|Predecessor||Lowe's North Wilkesboro Hardware|
|Founded||1921North Wilkesboro, North Carolina, USin|
|Headquarters||Mooresville, North Carolina, |
Number of locations
|2,002 (as of November 2018[update])|
|Marvin Ellison (CEO)|
|Revenue||US$68.619 billion (2018)|
|US$6.586 billion (2018)|
|US$3.447 billion (2018)|
|Total assets||US$35.291 billion (2018)|
|Total equity||US$5.873 billion (2018)|
Number of employees
Lowe's Companies, Inc. (//), doing business as Lowe's, is an American retail company specializing in home improvement. Headquartered in Mooresville, North Carolina, the company operates a chain of retail stores in the United States and Canada. As of November 2018[update], Lowe's and its related businesses operate 300 home improvement and hardware stores in North America.
Lowe's is the second-largest hardware chain in the United States behind The Home Depot and ahead of Menards. It is also the second-largest hardware chain in the world, also behind The Home Depot but ahead of European retailers Leroy Merlin, B&Q, and OBI.
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The first Lowe's store, Lowe's North Wilkesboro Hardware, opened in North Wilkesboro, North Carolina in 1921 by Lucius Smith Lowe (1879–1940). After Lowe died in 1940, the business was inherited by his daughter Ruth, who sold the company to her brother Jim that same year. Jim took on Carl Buchan as a partner in 1943.
Buchan anticipated the dramatic increase in construction after World War II, and under his management, the store focused on hardware and building materials. Before then, the product mix had also included notions, dry goods, horse tack, snuff, produce, and groceries. The company bought a second location in Sparta, North Carolina in 1949.
In 1961, Buchan died of a heart attack at age 44. His five-man executive team, which included Robert Strickland and Leonard Herring, took the company public in 1961. By 1962, Lowe's operated 21 stores and reported annual revenues of $32 million. Lowe's began trading on the New York Stock Exchange in 1979.
Lowe's suffered in the 1980s due to market conditions and increasing competition from the new big-box store chain, The Home Depot. For a while, Lowe's resisted adopting the mega-store format partly because its management believed the smaller towns where Lowe's mostly operated would not even support huge stores. However, Lowe's eventually adopted the big-box format to survive. Today, most Lowe's stores are part of the big-box variety, although some classic format stores remain in smaller markets.
Lowe's has since grown nationally, as it was aided by the purchase of the Renton, Washington-based Eagle Hardware & Garden company in 1999. It is now the second largest home improvement store chain in North America and has begun expanding outside the United States. The first store outside of United States was in Hamilton, Ontario, Canada.
According to its website, Lowe's has operated/serviced more than 2,355 locations in the United States, Canada, and Mexico alone.
On November 5, 2018, Lowe's announced that it will be closing 51 under-performing stores, 20 stores in the United States and 31 in Canada under the Lowe's and Rona names by February 2019. It also announced that it would close all stores in Mexico.
In August 2019, Lowe's announced that it would be laying off thousands of employees who handle certain maintenance and product assembly in an effort to boost profits. In a statement, Lowe's explained that it would be "moving to third-party assemblers and facility services to allow Lowe’s store associates to spend more time on the sales floor serving customers."
For the fiscal year 2018, Lowe's reported earnings of US$3.436 billion, with an annual revenue of US$68.619 billion, an increase of 5.5% over the previous fiscal cycle. Lowe's shares traded at over $96 per share, and its market capitalization was valued at over US$75.8 billion in October 2018. Lowe's ranked No. 40 on the 2018 Fortune 500 list of the largest United States corporations by total revenue.
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In 1998, Lowe's purchased the Wilkes Mall in Wilkesboro, North Carolina, to serve as the company's headquarters. In 2002, Lowe's acquired full control over the 440,000 square feet (41,000 m2) building after the lease of the 10 remaining mall tenants vacated the property. A year later, Lowe's constructed and relocated the corporate headquarters to a new, 350-acre campus in Mooresville, North Carolina, a suburb of Charlotte. The new facility contains a five-story, and two seven-story buildings. The building has a central atrium and two office wings; the atrium houses a food court, a five-story spiral staircase, and meeting and reception rooms. A 7-acre (2.8 ha) lake flows underneath the headquarters building.
Lowe's maintained its former headquarters in Wilkesboro, where it employs over 2,400 people. In 2011, Lowe's invested $10 million in improvements in renovations in the property, including a full service food court, coffee shop, health center, as well as gating the entire property with an addition of a guardhouse.
Lowe's operates customer contact centers in Mooresville and Wilkesboro, North Carolina, as well as Indianapolis, Indiana, Albuquerque, New Mexico, and India.
On June 27, 2019, Lowe's announced a $153 million, 23-story tower in South End which will be completed by 2020 and eventually house 2000 employees, 400 of which will move from the headquarters. The state of North Carolina is providing $54 million in incentives provided Lowe's meets certain goals.
Lowe's won eight consecutive Energy Star awards from 2003 to 2010, including four Energy Star Partner of the Year awards for educating consumers about the benefits of energy efficiency. On March 1, 2010, Lowe's also became the first winner of the Energy Star Sustained Excellence Award in Retail, to recognize its contribution to reducing greenhouse gas emissions by promoting energy-efficient products and educating consumers and employees on the value of the Energy Star program. In 2000, Lowe's released a policy promising that all wood products sold would not be sourced from rainforests. However, according to a 2006 report released by the Environmental Investigation Agency, wood used in flooring by Armstrong Flooring that Lowe's was selling had been coming from the forests of Indonesia’s remote Papua Province, where some logging was estimated to be illegal. According to the Telepak report, which was the sole basis of the EIA allegations, Armstrong commissioned an independent audit of Kreasi’s merbau supplies over the last 18 month which found documentation relating to the source of the company’s merbau logs in Papua, and based on this, Armstrong decided to continue to trade in merbau supplied by Kreasi. The cited report dates to 2006 and Lowe's continues to claim its wood products come from known sources; is legally harvested and traded, and more
Advertising and sponsorships
Lowe's purchased naming rights of Charlotte Motor Speedway in Charlotte, North Carolina, in 1998, and the speedway changed names to Lowe's Motor Speedway. After the ten year naming rights expired, Lowe's extended naming rights by one year. After the one-year extension expired, Lowe's discontinued naming rights, and as of the 2010 racing season the racetrack returned to its original name. Lowe's is an associate sponsor of several Speedway Motorsports, Inc. properties such as Atlanta Motor Speedway and Bristol Motor Speedway.
The corporation was the primary sponsor for 7-time NASCAR Sprint Cup Series champion Jimmie Johnson in the No. 48 Chevrolet Camaro ZL1 and it was a part-time sponsor of the former No. 5 Nationwide Series car; both teams are owned by Hendrick Motorsports. Prior to the current sponsorship deal with Hendrick Motorsports, Lowe's was the sponsor of the No. 31 Chevrolet for Richard Childress Racing driven by Mike Skinner and Robby Gordon from 1997 to 2001. Prior to the RCR deal, Lowe's was the primary sponsor of the No. 11 Ford driven by Brett Bodine for Junior Johnson & Associates and later his own team, Brett Bodine Racing (after Bodine bought the No. 11 from Johnson). One of the company's earliest forays into racing sponsorship was in 1979, when it sponsored the No. 2 Buick of the Rod Osterlund team in what was then known the Winston Cup Series, for the Talladega 500. The car was driven in that race by David Pearson, subbing for injured rookie Dale Earnhardt. Lowe's would continue with sporadic car sponsorship throughout the next two decades until the aforementioned Bodine sponsorship in 1995. On March 14, 2018, Lowe's announced it would end sponsorship of the No. 48 car after the 2018 season thereby ending all involvement in Motorsports.
Lowe's also sponsored Fernandez Racing in the American Le Mans Series and previously sponsored the team in the Rolex Sports Car Series; in that series, Lowe's sponsored the No. 99 Gainsco Stallings Racing Pontiac in events where Johnson was driving.
In 2006, Lowe's contracted designer Marianne Cusato to develop and offer affordable house plans for the hurricane-affected Gulf region. Lowe's is the exclusive retailer for both the plans and building materials for the Lowe's Katrina Cottage. They offer easy construction and affordability, as well as the possibility of expansion. Moreover, they meet all international building codes and exceed hurricane codes. Lowe's discontinued the Katrina Cottage line in 2011.
Lowe's has a wide variety of television and radio commercials. A significant number of different racing-inspired commercials can be seen and are often played outside of television race coverage. Before 2010, when he was replaced by Ben Yannette, Gene Hackman's voice could be heard on many commercial advertisements for Lowe's.
In 2006, Lowe's began sponsorship the radio broadcast booth of the New York Yankees. Frequently during every game Yankees announcer John Sterling stated "We are coming to you live from the Lowe's Broadcast Booth. Lowe's: Let's build something together.". The tag line was changed in September 2011 to 'Never Stop Improving'.
All-American Muslim advertising controversy
Lowe's withdrew its advertising from the TLC reality television show All-American Muslim in December 2011. A spokesperson for Lowe's said that "we understand the program raised concerns, complaints, or issues from multiple sides of the viewer spectrum, which we found after doing research of news articles and blogs covering the show".
