Chipwiches date back to 1981 when Richard LaMotta created them and began a guerrilla marketing campaign, in which he trained and enlisted sixty street cart vendors (mostly students) to sell them on the streets of New York City. The campaign established Chipwich as a successful brand. CoolBrands, the country's second-largest ice cream distributor, bought it in 2002, and sold it in 2007 to Dreyer's division of Nestlé, which has stopped production of the original Chipwich because it competed with its own chocolate chip cookie ice cream sandwich.
The trademark appears to have been abandoned; a "Retrobrands USA LLC" (retrobrands.net) with a long pattern of trademarking once-famous but abandoned names (like Ken-L Ration pet food, Hai Karate aftershave and Sani-Flush toilet cleaner) has claimed the name and proposed in 2014 to reintroduce the mark via New York City distributor Marina's Ice Cream.
1 Currently manufactured by General Mills in the United States. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 Canadian production rights owned by The Hershey Company. 5 U.S. rights and production owned by Smarties Candy Company, with a different product. 6 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 7 Produced by Cereal Partners, branded as Nestlè. 8 Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere.