The Fashion Mall at Keystone

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Fashion Mall at Keystone
Location Indianapolis, Indiana, USA
Opening date 1973[1]
Management Simon Property Group
Owner Simon Property Group
No. of stores and services 95
No. of anchor tenants 2
Total retail floor area 710,151 sq ft (65,975.2 m2)[2]
No. of floors 2
Website Simon Property Group

The Fashion Mall at Keystone, known better as The Fashion Mall, is an upscale shopping center in the northeast section of the city of Indianapolis, Indiana. The mall is located off I-465 at 86th Street and Keystone. The mall is considered the heart of the Keystone at the Crossing district. Developed, managed, and owned by Indianapolis-based Simon Property Group, the center is currently anchored by Saks Fifth Avenue and Nordstrom. The Fashion Mall consists of two two-story buildings linked by a glass archway called "The Crossing" that is also a foodcourt. The mall offers 95 specialty shops and restaurants. Over 40% of the stores in the mall have their sole location in the state of Indiana there. About 97% of the store's retail area was in use at the end of 2006.[3]

Parisian's parent company, Saks Incorporated, sold the entire chain of stores to Belk. Belk thus sold the location to Nordstrom. In summer 2007, the store was renovated and reopened as the state's second Nordstrom location.[4] The process was similar to Saks Fifth Avenue's renovation and replacement of Jacobson's old store.


The Fashion Mall had its original incarnation in the early 1970s as a small luxury mall of 50,000 square feet (4,600 m2). The Fashion Mall was adjacent to its companion shopping center called The Bazaar, a building of labyrinthine corridors housing family-run stores. The Fashion Mall underwent several renovations and expansions over the years, and its neighbor the Bazaar was eventually demolished to make way for the growing shopping center. Over the years, numerous retail centers and stand-alone restaurants have been built both in the mixed-use development where the Fashion Mall is located and all along the 86th Street corridor. The Fashion Mall/Clearwater Crossing area now provides a continuous retail corridor which merges with the gigantic Castleton Square Mall shopping area located almost 3 miles (4.8 km) to the east. The Fashion Mall has become a regional high-end shopping destination, standing two stories high and covering 680,000 square feet (63,000 m2) in two separate buildings.

The Fashion Mall has had many retailers in its past. Its old anchor, Jacobson's, was the only store located in the state of Indiana. It has since been replaced by Saks Fifth Avenue, which is also the only store in the state.[5] Parisian at The Fashion Mall, which is one of two stores (the other location at Circle Centre was rebranded as Carson Pirie Scott & Company) in the state, was converted to Nordstrom in fall of 2008, now the only such store in the state, following the closure of the Circle Centre Mall store in 2011.


The Fashion Mall's owner, Simon Property Group, plans on expanding the mall by 150,000 feet (46,000 m) over the next 2 years, with construction to begin starting by next year. No tenants have been named yet, but there are plans for 20 new stores, and a newly expanded food court. The estimated cost for the project is $100 million. The bridge, formerly where the food court was located, was demolished in March 2012 to make way for more stores while the food court was relocated to the lower level. The first store from the expansion, Urban Outfitters, opened in mid-2012.


  1. ^ "Fort Wayne: Search Results". 12 January 1998. Retrieved 2015-01-03. 
  2. ^ "Do Business at The Fashion Mall at Keystone, a Simon Property". Retrieved 14 June 2016. 
  3. ^ "PR Newswire Feed". Forbes. Archived from the original Check |url= value (help) on November 1, 2009. Retrieved 2015-01-03. 
  4. ^ "New Store Openings - Nordstrom". Retrieved 2015-01-03. 
  5. ^ Chain Store Age. 78. Lebhar-Friedman. 2002. ISSN 1087-0601. Retrieved 2015-01-03. 

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Coordinates: 39°54′52″N 86°06′34″W / 39.91444°N 86.10944°W / 39.91444; -86.10944