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This is an old revision of this page, as edited by EA.Ketchum (talk | contribs) at 20:57, 24 March 2021 (→Mach3: new section). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.


Correction to Fusion FlexBall

In 2014 the Fusion FlexBall Razor was introduced, and is not a blade or cartridge related change; it's a new razor handle and cartridge holder at the top, allowing the cartridge to move on more than one axis. Gillette claims the Fusion FlexBall provides greater blade contact while shaving. The original cartridge for the Fusion FlexBall was the previously available Fusion ProGlide that has thinner blades than the original Fusion. The Fusion FlexBall is available in manual and power versions, like the standard Fusion razor, with Gillette claiming the power version helps reduce friction and increase razor glide. The Fusion ProShield is Gillette's most recent 5 blade cartridge, with a second lubricating strip at the bottom of the blades. All Fusion blades are compatible with all Fusion razors.2601:402:4301:2857:558B:21AA:E7F:14AC (talk) 08:27, 24 February 2017 (UTC)[reply]

@2601:402:4301:2857:558B:21AA:E7F:14AC, thank you for taking your time to bring it up here, the Gillette Fusion Flexball is officially called the "Fusion Proglide Razor with Flexball Technology" on their website and advertisements. We call it "Fusion Proglide Flexball" to make the product name more simpler to call it. In fact, it was redesigned from the original Proglide razor to include the Flexball technology. Perhaps, you can add the information in the products section where it mentions the Gillette Fusion razors. Kevinmuniz115 (talk) 21:28, 25 February 2017 (UTC)[reply]

Semi-protected edit request on 26 November 2016

Can somebody change the Start date and age template from {start date and age|1901} to {start date and age|1901|9|28} to correspond to Gillette's foundation?

Source(s):
https://books.google.com/books?id=6C59BAAAQBAJ&pg=PA164&lpg=PA164&dq=Gillette+(brand)+founded+September+28,+1901&source=bl&ots=QX4OpJz5yj&sig=j5zOJoNqscD1QOLS6MymVRXoK9I&hl=en&sa=X&ved=0ahUKEwjYtu-ersXQAhXD6IMKHWS8Aa4Q6AEILTAD#v=onepage&q=Gillette%20(brand)%20founded%20September%2028%2C%201901&f=false 

173.73.227.128 (talk) 02:22, 26 November 2016 (UTC)[reply]
Done -- Dane2007 talk 03:43, 3 December 2016 (UTC)[reply]


Requested move 3 December 2016

The following is a closed discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. Editors desiring to contest the closing decision should consider a move review. No further edits should be made to this section.

The result of the move request was: move as proposed. Consensus is that the brand is the primary topic. Editors can add hatnotes to Gillete as necessary to point to the disambiguation page, and the stadium of the same name. (non-admin closure) Bradv 23:19, 10 December 2016 (UTC)[reply]

– The Proctor & Gamble brand is far and away the primary topic for the term Gillette. It clearly gets more than two-thirds of all page views of all Gillette articles on Wikipedia [1]. Calidum ¤ 03:55, 3 December 2016 (UTC)[reply]

The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page or in a move review. No further edits should be made to this section.

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Semi-protected edit request on 24 January 2018

Gillette stadium is hope of New England Patriots nfl team 71.161.214.1 (talk) 15:12, 24 January 2018 (UTC)[reply]

Not done: as you have not requested a change.
Please request your change in the form "Please replace XXX with YYY" or "Please add ZZZ between PPP and QQQ".
Please also cite reliable sources to back up your request, without which no information should be added to, or changed in, any article. - Arjayay (talk) 15:22, 24 January 2018 (UTC)[reply]

"including right-wing propaganda" -- wrong citation

I see no benefit in making this fraction of critics explicit as "right-wing", nor do I know who is meant by that; it's opinion, and has no place in an encyclopedia. The wrong citation, that also has a different title, does not support the claim it decorates.

Please keep your politics and personal beef out of WP, and remove the meaningless phrase and its false citation! 2A02:810D:9440:7514:F873:26A9:B3D7:EB6E (talk) 00:09, 6 March 2019 (UTC)[reply]

Funny, its been a long time since Wikipedia has been an objective source.

"The Best Men Can Be"

The "The Best Men Can Be" campaign has received significant coverage, so I've forked content over to The Best Men Can Be. ---Another Believer (Talk) 15:58, 17 January 2019 (UTC)[reply]

Gillette is a far-left extremist propaganda organization just like Nike, Google, Apple, and Dick's Sporting Goods. You shouldn't siphon off critical information into a separate article just because your corporate overlords don't want bad press. — Preceding unsigned comment added by Haulreal (talk • contribs) 10:54, 19 January 2019 (UTC)[reply]
Seems a classic case of Wikipedia:Recentism to me. ♫ RichardWeiss talk contribs 11:29, 19 January 2019 (UTC)[reply]
No idea what you're talking about... ---Another Believer (Talk) 22:59, 29 January 2019 (UTC)[reply]
The Article makes no mention of the widespread negative reaction to what was believed by many to be an "anti-men" ad campaign. There are rumblings of a boycott, and some on the "right wing" are claiming that sales are down as a result. The brief search I just made indicates the exact opposite is being reported; that sales are NOT down as a result of the "toxic masculinity" ad campaign, and that Gillette's problems are the result of increasing competition with other manufacturers. One statement in an RS said something like "...if a man just bought a 12 pack of razors, we might not see whether or not he buys again for another year...", implying that razors are purchased infrequently and the effect of a boycott has a certain amount of lag before it can be measured. So, long story short, those expecting to see mention of this boycott in the Article are not seeing it due to the fact that RS is not reporting it, as far as I can tell.Tym Whittier (talk) 16:40, 27 April 2019 (UTC)[reply]
what little content is left here could use some work though. Like the quote on the number of men and women on the board of directos, the way its presented just seems totally out of the blue and something they'd say on a daily basis as part of PR, rather than in any way directed at the controversy, and in no way definitive enough to be the closing statement on that section, rather than appearing on the separate article. Surely the source it was taken from had more info on why it's relevant? Cause the way it is now I'd just delete it and let the separate article handle it.

78.30.17.12 (talk) 17:39, 3 July 2019 (UTC)[reply]

History section

I just added a History section to the article. It's a translation from the Finnish article's history section (which is also my work) with minor changes and improvements. It's been more than a year since I've last expanded the history section and I've mostly lost interest in it, so I decided to bring what I currently have to the English Wikipedia.

It currently covers the company history from the early 1900s to the 1980s, mostly based on McKibben's 1998 book. I lost interest in writing more as I got to the takeover attempt era, which the book covers in great detail. While a lot of the book is about the takeover attempts, it still has some other things to offer, such as Gillette's entry to various markets in the 1990s (Russia, India, China). I've probably also missed some things since the book isn't entirely chronological.

