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| image_caption = Vodafone's headquarters in [[Milan]]
| image_caption = Vodafone's headquarters in [[Milan]]
| former_name = Omnitel Pronto Italia S.p.A. (1994-2002)<br />Vodafone Omnitel S.p.A. (2002-2002)<br />Vodafone Omnitel N.V. (2002-2013)<br />Vodafone Omnitel B.V. (2013-2015)
| former_name = Omnitel Pronto Italia S.p.A. (1994-2002)<br />Vodafone Omnitel S.p.A. (2002-2002)<br />Vodafone Omnitel N.V. (2002-2013)<br />Vodafone Omnitel B.V. (2013-2015)
| type = [[Subsidiary]] ([[Società per azioni|S.p.A.]])
| type = [[Società per azioni|S.p.A.]]
| traded_as =
| traded_as =
| genre = <!-- Only used with media and publishing companies -->
| genre = <!-- Only used with media and publishing companies -->
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| assets =
| assets =
| equity =
| equity =
| owner = [[Vodafone Europe]] (100%)
| num_employees =
| num_employees =
| parent = [[Vodafone Group]]
| parent = [[Vodafone Group]]
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}}
}}


'''Vodafone Italia S.p.A.''' is an Italian [[telecommunications company]], it is a [[subsidiary]] of [[Vodafone Group]]. It has 30,153,000 [[mobile phone]] customers and 3,182,000 [[fixed phone]] lines, with respectively a market share of 28.5% and 16%.<ref>{{Cite web |date= |title=Chi Siamo - Vodafone Italia |url=http://corporate.vodafone.it/chi-siamo/ |access-date=2013-05-17 |website=corporate.vodafone.it}}</ref><ref name="AGCOM">{{cite web|title=Osservatorio sulle comunicazioni|url=https://www.agcom.it/documents/10179/25239507/Studio-Ricerca+23-12-2021/83300fb0-d4dc-4854-a1cf-6c0ab35d2d0f?version=1.1|access-date=March 10, 2022|website=www.agcom.it|language=it}}</ref> The [[Company headquarters|company's headquarters]] are in [[Ivrea]] ([[Province of Turin|TO]]) and [[Milan]].
'''Vodafone Italia S.p.A.''' is an Italian [[telecommunications company]], [[subsidiary]] of [[Vodafone Group|Vodafone Group Plc]]. It has 30,153,000 [[mobile phone]] customers and 3,182,000 [[fixed phone]] lines, with respectively a market share of 28.5% and 16%.<ref>{{Cite web |date= |title=Chi Siamo - Vodafone Italia |url=http://corporate.vodafone.it/chi-siamo/ |access-date=2013-05-17 |website=corporate.vodafone.it}}</ref><ref name="AGCOM">{{cite web|title=Osservatorio sulle comunicazioni|url=https://www.agcom.it/documents/10179/25239507/Studio-Ricerca+23-12-2021/83300fb0-d4dc-4854-a1cf-6c0ab35d2d0f?version=1.1|access-date=March 10, 2022|website=www.agcom.it|language=it}}</ref> The [[Company headquarters|company's headquarters]] are in [[Ivrea]] ([[Province of Turin|TO]]) and [[Milan]].


Since taking over the [[company]], Vodafone has introduced in Italy services like [[Vodafone live!]], the [[3G]], [[4G]] and [[5G]] mobile networks, [[DSL]], [[Fiber-optic communications|fiber-optic]] and [[Fixed wireless access|FWA]] services, and [[Mobile Virtual Network Operator]]s for other [[corporation]]s.
Since taking over the [[company]], Vodafone has introduced in Italy services like [[Vodafone live!]], the [[3G]], [[4G]] and [[5G]] mobile networks, [[DSL]], [[Fiber-optic communications|fiber-optic]] and [[Fixed wireless access|FWA]] services, and [[Mobile Virtual Network Operator]]s for other [[corporation]]s.
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In December 1995, ''Omnitel Sistemi Radiocellulari Italiani S.p.A.'' (founded on June 19, 1990, by [[Olivetti]], [[Lehman Brothers]], [[Bell Atlantic]] and [[TeliaSonera|Telia]]) and ''Pronto Italia S.p.A.'' (made up of [[Zignago Vetro]], [[AirTouch]], [[Mannesmann]], [[Banca di Roma]], Arca merchant, Comeba, [[Ersel]], [[Erg (company)|Erg]], [[Urmet|Urmet TLC]], [[Spal Automotive|Spal TLC]], Site, Ponti Radio and Fergia<ref>{{cite news|access-date=13 March 2011|archive-date=22 June 2015|archive-url=https://web.archive.org/web/20150622132821/http://ricerca.repubblica.it/repubblica/archivio/repubblica/1996/09/14/zignago-esce-da-pronto-italia-cede-ad.html|date=14 September 1996|periodical=Corriere della Sera|title=Zignago esce da Pronto Italia, cede ad AirTouch e a Mannesmann|url=http://ricerca.repubblica.it/repubblica/archivio/repubblica/1996/09/14/zignago-esce-da-pronto-italia-cede-ad.html|url-status=live}}<!-- auto-translated by Module:CS1 translator --></ref><ref>{{cite news|archive-date=22 June 2015|archive-url=https://web.archive.org/web/20150622153954/http://archiviostorico.corriere.it/1994/gennaio/14/telefonini_Pronto_Italia_stanzia_250_co_0_940114756.shtml|date=14 January 1994|periodical=Corriere della Sera|title=Pronto Italia stanzia 250 miliardi|url=http://archiviostorico.corriere.it/1994/gennaio/14/telefonini_Pronto_Italia_stanzia_250_co_0_940114756.shtml}}<!-- auto-translated by Module:CS1 translator --></ref>) merged into ''Omnitel Pronto Italia S.p.A.'', which launched a [[mobile telephony]] [[Service (economics)|service]], the second in [[Italy]] after [[Telecom Italia Mobile|TIM]] (formerly [[SIP (company)|SIP]]).<ref>{{cite news|archive-date=17 October 2015|archive-url=https://web.archive.org/web/20151017044908/http://archiviostorico.corriere.it/1995/dicembre/22/640_rete_servizio_del_cellulare_co_0_95122213539.shtml|date=22 December 1995|periodical=Corriere della Sera|title=640 in rete al servizio del cellulare|url=http://archiviostorico.corriere.it/1995/dicembre/22/640_rete_servizio_del_cellulare_co_0_95122213539.shtml}}<!-- auto-translated by Module:CS1 translator --></ref> [[Olivetti]], the original [[majority shareholder]], through Omnitel and [[Infostrada]] (which dealt instead with [[fixed telephony]]), thus competed with [[Telecom Italia]], which until then [[Monopoly|monopolized]] the entire [[Telecommunications industry|telecommunications sector]] in Italy.
In December 1995, ''Omnitel Sistemi Radiocellulari Italiani S.p.A.'' (founded on June 19, 1990, by [[Olivetti]], [[Lehman Brothers]], [[Bell Atlantic]] and [[TeliaSonera|Telia]]) and ''Pronto Italia S.p.A.'' (made up of [[Zignago Vetro]], [[AirTouch]], [[Mannesmann]], [[Banca di Roma]], Arca merchant, Comeba, [[Ersel]], [[Erg (company)|Erg]], [[Urmet|Urmet TLC]], [[Spal Automotive|Spal TLC]], Site, Ponti Radio and Fergia<ref>{{cite news|access-date=13 March 2011|archive-date=22 June 2015|archive-url=https://web.archive.org/web/20150622132821/http://ricerca.repubblica.it/repubblica/archivio/repubblica/1996/09/14/zignago-esce-da-pronto-italia-cede-ad.html|date=14 September 1996|periodical=Corriere della Sera|title=Zignago esce da Pronto Italia, cede ad AirTouch e a Mannesmann|url=http://ricerca.repubblica.it/repubblica/archivio/repubblica/1996/09/14/zignago-esce-da-pronto-italia-cede-ad.html|url-status=live}}<!-- auto-translated by Module:CS1 translator --></ref><ref>{{cite news|archive-date=22 June 2015|archive-url=https://web.archive.org/web/20150622153954/http://archiviostorico.corriere.it/1994/gennaio/14/telefonini_Pronto_Italia_stanzia_250_co_0_940114756.shtml|date=14 January 1994|periodical=Corriere della Sera|title=Pronto Italia stanzia 250 miliardi|url=http://archiviostorico.corriere.it/1994/gennaio/14/telefonini_Pronto_Italia_stanzia_250_co_0_940114756.shtml}}<!-- auto-translated by Module:CS1 translator --></ref>) merged into ''Omnitel Pronto Italia S.p.A.'', which launched a [[mobile telephony]] [[Service (economics)|service]], the second in [[Italy]] after [[Telecom Italia Mobile|TIM]] (formerly [[SIP (company)|SIP]]).<ref>{{cite news|archive-date=17 October 2015|archive-url=https://web.archive.org/web/20151017044908/http://archiviostorico.corriere.it/1995/dicembre/22/640_rete_servizio_del_cellulare_co_0_95122213539.shtml|date=22 December 1995|periodical=Corriere della Sera|title=640 in rete al servizio del cellulare|url=http://archiviostorico.corriere.it/1995/dicembre/22/640_rete_servizio_del_cellulare_co_0_95122213539.shtml}}<!-- auto-translated by Module:CS1 translator --></ref> [[Olivetti]], the original [[majority shareholder]], through Omnitel and [[Infostrada]] (which dealt instead with [[fixed telephony]]), thus competed with [[Telecom Italia]], which until then [[Monopoly|monopolized]] the entire [[Telecommunications industry|telecommunications sector]] in Italy.


In 1999, Olivetti sold its interest in Omnitel and Infostrada to the [[Germany|German]] [[consortium]] [[Mannesmann]], after Olivetti took control of Telecom Italia. By this time, Mannesmann had a [[majority stake]] in Omnitel with a 53.7% equity stake. The following year, [[Vodafone Group|Vodafone]] [[Mergers and acquisitions|merged]] with Mannesmann thereby taking control of Omnitel. The merger led in 2002 to the change of [[Company naming|company name]] to ''Vodafone Omnitel S.p.A.'', and in the same year the [[registered office]] was transferred to [[Amsterdam]], changing the name again to ''Vodafone Omnitel N.V.'', legally registered in the [[Netherlands]]. In 2004, the company launched [[UMTS]] services in 140 cities. Two years later, it lso launched [[High Speed Packet Access|HSPA]] services. In 2007, Vodafone bought the Italian and [[Spain|Spanish]] branches of [[Tele2]].<ref>{{cite web |date=October 6, 2007 |title=Vodafone to acquire Tele2's businesses in Italy and Spain |url=http://www.vodafone.com/start/media_relations/news/group_press_releases/2007/vodafone_to_acquire.html |url-status=dead |archive-url=https://web.archive.org/web/20100108095713/http://www.vodafone.com/start/media_relations/news/group_press_releases/2007/vodafone_to_acquire.html |archive-date=2010-01-08 |access-date=2010-01-13 |website=vodafone.com}}</ref>
In 1999, Olivetti sold its interest in Omnitel and Infostrada to the [[Germany|German]] [[consortium]] [[Mannesmann]], after Olivetti took control of Telecom Italia. By this time, Mannesmann had a [[majority stake]] in Omnitel with a 53.7% equity stake. The following year, [[Vodafone Group|Vodafone]] [[Mergers and acquisitions|merged]] with Mannesmann thereby taking control of Omnitel. The merger led in 2002 to the change of [[Company naming|company name]] to ''Vodafone Omnitel S.p.A.'', and in the same year the [[registered office]] was transferred to [[Amsterdam]], changing the name again to ''Vodafone Omnitel N.V.'', legally registered in the [[Netherlands]].


