Rowntree's Fruit Gums are circular sweets formerly made by Rowntree's, who were later acquired by Nestlé. They appear in different colours, each with a different flavour: strawberry, orange, lemon, blackcurrant and lime. The sweets were first introduced in 1893, and originally marketed as Rowntree's Clear Gums - "The nation's favourite sweet" - and were available in twopenny tubes and sixpenny packets. They are primarily composed of glucose syrup and fruit juices and are as a result similar to wine gums. In addition to the traditional roll packaging, they come in a larger volume box, that contains the sweets in the shape of the fruit or part of the fruit that the flavour represents. Originally the purple fruit gums were 'blusterberry', but this changed to blackcurrant in the 1990s after a failed advertising campaign.
An advertising campaign for the gums that ran for three years from 1958 to 1961 included the slogan "Don't Forget The Fruit Gums, Mum" invented by the copywriter Roger Musgrave (1929-2007).
1 Currently manufactured by General Mills in the United States. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 Canadian production rights owned by The Hershey Company. 5 U.S. rights and production owned by Smarties Candy Company, with a different product. 6 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 7 Produced by Cereal Partners, branded as Nestlè. 8 Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere.