Chipwiches date back to 1981 when Richard LaMotta created the Chipwich and began a guerrilla marketing campaign, in which he trained and enlisted sixty street cart vendors (mostly students) to sell the Chipwich on the streets of New York City. The campaign established Chipwich as a successful brand. CoolBrands, the country's second-largest ice cream distributor, bought the Chipwich brand in 2002, and sold it in 2007 to Dreyer's division of Nestlé who has stopped production of the original Chipwich because it competed with its own chocolate chip cookie ice cream sandwich.
1 Currently manufactured by General Mills in the United States. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 Canadian production rights owned by The Hershey Company. 5 U.S. rights and production owned by Smarties Candy Company, with a different product. 6 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 7 Produced by Cereal Partners, branded as Nestlè. 8 Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere.