Sprint Corporation

Sprint Nextel Corporation

Company type	Public
Traded as	NYSE: S S&P 500 Component
Industry	Telecommunications
Predecessor	Brown Telephone Company
Founded	Abilene, Kansas, United States (1899) ((1899))
Founder	Cleyson L. Brown Jacob Brown
Headquarters	Overland Park, Kansas , United States
Area served	United States Puerto Rico U.S. Virgin Islands
Key people	Dan Hesse, President and CEO James Hance, Chairman
Products	Wireless communications IP Networking Long distance
Revenue	$35.3 billion (2012) $33.6 billion (2011)
Operating income	$1.8 billion (2012) $108 million (2011)
Net income	$4.3 billion (2012) $2.89 billion (2011)
Total assets	$51.5 billion (2012) $49.3 billion (2011)
Total equity	$7.08 billion (2012) $11.4 billion (2011)
Owner	SoftBank (78%)
Number of employees	40,000 (2012)
Divisions	Sprint Prepaid Group, Sprint Business Markets Group
Subsidiaries	Boost Worldwide, Inc. Virgin Mobile USA, Inc. Clearwire Corporation (100%)
Website	sprint.com (Wireless) sprint.net (IP/MPLS)
Footnotes / references

Sprint Nextel Corporation is a United States-based holding company that operates multiple wireline and wireless networks serving consumer, business and government customers in the United States, Puerto Rico, and the U.S. Virgin Islands primarily under the Sprint brand. Sprint Nextel, through its various subsidiaries, also offers wireless services under the Boost Mobile, Virgin Mobile and Assurance Wireless brands.

Sprint Nextel is a tier 1 global Internet access service provider.

Sprint Nextel is the United States' third largest long distance provider by subscribers. Sprint Nextel derives additional revenue by offering wholesale access to its wireless networks. As of 2012, the Sprint wireless network serves more than 55.6 million customers.

Sprint Nextel traces its origins to the Brown Telephone Company, which Cleyson L. (C.L.) Brown and Jacob Brown founded in 1899 to deploy telephone service to the rural area around Abilene, KS.

Prior to 2005, the company was known as Sprint Corporation. The company took its current name, "Sprint Nextel Corporation", when it merged with Nextel Communications that year.

In 2006, Sprint Nextel exited the local landline telephone business, spinning those assets off into a newly created company named Embarq, which CenturyTel subsequently acquired in 2008.

Sprint Nextel owns a 50.8 percent equity interest in Clearwire Corporation. On December 17, 2012, Sprint Nextel agreed to pay $2.97 per share, $2.2 billion in total, to purchase the portion of Clearwire Corporation shares that Sprint Nextel does not already own. On June 20, 2013, Sprint Nextel increased its offer to $5 per share.

On October 14, 2012, Japanese telecommunications company SoftBank announced that it intends to purchase 70 percent of Sprint Nextel Corporation for $20.1 billion. On June 11, 2013 the agreement was amended for Softbank to purchase 78 percent of Sprint Nextel Corporation for $21.6 billion. The deal received all regulatory approval on July 5, 2013, and is expected to close on Wednesday, July 10, 2013.

Sprint Nextel is headquartered in Overland Park, Kansas, United States and is led by Dan Hesse, the President and CEO.

History

Foundation and early years

Sprint Nextel Corporation traces its origins to the Brown Telephone Company, which was founded in 1899 by Cleyson L. (C.L.) Brown and Jacob Brown to deploy telephone service to the rural area around Abilene, KS. The Browns installed their first long-distance circuit in 1900 and chartered their own company in October 1902.

In March 1903, they joined with 14 other Kansas independents to incorporate the Union Telephone and Telegraph Company, which would provide long-distance service to Kansas City.

In September 1911, C.L. Brown consolidated the Brown Telephone Company with three other independents to form the second largest telephone company in Kansas, the United Telephone Company, which controlled seven major telephone exchanges.

Growth

C.L. Brown formed United Telephone and Electric (UT&E) in 1925 in order to purchase stock in subsidiary companies across widely scattered geographical areas. Brown's UT&E eventually controlled more than 68 other companies, more than two-thirds of which were telephone companies.

Bankruptcy and reorganization

The Great Depression caused more than three million telephone subscribers to give up their phone service between 1931 and 1933. Consequently, UT&E suffered severe financial strain and had to seek protection to reorganize under bankruptcy laws. All but six of UT&E's 85 companies survived, with some showing profits again in 1936. During the reorganization, a number of companies were merged and later phased out. The reorganization plan received final approval in late 1937.

UT&E was dissolved, and its assets were placed in a newly formed company, United Utilities, Incorporated, in 1938.

United Telecommunications (United Telecom)

United Telephone System logo until 1987

When Paul H. Henson became president of United Utilities in 1964, he almost immediately reorganized the company in accordance with C.L. Brown’s belief that centralizing some of the company’s functions would result in greater efficiency, cost reductions, and growth. In 1972, United Utilities changed its name to United Telecommunications, commonly referred to as United Telecom. In 1980, United Telecom launched a national X.25 data service, Uninet. To enter the long-distance voice market, United Telecom acquired ISACOMM in 1981 and US Telephone in 1984. In 1983, United Telecom began offering cellular telephone services in their territories under the brand name Telespectrum.

