On February 1, 2010, the channel was launched on Viasat's satellite platform.
In late 2005, Turner Broadcasting System reported that they intended to launch the channel in the Nordic region. They did also apply for a license to broadcast Boomerang in the Swedish digital terrestrial network in the autumn of 2005. Boomerang was however not granted a license by the Swedish government that time.
Boomerang logo used from August, 2008 to 15th January, 2015.