In 2004, the company launched [[UMTS]] services in 140 cities. Two years later, it lso launched [[High Speed Packet Access|HSPA]] services.
Following the acquisition of [[Tele2#Italy|Tele2 Italia]] (in 2010 renamed [[TeleTu]]), in 2008, Vodafone launched in Italy [[XDSL]] services, offering [[Wi-Fi]] and [[VoIP]] to its customers, and between 2013 and 2014, launched also [[FTTX]] services. In 2012 has enabled [[LTE (telecommunication)|LTE]] technology services in [[Milan]] and [[Rome]]. On 16 December 2013, following [[Verizon]]'s sale of the entire [[share capital]] held in the company to Vodafone, it was transformed into ''Vodafone Omnitel B.V.<ref>{{cite web |date=December 2013 |title=Vodafone Omnitel cambia ragione sociale |url=http://www.cellularitalia.com/news/vo1074cambio-ragione-sociale16-12.php |url-status=live |archive-url=https://web.archive.org/web/20140812100100/http://www.cellularitalia.com/news/vo1074cambio-ragione-sociale16-12.php |archive-date=2014-08-12 |access-date=September 15, 2016 |website=cellularitalia.com |language=it}}</ref>'' Between 2014 and 2015, started enabling [[LTE-A]] and [[VoLTE]] services to its mobile customers, and in 2017 launched [[LTE-A Pro]] services in Milan, [[Palermo]] and [[Florence]]. On 23 November 2015, the company moved its [[legal residence]] in [[Turin]], changing its name to ''Vodafone Italia S.p.A.'', returning to be a company legally registered in Italy.<ref>{{cite web |title=Vodafone Informa |url=http://www.vodafone.it/portal/Privati/Per-il-Consumatore/Home/vodafone-informa |url-status=live |archive-url=https://web.archive.org/web/20161201010614/http://www.vodafone.it/portal/Privati/Per-il-Consumatore/Home/vodafone-informa |archive-date=2016-12-01 |access-date=September 15, 2016 |website=www.vodafone.it |language=it}}</ref>


In 2007, Vodafone bought the Italian and [[Spain|Spanish]] branches of [[Tele2]].<ref>{{cite web |date=October 6, 2007 |title=Vodafone to acquire Tele2's businesses in Italy and Spain |url=http://www.vodafone.com/start/media_relations/news/group_press_releases/2007/vodafone_to_acquire.html |url-status=dead |archive-url=https://web.archive.org/web/20100108095713/http://www.vodafone.com/start/media_relations/news/group_press_releases/2007/vodafone_to_acquire.html |archive-date=2010-01-08 |access-date=2010-01-13 |website=vodafone.com}}</ref>
⚫
On 23 January 2017, Vodafone launched the brand [[ho-mobile]], to provide [[low-cost]] mobile telephony services in competition with [[Iliad Italia|Iliad]].<ref>{{cite news |author=Filippo Vendrame |date=31 January 2018 |title=Vodafone, il suo operatore virtuale è pronto |publisher=WebNews |url=https://www.webnews.it/2018/01/31/vodafone-operatore-virtuale-vei/ |access-date=6 July 2018}}</ref> In 2019 launched [[5G NR]] services in Milan, Rome, [[Turin]], [[Naples]] and [[Bologna]]. Its ''GigaNetwork 5G'' is considered the evolution of the previous ''GigaNetwork 4.5G'', which has been re-used to launch the [[5G]] service. In 2021 the company shuts down its [[3G]] network, in order to enhance the [[4G]] and 5G ones. On 15 March 2024, [[Swisscom]] purchases 100% of Vodafone Italy for 8 billion euros, thus merging it with its subsidiary [[FASTWEB]]. As part of the agreement, Vodafone will continue to provide certain services, such as branding, to FASTWEB for up to 5 years.<ref>{{Cite web |last=Times |first=The Swiss |date=2024-02-28 |title=Swisscom Want to Buy Vodafone &#038; Merge it With Fastweb |url=https://theswisstimes.ch/swisscom-want-to-buy-vodafone-merge-it-with-fastweb/ |access-date=2024-03-15 |website=The Swiss Times |language=en}}</ref><ref>{{Cite web |last=Doran |first=Neal |last2=Purnell2024-02-28T13:34:00 |first2=Joseph |title=Vodafone lines up Italy escape, taking €8bn in Fastweb cash |url=https://www.telcotitans.com/vodafonewatch/vodafone-lines-up-italy-escape-taking-8bn-in-fastweb-cash/7860.article |access-date=2024-03-15 |website=TelcoTitans.com |language=en}}</ref><ref>{{Cite web |last=Sharma |first=Ray |title=Swisscom to Acquire Vodafone Italia from Vodafone Group, to Merge with Fastweb |url=https://www.thefastmode.com/mobile-network-operators-m-a/35276-swisscom-to-acquire-vodafone-italia-from-vodafone-group-to-merge-with-fastweb |access-date=2024-03-15 |website=www.thefastmode.com |language=en}}</ref><ref>{{Cite web |date=2024-03-15 |title=Swisscom buys Vodafone Italia in $8.7 billion deal |url=https://finance.yahoo.com/news/swisscom-buy-vodafone-italia-8-062628153.html |access-date=2024-03-15 |website=Yahoo Finance |language=en-US}}</ref><ref>{{Cite news |date=2024-03-15 |title=Swisscom to Buy Vodafone’s Italian Business for €8 Billion |url=https://www.bloomberg.com/news/articles/2024-03-15/swisscom-to-buy-vodafone-s-italian-business-for-8-billion |access-date=2024-03-15 |work=Bloomberg.com |language=en}}</ref><ref>{{Cite web |last=Lead |first=Telecom |date=2024-03-15 |title=Swisscom Announces EUR 8 Billion Acquisition Deal with Vodafone Italia |url=https://www.telecomlead.com/telecom-services/swisscom-announces-eur-8-billion-acquisition-deal-with-vodafone-italia-115365 |access-date=2024-03-15 |website=TelecomLead |language=en-US}}</ref>

Following the acquisition of [[Tele2#Italy|Tele2 Italia]] (in 2010 renamed [[TeleTu]]), in 2008, Vodafone launched in Italy [[XDSL]] services, offering [[Wi-Fi]] and [[VoIP]] to its customers, and between 2013 and 2014, launched also [[FTTX]] services.

In 2012 has enabled [[LTE (telecommunication)|LTE]] technology services in [[Milan]] and [[Rome]].

On 16 December 2013, following [[Verizon]]'s sale of the entire [[share capital]] held in the company to Vodafone, it was transformed into ''Vodafone Omnitel B.V.<ref>{{cite web |date=December 2013 |title=Vodafone Omnitel cambia ragione sociale |url=http://www.cellularitalia.com/news/vo1074cambio-ragione-sociale16-12.php |url-status=live |archive-url=https://web.archive.org/web/20140812100100/http://www.cellularitalia.com/news/vo1074cambio-ragione-sociale16-12.php |archive-date=2014-08-12 |access-date=September 15, 2016 |website=cellularitalia.com |language=it}}</ref>''

Between 2014 and 2015, started enabling [[LTE-A]] and [[VoLTE]] services to its mobile customers, and in 2017 launched [[LTE-A Pro]] services in Milan, [[Palermo]] and [[Florence]].

On 23 November 2015, the company moved its [[legal residence]] in [[Turin]], changing its name to ''Vodafone Italia S.p.A.'', returning to be a company legally registered in Italy.<ref>{{cite web |title=Vodafone Informa |url=http://www.vodafone.it/portal/Privati/Per-il-Consumatore/Home/vodafone-informa |url-status=live |archive-url=https://web.archive.org/web/20161201010614/http://www.vodafone.it/portal/Privati/Per-il-Consumatore/Home/vodafone-informa |archive-date=2016-12-01 |access-date=September 15, 2016 |website=www.vodafone.it |language=it}}</ref>

On 23 January 2017, Vodafone launched the brand [[ho-mobile]], to provide [[low-cost]] mobile telephony services in competition with [[Iliad Italia|Iliad]].<ref>{{cite news |author=Filippo Vendrame |date=31 January 2018 |title=Vodafone, il suo operatore virtuale è pronto |publisher=WebNews |url=https://www.webnews.it/2018/01/31/vodafone-operatore-virtuale-vei/ |access-date=6 July 2018}}</ref>

In 2019 launched [[5G NR]] services in Milan, Rome, [[Turin]], [[Naples]] and [[Bologna]]. Its ''GigaNetwork 5G'' is considered the evolution of the previous ''GigaNetwork 4.5G'', which has been re-used to launch the [[5G]] service.

In 2021 the company shuts down its [[3G]] network, in order to enhance the [[4G]] and 5G ones.