Southern Pacific Communications & SPRINT

File:Sprint-102 - front.png

Wallet card with access info summary

Southern Pacific Communications Company (SPC), a unit of the Southern Pacific Railroad, began providing long-distance telephone service after the Execunet II decision late in 1978. SPC was headquartered on Adrian Court in Burlingame, California, where Sprint still maintains a technology laboratory.

Southern Pacific maintained an extensive microwave communications system along its rights-of-way that the railroad used for internal communications. After the Execunet II decision, Southern Pacific expanded its internal communications network by laying fiber optic cables along the same rights-of-way. In 1972, Southern Pacific Communications began selling surplus system capacity to corporations for use as private lines, circumventing AT&T's then-monopoly on public telephony. Prior attempts at offering long distance voice services had not been approved by the Federal Communications Commission (FCC), although a fax service (called SpeedFAX) was permitted.

Southern Pacific Communications was only permitted to provide private line services, not switched services. After MCI Communications won the court battle giving MCI the right to begin offering Execunet services, Southern Pacific Communications took the Federal Communications Commission to court to get the right to offer switched services, and succeeded (the "Execunet II" decision). Southern Pacific Communications decided they needed a new name to differentiate the switched voice service from SpeedFAX, and ran an internal contest to select a name. The winning entry was "SPRINT", an acronym for Southern Pacific Railroad Internal Network Telecommunications.

The Sprint service was first marketed in six metropolitan areas: New York, Boston, Philadelphia, Los Angeles, San Diego, and Anaheim. The switches were located in Los Angeles and New York. A customer was required to have a private line connection to one of these switches in order to use the service and paid an access fee per private line. Access was also available by dialing an access number to connect to the SPRINT switch. Customers were then billed at 2.6 cents per tenth of a minute increment.

Consolidation and re-naming to Sprint Corporation

In 1982, SPC and GTE entered into merger negotiations, and in 1983, they merged under the name "GTE Sprint".

File:Sprint logo.svg

Sprint Corporation brand mark (1987-2005)

GTE had previously acquired a national X.25 provider, Telenet, in 1979. In 1986, GTE Sprint and Telenet merged with the United Telecom properties US Telecom, Uninet, and ISACOMM, forming US Sprint. This was initially a joint venture co-owned by GTE and United Telecom. In 1988, United Telecom sold Telespectrum to Centel to fund the purchase of an additional 30% of US Sprint. This purchase gave United Telecom operational control of US Sprint.

In 1989, United Telecom purchased a controlling interest, and in 1991, it completed its acquisition of US Sprint. In 1992, United Telecommunications adopted the nationally recognized identity of its long distance unit, changing its name to Sprint Corporation, due in large part to the increased brand recognition as a result of the successful Candice Bergen "Dime Lady" advertisement campaign.

Return to wireless

In 1993, Sprint acquired Centel, allowing Sprint to provide local service in a total of 18 states, putting them back in the wireless market. In 1994, Sprint spun off their existing cellular operations as 360 Communications for regulatory reasons, in order to start a new service in the PCS band. In 1998, 360 Communications was acquired by Alltel, which was in turn acquired by Verizon in 2009.

In late 1994 and early 1995, Sprint acquired near nationwide 1900Mhz PCS spectrum, via Sprint Spectrum–APC (a joint venture between Sprint and several cable companies). Later in 1995, the company began to offer wireless service under the Sprint Spectrum brand in the Baltimore-Washington metropolitan area. This was the first commercial PCS network in the United States. Although the current Sprint PCS service is CDMA, the original Washington-area network used GSM. Eventually, Sprint launched their new nationwide CDMA network, then in 1999 sold the decommissioned GSM infrastructure to Omnipoint which re-launched in May 2000. Omnipoint was later acquired by VoiceStream Wireless, which eventually became part of T-Mobile USA.

Partnerships and more consolidation

In September 1996, Sprint announced a deal with RadioShack, and in 1997, Sprint stores opened at RadioShack to offer communications services and products across the United States. Since then, over 20 million Sprint cell phones have been sold via the RadioShack outlets. RadioShack was one of the first retailers to offer Sprint services and an all-digital nationwide network for its customers.

On October 5, 1999, Sprint and MCI WorldCom announced a $129 billion merger agreement between the two companies. The deal would have been the largest corporate merger in history at the time. However, due to pressure from the United States Department of Justice and the European Union on concerns of it creating a monopoly, the deal did not go through.

In 2003, Sprint began recombining their local telecom, long distance, wireline, and wireless business units into a new company, in an initiative known internally as "One Sprint." In April 2004, the separately traded wireless tracking stock, "PCS," was absorbed into the New York Stock Exchange "FON" ticker symbol, Sprint's former ticker symbol. (FON stood for "Fiber Optic Network," but was also a homophone of the word "phone"). This was challenged in many lawsuits by Sprint PCS shareholders who felt robbed because their stock was devalued through the ratio of 1 share of PCS stock for 1/2 share of FON stock. The PCS shareholders claimed a loss of 1.3 billion to 3.4 billion dollars.

Merger of Sprint Corporation and Nextel Communications

On December 15, 2004, Sprint Corporation and Nextel Communications announced they would merge to form Sprint Nextel Corporation. While billed as a merger of equals, the merger was transacted as purchase of Nextel Communications by Sprint Corporation for tax reasons; Sprint purchased 50.1 percent of Nextel. At the time of the merger announcement, Sprint and Nextel were the third and fifth leading providers in the U.S. mobile phone industry, respectively.

