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Tata Docomo refreshed its campaign starting April 8, 2011.The “Keep It Simple, Silly” ad features their new brand ambassador and Bollywood star [[Ranbir Kapoor]]. The new ad campaign is claimed to be exciting and innovative and is being featured during the IPL 4 Season. It features Ranbir performing stand-up-comedy as a series of several 30 second episodes. Following its "Do the New" slogan Tata Docomo became the first to introduce Roam Free Packs to Postpaid customers offering free incoming roaming service while in docomo Network.
Tata Docomo refreshed its campaign starting April 8, 2011.The “Keep It Simple, Silly” ad features their new brand ambassador and Bollywood star [[Ranbir Kapoor]]. The new ad campaign is claimed to be exciting and innovative and is being featured during the IPL 4 Season. It features Ranbir performing stand-up-comedy as a series of several 30 second episodes. Following its "Do the New" slogan Tata Docomo became the first to introduce Roam Free Packs to Postpaid customers offering free incoming roaming service while in docomo Network.
Tata Docomo choosed popular Tamil actor [[Vijay (actor)|Vijay]]<ref>{{cite web|url=http://en.wikipedia.org/wiki/Vijay_%28actor%29 |title=Vijay (actor) - Wikipedia, the free encyclopedia |publisher=En.wikipedia.org |date= |accessdate=2012-06-28}}</ref> as its brand ambassador for Tamilnadu.
Tata Docomo choosed popular Tamil actor [[Vijay (actor)|Vijay]]<ref>{{cite web|url=http://en.wikipedia.org/wiki/Vijay_%28actor%29 |title=Vijay (actor) - Wikipedia, the free encyclopedia |publisher=En.wikipedia.org |date= |accessdate=2012-06-28}}</ref> as its brand ambassador for Tamilnadu.

Tata Docomo was the first to introduce per second billing system in India. Now recently, it has launched unlimited tariff plan for Rs.899 per month for post-paid users.<ref>{{cite web|title=Tata Docomo Introduces Unlimited Post-paid plan @ Rs.899|url=http://www.techpuffs.com/16475/tata-docomo-introduces-unlimited-post-paid-plan-rs-899/|date=27 July 2012|accessdate=3 Aug 2012}}</ref> This means at just Rs.899 per month, a post-paid Tata Docomo user will be able to enjoy unlimited local and STD calls.


==Competitors==
==Competitors==

Revision as of 09:16, 3 August 2012

Tata DoCoMo Limited
Company typeJoint venture
IndustryTelecommunications
FoundedNovember 2008
HeadquartersNew Delhi, India
Area served
India
ServicesMobile network
ParentTata Teleservices (74%)
NTT DoCoMo (26%)
(joint venture)
Websitewww.tatadocomo.com

TATA DoCoMo , usually referred to as DoCoMo (not to be confused with NTT Docomo), is an Indian cellular service provider on the GSM and platform-arising out of the strategic joint venture between Tata Teleservices (subsidiary of Indian conglomerate Tata Group) and Japanese telecom giant NTT Docomo (subsidiary of Nippon Telegraph and Telephone) in November 2008. It is the country's sixth largest operator in terms of subscribers (including both GSM and CDMA).[citation needed]

Tata DoCoMo received a license to operate GSM telecom services in 19 telecom Circles and has been allotted spectrum in 18 of these circles, under the brand "TATA DoCoMo". Tata Docomo launched GSM services on 24 June 2009. It first launched in South India and currently operates GSM services in 18 of 22 telecom circles. It has licence to operate in Delhi but has not been allocated spectrum from the Government.[1] Docomo provides services throughout India. Tata DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its one second pulse especially in semi-urban and rural areas.

On 5 November 2010, Tata DOCOMO became the first private sector telecom company to launch 3G services in India. Tata DOCOMO had about 42.34 million users at the end of December 2010.[2]

On 20 October 2011, Tata DoCoMo brought its brands - GSM, Photon, INTERNET TATADOCOMO Walky - under the Tata Docomo name. All subscribers to these services were migrated to the Docomo brand on 20 October 2011.[3]

Rebranding

On 20 October 2011, Tata DoCoMo brought its brands - CDMA, GSM, Walky (Fixed Wireless Phone), Photon, INTERNET - under the Tata Docomo name. All subscribers to these services were migrated to the Tata Docomo brand on 20 October 2011.[3]

The companies other brands - Virgin Mobile and T24 - are not part of the rebranding and will retain their names.[4]

TATADOCOMO LTD products have been renamed as below

  • Tata Docomo CDMA
  • Tata Docomo GSM
  • Tata Docomo Walky
  • Tata docomo Photon
  • Tata docomo Internet

TATADOCOMO LTD products Headquarters New Delhi, India Revenue invest US$175.6 million Owner(s)author: sathish ray cell 8148860440

GSM

Network Coverage

Tata Docomo mobile service is available in the following circles:

Tata Docomo CDMA offers services in Assam, Delhi, [Uttar Pradesh], North-East and Jammu & kashmir. But Tata Docomo GSM service is still not available in Assam, Delhi, North East and Jammu & kashmir.