⚫
On 15 March 2024, [[Swisscom]] purchases 100% of Vodafone Italy for 8 billion euros, thus merging it with its subsidiary [[FASTWEB]]. As part of the agreement, Vodafone will continue to provide certain services, such as branding, to FASTWEB for up to 5 years.<ref>{{Cite web |last=Times |first=The Swiss |date=2024-02-28 |title=Swisscom Want to Buy Vodafone &#038; Merge it With Fastweb |url=https://theswisstimes.ch/swisscom-want-to-buy-vodafone-merge-it-with-fastweb/ |access-date=2024-03-15 |website=The Swiss Times |language=en}}</ref><ref>{{Cite web |last=Doran |first=Neal |last2=Purnell2024-02-28T13:34:00 |first2=Joseph |title=Vodafone lines up Italy escape, taking €8bn in Fastweb cash |url=https://www.telcotitans.com/vodafonewatch/vodafone-lines-up-italy-escape-taking-8bn-in-fastweb-cash/7860.article |access-date=2024-03-15 |website=TelcoTitans.com |language=en}}</ref><ref>{{Cite web |last=Sharma |first=Ray |title=Swisscom to Acquire Vodafone Italia from Vodafone Group, to Merge with Fastweb |url=https://www.thefastmode.com/mobile-network-operators-m-a/35276-swisscom-to-acquire-vodafone-italia-from-vodafone-group-to-merge-with-fastweb |access-date=2024-03-15 |website=www.thefastmode.com |language=en}}</ref><ref>{{Cite web |date=2024-03-15 |title=Swisscom buys Vodafone Italia in $8.7 billion deal |url=https://finance.yahoo.com/news/swisscom-buy-vodafone-italia-8-062628153.html |access-date=2024-03-15 |website=Yahoo Finance |language=en-US}}</ref><ref>{{Cite news |date=2024-03-15 |title=Swisscom to Buy Vodafone’s Italian Business for €8 Billion |url=https://www.bloomberg.com/news/articles/2024-03-15/swisscom-to-buy-vodafone-s-italian-business-for-8-billion |access-date=2024-03-15 |work=Bloomberg.com |language=en}}</ref><ref>{{Cite web |last=Lead |first=Telecom |date=2024-03-15 |title=Swisscom Announces EUR 8 Billion Acquisition Deal with Vodafone Italia |url=https://www.telecomlead.com/telecom-services/swisscom-announces-eur-8-billion-acquisition-deal-with-vodafone-italia-115365 |access-date=2024-03-15 |website=TelecomLead |language=en-US}}</ref>


== Brand identity ==
== Brand identity ==

Revision as of 09:54, 18 June 2024

Vodafone Italia S.p.A.
FormerlyOmnitel Pronto Italia S.p.A. (1994-2002)
Vodafone Omnitel S.p.A. (2002-2002)
Vodafone Omnitel N.V. (2002-2013)
Vodafone Omnitel B.V. (2013-2015)
Company typeS.p.A.
IndustryTelecommunications
FoundedJanuary 1994; 30 years ago (1994-01)
Founder
Headquarters
Ivrea and Milan
,
Italy
Area served
Italy
Key people
ProductsMobile and fixed telephony, XDSL, FTTX and FWA communications, Internet
Revenue6,209,000,000 Euro (2017) Edit this on Wikidata
348,000,000 Euro (2017) Edit this on Wikidata
OwnerVodafone Europe (100%)
Number of employees
6,768 (2017) Edit this on Wikidata
ParentVodafone Group
SubsidiariesVEI (100%)
Websitewww.vodafone.it

Vodafone Italia S.p.A. is an Italian telecommunications company, subsidiary of Vodafone Group Plc. It has 30,153,000 mobile phone customers and 3,182,000 fixed phone lines, with respectively a market share of 28.5% and 16%.[1][2] The company's headquarters are in Ivrea (TO) and Milan.

Since taking over the company, Vodafone has introduced in Italy services like Vodafone live!, the 3G, 4G and 5G mobile networks, DSL, fiber-optic and FWA services, and Mobile Virtual Network Operators for other corporations.

Vodafone's main competitors are FASTWEB, Iliad, TIM and Wind Tre.