Sprint shareholders approved the merger on July 13, 2005. The merger deal was approved by the Federal Communications Commission (FCC) and U.S. Department of Justice on August 3, 2005. The FCC approved the merger on the condition that Sprint Nextel was to provide wireless service via the 2.5 GHz band within four years. Sprint Nextel was officially formed on August 12, 2005, when the deal was completed.

Sprint and Nextel both faced opposition to the merger, mostly from regional affiliates that provided wireless services on behalf of the companies. These regional affiliates felt that the new company would be violating non-compete agreements that the former companies had made with the affiliates.

On September 1, 2005, Sprint Nextel combined plan offerings of its Sprint and Nextel brands to bring more uniformity across the company's offerings.

Nextel has licensed its identity to NII Holdings, Inc., of which Sprint Nextel owned 18%. NII Has used the Nextel brand to set up networks in many Latin American countries. Following Sprint's purchase of Nextel, Nextel sold all of its investment in NII Holdings.

The integration process was difficult due to disparate network technologies. Sprint initially tried to address this with the advent of Powersource phones. These phones routed voice call and data services over Sprint's PCS spectrum, while maintaining DirectConnect services over 800 MHz spectrum. However, this was not sufficient in coverage, due to the inability to roam on non-PCS spectrum. Soon after the merger, top Nextel Executives began leaving the company immediately after the merger closed. Tim Donahue, Nextel CEO, stayed on as executive chairman, but ceded decision-making authority to Gary D. Forsee. Tom Kelly, COO of Nextel, took an interim staff position as Chief Strategy Officer. Two years after the merger, only a few key Nextel executives remained, with many former Nextel middle- and upper-level managers having left, citing reasons including unbridgeable cultural difference between the two companies.

In 2006, Sprint spun-off its local telephone operations, including the former United Telephone companies and Centel, as Embarq.

Sprint's acquisition of Nextel ultimately was a disaster from a fiscal standpoint – in 2008, the company wrote down $29.7 billion of the $36 billion sum it had paid for Nextel in 2005, wiping out 80 percent of the value of Nextel at the time it had been acquired. The write down reflected the depreciation in Nextel's goodwill since the date of acquisition.

Affiliate acquisitions and settlements

Prior to their merger, Sprint and Nextel were dependent on a network of affiliated companies. Following the announcement of the merger agreement, some of these affiliates came forward with a strong opposition to the Sprint-Nextel merger on the grounds that the merged company might violate existing agreements or significantly undercut earnings to these affiliates. In order for Sprint Nextel to allay some of this opposition, they initiated discussions of either acquiring some of these affiliates or renegotiating existing agreements. In several cases, the newly formed company was forced to acquire affiliated companies in exchange for their dropping their opposition to the merger. Foresee said that the company would likely have to acquire all of its remaining affiliates.

In 2005, Sprint Nextel acquired three of its ten wireless affiliates: US Unwired, acquired in August; Gulf Coast Wireless, acquired in October; and IWO Holdings, acquired in October. Alamosa PCS, which Sprint Nextel acquired on February 2, 2006, was the largest of its affiliate carriers. Other acquired affiliates include Ubiquitel, iPCS, Enterprise, and Northern. Of Sprint's original ten affiliates, only two, Shentel and Swiftel, now remain.

Below are companies which Sprint Nextel has agreed to acquire or has already acquired:

• August 12, 2005: Sprint acquires the Sprint PCS affiliate US Unwired for $1.3B, thus adding 500,000 additional direct customers to Sprint Nextel.
• August 30, 2005: Sprint Nextel announces its intention to acquire IWO Holdings, Inc., a mainly New England-based network affiliate for the Sprint PCS business. The acquisition closed on October 20, 2005.
• Sprint Nextel acquires Gulf Coast Wireless, adding an additional 95,000 customers, mainly in Louisiana and Mississippi, to Sprint Nextel's CDMA network. The acquisition closed on October 3, 2005.
• November 21, 2005: Sprint Nextel announces a $4.3-billion acquisition agreement for Texas-based Sprint PCS affiliate Alamosa Holdings, potentially adding an additional 1.48 million customers to Sprint Nextel.
• December 16, 2005: Sprint Nextel announces a $98 million agreement to acquire Enterprise Communications of Columbus, Georgia, thus adding over 52,000 customers to the company's PCS Wireless division.
• December 16, 2005: Sprint Nextel announces acquisition of non-affiliate Velocita Wireless. The transaction enhances the iDEN network's 900 MHz spectrum position. On July 2, 2007, Velocita Wireless, which became an indirect subsidiary of Sprint Nextel, was acquired by United Wireless Holdings, Inc.
• December 21, 2005: Sprint Nextel Corporation and Nextel Partners, Inc. reach an agreement for a $6.5 billion deal whereby the Sprint Nextel Corporation acquires the largest of Nextel's affiliates to end Nextel Partners' opposition to any changes by Sprint in relation to the Sprint-Nextel merger. Once completed, the Nextel Partners deal adds more than 2 million customers directly to the Sprint Nextel company.
• April 20, 2006: Sprint Nextel Corporation and Ubiquitel PCS Corporation reach an agreement whereby the Sprint Nextel Corporation acquires Ubiquitelpcs, an exclusive Sprint PCS provider.
• March 17, 2007: Sprint Nextel Corporation completes integration of Nextel Partners customers into the Sprint Nextel system. Nextel Partners' Las Vegas headquarters shuts down service, and all Nextel Partners customers are now handled through the new "Ensemble" billing system. All Nextel Partners customers are now officially Sprint Nextel customers and are entitled to the same promotions as all other Sprint Nextel iDEN customers.
• August 2, 2007: Sprint Nextel Corporation completes the acquisition of Northern PCS for $312.5 million including debt.
• July 28, 2009: Sprint Nextel announces a $483 million acquisition agreement for Virgin Mobile USA, adding an additional 5 million pre-paid customers to Sprint Nextel, although these subscribers were counted in Sprint's total subscriber count, as Virgin Mobile USA was an MVNO on Sprint's CDMA network.
• October 19, 2009: Sprint Nextel agrees to acquire iPCS, one of its last remaining affiliates.
• November 7, 2012: Sprint Nextel Announces a $480-million deal to purchase 20 MHZ of spectrum and 585,000 customers from US Cellular in Chicago, St. Louis, central Illinois and three other Midwest markets. The deal is expected to close in mid-2013.

