Yorkie (chocolate bar)

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Packaging with the current Yorkie logo used since c.2011
The previous Yorkie packaging with the 'Not for Girls' slogan
A Yorkie bar

Yorkie is a chocolate bar made by Nestlé.[1] It was originally branded by Rowntree's of York, hence the name.

History[edit]

The Yorkie chocolate bar found in Britain in 2009 military ration packs, with the alternative slogan It's not for civvies!.

In 1976, Jim Yorkie, of Yorkshire, spotted a gap in the confectionery market and used the cocoa from Rowntree's favourable futures market position to launch Yorkie. Production was at York and Norwich (until 1994).

The Yorkie bar, a chunkier alternative to Cadbury's Dairy Milk, was aimed at men. In the 1980s for example, toy lorries with the Yorkie bar logo were manufactured by Corgi, and television advertisements for the Yorkie bar featured truck drivers. In 2001, the advertisement campaign made this more explicit with the slogan and wrapper tagline It's not for girls, which caused controversy. Special versions for use in Ministry of Defence ration packs read It's not for civvies.[2] In 2006 a special edition that was for girls was sold, wrapped in pink. Aside from the original milk chocolate bar, several variants are available, such as "raisin and biscuit" flavour, "honeycomb" flavour, and Yorkie Ice Cream.

For a time, trains arriving at York railway station would pass a billboard which read "Welcome to" and then a picture of a Yorkie bar, with the end bitten off, so it read "Welcome to York" (and beneath it, the slogan "Where the men are hunky and the chocolate's chunky").

Size Changes[edit]

Yorkie was originally composed of six chunks of chocolate,[3] weighing 2oz or 58g.[4] More recently, in an effort to reduce costs, the number of chunks has been reduced to five. The weight of the bar has varied over the years. In 2002, Yorkie bars were 70 grams. This had been reduced to 64.5 grams by 2010, and was reduced further to 61 grams in 2011 and then 55 grams later that year. Yorkie King size bars have also reduced in size.[5] In 2011, standard Yorkie bars became available in 3 packs and the 'Not for Girls' slogan was dropped around that time.

Flavours[edit]

A Raisin & Biscuit Yorkie split
  • Original[6]
  • Raisin & Biscuit
  • Honeycomb[7]
  • White[citation needed]
  • Dark chocolate[citation needed]
  • Peanut (discontinued)
  • Almond (discontinued)
  • "The Nutter" (mixed nuts - discontinued)
  • Yorkie Blue Ice (crunchy mint flavoured chips - discontinued) 9
  • Yorkie Hot Stuff Hot Rum (rum flavour Christmas limited edition)
  • Biscuit (is a biscuit made with Yorkie original chocolate)

Other information[edit]

Yorkie sponsored the Stealth roller coaster at Thorpe Park.[8]

The title to the Pet Shop Boys song "The Truck Driver And His Mate" - b-side to the single Before (song) - was inspired by the Yorkie Bar's catchphrase.

See also[edit]

References[edit]

9. Yorkie Blue Ice http://www.taquitos.net/snacks.php?snack_code=2885

External links[edit]