History

In December 1995, Omnitel Sistemi Radiocellulari Italiani S.p.A. (founded on June 19, 1990, by Olivetti, Lehman Brothers, Bell Atlantic and Telia) and Pronto Italia S.p.A. (made up of Zignago Vetro, AirTouch, Mannesmann, Banca di Roma, Arca merchant, Comeba, Ersel, Erg, Urmet TLC, Spal TLC, Site, Ponti Radio and Fergia[3][4]) merged into Omnitel Pronto Italia S.p.A., which launched a mobile telephony service, the second in Italy after TIM (formerly SIP).[5] Olivetti, the original majority shareholder, through Omnitel and Infostrada (which dealt instead with fixed telephony), thus competed with Telecom Italia, which until then monopolized the entire telecommunications sector in Italy.

In 1999, Olivetti sold its interest in Omnitel and Infostrada to the German consortium Mannesmann, after Olivetti took control of Telecom Italia. By this time, Mannesmann had a majority stake in Omnitel with a 53.7% equity stake. The following year, Vodafone merged with Mannesmann thereby taking control of Omnitel. The merger led in 2002 to the change of company name to Vodafone Omnitel S.p.A., and in the same year the registered office was transferred to Amsterdam, changing the name again to Vodafone Omnitel N.V., legally registered in the Netherlands.

In 2004, the company launched UMTS services in 140 cities. Two years later, it lso launched HSPA services.

In 2007, Vodafone bought the Italian and Spanish branches of Tele2.[6]

Following the acquisition of Tele2 Italia (in 2010 renamed TeleTu), in 2008, Vodafone launched in Italy XDSL services, offering Wi-Fi and VoIP to its customers, and between 2013 and 2014, launched also FTTX services.

In 2012 has enabled LTE technology services in Milan and Rome.

On 16 December 2013, following Verizon's sale of the entire share capital held in the company to Vodafone, it was transformed into Vodafone Omnitel B.V.[7]

Between 2014 and 2015, started enabling LTE-A and VoLTE services to its mobile customers, and in 2017 launched LTE-A Pro services in Milan, Palermo and Florence.

On 23 November 2015, the company moved its legal residence in Turin, changing its name to Vodafone Italia S.p.A., returning to be a company legally registered in Italy.[8]

On 23 January 2017, Vodafone launched the brand ho-mobile, to provide low-cost mobile telephony services in competition with Iliad.[9]

In 2019 launched 5G NR services in Milan, Rome, Turin, Naples and Bologna. Its GigaNetwork 5G is considered the evolution of the previous GigaNetwork 4.5G, which has been re-used to launch the 5G service.

In 2021 the company shuts down its 3G network, in order to enhance the 4G and 5G ones.

On 15 March 2024, Swisscom purchases 100% of Vodafone Italy for 8 billion euros, thus merging it with its subsidiary FASTWEB. As part of the agreement, Vodafone will continue to provide certain services, such as branding, to FASTWEB for up to 5 years.[10][11][12][13][14][15]

Brand identity

Evolution of the company brand and logo:[16]

  • In 1994 the company debuted on the market with the Omnitel brand.
  • In 2001, following the takeover of Vodafone as shareholder, the brand became Omnitel Vodafone.
  • In 2002 the brand was changed to Vodafone Omnitel, to symbolize the progressive transition from Omnitel to Vodafone.
  • In 2003, the Omnitel brand was definitively abandoned in favor of Vodafone.

Network and coverage

Mobile network

As of March 31, 2022 Vodafone Italia's mobile network is made from 21,785 physical sites, including:

  • 21,000 base transceiver stations LTE (4G);
  • 1,300 base transceiver stations NR (5G).

The national mobile network covers:

Network Full Speed Coverage System Update
Download ↓ Upload ↑ Cities Population (%) Technology Frequencies used
2G 474 kbit/s 99.8% GSM / GPRS / EDGE 900 MHz March 2022
4G 150 Mbit/s 50 Mbit/s 7,627 99.0% LTE 700/800/900/1500/
1800/2100/2600 MHz
225 Mbit/s 4,000 LTE-A/LTE-A Pro March 2020
5G 1.8 Gbit/s 75 Mbit/s 60 NR 2100/3700 MHz March 2022

International roaming

Vodafone Italia has signed international roaming agreements with 731 operators in 241 countries.[citation needed] As of June 30, 2016, about 150 of these operators in 100 countries allow customers to reach 4G LTE coverage.[citation needed]