Consolidation to Overland Park

Sprint World Headquarters Campus in Overland Park, Kansas, designed by RMJM Hillier

After the Sprint Nextel merger, the company maintained an executive headquarters in Reston, Virginia and operational headquarters in Overland Park, Kansas. Sprint C.E.O. Dan Hesse recognized that having two headquarters was not helping the merger effort, sent the wrong message to employees and contributed to the post-merger cultural clash. To resolve the problem, Hesse decided to consolidate all headquarters operations in the Sprint World Headquarters Campus located in Overland Park, Kansas, a suburb in the Kansas City metropolitan area.

Further information: Sprint World Headquarters Campus

Acquisition of Clearwire Corporation

Sprint Nextel owns a 50.8% equity interest in Clearwire Corporation. On December 17, 2012, Sprint Nextel agreed to pay US$2.97 per share, US$2.2 billion in total, to purchase the portion of Clearwire Corporation shares that Sprint Nextel does not already own. The Sprint acquisition of the remaining shares of Clearwire was approved along with the SoftBank transaction on July 5, 2013 and will also close on July 10th.

Acquisition by SoftBank Corporation

Softbank Corporation's offer

On October 14, 2012, the Japanese telecommunications company SoftBank announced it intends to purchase 70% of Sprint Nextel Corporation for $20.1 billion. SoftBank states that Sprint will remain a separate entity, will remain a CDMA carrier and will continue executing Sprint's plan to become an all-LTE carrier by 2017. The United States Federal Communications Commission approved SoftBank's acquisition of a stake in Sprint. The FCC's acting chairwoman Mignon Clyburn and commissioner Ajit Pai both gave statements vociferously supporting the acquisition, saying the deal "serve[s] the public interest".

Attempted acquisition by Dish Network Corporation

On April 15, 2013, Dish Network announced a higher bid for Sprint Nextel than the current bid from Softbank with an $25.5 billion offer. On June 18, 2013, DISH retracted its bid and will instead focus on its intent to purchase Clearwire, however on June 26, 2013, DISH also retracted its bid for Clearwire, leaving the road clear for Sprint Nextel to acquire the company.

Wireline operations

Sprint derives revenue as a wireline IP network operator and as a long distance telephony provider. Sprint Nextel is the United States' third largest long distance provider by subscribers.

In 2006, Sprint Nextel exited the local landline telephone business, spinning those assets off into a newly created company named Embarq, which CenturyTel subsequently acquired in 2008 to form CenturyLink.

SprintLink

SprintLink is a global Tier 1 Internet service provider network, operating an OC-192 Internet backbone. Customers include large multinational corporations, government agencies, retail and restaurant chains, Tier 2 and Tier 3 ISPs, and medium-to-small businesses. SprintLink has physical presence in the United States, Western Europe, East Asia, Australia, and India. The network wraps all the way around the world with buried fiber optics in the United States and Europe, and undersea fiber in the Pacific, Atlantic, and Indian Oceans. SprintLink is responsible for cable maintenance and administration in the TAT-14 Consortium. Sprint is currently in the process of upgrading their SprintLink core to OC-768 lines to offer increased bandwidth.

Wireless operations

This "Sprint Store by C C Comm" located in Hillsboro, Oregon sells Sprint-branded wireless products and services exclusively.

As of December 2011, the Sprint wireless network serves more than 55 million customers. Sprint Nextel derives additional revenue by offering wholesale access to its wireless networks.

Sprint services

Sprint Nextel markets post-paid wireless services primarily under the "Sprint" brand.

Prepaid Group services

The "Sprint Prepaid Group" is a division of Sprint Nextel formed in May 2010 that is responsible for the operations of Assurance Wireless, Boost Mobile and Virgin Mobile USA. The brands' products and services are sold via web and available at retailers nationwide including Best Buy, Radio Shack, Walmart, Target and other independent dealers.

Assurance Wireless

Virgin Mobile USA, Inc. offers lifeline telephone service subsidized by the United States Federal Communications Commission's Universal Service Fund under the "Assurance Wireless Brought to You by Virgin Mobile" brand. The program offers a free wireless phone and 250 free local and domestic long distance voice minutes per month to eligible low-income customers in 31 states. End users do not receive a bill, are not required to sign a contract, and do not pay activation fees, recurring fees, or surcharges.

