Rolo

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Rolo original chocolate coated caramels, as sold in the UK (September 2006)

Rolo (pronounced "Row-low") is a brand of cylinder-shaped chocolates with a caramel centre. They are made by Nestlé, except in the United States where the rights have been held by The Hershey Company since 1969. They were advertised for many years with the slogan "Do you love anyone enough to give them your last Rolo?".

[edit] History

In the UK, they are made at Fawdon in Tyneside by Nestlé Rowntree. They were first made originally in 1938 by Rowntrees in York.^[1] Mackintosh toffee was coated with chocolate. There have now been Rolo cookies, ice-cream, muffins, birthday cake, desserts, cake bars, mini Rolos, big Rolos, (all of which use exactly the same type of caramel) yogurts and Easter eggs made. There is a white chocolate version with Irish cream.

[edit] Cultural references

Tim Heidecker and Eric Wareheim, from Tim and Eric Awesome Show, Great Job!, included a Rolo jingle skit on their show, where they were working on a new jingle for Rolos: "Rolo Tony Brown Town."^[2] The end of the episode featured an original theme song for Rolos.^[3]

Rolos are mentioned in the third season episode of American Dad, Oedipal Panties, in which Stan says "You ever notice how Rolos make you drool?"^[4]

In the episode 10, season 6 of the TV show Gilmore Girls, Rory says she "got to Gypsy's shop before it opened. There was only one other annoying early bird ahead of me, but I bribed Gypsy with a pack of Rolo's and she took me first". To which her mother Lorelai answers : "She is such a Rolo whore".^[5]

The candy is also referenced in the song Microphone Techniques by 3rd Bass.

[edit] Notes