Chefette
 Chefette drive-through in Speightstown, Barbados | |
| Industry | fast food restaurant |
|---|---|
| Founded | 1972 |
| Founder | Assad John Haloute |
Chefette Restaurants is the largest fast food restaurant chain based in the Caribbean island nation of Barbados. Currently operating throughout the island in 14 locations, Chefette is known for its broasted chicken meals as well as a local curried-'meat + vegetable' (similar to the European Gyro) roll-up or wrap, locally known as a roti. Chefette was founded by a Trinidadian businessman named Assad John Haloute, as well as members of the Naime and Nadur families who migrated to Barbados in the 1970s. In 1972 they trio opened the first Chefette Restaurant at Fontabelle, St. Michael.[1] As the success of the chain grew over the next three decades, the restaurant chain continued its expansion. The company's trademark colours are yellow and purple.
Several of the outlets push the theme of being a "family restaurant" by constructing play areas for children similar to other major international chains such as McDonald's.
Though international restaurant chains (including McDonald's) generally lack an overall presence in Barbados, among Chefette's competitors is U.S.-based KFC.[2] In 2010 Barbadian Senator Kerrie Symmonds lauded the Chefette establishment and urged other businesses in Barbados to emulate it when considering international expansion.[3]
Although relatively unknown outside of Barbados, the chain was recognised in May 2012 as one of the Top Fast Food chains by New York City-based Travel + Leisure magazine.[4]
See also
References
- ^ Jordan, Ricky (12 April 2008). "$40M for CHEFETTE". Nation Newspaper. Archived from the original on 4 April 2008. Retrieved 14 June 2012.
- ^ Bennett, Randy (29 July 2010). "Haloute: Chefette will expand more". The Barbados Advocate. Archived from the original on 17 January 2013. Retrieved 14 June 2012.
He said that the restaurant would continue to look at ways in which it could expand business locally, promising that the latest addition, which brings the overall number of outlets to 14, would "definitely not be the last". "We will not be stopping at number 14. We at Chefette will continue to assess how best we can continue to expand and provide our services to the people of Barbados.
- ^ King, Mike (10 November 2010). "Challenge to Chefette, food outlets". Nation Newspaper. Retrieved 14 June 2012.
NEW Senator Kerrie Symmonds wants to see Barbadian businesses, such as fast food outlet Chefette, move to the next level and explore the Caribbean market.
- ^ Regina Selman Moore (15 June 2012). "Chefette, Banks Holdings join forces". The Barbados Advocate. Archived from the original on 17 January 2013. Retrieved 15 June 2012.
Haloute also noted that Chefette Restaurants is celebrating its 40th anniversary this year and is happy to be recognised as a Top Fast Food Chain, as outlined by Travel and Leisure in its May 2012 edition.