Boost Mobile

Main article: Boost Mobile

Boost Worldwide, Inc. is a wholly owned subsidiary of Sprint Nextel Corporation which provides nationwide, prepaid wireless voice, messaging and broadband data products and services to customers in the continental United States under the Boost Mobile brand. Boost Mobile provides its services as an MVNO hosted on the Sprint Nextel-owned CDMA and LTE networks, and via the Clearwire co-owned WiMAX network.

Virgin Mobile

Main article: Virgin Mobile USA

Virgin Mobile USA, Inc. is a wholly owned subsidiary of Sprint Nextel Corporation which provides nationwide, prepaid wireless voice, messaging and broadband data products and services to customers in the continental United States under the Virgin Mobile, payLo, and Assurance Wireless Brought to You by Virgin Mobile brands. Virgin Mobile USA operates as an MVNO that provides services to its customers via the Sprint Nextel-owned CDMA and LTE networks, and the Clearwire co-owned WiMAX network. Virgin Mobile USA targets younger consumers and currently serves approximately 6 million users.

Defunct service

Common Cents Mobile

Sprint Nextel began offering pre-paid wireless products and services via wholly owned MVNO Common Cents Mobile on May 13, 2010. Sprint Nextel targeted Common Sense Mobile-branded products and services at budget conscious customers, charging $.07 per minute for voice calls with round-down timing and $.07 per text message. Common Cents Mobile-branded products and services were initially available through WalMart stores; Sprint Nextel had planned to expand the distribution of Common Cents Mobile to other outlets, but never did.

After analyzing their portfolio of pre-paid wireless brands, Sprint Nextel determined that Common Cents Mobile targeted the same basic, voice-service centric customers as the Virgin Mobile USA payLo brand. On May 18, 2011, Sprint Nextel discontinued operating its Common Cents Mobile pre-paid brand. Common Cents Mobile customers were transitioned to a Virgin Mobile USA payLo service plan that allowed the former Common Cents Mobile customers to keep their existing $.07 per minute rate.

Affiliates

Sprint Nextel provides services using both its own spectrum and network equipment through affiliate agreements. Smaller affiliated companies operate their own network assets and retail operations but offer services to customers in their geographic region under the Sprint brand.

In the early stages of network build-out, Sprint relied significantly on network partners known as affiliates to rapidly expand its coverage. These affiliates would lease Sprint's PCS spectrum licenses in a specific geographic area, typically rural areas and smaller cities, and provide wireless service using the Sprint brand. Sprint provided back-end support such as billing and telephone-based customer service, while the affiliates built and maintained the network, sold equipment to customers, and staffed the retail stores in their specific regions. Sprint customers could "roam" across Sprint-operated and affiliate-operated portions of the network without being aware of the distinction, and vice-versa. Outwardly, efforts were made by the affiliates and Sprint to make it appear as if the network was operated by a single entity under the Sprint name, though complex revenue-sharing agreements were in place which were very similar in nature to cross-carrier roaming tariffs. In later years, the relationship between Sprint and its affiliates grew contentious, particularly after Sprint's acquisition of Nextel.

CDMA Affiliates: Swiftel Communications in Brookings, South Dakota; Shentel in northern Virginia, and parts of Pennsylvania, Maryland and West Virginia.

Sprint Rural Alliance

Sprint Rural Alliance (SRA) members (aka Sprint Partners) are those carriers who use their own equipment and also sell their own service while using Sprint spectrum. Sprint is given access to the SRA network in return for allowing use of Sprint spectrum. This allows Sprint to keep the spectrum license for the geographic area being served by the SRA member.

SRA Members: Alaska DigiTel in Alaska and NTelos in West Virginia and western Virginia.

Former SRA Members: Alltel Wireless in Montana. This portion of the network was obtained by AT&T during the merger of Alltel and Verizon Wireless. Pioneer Cellular in Kansas and Oklahoma ended their agreement with Sprint on March 1, 2012. They have since transitioned to an agreement with Verizon Wireless through the LTE in Rural America program. NexTech Wireless in Kansas and portions of eastern Colorado ended their agreement with Sprint on June, 14, 2013.

Mobile virtual network operators (MVNOs)

Sprint Nextel provides wholesales capacity on its PCS, CDMA, EVDO, WiMAX, and LTE wireless networks to mobile virtual network operators (MVNOs), which allows other wireless providers to utilize Sprint's networks to offer its services. Sprint's prepaid brands also operate using Sprint's networks, however they are not an MVNOs, but rather wholly owned prepaid subsidiaries of Sprint Nextel.

Bring Your Own Sprint Device

Sprint Nextel allows certain Sprint MVNOs to accept and activate old Sprint-branded phones through its "Bring Your Own Sprint Device" program which was established for Sprint's initiative to further reduce the number of cell phones that are thrown away each year. The program is also beneficial to MVNOs customers who do not want to pay subsidized prices.

Custom Branded Device Program

Sprint Nextel offers its MVNOs a program called the "Custom Branded Device Program", which gives MVNOs access to completely unbranded Android smartphones with no references to Sprint, nor any Sprint branded apps and services; the MVNO can then customize with its own branded apps and services through Sprint Nextel's Mobile ID and Mobile Zone products. Though these phones are free of Sprint branding, they continue to be certified to run on Sprint networks.

Law compliance

As required by law in the United States, in response to court orders and warrants, Sprint Nextel provided law enforcement agencies with its wireless subscribers' GPS locations over 8 million times in one year between September 2008 and October 2009. The disclosures occurred by way of a special, secure portal which Sprint developed specifically for government officials, which enabled users to automatically obtain Sprint customers' GPS locations after the request has been reviewed and activated by Sprint's surveillance department.

