Chipwich

From Wikipedia, the free encyclopedia

Jump to: navigation, search

Chipwich is a brand name frozen novelty, consisting of an ice cream sandwich made with ice cream between two chocolate chip cookies, with edges then typically rolled in more chocolate chips. It was invented in 1976 by former CBS-TV video engineer Richard LaMotta, Jay Stein, Doug Maloof and Alan Ehrlich, all of whom were partners in an ice cream and confectionary retail store called The Sweet Tooth, located in Englewood, New Jersey. The initial seed money for the large-scale rollout of the product came in part from other CBS New York employees.

The chipwich received its name after a young, African-American resident of Englewood, New Jersey entered the name in a contest held by The Sweet Tooth to name the delicious treat. According to Jay Stein, for his winning entry, he received a bicycle. However, in "Chipwich Story" on the official Chipwich web site, Chipwich founder Richard E. LaMotta disputes this information when he indicates of the (clearly female) winner "we subsequently put her through college for her most welcome contribution."

Chipwich, Inc., cofounded by LaMotta and Sam Metzger, was initially successful, but was forced into bankruptcy in 1984. In 1992, Chipwich, Inc. again filed for Chapter 11 bankruptcy protection. It reorganized and emerged from bankruptcy in 1987. In 2002, it was acquired by CoolBrands International Inc., which also owned the Eskimo Pie brand. On January 24, 2007, CoolBrands sold the Chipwich and Eskimo Pie brands to Dreyer's Grand Ice Cream, Inc., an indirect subsidiary of Nestlé.

[edit] External links

Retrieved from "http://en.wikipedia.org/wiki/Chipwich"