Lowe's faced a backlash from several quarters, including Muslim-American and Arab-American organizations. The American-Arab Anti-Discrimination Committee called upon members to contact Lowe's to urge it to reverse its position. The Los Angeles chapter of the Council on American-Islamic Relations met to consider possible actions, including boycotts and protests. Several celebrities also called for a boycott. California State Senator Ted Lieu called Lowe's decision "naked religious bigotry" and said he would consider legislative action if Lowe's did not apologize to Muslim-Americans and reinstate the ads. Abraham Foxman of the Anti-Defamation League expressed similar views. Keith Ellison, the first Muslim elected to the United States Congress, criticized Lowe's decision to "uphold the beliefs of a fringe hate group and not the creed of the First Amendment". Representative John Conyers of Michigan called on Lowe's to apologize. Michigan state representative Rashida Tlaib contacted the company's corporate headquarters, reporting that Lowe's declined to change its decision.
Based in Toronto, Ontario, Lowe's opened its first three stores in Canada on December 10, 2007, in Hamilton, Brampton and Brantford. On February 1, 2008, they opened three more stores in Toronto, East Gwillimbury, and a second store in Brampton as well as a new location in Maple (Vaughan). Currently, additional stores are under construction, with 19 now open in the province of Ontario. Lowe's also expanded into western Canada, starting with three new stores in Calgary, Alberta. One of the three locations opened in late September 2010. The other two opened in early 2011. There are now stores in British Columbia, Manitoba and Saskatchewan. To date (2018) Lowe's has 62 locations in Canada. Each store represents an average investment of $20.5 million ($20.4 million USD).
In 2012, Lowe's attempted to buy Rona, Inc., a Quebec-based hardware chain. However, the deal was met with objections from Rona shareholders (particularly the Caisse de dépôt et placement du Québec) and operators of its franchised locations over concerns that the company could centralize its supply operations in the United States, and was eventually called off. On February 3, 2016, Rona announced that it had accepted an offer to be acquired by Lowe's for CDN$3.2 billion, pending regulatory and shareholder approval. The division will remain under the leadership of Sylvain Prud'homme, but will be operated out of Rona's headquarters in Boucherville. Lowe's plans to maintain Rona's retail banners, "key" executives, and the "vast majority of its current employees" post-acquisition.
As of 2016, Lowe's Canada and Rona together have 539 store locations.
Trading as Masters Home Improvement, the first store opened in Braybrook, Victoria to tradesmen on August 31, 2011, and the general public on Masters was a joint venture of the Lowe's Companies, Inc., and Woolworths Limited to compete against the Wesfarmers-owned Bunnings Warehouse, which operates in the large bigbox format similar to Lowe's and Home Depot.
The stores will be one-third owned by Lowe's Companies Inc. (USA) and two-thirds owned by Woolworths Limited (Australian Owned Public Company Listed on the Australian Securities Exchange (ASX)).
On 18 January 2016, Woolworths announced that it intended to "either sell or wind up" all its home improvement area, including the Masters hardware chain. Chairman Gordon Cairns said that it would take years to become profitable and that the ongoing losses could not be sustained. The windup will involve Woolworths buying back a 33.3 per cent interest in the venture, held by the Lowe's subsidiary WDR Delaware Corporation. As of 28 August 2016[update], all stores were due to cease trading on, or before, December 11, 2016.
Lowe's was involved in a small cluster of class action lawsuits that revolved around the Lowe's employee payment system. The cases focused on a pay practice known as "variable rate overtime". Variable rate overtime has the effect of paying a decreasing overtime rate the more hours a person works in a week. The suits alleged that salaried managers who worked 40 to 50 hours per week were improperly compensated for that time. The variable rate overtime ended in the first quarter of 2006.
The first case was filed in October 2002 by employees of the Lowe's store in Shawnee, Kansas. In September 2005, the cases were certified as class action. Lowe's has four similar cases in New York, Indiana, Pennsylvania, and Ohio. The lawsuits for New York, Indiana, and Kansas resulted in an out-of-court settlement on September 22, 2006.
Lowe's faced multiple lawsuits from its Loss Prevention Managers citing that they were classified as exempt employees and therefore denied overtime pay. The managers asserted that they were forced to work a minimum of 48 hours per week which saved Lowe's and its investors millions of dollars every year. Lawsuits have been settled for $2.95 million in California and $6.2 million in Texas.
In 2014, Lowe's faced a class action lawsuit from former and current Human Resource Managers. Similarly to the lawsuit regarding its Loss Prevention Managers, the lawsuit stated that the HR Managers were improperly and illegally classified as exempt employees and were, therefore, denied overtime even though they were required to work 48-hour weeks.
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