Data roaming agreements

On May 9, 2006, Sprint Nextel and Alltel agreed on a new Nationwide Roaming partnership. The new roaming agreement is for voice and 1x & EV-DO data roaming coverage. This new partnership is different from the voice-only roaming agreement between Alltel & Verizon Wireless in that it is reciprocal, giving Alltel customers access to the Sprint 1x & EV-DO network, and Sprint customers access to Alltel's denser, rural 1x & EV-DO voice and data coverage. This agreement represents the first of its kind between U.S. wireless carriers. Although Alltel merged with Verizon Wireless in 2008, one of the conditions of the merger was that Verizon would honor all preexisting agreements between Alltel and other companies. The roaming reciprocity agreement between Alltel and Sprint is set to expire in 2016.

Sprint and Verizon Wireless have a reciprocal data roaming agreement that allows for the use of Sprint Power Vision content like TV, movie downloads, and stream radio in Verizon 1x coverage areas.

Sprint and US Cellular also have a 1xRTT data and voice roaming agreement.

Wireless networks

Sprint Nextel operates wireless networks on multiple Sprint Nextel-owned frequency bands using multiple radio interfaces including CDMA 1xRTT, CDMA Ev-DO Rev. A, CDMA 1xAdvanced and LTE. Additionally, Sprint Nextel provides service to customers via automatic roaming agreements with competing wireless carriers and provides WiMAX data services via wholesale agreement with partner Clearwire.

Radio frequency range	Network Owner	Generation	Radio Interface
800 MHz ESMR	Sprint Nextel	2G	iDEN (Decommissioned)
800 MHz ESMR	Sprint Nextel	3G	CDMA 1xRTT
800 MHz ESMR	Sprint Nextel	4G	LTE (Q4 2013)
1900 MHz PCS	Sprint Nextel	3G	CDMA 1xRTT
1900 MHz PCS	Sprint Nextel	3G	CDMA EVDO Rev. A
1900 MHz PCS	Sprint Nextel	4G	LTE
2500 MHz BRS	Clearwire	4G	WiMAX
2500 MHz BRS	Clearwire	4G	TDD LTE (Planned)

CDMA/1xRTT/EVDO 3G

Sprint operates a nationwide CDMA network in the 1900 MHz PCS band. In 2006, Sprint's EV-DO "Power Vision" network reached more than 190 million people. Sprint has then continued upgrading their 3G EV-DO network until it reaches 260 million people in 2007.

4G LTE

Sprint Nextel announced on July 28, 2011, that it decided to end planned roll out of the 4G network using WiMAX technology in favor of more "superior" and internationally accepted 4G technology LTE. Sprint Nextel also had announced that it entered into a 15-year agreement that included spectrum hosting, network services, 4G wholesale and 3G roaming with LightSquared, the deal was later dissolved due to regulatory issues which LightSquared was unable to resolve with the FCC.

Sprint Nextel announced their initial LTE deployment plans at the Sprint Strategy Update conference on October 7, 2011. Network Vision-partner Samsung began LTE deployments on October 27, 2011, in Chicago, Illinois. Sprint projected that the LTE would cover 123 million people in 2012 and over 250 million people by the end of 2013. Sprint will initially deploy LTE in the 1900 MHz 'G' block and over time will add LTE to its 1900 MHz A-G blocks and to its 800 MHz ESMR band. Sprint will also attempt to leverage wholesale Clearwire LTE at the 2500 MHz band if a deal can be made.

On January 5, 2012, Sprint announced via Twitter its first 4G LTE markets, which included Atlanta, Dallas, Houston, and San Antonio; on June 27, 2012, Sprint stated that it will launch its new 4G LTE network in the first 5 pre-selected markets the following month and on July 15, 2012, Sprint Nextel commence operating the LTE network. In addition to the 5 markets originally announced, it launched in 10 additional markets, with more markets said to be covered by the end of the year.

In February 2013, Sprint Nextel's Prepaid Group which operates Virgin Mobile USA and Boost Mobile, began offering products and services using Sprint's LTE network.

As of June 17, 2013, Sprint Nextel offers coverage of its 4G LTE service in 110 U.S. markets.

4G WiMAX

Sprint Nextel currently does not have complete ownership of its 4G WiMAX network operated by Clearwire Corporation; Sprint and its various subsidiaries provide all WiMAX services via the Clearwire 2500 MHz WiMAX network under a wholesale services master agreement.

Sprint Nextel had originally won rights to radio spectrum in the 2.5 GHz band to provision fourth generation services and began to build out a WiMAX network, offering services under the Xohm brand. However, on May 7, 2008, Sprint Nextel announced it would merge its WiMAX wireless broadband unit with Clearwire Corporation, receiving equity in Clearwire in return. The two companies completed the transaction on November 28, 2008. Sprint is currently the majority owner of Clearwire equity, holding a 50.9% stake in the company.

On October 8, 2008, Sprint Nextel launched WiMAX in Baltimore and showed off several new laptops that will have embedded WiMAX chips. They announced that Sprint will be offering dual-mode 3G/'4G' products by the end of the year. Baltimore is the first city to get Xohm, but it is expected to launch soon in more cities, such as Chicago and Philadelphia.

On April 19, 2011, Sprint Nextel announced an agreement with Clearwire to pay at least $1 billion to use Clearwire's 4G WiMAX network through 2012. A later agreement announced in December 2011 specified the terms allowing Sprint and its subsidiaries to continue to have access to the Clearwire 4G WiMAX network through 2015.

Further information: Clearwire

Formerly iDEN

Sprint Nextel operated an iDEN nationwide network in the 800MHz SMR frequency band. Sprint Corporation acquired the iDEN network as a result of its merger with Nextel Communications in 2005. The iDEN network was originally deployed as a dispatch radio service and is unique in blending the half-duplex push-to-talk one-to-many broadcast capability of a walkie talkie with the one-to-one private communication of a phone. Sprint later marketed "push-to-talk" services under the Nextel Direct Connect name.

In October 2010, as part of the "Network Vision" plan, Sprint CEO Dan Hesse announced the decommissioning the iDEN network to reduce costs, improve the coverage and performance the 3G CDMA network and enable Sprint Nextel to focus on 4G LTE technology. Sprint Nextel announced on May 29, 2012, that it will stop marketing iDEN devices in the third quarter of 2012 and that the iDEN network could be completely decommissioned "as early as June 30, 2013". As of June 5, 2012, Sprint and Boost Mobile ceased offering iDEN devices, removing the devices and their associated service plans from the Sprint and Boost Mobile websites and retail locations. The network bands The Nextel national network was shut down on schedule at 12:01am on June 30, 2013.

Wireless products and services

Subscriber equipment

Sprint offers a variety of wireless and mobile broadband products. Sprint's full range of smartphones offered, come with the largest mobile operating systems including Google's Android, Apple's iOS, and Microsoft's Windows Phone.

Data plans

Sprint's Vision data access starts at $15 a month for regular phones and PDA phones on the CDMA network ($10 on IDEN for regular phones). The most expensive data package was the "Phone as Modem" plan, which required a $40.00 data pro pack plus $15.00 for Phone as Modem, and allowed customers to tether their phone to a computer for use as a wireless modem. While at one point this attachable could be added to any price plan, it is currently restricted from all Everything Messaging, Everything Data, and Simply Everything price plans. Everything Data and Simply Everything include Unlimited Phone-Based Data in their plan price, whereas Everything Messaging covers data use for SMS/MMS use only. Unlike Verizon's EV-DO offering, Sprint's Power Vision content is available in areas without EV-DO coverage, albeit at the lower speeds of the 1xRTT network. CDMA 1x data speeds can reach 144 kbit/s, while EV-DO currently has bursts of up to 3.1 Mbit/s.

Sprint Direct Connect

Due to the decommissioning of Sprint's iDEN network and the desire to continue to provide push-to-talk (PTT) services to its subscribers, Sprint offers Sprint Direct Connect, a voice-over-IP system (VoIP) on the CDMA network. Customers can keep their old UFMI (Nextel Direct Connect number) or use their phone number as their SDC number. Various enhancements to the PTT services include easier tracking of groups and higher voice quality. A drawback to the system is the inability to work seamlessly with all of the international locations reachable by the previous iDEN push-to-talk service, though international capabilities do exist, also the Direct Connect service only works on LTE devices when the actual LTE service is turned off.

Sprint As You Go

Sprint began offering prepaid wireless services under the Sprint As You Go brand on January 25, 2013. Sprint As You Go plans and products are available exclusively at Sprint stores and Sprint authorized distributors; Sprint As You Go compatible products and services can not be purchased online. Two monthly plans are available: a $50 feature phone plan and $70 smartphone plan. Both plans include unlimited nationwide calling, messaging and data. Unlike plans offered by Virgin Mobile USA and Boost Mobile, the Sprint As You Go plans do not cap data download quantities or throttle download speeds. Unlike Sprint post-paid plans, Sprint As You Go plans do not offer premium features like WiFi tethering or Sprint Navigation.

Broadband for the home via Sprint Mobile

In order to offer broadband directly to the home, Sprint launched a co-branded Broadband Wireless Access Point device along with Linksys, a unit of Cisco Systems. This unit allows Sprint customers to set up a special in a home or office computer network, connecting multiple computers or laptops wirelessly to Sprint's PowerVision network. This broadband service to the Internet will allow some customers to have broadband without paying for telephone service. The PowerVision router may allow one to bypass the local telephone and cable broadband service providers. Such Broadband offerings to the home or office without cable or DSL means the router could be used to provide cheaper VoIP services through Sprint's High Speed network.

Digital Lounge

Sprint now has a Digital Lounge area on the website which gives users access to a variety of products and information. In the Lounge, Sprint users can buy phone accessories, including ringers, call tones, games, screen savers, and full-length music downloads. The online content manager shows the what items the subscriber has purchased for the phone. Guests visiting the Sprint Digital Lounge can see what items are available for purchase and compatible with a particular phone.

Sprint Music Plus

On October 31, 2005, the Sprint Music Store officially launched. Initial record-label participation included EMI Music, Sony BMG Music Entertainment, Warner Music Group, and Universal Music Group. On November 1, 2006, after one year of service, the Sprint music store had sold more than 8 million songs, partly thanks to the five free songs it offered customers at launch. On April 1, 2007, the Sprint Music Store started offering music downloads at the price of 99 cents per track to customers who agreed to subscribe to a Vision pack of $15 or higher. Sprint Music Store is currently available for all Android 3G and 4G phones, as well as for the BlackBerry Style 9670 phones, and was launched as the Sprint Music Plus service in 2011, powered by RealNetworks. It offers full track music files from various labels (albums and single tracks), ringback tones, and ringtones. An icon on BlackBerry phones for Sprint Music Store directs users to a page describing that Sprint will release a version of Sprint Music Store soon. In 2011, the Sprint Music Store became available for the BlackBerry Bold 9650.