3G

On 19 May 2010, the 3G spectrum auction in India ended. Tata Docomo paid ₹ 5864.29 crores for spectrum in 10 circles. The circles it will provide 3G in are Madhya Pradesh, Gujarat, Haryana, Karnataka, Kerala, Maharashtra & Goa, Punjab, Rajasthan and Uttar Pradesh (West).[5]

On 5 November 2010, Tata DOCOMO became the first private sector telecom company (third overall) to launch 3G services in India, with a 20 city launch. The company will be investing USD 500 million in network roll out nationally.

Tata Docomo's HSPA+ 3G network, set up with the assistance of NTT Docomo, supports high-speed internet access with speeds of up to 21.1 Mbit/s. The network also supports high definition voice for superior quality voice calls.[6]

On July 19, 2011, Docomo and Aircel entered into a roaming agreement for 3G services to jointly roll out 3G networks in the circles where they both have spectrum. In the spectrum auction held last year, Aircel won 3G spectrum in 13 of India's 22 circles (service areas), while TATA DOCOMO was awarded 3G licenses in nine circles. This deal would give both companies 3G coverage in 19 telecom circles of India. They will not have coverage on 3 circles - Delhi, Himachal Pradesh and Mumbai. The companies have three circles in common - Karnataka, Kerala and Punjab.[7]

On December 14, 2011, Docomo ended its agreement with Aircel. Both operators ended the deal after the Department of Telecom said that such 3G arrangements were illegal, as the pacts violate licence terms and conditions.[8]

Docomo had about 1.5 million 3G subscribers as of May 2011.[9]

Docomo Has Launched 3G Internet Access Devices 3G e-Sticks and 3G Wi-Fi Hubs .

Recent Campaigns

Tata Docomo refreshed its campaign starting April 8, 2011.The “Keep It Simple, Silly” ad features their new brand ambassador and Bollywood star Ranbir Kapoor. The new ad campaign is claimed to be exciting and innovative and is being featured during the IPL 4 Season. It features Ranbir performing stand-up-comedy as a series of several 30 second episodes. Following its "Do the New" slogan Tata Docomo became the first to introduce Roam Free Packs to Postpaid customers offering free incoming roaming service while in docomo Network. Tata Docomo choosed popular Tamil actor Vijay[10] as its brand ambassador for Tamilnadu.

Tata Docomo was the first to introduce per second billing system in India. Now recently, it has launched unlimited tariff plan for Rs.899 per month for post-paid users.[11] This means at just Rs.899 per month, a post-paid Tata Docomo user will be able to enjoy unlimited local and STD calls.

Competitors

Tata Docomo competes with several other mobile operators throughout India. They are Aircel, Airtel, Cheers Mobile, BSNL, Idea, Loop Mobile, MTNL, MTS, Ping Mobile, Reliance Communications, S Tel, Uninor, Videocon and Vodafone. Tata Docomo's parent company also operates Virgin Mobile (GSM).

See also

References

  1. ^ "About Tata DOCOMO | 3G Mobiles in India | 3G Network". Askbiography.com. Retrieved 2012-06-28.
  2. ^ Page 90[dead link]
  3. ^ a b "TATA Indicom is Now TATA DOCOMO". Telecomtalk.info. 2011-10-19. Retrieved 2012-06-28.
  4. ^ http://telecomtalk.info/tatadocomoLTD -brand/80157/#more-80157
  5. ^ http://www.medianama.com/2010/05/223-3g-auction-india-ends-provisional-winners/
  6. ^ Bhattacharjee, Supriya (2010-11-26). "Tata Docomo expects MNP to boost its 3G subscriber base". Themobileindian.com. Retrieved 2012-06-28.
  7. ^ "Light Reading India - IP & Convergence - Tata, Aircel Join Forces for 3G - Telecom News Analysis". Lightreading.com. Retrieved 2012-06-28.
  8. ^ "Tata Docomo and Aircel Terminate 3G Roaming Deal". Telecomtalk.info. 2011-12-14. Retrieved 2012-06-28.
  9. ^ "PC World Product Latest News | PC World India". Pcworld.in. Retrieved 2012-06-28.
  10. ^ "Vijay (actor) - Wikipedia, the free encyclopedia". En.wikipedia.org. Retrieved 2012-06-28.
  11. ^ "Tata Docomo Introduces Unlimited Post-paid plan @ Rs.899". 27 July 2012. Retrieved 3 Aug 2012.
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