Fixed network

Vodafone Italia's fixed network includes 1,254 sites ULL, 326 sites SLU and 19,000 ONU (cabinet) in fiber-optic (FTTC).[citation needed]

Technology Full Speed Coverage Typology Update
Download ↓ Upload ↑
ADSL 20 Mbit/s 1 Mbit/s WLR
ADSL2+ 52% of the population ULL
FTTC
(VDSL2) 		100 Mbit/s 20 Mbit/s 102 cities VULA November 2018
FTTC
(E-VDSL) 		200 Mbit/s 2,328 cities SLU May 2019
FTTH 2.5 Gbit/s 500 Mbit/s 130 cities (on Open Fiber's network) GPON May 2021

Customers

Mobile telephony

Decrease 18.17 million mobile lines (for a market share of 23.3%)[2]

Decrease 14.69 million consumer mobile lines (21.6%) and Decrease 3.43 million business mobile lines (34.4%)
Decrease 15.43 million prepaid mobile lines (22.3%) and Increase 2.71 million subscription mobile lines (30.7%)

Fixed telephony

Increase 3.18 million of total fixed lines (for a market share of 16%)[2]

Decrease 447.400 fixed broadband lines (for a market share of 10.1%)
Increase 2.60 million fixed ultra-broadband lines (for a market share of 18%)

M2M

Increase 11.98 million SIM (of which 47% is used in applications of info-mobility and Smart card)[2]

See also

References

  1. ^ "Chi Siamo - Vodafone Italia". corporate.vodafone.it. Retrieved 17 May 2013.
  2. ^ a b c d "Osservatorio sulle comunicazioni". www.agcom.it (in Italian). Retrieved 10 March 2022.
  3. ^ "Zignago esce da Pronto Italia, cede ad AirTouch e a Mannesmann". Corriere della Sera. 14 September 1996. Archived from the original on 22 June 2015. Retrieved 13 March 2011.
  4. ^ "Pronto Italia stanzia 250 miliardi". Corriere della Sera. 14 January 1994. Archived from the original on 22 June 2015.
  5. ^ "640 in rete al servizio del cellulare". Corriere della Sera. 22 December 1995. Archived from the original on 17 October 2015.
  6. ^ "Vodafone to acquire Tele2's businesses in Italy and Spain". vodafone.com. 6 October 2007. Archived from the original on 8 January 2010. Retrieved 13 January 2010.
  7. ^ "Vodafone Omnitel cambia ragione sociale". cellularitalia.com (in Italian). December 2013. Archived from the original on 12 August 2014. Retrieved 15 September 2016.
  8. ^ "Vodafone Informa". www.vodafone.it (in Italian). Archived from the original on 1 December 2016. Retrieved 15 September 2016.
  9. ^ Filippo Vendrame (31 January 2018). "Vodafone, il suo operatore virtuale è pronto". WebNews. Retrieved 6 July 2018.
  10. ^ Times, The Swiss (28 February 2024). "Swisscom Want to Buy Vodafone & Merge it With Fastweb". The Swiss Times. Retrieved 15 March 2024.
  11. ^ Doran, Neal; Purnell2024-02-28T13:34:00, Joseph. "Vodafone lines up Italy escape, taking €8bn in Fastweb cash". TelcoTitans.com. Retrieved 15 March 2024.{{cite web}}: CS1 maint: numeric names: authors list (link)
  12. ^ Sharma, Ray. "Swisscom to Acquire Vodafone Italia from Vodafone Group, to Merge with Fastweb". www.thefastmode.com. Retrieved 15 March 2024.
  13. ^ "Swisscom buys Vodafone Italia in $8.7 billion deal". Yahoo Finance. 15 March 2024. Retrieved 15 March 2024.
  14. ^ "Swisscom to Buy Vodafone's Italian Business for €8 Billion". Bloomberg.com. 15 March 2024. Retrieved 15 March 2024.
  15. ^ Lead, Telecom (15 March 2024). "Swisscom Announces EUR 8 Billion Acquisition Deal with Vodafone Italia". TelecomLead. Retrieved 15 March 2024.
  16. ^ "La nostra storia - Vodafone Italia". corporate.vodafone.it. Retrieved 17 May 2013.

External links

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