List of Procter & Gamble brands: Difference between revisions
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*[[Flash (cleaning product)|Flash]] cleaning product |
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*[[Frederic Fekkai]] hair care products |
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*[[Gucci]] cosmetics |
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*[[Herbal Essences]] haircare products |
*[[Herbal Essences]] haircare products |
Revision as of 14:29, 28 January 2015
This list needs additional citations for verification. (December 2010) |
Procter & Gamble (P&G) is a multi-national consumer goods corporation of American origin with many brands.
Brands with net sales of more than US$1 billion annually
According to the 2011 Annual Report and P&G Corporate Newsroom:
- Ariel laundry detergent
- Bounty paper towels, sold in the United States and Canada (sold as "Plenty" in the United Kingdom)
- Braun, a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders
- Charmin bathroom tissue and moist towelettes
- Crest toothpaste
- Dawn dishwashing detergent
- Downy fabric softener and dryer sheets
- Febreze odor control
- Fusion blade cartridge and razors.
- Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
- Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
- Head & Shoulders shampoo
- Lenor fabric softener and dryer sheets
- Olay personal and beauty products
- Oral-B inter-dental products, such as Oral-B Glide
- Pampers & Pampers Kandoo disposable diapers and moist towelettes
- Pantene haircare products
- SK-II beauty products
- Scope mouthwash
- Tide laundry detergents and products
- Vicks cough and cold products
- Wella hair care products
Other current brand details
- Ace stain remover liquid
- Always feminine care products
- Art of Shaving men's shaving products
- Aussie haircare (shampoos/conditioners/styling aids)
- Blue Stratos cologne
- Bold laundry detergent
- Bounce fabric-softener sheet for dryers
- Camay, a lightly scented bath soap
- Cascade dishwasher detergent
- Cheer laundry detergent
- Christina Aguilera perfume
- Clairol, a personal products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling products
- CoverGirl cosmetics
- Daz laundry detergent
- Doctor's Dermatologic Formula skincare
- Dolce & Gabbana cologne and perfume
- Dreft laundry detergent
- Dunhill cologne
- Era laundry detergent
- Escada perfume
- Eukanuba dog and cat foods
- Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
- Fibresure supplements
- Fixodent denture adhesive
- Flash cleaning product
- Frederic Fekkai hair care products
- Gucci cosmetics
- Herbal Essences haircare products
- High Endurance body washes, deodorants by Old Spice
- Hugo Boss perfume
- Infacare baby wash
- Ivory soap
- Joy dishwashing liquid
- Lacoste colognes
- Luvs disposable diapers
- Max Factor cosmetics
- Metamucil bulk fiber supplement
- Mr. Clean household cleaning products
- Natura Pet Products brands, which include Innova, Evo, California Natural, Karma, Healthwise and Mother Nature
- Nice 'n Easy hair color product
- Nicky Clarke hair products
- Old Spice colognes, deodorants, body washes, body sprays
- Puffs tissues
- Safeguard soaps
- Sebastian Professional hair products
- Secret deodorant, body sprays
- Silvikrin haircare products
- SK-II beauty products
- Swiffer cleaning products
- Tampax feminine care products
- Tip laundry detergent
- Viakal cleaning products
- Wash & Go haircare
- Zirh skin care
Divested brands
Brands owned by Procter & Gamble in the past, but since divested:
- Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)
- Aleve, naproxen sodium(NSAID) drug,[1] acquired by Bayer in 1997
- Asacol
- Attends, a line of incontinence and sanitary products. Sold to PaperPak in 1999.
- Biz Originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to Redox Brands in 2000
- Chloraseptic, throat medicine and lozenges sold to Prestige Brands.
- Cinch, an all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands.
- Clearasil, over-the-counter acne medicine sold to Boots Healthcare.
- Coast, bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel
- Comet, long-time P&G brand of cleanser owned now by Prestige Brands
- Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company
- Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s)
- Dantrium, sold to JHP Pharmaceuticals and SpePharm
- Dryel home dry-cleaning kit sold to The OneCARE Company.
- Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998
- Duracell batteries and flashlights
- Fit, a fruit and vegetable cleaning wash, licensed to HealthPro Brands in January 2004
- Folgers coffee was acquired by The J.M. Smucker Company based in Orrville, Ohio in June 2008.
- Frymax shortening (sold to ACH in 2001)
- Hawaiian Punch, now owned by Dr Pepper/7up
- Infusium 23 (shampoos/conditioners), sold to Helen of Troy Limited's Idelle Labs unit in March 2009
- Jif (peanut butter)--divested by Procter & Gamble in a spin-off to their stockholders, followed by an immediate merger with The J.M. Smucker Company in 2002
- Lava, sold to WD-40 in 1999
- Lilt Home Permanents, Including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued
- Millstone coffee was acquired by The J.M. Smucker Company as part of its Folger's coffee acquisition in Orrville, Ohio in June 2008.
- Monchel, a beauty soap
- Noxzema, a skin cream and beauty products line, sold to Alberto-Culver in 2008
- Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
- Pert Plus, introduced in 1987 as the first "2-in-1" shampoo incorporating conditioner in one bottle. It was the market leader in 1992 with a 10.1 percent share. Now in a "declining stage", sold to Innovative Brands, LLC in July 2006. The original Pert was introduced in 1979, but declined to less than 2% before Pert Plus turned it into a 2-in-1 product.
- Prell shampoo, sold to Prestige Brands International in 1999
- Primex shortening (sold to ACH in 2001)
- Pringles potato chips sold to Kellogg Company in June 2012[2]
- Pur (brand), a brand of water filtration products. The brand as acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount.[3]
- Royale (Canada), a brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
- Salvo, a brand of detergent tablets which was sold from the early 1960s up to circa 1974[4]
- Spic and Span, now owned by The Spic and Span Company, a division of Prestige Brands
- Star Margarine and Dari Creme, originally from P&G Philippines, was sold to San Miguel Corporation in 1994.
- Sunny Delight orange drink, spun off in 2004
- Sure, anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands
- ThermaCare brand heat wraps, sold to medical company Wyeth in 2008
- Thrill, a peach-scented brand of dishwashing liquid, discontinued after 1973.
- Top Job all-purpose cleaner, merged into the Mr. Clean brand in 1990
- Vizir, was a detergent, mostly sold in Europe
- Whirl butter flavored oil (sold to ACH in 2001)
- Wondra, a brand of hand lotion discontinued in 1989
- Zest deodorant body bar and body washes, sold to High Ridge Brands Co. on January 4, 2011[5]
Discontinued brands
Brands owned by Procter & Gamble in the past, but since phased out:
- Agro Laundry Soap
- Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in Walmart stores in the U.S.
- Big Top, a brand of peanut butter before Jif made its debut.
- Blossom, a facial soap
- Bonus, a brand of laundry detergent that had towels in every box; last made in 1977.
- Chipso, flaked and granulated soap, last made in the early-mid-1940s.
- Citrus Hill, orange juice drink last made in 1992
- Dash, laundry detergent, last made in 1992 in the US, it's still present in the European market, it's one of Italy's leading brands of laundry detergents. Citation: Wikipedia Italian[6]
- Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
- Duz, a powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; last made in 1980.
- Encaprin, coated aspirin[1]
- Fling, a disposable dishcloth brand.
- Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
- Fresco bath soap
- Gleem toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
- Hidden Magic, an aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
- High Point instant decaffeinated coffee, which had the late Lauren Bacall in its commercials; produced to 1986.
- Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.
- Monchel beauty soap
- OK, economy bar & packaged laundry soap.
- P&G White Laundry Soap, a white bar soap made during World War I and World War II that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war effort.
- P&G White Naphtha Soap, a white naphtha bar soap used for washing the laundry and dishes.
- Pace & SELF "No-Lotion" home permanents[citation needed][7]
- Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
- Pin-It, pin curl home permanent, sold mid-1950s.
- Purico
- Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
- Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
- Salvo, the first concentrated tablet laundry detergent, which was discontinued c. 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
- Selox, puffed soap sold in 1920s and 1930s.