Partnership with Sun Microsystems

While many CDMA carriers like Verizon Wireless and Alltel have chosen to use the BREW interface on their phones, Sprint has opted to use the more widespread Java interface for their phone's application support. This allows for the use of Third-Party software applications.

Google Play

As of May 16, 2012, Sprint has allowed subscribers to bill application purchases from Google Play to their phone account.

Sprint AIRAVE

On September 17, 2007, Sprint Nextel launched the Airave, which increased cell reception over an area of 5,000 square feet (460 m²) and could handle up to three calls at once by hooking into an existing broadband connection and using VOIP. The Airave helped eliminate poor signal quality inside buildings. Airave was used only for voice calls using a Sprint CDMA phone and was unavailable for Nextel iDEN phones or data cards/USB modems. By default, the Airave unit allowed any Sprint phone to connect through it, but it could be reconfigured to accept only connections from up to 50 authorized numbers in order to eliminate unwanted use.

Airave now has a device that supports up to 6 devices simultaneously and supports data usage as well. The device requires a land based internet service (such as DSL or Cable Modem) to produce the CDMA signal.

Awards

Sprint announced on April 5, 2011, that it had won more Atlantic-ACM Global Wholesale and U.S. Wholesale awards in 2011 than any other telecommunications carrier. The company cited global wins in Brand and Voice Value, and domestic wins in Brand, Provisioning, Network and Customer Service.

Sprint Nextel was awarded the Ability Best Practice Award in 2011 "for its innovative implementation of Video Relay Service (VRS) and for its spirit of inclusion, both in the workplace and in the consumer marketplace."

Marketing

Sponsorships

Music

Sprint Nextel was the official wireless sponsor of the 2007 MTV Video Music Awards. Sprint Power Vision customers were able to watch the VMAs on a live simulcast on their Sprint Power Vision handset free of charge.

Film

Sprint cellphones were used from a product positioning point from movies such as Baby Mama, The Departed, 27 Dresses, Alvin and the Chipmunks: The Squeakquel, Beverly Hills Chihuahua, Bride Wars, Dan in Real Life, Eagle Eye, Spiderwick Chronicles, Superbad, Transformers: Revenge of the Fallen, and Wild Hogs.

Television

Sprint was a sponsor of the Fox television series' 24 and Fringe.

Sprint was a major sponsor of the NBC television series Heroes and provided exclusive web content to subscribers.

Sprint is a major sponsor of competition reality shows, such as Big Brother and Survivor on CBS, enabling viewers to vote each week for "Player of the Game". Viewers can text a vote for their selected contestant, and a randomly selected participant who votes for the most popular player wins a cash prize.

Sprint is the mobile sponsor of NBC's The Voice.

Sports

Sprint Nextel is the major title sponsor of NASCAR’s top racing series, formerly called the NEXTEL Cup, which became known as the NASCAR Sprint Cup Series on January 1, 2008. Since then, Sprint signed a contract extension with NASCAR to continue sponsoring the series through the 2016 season.

In Time Magazine's November 13 issue, Sprint Nextel's NASCAR FanView was named One of Best Inventions of 2006. The NASCAR FanView is a portable PDA that runs on Sprint's data network. The device offers fans access to "Race telecast and up to seven in-car camera channels, direct audio feeds allowing the user to listen to live driver and team conversations, as well as the radio broadcast and an exclusive audio-replay feature."

Sprint Nextel holds naming rights to the Sprint Center in Kansas City, Missouri.

Sprint Nextel announced in December 2011 that it reached a multi-year exclusive partnership with the National Basketball Association (NBA) to be the league's official wireless service partner.

Celebrity spokespersons

From October 1990 to September 1998, actress Candice Bergen served as spokesperson for Sprint Corporation's long distance service, most notably during their "10-cents-a-minute" promotion in which she was colloquially referred by portrayed 'customers' as "The Dime Lady," usually in heavily New York/New Jersey-accented English.

From 1999 until 2002, Sela Ward succeeded Candice Bergen when emphasis on long-distance service was discontinued.

Over a six-year period until the Sprint-Nextel merger in 2005, spokesperson Brian Baker, an actor, appeared as trenchcoated character "The Sprint Guy" in 155 spots.

On October 21, 2006 Sprint Nextel announced that, as part of their new "Power Up" campaign, they would use actor Ron Livingston as a "[s]traightforward, relatable guy who finds unconventional ways to talk about Sprint's wireless services."

In 2007, Stacy London, fashion consultant and co-host of What Not to Wear, partnered with Sprint to launch their "My Mobile Style" website, which aimed to help people choose a cell phone based on their personal style. She is quoted as saying "I partnered with Sprint on this project because Sprint understands that your mobile phone is a major reflection of who you are."

Since 2007, Sprint has not used a spokesperson in its ads, opting instead for voiceover announcers, or in the case of the "Simply Everything" series of commercials, current chief executive Dan Hesse.

See also

• Open Handset Alliance

External links

• Official website Sprint (wireless)
• Official website Sprint (IP/MPLS)