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This article is about the television station. For the English association football league, see West Lancashire Football League.
WLFL
CityRaleigh, North Carolina
Channels
BrandingCW 22 (general)
Programming
Affiliations22.1: The CW (2006–present)
22.2: Stadium
22.3: TBD
22.4: Antenna TV[1]
Ownership
Owner
Broadcast: WRDC
Cable: Bally Sports South[2]
History
First air date
December 18, 1981 (42 years ago) (1981-12-18)
Former call signs
WLFL-TV (1981–1993)
Former channel number(s)
Analog:
22 (UHF, 1981–2009)
Digital:
57 (UHF, until 2009)
27 (UHF, 2009–2019)
Analog:
Independent (1981–1986)
Fox (1986–1998)
The WB (1998–2006)
DT2:
ASN (2016–2017)
Call sign meaning
"We're Light for Living"
(slogan used by original owner prior to sign-on)
Technical information[3]
Licensing authority
FCC
Facility ID73205
ClassDT
ERP775 kW
HAAT605.3 m (1,986 ft)
Transmitter coordinates35°40′29″N 78°31′39″W / 35.67472°N 78.52750°W / 35.67472; -78.52750
Links
Public license information
Websiteraleighcw.com

WLFL (channel 22) is a television station licensed to Raleigh, North Carolina, United States, serving the Research Triangle area as an affiliate of The CW. It is owned by Sinclair Broadcast Group alongside Durham-licensed MyNetworkTV affiliate WRDC (channel 28). Both stations share studios in the Highwoods Office Park, just outside downtown Raleigh, while WLFL's transmitter is located in Auburn, North Carolina.

History

Launch and Fox and WB affiliations

The analog UHF channel 22 allotment was in the planning stages as early as 1967 as a station whose call letters would have been WJHF.[4] Despite its intended owner, Crescent Broadcasting Company of Springfield, Massachusetts, filing a public notice the following year,[5] and despite the involvement of Terry Sanford, the station was abandoned and NBC affiliate WRDU made it to the air first instead, after the channel 28 frequency had been dark for over a decade.[6] When viewers in the easternmost parts of the market had trouble getting the station's signal from its towers in Chatham County, WRDU licensed channel 22 as a translator.[7] The translator became unnecessary when Durham Life Insurance bought the station, renamed it WPTF, and built a more powerful tower in Apex, freeing channel 22 up to become a free-standing station.

In 1976, a second attempt to launch channel 22 as a station with mostly Christian-oriented religious programs and some secular family shows began. It was to have been operated by L.L. "Buddy" Leathers and his Carolina Christian Communications, a broadcasting company whose flagship was WGGS in Greenville, South Carolina. Carolina Christian had several construction permits in the Carolinas, but when they could not come up with the $3 million necessary to launch the station, Family Television bought its permit in 1980 with the intention to sign-on in late September 1981. However, those plans were scuttled due to technical problems and bad weather. One thing that was not scuttled was the idea that it would include, albeit not exclusively, religious shows and that its entertainment offerings would be suitable for the entire family; this was a condition of the sale.[8]

It finally went on the air as WLFL-TV (standing for "We're Light for Living") at 2 p.m. on December 18, 1981, with the movie Love Is a Many-Splendored Thing as its inaugural program following a day of test patterns. It was the Triangle's first full-market independent station outlet. Another earlier station with the same format, Fayetteville-based WKFT-TV (channel 40, now Univision O&O WUVC), had signed on a few months before but did not have an adequate signal to most of the market at the time. WLFL was a typical UHF independent running cartoons, dramas, westerns, older sitcoms and older movies in addition to religious programming. While licensed to Raleigh, its studios were initially at 2410 Broad Street in Durham (the same building where WTVD originally began operations in 1954), with its master control facility located with the transmission and tower facility near Apex.

