Sony MAX in South Africa was a general entertainment TV channel that was part of the DStv bouquet of Sub-Saharan Africa satellite channels owned by MultiChoice. The Sony MAX was the local South African version and subsidiary of the Sony Entertainment Television brand, which is seen in over 100 countries worldwide. It was launched on 1 February 2011, Sony MAX delivers 24-hours of foreign entertainment series, movies and reality programmes specially made for male audiences. It is also the sister channel of African-content channel launched by Sony after inspired from the Hindi-language movie channel from India, Sony MAX which only focus on Bollywood films. The channel ceased airing 31 October on DStv along with Sony Channel. The channel will remain on Black. As of 28 February 2019 both Sony Channel and Sony Max were no longer carried in South Africa as well as the rest of Africa.