Even as it is, the History section is a bit long. But then again, Gillette as a company/brand is over 100 years old, so there's plenty of things to cover. There's certainly enough source material to write an entirely separate article about the history of Gillette, if one was so inclined. It took some doing to shorten the history to where it is now, and some interesting details have already been left out.

Other than expansion, the section could be improved with additional sources. While some things are only available in McKibben's book (since he had access to Gillette's interal documents and archives when writing it), many events should also be covered in old newspapers, if nothing else. The book "King C. Gillette, The Man and His Wonderful Shaving Device" (currently listed in the Further reading section) could also be used as a source for many things, and is something McKibben used for his book as well.

English also isn't my native language, so there may be some room for grammar improvement in the prose. --Veikk0.ma 19:30, 27 October 2019 (UTC)[reply]

Criticism

Ad received criticism from "right-wing" sources, but then lost $8 Bil in revenues. Yes, that's how many far right media personalities there are. That makes no sense. Historiaantiqua (talk) 02:13, 17 October 2020 (UTC)[reply]

Operations in Canada

Hello! Erin here with the public relations firm Ketchum Inc. I've created this account to suggest improvements to Wikipedia articles related to my work, starting with the Gillette entry. Given my conflict of interest, I'll suggest improvements here for other editors to review.

I'd like to focus on the Canadian headquarters section, which until very recently was entirely unsourced. I noticed the recently added source is helpful for confirming a few things about the company's operations in Canada, but does not quite verify the specific text within the article. I've drafted replacement text for this section, which more accurately reflects news sources:

In late 1988, Gillette announced plans to eliminate Gillette Canada Inc.'s manufacturing operations in Montreal and Toronto. The Canadian unit's executive offices remained in Montreal, with administrative, distribution, marketing, and sales operations continuing in both cities. Approximately 600 employees in Canada were laid off as part of the global restructure,[1] which followed a $720 million share repurchase and sought to "rationalize worldwide production".[2]
As of 2005, Gillette was not producing products in Canada and employed approximately 200 people in Edmonton, Mississauga, and Montreal.[3]

References

  1. ^ "Gillette Plans to Phase Out Canada Plants". Chicago Tribune. November 24, 1988. Retrieved October 22, 2020.
  2. ^ Burns, John F. (November 24, 1988). "Canada Girds for Action on Trade Bill". The New York Times. Retrieved October 22, 2020.
  3. ^ McKenna, Barrie; Galt, Virginia (January 29, 2005). "P&G cuts mega-deal with Gillette". The Globe and Mail. Retrieved October 29, 2020.

The text is not about "headquarters" specifically, so I propose changing the section title from "Canadian headquarters" to "Operations in Canada".

Can editors please review and update the page since I cannot? Thank you! EA.Ketchum (talk) 21:34, 5 November 2020 (UTC)[reply]

@Philly jawn, MP1440, and Veikk0.ma: I've not received any feedback on this request to date. Since you've all contributed to the article during the past year, might one of you be able to review and update the article? Thank you! EA.Ketchum (talk) 20:24, 10 November 2020 (UTC)[reply]
 Done. It's a trivial, non-controversial change that likely wouldn't have been met with any objection if you had done it yourself, but thank you for adhering to WP:COI guidelines in making an edit request, and patiently waiting for a response. As a COI editor, you may make minor corrections like spelling, grammar, names, dates, you may add citations to reliable secondary sources, and you may revert obvious vandalism. ~Anachronist (talk) 14:48, 6 January 2021 (UTC)[reply]
@Anachronist: Thanks for your help here and below. Within this request I proposed specific text for the Operations in Canada section based on sources, replacing poorly sourced text. Do you have a moment to take another look and update the article? Thanks again! EA.Ketchum (talk) 16:40, 6 January 2021 (UTC)[reply]
Ah, I had just changed the heading. After examining the text in that section, I agree that the cited source fails to cover the details in the section. I replaced it with your proposed text. ~Anachronist (talk) 16:52, 6 January 2021 (UTC)[reply]
@Anachronist: Thanks for taking another look, EA.Ketchum (talk) 14:40, 8 January 2021 (UTC)[reply]

$8 Billion loss

As I understand it from doing some quick background research, this is not a loss due to their controversial ad but instead a writedown due to increased market competition and changing fashion trends (beards are more popular of late). Given that this page seems to be protected, could someone remove or update this information? Comrade GC (talk) 16:38, 11 November 2020 (UTC)[reply]

Requesting removal of unsourced and speculative claim

Hello again. I've been keeping an eye on this article on behalf of Gillette, and I noticed someone recently added the following sentence to the end of this section: "In 2019 the Gillette business lost $8 billion in value, apparently as a result of the advertisement." Sources were not included and words like "apparently" suggest speculation. I see another editor has questioned wording about the $8 billion loss claim above. Can someone please remove this text on my behalf? Thank you! EA.Ketchum (talk) 17:37, 24 November 2020 (UTC)[reply]

@EA.Ketchum: I've added a request edit template at the top of this section so that it will get more attention. Unfortunately, we have a large backlog but we will try to get to this request as soon as possible. I have also added your declaration template to the top of this talk page. Z1720 (talk) 22:37, 3 December 2020 (UTC)[reply]
@EA.Ketchum:  Done. Seagull123 Φ 16:31, 4 December 2020 (UTC)[reply]
@Seagull123: Someone has added this content back to the article, using a source which does not even mention this specific campaign. Do you mind removing again, please? EA.Ketchum (talk) 16:13, 24 February 2021 (UTC)[reply]
Hi, Erin, rather than deleting the sentence, I expanded it to reflect what was said in the source. Pelagic ( messages ) – (15:33 Sat 27, AEDT) 04:33, 27 February 2021 (UTC)[reply]

Request to relocate advertisement content

Hello again! @Seagull123: Thanks for your assistance with the above "Toxic masculinity" advertisement request. I have another request for the same section.

Currently, the section has three sentences describing a controversial marketing campaign and criticism by a specific group of people, not the company at large. I would argue this text belongs under the Marketing section and not a general criticism section. If the content is not relocated, can the sub-section heading "Toxic masculinity" advertisement and "main article" link be removed so that the text lives under the general Criticism and controversy section? The text already has a link to the separate Wikipedia article and the heading places emphasis on wording I think is unnecessarily negative in tone.