- Shasta, a cream shampoo sold late 1940s-mid-1950s.
- Solo, a liquid laundry detergent with fabric softener that was later merged into the Bold brand.
- Star Soap & Star Naphtha Soap Chips
- Stardust dry chlorine bleach (extensively test-marketed during the 1960s)
- Sunshine Margarine
- Teel, a liquid dentifrice sold late 1930s to late 1940s.
- Thrill dishwashing liquid last made in 1973
- Torengos, a stackable, triangular-shaped, corn-based snack chip sold 2001-2003
- Venus Shortening
- Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Last made in 1989.[citation needed]
By product type
Cosmetics
- Max Factor cosmetics (purchased from Revlon in 1991)
- Scope mouthwash
- Wella cosmetics (acquired a controlling interest in 2003)
- Covergirl cosmetics acquired from Noxzema Chemical Company in 1989
Dishwashing
Feminine hygiene
- Alldays feminine hygiene products
- Always feminine hygiene products
- Naturella feminine hygiene products
- Tampax tampons
- Whisper feminine hygiene products
Foods
- DariCreme margarine
- Folgers coffee and related products (sold to The J.M. Smucker Company in 2008)
- Frymax shortening (sold to ACH in 2001)
- Iams cat and dog foods
- Jif peanut butter (sold to The J.M. Smucker Company in 2001)
- Mayon cooking oil
- Primex shortening (sold to ACH in 2001)
- Pringles potato crisps (sold to Kellogg's in 2012)
- Purico shortening
- Star margarine
- Sunshine margarine
- Victor shortening
- Whirl butter flavored oil (sold to ACH in 2001)
Haircare
- Ascend hair care products
- Aussie hair care products
- Balsam hair coloring (part of Clairol)
- Clairol hair care products
- Herbal Essences hair care products (part of Clairol)
- Head & Shoulders shampoo
- Nice 'n Easy hair coloring (part of Clairol)
- Natural Instincts hair coloring (part of Clairol)
- Pantene hair care products (purchased from Hoffmann-La Roche in 1985)
- Perfect Lights hair coloring (part of Clairol)
- Prell shampoo and conditioner
- Rejoice haircare products
- Vidal Sassoon haircare products (purchased in 1984 from Vidal Sassoon)
- Wash & Go haircare products
Healthcare products
- Align probiotics
- Crest toothpaste
- Metamucil laxative/fiber supplement (acquired from G. D. Searle & Company in 1985)
- New Chapter dietary supplements
- Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as part of Norwich Eaton Pharmaceuticals in 1982)
- Prilosec OTC
- Thermacare
- Vicks cough and cold products
Household
Laundry detergents
- Agro laundry detergent - discontinued[when?]
- Ariel laundry detergent
- Bonus laundry detergent - discontinued[when?]
- Bonux laundry detergent
- Dash laundry detergents
- Daz laundry detergent
- Downy fabric softener
- Gain laundry detergent
- Ola laundry soap
- PMC laundry soap
- Tide laundry detergent
Skin care
- Camay bar soap
- Fresco bar soap
- Ivory bar soap
- Lava bar soap (sold to Block Drug in 1999, later to WD-40)
- Moncler bar soap
- SK-II
- Olay skin care products (acquired in 1985 as part of Richardson-Vicks Inc.)
- Old Spice aftershave, skin care and hair care products (acquired from Shulton, Inc. in 1990)
- Perla bar soap
- Safeguard bar soap
- Secret antiperspirants and deodorants
References
- ^ a b Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times. Los Angeles.
- ^ "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Retrieved October 27, 2013.
- ^ http://www.businessweek.com/ap/financialnews/D9S1G9Q80.htm
- ^ "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013.
- ^ http://www.canadianbusiness.com/markets/cnw/article.jsp?content=20110104_134503_2_cnw_cnw
- ^ it:Dash
- ^ http://news.google.com/newspapers?nid=1499&dat=19581028&id=pOEpAAAAIBAJ&sjid=pSUEAAAAIBAJ&pg=5126,3752729