Kiruv.org Monsey NY 10952. Retrieved 17 May 2013. 
  12. ^ Mizrachi, Rabbi Yosef. "About". Devine Information. DivineImformation.com 2013. Retrieved 17 May 2013. 
  13. ^ Rabbi Mizrachi’s Facebook page - DevineInformation.com
  14. ^ http://www.mykiruv.org/kiruv
  15. ^ Perkal, Esther. "Welcome to Judaism! A glimpse into Aish HaTorah's beginners' learning programs, Essentials and JEWEL". Hamodia Magazine, 10 May 2012, pp. 18–21.
  16. ^ Shubert, Baruch (7 March 2012). "Artscroll Set to Release Digital Version of Schottenstein Talmud". The Jewish Voice. Retrieved 7 July 2012. 

External links[edit]