Thanks again to editors for reviewing. EA.Ketchum (talk) 19:05, 10 December 2020 (UTC)[reply]

The section describes a controversial marketing campaign that led to calls for a boycott of the company, and that campaign is notable because of the controversy it generated. Therefore it belongs in that section. I do agree that the subheading and 'main article' link under it are redundant, so I have removed them. ~Anachronist (talk) 14:39, 6 January 2021 (UTC)[reply]
@Anachronist: Thanks for your help here as well. EA.Ketchum (talk) 14:51, 8 January 2021 (UTC)[reply]

Request to remove DaimlerChrysler sentence

Hello again! I'd like to propose another edit to the Wikipedia article on behalf of Gillette. Currently, the Brand equity section says, "In 1999, Gillette, as a company, was worth US$43 billion, and it was estimated that the brand value of Gillette was worth US$16 billion. This equated to 37% of the company's value, which was the same as DaimlerChrysler, one of the world's largest car manufacturers at the time."

The provided source is a book I do not currently have access to, but regardless, I do not see how a claim about the automotive corporation DaimlerChrysler is relevant to Gillette. I propose removing the sentence "This equated to 37% of the company's value, which was the same as DaimlerChrysler, one of the world's largest car manufacturers at the time and relocating the section's remaining sentence to the History section. Having a separate section for one or two sentences does not seem necessary. @Anachronist: I am putting this request on your radar as well. Thanks! EA.Ketchum (talk) 16:43, 6 January 2021 (UTC)[reply]

 Done. The structure of the history section made it difficult to fit, so I tweaked the wording a bit. In the future, please preface your requests with the {{request edit}} tag so that the request is more broadly visible on a category page that is monitored by some editors. ~Anachronist (talk) 17:06, 6 January 2021 (UTC)[reply]

Requesting split: List of Gillette products

Hello again! I'd like to submit another request, this time to fork out the lists of Current products and Discontinued products from the Product history section over to List of Gillette products. I think having a Product history section is appropriate and important, but the long list of products in the middle of the page is distracting, and I believe having a separate list will allow the company article to be more focused on corporate/operational history. Additionally, there are many more products needing to be added to the list, so I think a separate page under Category:Lists of products makes sense.

I see there are several ways to request a content fork, and I'm prepared to use Template:Split, but first I thought I'd see if an editor like User:Anachronist (who has responded to other requests here) would be willing to fork the content and add {{Main|List of Gillette products}} below the Product history heading.

If/once a separate page is created, I am prepared to share sources and additional products for the list.

Thanks in advance for feedback or creation of a separate list, EA.Ketchum (talk) 17:49, 6 January 2021 (UTC)[reply]

I disagree with any kind of forking unless there's a community consensus that the article has become unwieldy. At the moment, it isn't. I suggest you propose a split using the template. ~Anachronist (talk) 17:58, 6 January 2021 (UTC)[reply]
@Anachronist: OK, I understand. Thanks for replying! I will look into a more formal process. EA.Ketchum (talk) 14:52, 8 January 2021 (UTC)[reply]

Requests for Current products section

On behalf of Gillette, I'd like to submit another request with improvements for the Current products section. Below I've shared some sources to verify existing text and requested a correction to a misspelling:

  • Here are sources for the sentence "Good News! is a currently produced first disposable, double-blade razor, released in 1976": [1][2]
  • Here's a source for the Gillette Sensor: [3]
  • Here's a source for the Sensor Excel: [4]
  • Here are sources for the Mach 3 Turbo: [5][6]
  • The same Boston.com source can be used for the Mach 3 Power: [7]
  • For the Mach 3 Sensitive, I propose changing "Mach 3 Sensitive was awarded a 2012 Best New Product Award after being voted 'Best in Show' in the program's awards in Mexico" to "Mach 3 Sensitive seeks to reduce irritation for people with sensitive skin with a thinner blade and different coating", per the same New York Times source: [8][9]
  • There's one instance of Gilette which should be changed to Gillette

References

  1. ^ Cutler, Rodney (September 11, 2007). "The Grooming Awards Hall of Fame: Gillette Good News". Esquire. Retrieved January 7, 2021.
  2. ^ Tobias, Andrew (July 12, 1976). "Gillette's New Ploy: Throwing Away the Razors to Sell the Blades". New York. 9 (28). New York Media, LLC: 55. ISSN 0028-7369. Retrieved January 7, 2021.
  3. ^ "Gillette Ups the Razor Ante. Again". Boston.com. April 29, 2014. Retrieved January 7, 2021.
  4. ^ Shoebridge, Neil (October 23, 1995). "Gillette's better-blade plan has profits rising smoothly". Australian Financial Review. Retrieved January 7, 2021.
  5. ^ Day, Eliza. "10 Best Razors for Men Who Like a Close Shave". The Trend Spotter. Retrieved January 7, 2021.
  6. ^ Koeppel, Dan; Redman, Justin (December 21, 2020). "The Best Men's Razors (for Any Face)". The New York Times. Retrieved January 7, 2021.
  7. ^ "Gillette Ups the Razor Ante. Again". Boston.com. April 29, 2014. Retrieved January 7, 2021.
  8. ^ Day, Eliza. "10 Best Razors for Men Who Like a Close Shave". The Trend Spotter. Retrieved January 7, 2021.
  9. ^ Koeppel, Dan; Redman, Justin (December 21, 2020). "The Best Men's Razors (for Any Face)". The New York Times. Retrieved January 7, 2021.

I see there's more unsourced text as well as missing products. I plan to return with subsequent requests, but I don't want to share too much in a single request. I'm hoping User:Anachronist and other editors will review this request and update the article on my behalf. Thanks! EA.Ketchum (talk) 15:00, 8 January 2021 (UTC)[reply]

@EA.Ketchum:  Done Thank you for suggestions! :D –MJL ‐Talk‐☖ 15:53, 21 January 2021 (UTC)[reply]

More sources for Current products section

Hello again! @MJL: Thanks for your help above. Here's a similar request with additional sources for products mentioned in the Current products section:

  • Below Sensor 3, please add: Sensor 3 Cool was released in 2018 and features the brand's proprietary cooling technology for the first time in a disposable.[1][2]
  • Here is a source for "Gillette Fusion is a five-bladed razor released in 2006. The Fusion has five blades on the front and a single sixth blade on the rear for precision trimming".[3]
  • Here's a source for the following sentence, "Its marketing campaign was fronted by the sports stars Roger Federer, Thierry Henry, and Tiger Woods."[4]
  • Here are sources for the Gillette Fusion Power Phantom: [5][6]
  • Here's a source for Fusion ProGlide and Fusion ProGlide Power: [7] (Also, please change "launched on June 6, 2010" to "launched in June 2010")
  • Please change "The ProGlide FlexBall has a handle allows the razor..." to "The ProGlide FlexBall has a handle that allows the razor..."