On November 5, 1984, Family Television announced it would sell WLFL to S&F Communications Corp., a group led by Stephen D. Seymour, and Stuart D. Frankel,[9] with a call sign change to WMVZ.[10] However, in 1985, the Norfolk, Virginia–based TVX Broadcast Group purchased WLFL, for $14.5 million, after the deal with S&F fell through.[11] The company upgraded the station's programming, eventually resulting in channel 22 becoming the third-highest rated station in the Triangle area, making it one of the few places where a Fox affiliate regularly beat an NBC affiliate, sometimes even with reruns of shows that used to be on NBC.[12][13] A year later, TVX moved WLFL's operations into new studios on Front Street in Raleigh just inside the Beltline/I-440. TVX had owned WNRW (now WXLV-TV) in Winston-Salem since 1980, but TVX would have to sell either WNRW or WLFL, due to a large signal overlap between the stations. At that time, the FCC normally did not allow common ownership of two stations with overlapping coverage areas, and would not even consider granting a waiver for city-grade overlap (the FCC began allowing common ownership of two stations with overlapping coverage areas in 2000).[14] As a result, TVX sold WNRW to Act III Broadcasting.[15] On October 9, 1986, WLFL became a charter affiliate of Fox, along with the other TVX stations. The station also replaced its original 1,000-foot (305 m) transmitter tower and one megawatt ERP transmission facility with a new 1,700-foot (518 m) tower and five megawatt visual, 500 kW aural ERP transmission antenna. TVX sold off most of its mid-size market stations in 1988, following its purchase of Taft Broadcasting's independent stations and Fox affiliates. It held onto WLFL until its merger with Paramount Pictures in 1991, after which the group was renamed Paramount Stations Group. By this time, it was one of the strongest Fox affiliates in the country. In 1993, the station became one of the first to drop the -TV suffix from its call sign.

File:WLFL TV (logo).png
Former logo as a WB affiliate, used from 2003 to 2006.

Paramount sold WLFL to the Sinclair Broadcast Group in 1994 and entered into a local marketing agreement (LMA) with WRDC the following year. That station was owned by Glencairn Ltd., a separate entity that was majority-owned by the Smith family, founders and owners of Sinclair, which thus had an effective duopoly in the market even before purchasing WRDC outright in 2001. While WLFL was the senior partner in the deal, it vacated its Front Street studios that year and moved the combined operation to WRDC's new facility in the nearby Highwoods office complex. WNCN, which acquired the market's NBC affiliation from WRDC in September 1995, moved into WLFL's old studios at the same time. In 1996, Fox announced it would not renew its affiliation contract with the station when it got involved in a dispute with Sinclair over programming issues during the 10 p.m. slot. Even though Fox later relented, it still managed to seek a new affiliation with WRAZ in 1998, leaving WLFL to pick up programming from The WB. The last Fox program to air on WLFL was America's Most Wanted at 9:00 p.m. on August 1, 1998, while the first WB program to air was a repeat airing of The Parent 'Hood the following day.

CW affiliation

On January 24, 2006, CBS Corporation and Time Warner announced that they would shut down UPN and The WB, and would move the higher-rated programs from those two networks onto a new service, The CW.[16][17] On February 22, News Corporation announced it would start up another new network called MyNetworkTV.[18] This service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division 20th Television. MyNetworkTV was created in order to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides becoming independent stations, and was also created to compete against The CW.

It was initially seen as a foregone conclusion that WLFL would be The CW's Triangle affiliate, as it was by far the stronger of the two stations in Sinclair's Triangle duopoly. Network representatives were on record as favoring the "strongest" stations among The WB and UPN's affiliate slates. However, when the new network announced its first group of stations outside the core group of Tribune Company and CBS Corporation-owned stations, WLFL was not on the list. In February, WRDC was announced as an affiliate of MyNetworkTV. It was not until May 2, when Sinclair and The CW signed an affiliation deal for all Sinclair-operated WB affiliates not slated to join MyNetworkTV.

As a CW affiliate, WLFL aired the network's children's programming block (branded as One Magnificent Morning since October 2014) two hours earlier than most other Eastern Time Zone affiliates of The CW, from 5 to 10 a.m. As of 2016, WLFL now airs the block at the normal schedule, from 7 a.m. to noon.

Sinclair was involved in a retransmission dispute with Time Warner Cable, the Triangle's largest cable provider. WLFL and WRDC's original carriage agreement ended on December 31, 2010. The issue involved fees that TWC was willing to pay for programming on WLFL and WRDC.[19] Negotiations between the two parties were extended for another two weeks and were set to expire on January 15, until an agreement was finally reached. Any blackout would, in effect, have limited access for both WLFL and WRDC to a number of cable households within the market. However, both stations are also available through satellite providers DirecTV and Dish Network along with AT&T's U-Verse service.[20]

On May 15, 2012, Sinclair and Fox agreed to a five-year affiliation agreement extension for the group's 19 Fox-affiliated stations until 2017. This included an option, that was exercisable between July 1, 2012, and March 31, 2013, for Fox parent News Corporation to buy a combination of six Sinclair-owned stations (two CW/MyNetworkTV duopolies and two standalone MyNetworkTV affiliates) in three out of four markets; WLFL and WRDC were included in the Fox purchase option, along with Sinclair stations in Cincinnati (WSTR-TV), Norfolk (WTVZ) and Las Vegas (KVCW and KVMY).[21]

In January 2013, Fox announced that it would not exercise its option to buy any of the Sinclair stations in the aforementioned four markets. It chose instead to purchase the Charlotte CW/MyNetworkTV duopoly of WJZY and WMYT-TV, and converted WJZY into a Fox O&O in July 2013, displacing that market's Fox affiliate WCCB.[22]

On January 8, 2016, Sinclair announced that American Sports Network would launch as a dedicated, digital multicast network under the American Sports Network name with 10 stations including WLFL on January 11, 2016.[23]

Programming

Syndicated programming

Syndicated programming on the station includes Maury, Black-ish, Seinfeld, Modern Family, The Goldbergs, and The Big Bang Theory.

News operation

After Fox required most of its affiliates to air local newscasts in the early 1990s or face disaffiliation and after the new owners of WPTF got rid of its perpetually low-rated evening news, WLFL established a news department and launched a nightly prime time show entitled the Fox 22 Ten O'Clock News in 1992. It was the second attempt at a local news program in the 10 p.m. timeslot since an independent outlet in Fayetteville, WKFT, canceled the area's first prime time newscast back in 1989. Unlike WLFL's operation, that station's newscasts focused more on the southern parts of the Triangle market and sold advertising seen during the production specifically to those areas. It began having newscast competition in September 1995 shortly after the sign-on of WRAZ. From the start, this effort was produced by WRAL and was also seen every night. However, since WLFL's hour-long news program was firmly established in the market by that time, it remained a strong operation with a popular on-air team. After the station's switch to The WB in 1998, its nightly show became WB 22 News at 10.

On August 16, 2004, WLFL's news department was downsized and converted into Sinclair's controversial News Central operation. While local news segments and some sports reports remained based in Raleigh, the station shut down its weather department and began featuring national headlines, forecast segments and other sports coverage based out of Sinclair's company headquarters on Beaver Dam Road in Hunt Valley, Maryland. In addition, it featured a one-minute conservative political commentary segment called "The Point". Hosted by Sinclair's Vice President for Corporate Relations, Mark E. Hyman, this feature was controversial as well and a requirement of all company-owned stations with newscasts until its discontinuation in December 2006. In September 2005, WLFL's nightly broadcast was cut down to thirty minutes in an attempt to boost its anemic ratings against WRAZ.

After a fourteen-year run, the station's remaining in-house news department was closed as a result of a cost-cutting move implemented by Sinclair as well as the systematic shutdown of News Central. The last official telecast of WB 22 News at 10 was on March 30, 2006, after which there was no local news on channel 22 for a short period. Former News Central sports anchor Mark Armstrong as well as WLFL news anchor and reporter Tamara Gibbs eventually joined WTVD.

On June 26, 2006, WLFL entered into a news share agreement with ABC owned-and-operated station WTVD. This resulted in the debut of a new nightly prime time newscast called ABC 11 Eyewitness News at 10 on WB 22. Like the previous effort, the broadcast runs directly against the WRAL-produced newscast on WRAZ. Since establishing the arrangement, there have never been any plans announced for a weekday morning show on WLFL that would also be produced by WTVD. This is unlike WRAZ which offers a two-hour extension of WRAL's weekday morning broadcast at 7. Concurrent with its official affiliation switch to The CW on September 18, WLFL's newscast changed its name to ABC 11 Eyewitness News at 10 on CW 22. On April 21, 2008, WTVD became the second station in the Triangle behind WRAL and the eighth ABC-owned station in the United States to upgrade its newscasts to high definition. The prime-time news on WLFL was included in the upgrade.

Eyewitness News at 10 can be seen every night for 35 minutes, and is produced in WTVD's studios on Liberty Street/US 70 Business/NC 98 in Downtown Durham. In addition to those main facilities, that station also operates bureaus in Fayetteville (on Green Street) and Downtown Raleigh (on Fayetteville Street). During weather forecast segments, WLFL features WTVD's Doppler weather radar called` "First Alert Doppler XP". This is based at the latter's transmitter site southeast of Garner along the Wake County border with Johnston County.

On June 27, 2022, it was announced on WLFL's social media accounts that the ABC 11 produced telecasts will no longer be airing and a full hour and a half of The National Desk will fill the 10 p.m. to 11:30 p.m. time slot, leaving once again WRAZ as the only local station showing news at 10 p.m. [24]

Technical information

Subchannels

The station's digital signal is multiplexed:

Subchannels of WLFL[1]
Channel Res. Aspect Short name Programming
22.1 720p 16:9 WLFL-CW Main WLFL programming / The CW
22.2 480i Stadium Stadium
22.3 TBD TBD
22.4 4:3 Antenna Antenna TV

Analog-to-digital conversion

WLFL discontinued regular programming on its analog signal, over UHF channel 22, on February 17, 2009, four months ahead of the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. It was one of three stations in the Triangle market, along with WRDC and independent station WRAY-TV, that decided to switch on that date, even though the official transition date had been changed to June 12, 2009. Although it had an assigned digital channel that it would move to post-transition that differed from its original digital channel, WLFL continued to broadcast its digital signal on its pre-transition allocation (UHF channel 57). The station's digital signal relocated to UHF channel 27 at noon on June 12, 2009, as the station's original digital channel allocation was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition.[25] Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 22.

Out-of-market cable and DirecTV carriage

In recent years, WLFL has been carried on cable in multiple areas within the Greensboro and Greenville media markets in North Carolina.[26] On DirecTV, WLFL was previously carried in the Wilmington market since the original CW affiliate for that market was carried on cable only.

References

  1. ^ a b RabbitEars TV Query for WLFL
  2. ^ Miller, Mark K. (August 23, 2019). "Sinclair Closes $10.6B Disney RSN Purchase". TVNewsCheck. NewsCheckMedia. Retrieved August 23, 2019.
  3. ^ "Facility Technical Data for WLFL". Licensing and Management System. Federal Communications Commission.
  4. ^ Morrison, Bill (1 February 1967). "New TV Station Selects Classic Films For Debut". The News and Observer. Raleigh, NC. p. 10. Retrieved 1 November 2021.
  5. ^ "Public Notice: WJHF". The News and Observer. Raleigh, NC. 2 January 1968. p. 26. Retrieved 25 October 2021.
  6. ^ Morrison, Bill (8 August 1968). "New TV Station Announced". The News and Observer. Raleigh, NC. p. 33. Retrieved 25 October 2021.
  7. ^ "TV Station Plans Changes". The News & Observer. Raleigh, NC. 26 October 1972. p. 5. Retrieved 6 October 2021.
  8. ^ Flagg, Michael (30 September 1984). "Buyer of WLFL-TV hopes to boost its share of the market". Raleigh, NC. p. 118. Retrieved 1 November 2021.
  9. ^ "Changing Hands" (PDF). Broadcasting. 1984-11-05. Retrieved 2021-12-18.
  10. ^ "Call Letter Applications" (PDF). Broadcasting. 1985-01-21. Retrieved 2021-12-18.
  11. ^ "Changing Hands" (PDF). Broadcasting. 1985-06-24. Retrieved 2021-12-18.
  12. ^ Langford, Bob (30 March 1988). "WTVD leads in Nielsen, Arbitron ratings for second time". The News and Observer. Raleigh, NC. p. 43. Retrieved 21 August 2021.
  13. ^ Langford, Bob (30 August 1989). "A season of Bradys, gators, and peacocks". The News and Observer. Raleigh, NC. p. 50. Retrieved 5 September 2021.
  14. ^ "In Brief" (PDF). Broadcasting. 1986-02-24. Retrieved 2021-12-17.
  15. ^ Broadcasting Magazine November 17, 1986[permanent dead link]
  16. ^ 'Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September, CNNMoney.com, January 24, 2006.
  17. ^ UPN and WB to Combine, Forming New TV Network, The New York Times, January 24, 2006.
  18. ^ News Corp. Unveils MyNetworkTV, Broadcasting & Cable, February 22, 2006.
  19. ^ "Sinclair/Time Warner Cable - Frequently Asked Questions". Sinclair Broadcast Group. Retrieved December 13, 2010.
  20. ^ Wolf, Alan M. (December 29, 2010). "Cable TV feud is at an impasse". News and Observer. Retrieved December 29, 2010.
  21. ^ Sinclair Reups With Fox, Gets WUTB Option, TVNewsCheck, May 15, 2012.
  22. ^ Sinclair In An Acquisition State Of Mind, TVNewsCheck, February 6, 2013.
  23. ^ "ASN launches 24/7 broadcast network on Monday". americansportsnet.com. Retrieved 8 January 2016.
  24. ^ Twitter. 2022-06-27 https://mobile.twitter.com/thecw22/status/1541527903434948608. Retrieved 2022-08-06. {{cite web}}: Missing or empty |title= (help)
  25. ^ "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Retrieved 2012-03-24.
  26. ^ "SVTV Stations - the things you care that others won't". Archived from the original on 2012-05-02. Retrieved 2012-07-08.
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