References

  1. ^ Selwood, Daniel (February 20, 2018). "Gillette counters falling sales with packaging overhaul". The Grocer. Retrieved January 20, 2021.
  2. ^ Utroske, Deanna (March 27, 2018). "P&G launches 5 new Gillette razors to keep pace with men's grooming preferences". Cosmetics Design. Retrieved January 20, 2021.
  3. ^ "Gillette Ups the Razor Ante. Again". Boston.com. April 29, 2014. Retrieved January 7, 2021.
  4. ^ Gilbert, Sarah. "Did Gillette's Fusion ad doom Tiger Woods?". AOL. Retrieved January 21, 2021.
  5. ^ Null, Christopher (October 23, 2007). "Gillette Fusion Power Phantom". Wired. Retrieved January 21, 2021.
  6. ^ "Gillette Fusion Power Phantom". Thrillist. February 16, 2007. Retrieved January 21, 2021.
  7. ^ Byron, Ellen (February 12, 2010). "P&G Razor Launches in Recession's Shadow". The Wall Street Journal. Retrieved January 21, 2021.

Also, please remove the unsourced claim, "The Sensor for Women was released around the same time and was nearly identical, but had a wider cartridge head." There was a Sensor Excel targeting women but "Sensor for Women" is not a specific product. I have other requests in mid for updating this page, but I will pause for now. Thanks in advance! EA.Ketchum (talk) 21:24, 22 January 2021 (UTC)[reply]

@EA.Ketchum:  Done –MJL ‐Talk‐☖ 19:17, 25 February 2021 (UTC)[reply]
@MJL: Thanks for your help here. I think you'll find the below requests are also quite straightforward, if you're willing to take a quick look. Either way, thanks again! EA.Ketchum (talk) 21:19, 25 February 2021 (UTC)[reply]

Sources for sports marketing paragraph

I'd like to share another request for this article. Currently, the second paragraph of the "Marketing" section reads:

The company has had sponsorships in Major League Baseball and the England national rugby league team, along with the Rugby League Four Nations.[citation needed] Athletes such as Roger Federer, Tiger Woods, Shoaib Malik, Derek Jeter, Thierry Henry, Kenan Sofuoglu, Park Ji-Sung, Rahul Dravid, and Michael Clarke are sponsored by the company, as well as video gaming personality Dr DisRespect.[1]

References

  1. ^ "CAA Signs Twitch Streamer DrDisrespect (Exclusive)". The Hollywood Reporter. Retrieved 2019-01-15.

This text is poorly sourced. Only Dr Disrespect is verified by the Hollywood Reporter citation. I propose updating this to the following:

The company has sponsored Major League Baseball (MLB),[1] the 2010 Gillette Fusion ProGlide 500, and the Olympic Games,[2][3] and has naming rights to Gillette Stadium in Foxborough, Massachusetts, home venue for the National Football League's New England Patriots.[4][5] Athletes such as Roger Federer,[6] Tiger Woods,[7] Shoaib Malik,[8] Derek Jeter,[9] Thierry Henry,[10] Kenan Sofuoğlu,[11] Park Ji-sung,[12] Rahul Dravid,[13] Raheem Sterling,[14] Karl-Anthony Towns,[15] and Michael Clarke have been sponsored by the company,[16] as well as video gaming personality Dr Disrespect.[17]

References

  1. ^ Lefton, Terry (April 12, 2018). "Gillette exits role as MLB's oldest sponsor". New York Business Journal: April 12, 2018. Retrieved January 26, 2021.
  2. ^ Bearne, Suzanne (May 14, 2012). "Gillette kicks off Olympics coaching campaign". Marketing Week. Retrieved January 26, 2021.
  3. ^ Brayson, Johnny. "This Olympics Commercial Has A Powerful Message". Bustle. August 4, 2016. Retrieved January 26, 2021.
  4. ^ "CMGI Field is now Gillette Stadium". CNN Money. CNN. August 5, 2002. Retrieved January 26, 2021.
  5. ^ "Gillette naming rights extended". ESPN. September 22, 2010. Retrieved January 26, 2021.
  6. ^ Murray, Tom; Rogers, Taylor Nicole (June 7, 2020). "Roger Federer is the world's highest-paid athlete for the first time ever. Here's how he earned $106 million last year". Business Insider. Retrieved January 26, 2021. In 2007, he was signed by Gillette, starring in a number of ads for the company.
  7. ^ "Gillette will not renew Tiger Woods". Reuters. December 23, 2010. Retrieved January 26, 2021.
  8. ^ Thangaraj, Stanley; Burdsey, Daniel; Dudrah, Rajinder (October 14, 2015). Sport and South Asian Diasporas: Playing through Time and Space. Routledge. p. 29. Retrieved January 26, 2021. For instance, in an ad for Gillette razors, both Dravid and Malik seem reserved and dignified. This popular campaign, in which Gillette filmed identical segments of celebrity athletes strutting in black outfits, shaving, and giving each other knowing glances, presents both Dravid and Malik as antic-free and suave.
  9. ^ Reidy, Chris (July 11, 2011). "Gillette pays tribute to Derek Jeter". Boston.com. Retrieved January 26, 2021. New York Yankee star Jeter has long been a pitch-man for Gillette, the Boston-based razor-blade brand.
  10. ^ Parsons, Russell (November 20, 2009). "Gillette stands by Henry despite handball". Marketing Week. Retrieved January 26, 2021.
  11. ^ Güncelleme, Son. "Dünya Şampiyonu Türk Sporcu, Gıllette Fusıon'un Reklam Filminde Yer Aldı". Haberler.com (in Turkish). March 19, 2008. Retrieved January 26, 2021.
  12. ^ Castles, Duncan (May 22, 2011). "Park Ji-sung's philosophy is simple - there is no 'I' in football". The National. Retrieved January 26, 2021.
  13. ^ Sen, Debarati S. (June 19, 2014). "Rahul Dravid recounts his first shave with his father at a Gillette event in Mumbai". The Times of India. Retrieved January 26, 2021.
  14. ^ Delahunty, Stephen (February 11, 2020). "Watch: Raheem Sterling helps Gillette launch 'Made of What Matters' campaign". PRWeek. Retrieved January 26, 2021.
  15. ^ Amay, Joane (July 1, 2019). "NBA All-Star Karl-Anthony Towns Gives Us an Inside Look Into His Style Game". Ebony. Retrieved January 26, 2021. KAT, a Gillette celebrity brand ambassador, is also known for his off-court style prowess.
  16. ^ "Gillette won't renew contract with Woods". The Sydney Morning Herald. December 24, 2010. Retrieved January 26, 2021. The brand, owned by Procter & Gamble Co, used Woods, Roger Federer, Lionel Messi, Australian cricket vice-captain Michael Clarke and dozens of other athletes as part of its three-year "Gillette Champions" marketing campaign.
  17. ^ Jarvey, Natalie (January 10, 2019). "CAA Signs Twitch Streamer DrDisrespect (Exclusive)". The Hollywood Reporter. Retrieved January 15, 2019.

This version provides sources for each of the organizations and athletes and adds a few additional names as an update. I believe all the sources I've included are suitable for Wikipedia. Can editors please review and update the page for me? Thanks! EA.Ketchum (talk) 18:43, 28 January 2021 (UTC)[reply]


@Anachronist: Hello again! You were kind enough to assist with some of the above requests, but my more recent ones have gone unanswered. Might you be able to take a look and update the article on my behalf? Thanks! EA.Ketchum (talk) 21:15, 17 February 2021 (UTC)[reply]
@EA.Ketchum: Done! Sorry about the wait. Vaticidalprophet (talk) 02:32, 26 February 2021 (UTC)[reply]

1980s milestones for History section

I'd like to submit another request to update this Wikipedia article on behalf of Gillette. Currently, the History section has a tag which reads, "This section needs expansion with: Post-1980 history isn't covered. You can help by adding to it. (October 2019)" Indeed, the section ends in 1980, apart from the single claim about 1999. For this reason, I have drafted a neutral overview of company milestones during the 1980s. I propose adding:

Purchases and takeover attempts

In 1984, Gillette agreed to acquire Oral-B Laboratories from dental care company Cooper Laboratories for $188.5 million in cash.[1] Revlon Group's Ronald Perelman offered to purchase 86.1 percent of Gillette for $3.8 billion in 1986, valuing the company at $4.1 billion.[2] Gillette also bought back Revlon's stake in the company for $558 million.[3] Revlon made two additional unsolicited requests to purchase Gillette for $4.66 billion and $5.4 billion in June and August 1987, respectively, both of which were rejected by Gillette's board of directors.[4][5][6]

In 1988, Coniston Partners acquired approximately 6 percent of Gillette.[7] Hoping to acquire four directors' seats and pressure Gillette to sell, Coniston forced a proxy vote in April. The companies filed suits against one another, resulting in a settlement in August. Gillette repurchased approximately 16 million shares for $720 million and Coniston agreed not to purchase many Gillette shares, participate in proxy contests, or otherwise seek control of the company for three years.[8][9]

In 1989, Warren Buffett's Berkshire Hathaway purchased $600 million worth of Gillette convertible preferred shares. Buffett filled a vacant seat on the company's board and agreed not to sell his stake "except in a change of control or if insurance regulators force a sale of the stock in the event Gillette's financial condition falters", reducing the chances of a takeover.[10] During late 1989 and early 1990, Gillette launched the new product Sensor with a $175 million marketing campaign in 19 countries in North America and Western Europe.[11][12]

References

  1. ^ "Gillette Will Buy Cooper's Oral-B". The New York Times. April 5, 1984. Retrieved February 9, 2021.
  2. ^ Cole, Robert J. (November 15, 1986). "GILLETTE SOARS $10 AS WALL STREET EXPECTS FIGHT WITH REVLON". The New York Times. Retrieved February 9, 2021.
  3. ^ Belkin, Lisa (November 25, 1986). "GILLETTE DEAL ENDS REVLON BID". The New York Times. Retrieved February 9, 2021.
  4. ^ Ziegler, Baart (June 19, 1987). "GILLETTE REJECTS REVLON BID". The New York Times. Retrieved February 9, 2021.
  5. ^ Jahn, George (August 24, 1987). "Gillette Rejects Third Takeover Bid By Revlon". Associated Press. Retrieved February 9, 2021.
  6. ^ Cowan, Alison Leigh (August 18, 1987). "Revlon Asks to Bid For Gillette". The New York Times. Retrieved February 9, 2021.
  7. ^ Cole, Robert J. (February 12, 1988). "Battle Begins For Control Of Gillette". The New York Times. Retrieved February 9, 2021.
  8. ^ Kennedy, Dana (August 2, 1988). "GILLETTE AND CONISTON REACH SETTLEMENT OVER PROXY FIGHT". The Washington Post. Retrieved February 9, 2021.
  9. ^ Cowan, Alison Leigh (August 2, 1988). "Gillette and Coniston Drop Suits". The New York Times. Retrieved February 9, 2021.
  10. ^ Cowan, Alison Leigh (July 21, 1989). "Gillette Sells 11% Stake To Buffett". The New York Times. Retrieved February 9, 2021.
  11. ^ Ramirez, Anthony (October 4, 1989). "Gillette Challenge to the Disposables". The New York Times. Retrieved February 9, 2021.
  12. ^ Ramirez, Anthony (February 25, 1990). "A Radical New Style for Stodgy Old Gillette". The New York Times. Retrieved February 9, 2021.

I've used the Associated Press, The New York Times, and The Washington Post as sources. The claims are all easily verifiable, and my goal here is to fill a gap in the company's history. I plan to submit similar requests for post-1990 but I don't want to put too much material in front of editors at once. @Veikk0.ma: I see you've worked on this article and even mention Gillette's history on your profile page. Would you be interested in reviewing this update?

Thanks in advance! EA.Ketchum (talk) 18:40, 10 February 2021 (UTC)[reply]

@EA.Ketchum: Done alongside your previous request, though I haven't split the subsections because I'm not sure that's a natural split. (This isn't a COI issue, I just didn't think it quite flowed naturally.) Does it look okay to you even with the lack of the subsection header you proposed? Vaticidalprophet (talk) 02:37, 26 February 2021 (UTC)[reply]
Hi, @Vaticidalprophet, I read the section on the challenge of disposables (with fresh eyes, before seeing this request) and felt the acquisitions and mergers material didn’t sit well under that heading. I’ll split the section with the requested heading for now; I hope you don’t mind. If that’s problematic, then please do revert. Pelagic ( messages ) – (14:41 Sat 27, AEDT) 03:41, 27 February 2021 (UTC)[reply]
Made it "acquisitions" rather than "purchases". Pelagic ( messages ) – (14:50 Sat 27, AEDT) 03:50, 27 February 2021 (UTC)[reply]

More milestones for the History section

I'd like to submit another request to update the History section on behalf of Gillette. The section has a tag which reads, "This section needs expansion with: Post-1980 history isn't covered. You can help by adding to it. (October 2019)", so I've drafted a neutral overview of 1990s and early 2000s milestones:

Early to mid 1990s

In 1990, Gillette attempted to purchase Wilkinson Sword's U.S. and non-European operations. The Department of Justice prevented the sale of Wilkinson's U.S. assets to prevent a significant reduction in competition by eliminating one of the top four blade suppliers when Gillette already controlled approximately half of the nation's razor market.[1][2] Gillette launched the Series line of men's grooming products, including scented shaving gels, deodorants, and skin-care items, in 1992.[3][4] The company's SensorExcel launched in Europe and Canada in 1993,[5] followed by the United Kingdom and United States in 1994.[6] In 1996, Gillette launched several new products for women and teenage boys, including the SensorExcel for Women, a moisturizer, a shaving gel, and a body spray.[7]

Beginning of the Razor Wars

The company launched the new shaving system Gillette Mach3 in 1998, challenging the twin-blade system which dominated the market by introducing a third blade. Gillette promoted the product, which took five years to develop and was protected by 35 patents, with a $300 million marketing campaign.[8][9] The Mach3 and replacement cartridges cost 35 percent more than the SensorExcel razor.[10] In 2000, Gillette's board fired CEO Michael Hawley; he was replaced by former Nabisco CEO James M. Kilts in early 2001.[11][12] In 2003, Schick-Wilkinson Sword introduced the Quattro, a four-blade shaving system, increasing the company's market share to 17 percent. Gillette claimed the Quattro infringed on the Mach 3 patents.[13] Gillette's efforts were unsuccessful, but the company maintained approximately two-thirds of the global wet-razor market, as of mid 2005.[14]

References

  1. ^ Rowley, James (January 10, 1990). "Justice Plans Antitrust Lawsuit to Halt Gillette-Wilkinson Deal". The Washington Post. Retrieved February 11, 2021.
  2. ^ Labaton, Stephen (March 27, 1990). "Gillette In Accord on Antitrust Suit". The New York Times. Retrieved February 11, 2021.
  3. ^ "Company News; Gillette Displays New Line Of Male Skin-Care Products". The New York Times. Associated Press. September 23, 1992. Retrieved February 11, 2021.
  4. ^ "Gillette Bets Cool Cash on Upscale Toiletry Launch". Chicago Tribune. September 21, 1992. Retrieved February 11, 2021 – via Bloomberg Business News.
  5. ^ Vainblat, Galina (July 6, 1993). "Gillette aims new razor at carving market share Analysts question need for product". The Baltimore Sun. Retrieved February 11, 2021.
  6. ^ "New Shaving System: Gillette Co. has launched..." Los Angeles Times. October 14, 1994. Retrieved February 11, 2021.
  7. ^ Shoebridge, Neil (October 7, 1996). "Gillette takes a gamble on women and teenage boys". Australian Financial Review. Retrieved February 11, 2021.
  8. ^ Canedy, Dana (April 15, 1998). "Gillette Unveils Its Mach 3 Razor as Stock Backs Off". The New York Times. Retrieved February 11, 2021.
  9. ^ "Gillette spends $750 million to make Mach3 Huge covert operation for new production line of three-blade razor". The Baltimore Sun. August 17, 1998. Retrieved February 24, 2021.
  10. ^ "Gillette sets Mach3 launch". CNN Money. April 14, 1998. Retrieved February 11, 2021.
  11. ^ Herper, Matthew (October 20, 2000). "Focus On The Forbes 500s: Gillette Fires CEO". Forbes. Retrieved February 24, 2021.
  12. ^ "Gillette taps Nabisco CEO". CNN Money. January 22, 2001. Retrieved February 24, 2021.
  13. ^ Teather, David (August 14, 2003). "It's Mach 3 versus Quattro as Gillette crosses swords with Schick". The Guardian. Retrieved February 24, 2021.
  14. ^ "It's a cut-throat market". Marketing Week. June 23, 2005. Retrieved February 24, 2021.

I've used reputable news sources and all of the claims are easily verifiable. Again, my goal is to fill a gap in the company's history and address the aforementioned warning banner. Thanks in advance to editors willing to review and update the article on my behalf! @Vaticidalprophet: Since you assisted with the above History requests, might you be willing to take a look here as well? EA.Ketchum (talk) 17:41, 1 March 2021 (UTC)[reply]

Thanks for the ping, and sorry about the slight wait. Most of this looks good (barring some minor copyediting), though some of the detail in the "Early to mid 1990s" section looks a bit intricate to me. I'm happy to put it through, but I wouldn't argue back if someone suggested it was an unnecessary level of detail/brand-name-dropping. Vaticidalprophet (talk) 12:18, 3 March 2021 (UTC)[reply]

Milestones for the History section (P&G acquisition to present)

I'd like to submit a final request to update the History section on behalf of Gillette. The section has a tag which reads, "This section needs expansion with: Post-1980 history isn't covered. You can help by adding to it. (October 2019)", so I've drafted a neutral overview of milestones from the Procter & Gamble acquisition to present:

Procter & Gamble acquisition to present

In 2005, Procter & Gamble announced plans to acquire Gillette for more than $50 billion, which would position P&G as the world's largest consumer products company.[1] The deal was approved by the Federal Trade Commission.[2][3] Gillette introduced the world's first 5-blade razor, called the Fusion, during 2005–2006, marking the company's first launch after the P&G acquisition. With blades spaced 30 percent closer than the Mach 3 system and an additional blade on the back of the cartridge for shaving or trimming, the Fusion was available in both a manual version and a power version with a microchip for controlling blade action and voltage.[4] By 2010, the Fusion was the world's highest selling blade and razor brand, reaching $1 billion in annual sales faster than any prior P&G product.[5] Gillette's Fusion ProSeries skincare line, launched in 2010, included a thermal facial scrub, a face wash, a lotion, and a moisturizer with sunscreen.[6][7] The Gillette Fusion ProGlide Styler for facial hair grooming was introduced in 2012, with André 3000, Gael García Bernal, and Adrien Brody serving as brand ambassadors.[8][9]

In 2015, the company launched a subscription service called Gillette Shave Club, and later filed a lawsuit against Dollar Shave Club for patent infringement.[10][11] Gillette's service was reintroduced as Gillette On Demand in 2017.[12][13] The Gillette Treo, the first razor designed for caregivers to shave seniors and people with disabilities, was introduced in 2017.[14] The product was named one of the best inventions of 2018 by Time,[15] and later exhibited at the Consumer Electronics Show (CES) in 2020.[16][17] Gillette introduced the SkinGuard, a razor designed for people with sensitive skin, during 2018–2019.[18] In 2019, the company launched the first heated razor, mimicking a hot towel shave.[19] The prototype was showcased at CES and later named one of the best inventions of 2019 by Time.[20]

In 2019, the company partnered with TerraCycle to create a U.S. recycling program for blades, razors, and packaging for any brand.[21] In 2020, Gillette announced a commitment to reduce the use of virgin plastics by 50 percent by 2030 and maintain zero waste to landfill status across all plants.[22]

References

  1. ^ "P&G Agrees to Buy Gillette In a $54 Billion Stock Deal". The Wall Street Journal. January 30, 2005. Retrieved March 5, 2021.
  2. ^ "P&G Cleared For Gillette Buy". Forbes. September 30, 2005. Retrieved March 5, 2021.
  3. ^ "FTC Consent Order Remedies Likely Anticompetitive Effects of Procter & Gambles Acquisition of Gillette". Federal Trade Commission. September 30, 2005.
  4. ^ "Gillette unveils 5-bladed razor". CNN Money. CNN. September 14, 2005. Retrieved March 5, 2021.
  5. ^ Wohl, Jessica (May 13, 2010). "Art of Shaving says new Gillette blade sales solid". Reuters. Retrieved March 4, 2021.
  6. ^ Evans, Matthew W. (March 9, 2010). "Gillette Launching Men's Fusion ProSeries". Women's Wear Daily. Retrieved March 4, 2021.
  7. ^ Baker, Rosie (February 12, 2010). "P&G launches Gillette Fusion ProGlide Series". Marketing Week. Retrieved March 4, 2021.
  8. ^ Martin, Peter (February 14, 2021). "The New Shaver to Consider Using Today". Esquire. Retrieved March 4, 2021.
  9. ^ "Gillette taps Benjamin, Brody and Bernal for ProGlide Styler ads". Los Angeles Times. January 23, 2012. Retrieved March 4, 2021.
  10. ^ "Gillette files patent lawsuit against Dollar Shave Club". The Denver Post. December 17, 2015. Retrieved March 4, 2021.
  11. ^ Harwell, Drew (December 18, 2015). "Gillette's lawsuit could tilt the battle for America's beards". The Washington Post. Retrieved March 4, 2021.
  12. ^ Green, Dennis (May 9, 2017). "Gillette just made an unprecedented change to be more like its competitors". Business Insider. Retrieved March 4, 2021.
  13. ^ Thomas, Lauren (May 9, 2017). "Gillette one ups Dollar Shave Club with on-demand razor ordering service where you text to order". CNBC. Retrieved March 4, 2021.
  14. ^ Brunsman, Barrett J. (October 17, 2017). "P&G rolls out first-of-its-kind razor". Cincinnati Business Courier. Retrieved March 4, 2021.
  15. ^ Cooney, Samantha. "Best Inventions: A Razor Built for Assisted Shaving: Gillette Treo". Time. Retrieved March 4, 2021.
  16. ^ Takahashi, Dean (January 13, 2020). "How tech is catering to the elderly and caregivers". VentureBeat. Retrieved March 4, 2021.
  17. ^ Brunsman, Barrett J. (August 9, 2019). "P&G begins selling first razor for people who can't shave themselves". Cincinnati Business Courier. Retrieved March 4, 2021.
  18. ^ Brunsman, Barrett J. (December 18, 2018). "I Tried It: P&G's new razor the best from Gillette yet". Cincinnati Business Courier. Retrieved March 4, 2021. Procter & Gamble Co.'s new Gillette SkinGuard razor for men with sensitive skin has begun hitting store shelves and will continue rolling out in the U.S. and Europe into early 2019, backed by a heavy investment in advertising.
  19. ^ Meyersohn, Nathaniel (May 2, 2019). "Gillette is selling a $200 luxury razor that heats up to 122 degrees". CNN Business. CNN. Retrieved March 4, 2021.
  20. ^ Lang, Cady. "Best Inventions: A Closer Shave: Heated Razor by GilletteLabs". Time. Retrieved March 4, 2021.
  21. ^ Peters, Adele (March 15, 2019). "You can now send Gillette your old razors to have them recycled". Fast Company. Retrieved March 4, 2021.
  22. ^ Anderson, Deonna (October 27, 2020). "Gillette plans to shave use of virgin plastics by 50% by 2030". GreenBiz. Retrieved March 4, 2021.

I've used reputable news sources and all of the claims are easily verifiable. My goal remains to fill a gap in the company's history and address the aforementioned warning banner. @Vaticidalprophet: Since you helped with the above History requests, might you be able to take a look at this one as well? Also, do you think we can finally remove the warning banner at the top of the History section? Thanks!EA.Ketchum (talk) 16:30, 5 March 2021 (UTC)[reply]

I'd definitely been thinking about removing the banner. I've done most, albeit not all, of this request -- some of the detail was slightly too ad-copy regarding the features of the Fusion. I do have some minor balance/NPOV concerns about the current state of the History section, which isn't a slight on you at all but simply a comment about the delicate balance that has to be struck with WP:COIRESPONSE, and I may seek a second opinion about the current balance. Vaticidalprophet (talk) 05:46, 6 March 2021 (UTC)[reply]

Update for sports marketing paragraph

@Vaticidalprophet: Thanks for your assistance above and for updating the article. I did notice "Gillette" is misspelled in "Gilette's own patents", if you don't mind correcting. Fixing a typo might be something I'm allowed to do as a COI editor but I'd prefer not to edit the article directly in any capacity, just in case.

I'd like to submit another request to update the Marketing section, which has not been updated since 2017. I propose adding the following text, which focuses onesports and the most recent NFL players serving as brand ambassadors for the company:

In 2019, Gillette and Twitch partnered to form the esports group Gillette Gaming Alliance, as well as the Bits for Blades campaign which gave Twitch Bits (the site's digital currency) to those who purchased Gillette products online. The 2019 team had eleven streamers, each representing a different country,[1] and the 2020 team had five streamers including DrLupo.[2][3] During 2020–2021, Gillette enlisted NFL players Saquon Barkley, Ashtyn Davis, Jalen Hurts, Cole Kmet, and Tua Tagovailoa as brand ambassadors.[4][5]

References

  1. ^ Brunsman, Barrett J. (March 28, 2019). "P&G drafts video game team to boost brand with esports fans". Cincinnati Business Courier. Retrieved March 9, 2021.
  2. ^ Takahashi, Dean (February 11, 2020). "Gillette and Twitch round up esports influencers in gaming alliance". VentureBeat. Retrieved March 9, 2021.
  3. ^ Stam, Aleda (October 30, 2020). "How brands are getting into the Twitch game". PRWeek. Retrieved March 9, 2021. When Gillette renewed its Gillette Gaming Alliance this year, the brand continued its Bits for Blades program, where Twitch users who buy Gillette products can enter a unique promo code at checkout and receive Twitch Bits in return.
  4. ^ "NFL PLAYBOOK: TRACKING HOW BRANDS ARE MARKETING AROUND AN UNCERTAIN SEASON". Ad Age. January 4, 2021. Retrieved March 9, 2021.
  5. ^ Lefton, Terry (January 25, 2021). "Super Bowl LV in Tampa: Hospitality reality". Tampa Bay Business Journal. Gillette is hoping to do something on social media with its quintet of NFL endorsers: New York Giants running back Saquon Barkley, New York Jet safety Ashtyn Davis, Philadelphia Eagles quarterback Jalen Hurts, Chicago Bears tight end Cole Kmet and Miami Dolphins quarterback Tua Tagovailoa.

I suggest adding this after the existing text, "Upon its opening in 2002, Gillette has held naming rights to Gillette Stadium in nearby Foxborough, home of the New England Patriots of the National Football League. The original agreement lasted through 2017; in 2010, P&G reached a 15-year extension, lasting through 2031."

I've used reputable news sources and all of the claims are easily verifiable. My goal remains to bring the article up to date by suggesting well-documented claims. @Vaticidalprophet: Since you helped with the above sports marketing request, are you willing to take a look at this one as well?

Thanks! EA.Ketchum (talk) 19:36, 9 March 2021 (UTC)[reply]

Thanks for the ping -- looks good, happy to put it through. You're welcome to make copyedits yourself, but I completely understand not wanting to (I've had the same experience -- a real-world friend of mine has an article that needs quite a bit of copyediting but that I've been hesitant to). Vaticidalprophet (talk) 17:12, 13 March 2021 (UTC)[reply]

Update

@Vaticidalprophet: Thanks again for your help above. I'd like to submit another request to add mention of a few of the company's charitable and community initiatives. I propose adding the following text, either as a new section or an update to the History (since these claims are all post-Procter & Gamble acquisition):

As a part of Gillette's "The Best Men Can Be" campaign announced in 2019, the brand committed $1 million per year over a three-year period to individuals and non-profit organizations executing programs in the U.S. "designed to inspire, educate and help men of all ages achieve their personal 'best' and become role models for the next generation."[1] Recipients include non-profit partners Boys & Girls Clubs of America and the Confess Project,[2][3] among others.[4]

In 2019, Gillette donated $35,000 each to the Best Buddies International, Boys & Girls Club of South Boston, and the Dana–Farber Cancer Institute, in exchange for Tom Brady shaving his post-Super Bowl facial hair at the company's South Boston headquarters.[5][6][7] Gillette sponsors barbershop sessions where NFL players including Stephen Gilmore speak to Boys & Girls Club members about being their personal best.[8]

In response to United States Navy halting permanent shaving waivers for service members with skin conditions,[9] Gillette made more than 40,000 complimentary SkinGuard razor samples available to active and retired service members since the razor is specifically designed to protect skin from irritation.[10]

In 2020, Gillette partnered with The Story Lab in association with SMAC Entertainment and Valley View Media to produce The Cost of Winning, a documentary series about a Baltimore high school football team, which premiered on HBO in November.[11]

References

  1. ^ "Gillette ad causes uproar with men's rights activists". The Irish Times. January 15, 2019. Retrieved March 18, 2021.
  2. ^ Cassata, Cathy. "How Barbers Are Stepping Up for Black Men and Mental Health". Healthline. June 30, 2020. Retrieved March 18, 2021.
  3. ^ Loveless, Gina (May 1, 2020). "Lorenzo Lewis Is Helping Men of Color Talk About Mental Health—Through Their Barbers". Men's Health. Retrieved March 18, 2021. This year The Confess Project partnered with Gillette through its "The Best Men Can Be" grant fund to tour 16 cities and enlist more barbers in the program.
  4. ^ Stanley-Becker, Isaac (January 15, 2019). "Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash". The Washington Post. Retrieved March 18, 2021.
  5. ^ "Tom Brady gets his playoff beard shaved for charity". Associated Press. February 7, 2019. Retrieved March 16, 2021.
  6. ^ Remillard, Calli (February 7, 2019). "Tom Brady revealed his post-Super Bowl indulgence, and addressed whether he'll run for president". Boston.com. Retrieved March 16, 2021.
  7. ^ Brunsman, Barrett J. (February 8, 2019). "P&G recruits Super Bowl star Tom Brady". Cincinnati Business Courier. Retrieved March 16, 2021.
  8. ^ Silverman, Michael (November 21, 2019). "Stephon Gilmore opens up about emotions, and the evolving NFL". The Boston Globe. Retrieved March 16, 2021. But the message Gilmore kept returning to was one of respect, openness, and resilience. It's central to Gilmore's credo about how to stay on track for success even through the toughest times, and it also happened to resonate with the event's co-sponsor, Gillette, and its ongoing "The Best Men Can Be" campaign.
  9. ^ Burke, Matthew M. (October 14, 2020). "Navy reviews its no-shave waiver policy after feedback from diversity task force". Stars and Stripes. Retrieved March 18, 2021.
  10. ^ "Gillette SkinGuard For Military: Protecting The Skin Of Those Who Protect Us". U.S. Veterans Magazine. Retrieved March 18, 2021.
  11. ^ Alcinii, Daniele (October 26, 2020). "HBO sets November debut for Michael Strahan-produced docuseries "The Cost of Winning"". Realscreen. Retrieved March 18, 2021.

Thanks for reviewing and updating appropriately on my behalf. EA.Ketchum (talk) 20:56, 18 March 2021 (UTC)[reply]

 Not done. It struck me in my review of this that some of the sources cited are misrepresented (the sources are about a controversy rather than coverage of the initiative) and other sources are needlessly numerous (we don't need three sources about Tom Brady shaving himself). The US Veterans citation links to the wrong article; the link makes no mention of Gillette. And the final paragraph is the briefest of mentions and provides no coverage whatsoever of any Gillette initiative. This I got from just a cursory examination, which doesn't fill me with confidence that a detailed examination would fare any better. The sources are tenuous for the purpose they are put in this proposed change. ~Anachronist (talk) 22:07, 18 March 2021 (UTC)[reply]
@Anachronist: Sorry, I meant to use this U.S. Veterans Magazine source. I wanted to share some of Gillette's recent activities and partnerships, but if none of these details are preferred for a company overview on Wikipedia, I understand. Thanks for reviewing! EA.Ketchum (talk) 16:03, 19 March 2021 (UTC)[reply]
Thanks but that article isn't independent coverage; it was written by Gillette. ~Anachronist (talk) 19:19, 19 March 2021 (UTC)[reply]

Mach3

Hi again! I have a minor request, but one which involves more than a dozen small changes to the article. There are references to "Mach 3" throughout the entry (mostly in the "Current products" section), but I'm hoping these can be changed to "Mach3" per Gillette Mach3 for the sake of accuracy and consistency.

I'm happy for anyone to review this request and update the article on my behalf, but I know User:MJL may be interested since they reviewed a couple other "Current products" requests above. Thanks! EA.Ketchum (talk) 20:57, 24 March 2021 (UTC)[reply]

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